This session provides more details on engagement in social media. It aims to understand how to create engagement, introduce the course assessment task, and show how to listen. It discusses that few organizations understand how to use social media effectively because they don't want to understand it or because commercial interests position it as just another marketing channel. True engagement comes from understanding how consumers use social media, not from tools or scale but from knowledge. The assessment task involves setting up a real-time monitoring dashboard of a brand's social media presence and reporting findings. Recommendations include tabs for mentions, subjects, sources, and competitors across Twitter, blogs, news and Facebook to understand what's happening in the social media space.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
A succesful Crowdfunding campaign in 9 stepsVibeke Helder
Want to start your crowdfunding/ crowdinvesting campaign? But don't know where to start? Follow the 9 steps in this guide to get funding for your project or business.
PREPARE
1. Finalize investor proposition & rewards
2. Create a pitch story
3. Visualize your story
4. Find your investors
5. Choose your channels
6. Get your campaign team & plan your campaign
LAUNCH
7. Update on progress
8. Learn and adjust
FOLLOW-UP
9. Deliver what you promise
Co-design is a relationship where professionals and citizens share power to plan and deliver support together, recognising that both partners have vital contributions to make in order to improve quality of life for people and communities.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
Associations Now magazine crowdsourced the story selection of its May 2009 issue. At ASAE & The Center for Association Leadership's 2009 Annual Meeting, magazine staffers presented the details of the process and lessons learned to association professionals.
From One to a Million: Managing Social Media at ScaleDave Fleet
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?
This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.
It's important that managers who run CoPs understand that the usual scientific management approach based on the main concept of efficiency won't cut it. CoPs are more like good parenting or leadership where you create conditions for good and emergent outcomes.
Als je weet wie je actoren zijn is het handig om te weten hoe je ze op de hoogte houdt van je vorderingen als organisatie. De social media (facebook, twitter etc.) zijn de manier om dat te doen. Rick Mans, social media evangelist bij Capgemeni, heeft een lezing houden over hoe je dit aanpakt.
Most of us, as communicators, have to sell the value of communications internally. We often get stuck with doing lots of tasks. We react to the requests from our members. We don’t get asked to give a vision beyond “we’re here to represent our industry.” It’s no wonder that we find it difficult to get people out there to care about our sector.
A succesful Crowdfunding campaign in 9 stepsVibeke Helder
Want to start your crowdfunding/ crowdinvesting campaign? But don't know where to start? Follow the 9 steps in this guide to get funding for your project or business.
PREPARE
1. Finalize investor proposition & rewards
2. Create a pitch story
3. Visualize your story
4. Find your investors
5. Choose your channels
6. Get your campaign team & plan your campaign
LAUNCH
7. Update on progress
8. Learn and adjust
FOLLOW-UP
9. Deliver what you promise
Co-design is a relationship where professionals and citizens share power to plan and deliver support together, recognising that both partners have vital contributions to make in order to improve quality of life for people and communities.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
Associations Now magazine crowdsourced the story selection of its May 2009 issue. At ASAE & The Center for Association Leadership's 2009 Annual Meeting, magazine staffers presented the details of the process and lessons learned to association professionals.
From One to a Million: Managing Social Media at ScaleDave Fleet
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?
This presentation looks at four challenging areas for companies engaging in social media at large scale - structure, community management, content and measurement - and offers tips on how to approach each of these at scale.
It's important that managers who run CoPs understand that the usual scientific management approach based on the main concept of efficiency won't cut it. CoPs are more like good parenting or leadership where you create conditions for good and emergent outcomes.
Als je weet wie je actoren zijn is het handig om te weten hoe je ze op de hoogte houdt van je vorderingen als organisatie. De social media (facebook, twitter etc.) zijn de manier om dat te doen. Rick Mans, social media evangelist bij Capgemeni, heeft een lezing houden over hoe je dit aanpakt.
Most of us, as communicators, have to sell the value of communications internally. We often get stuck with doing lots of tasks. We react to the requests from our members. We don’t get asked to give a vision beyond “we’re here to represent our industry.” It’s no wonder that we find it difficult to get people out there to care about our sector.
Communications advice for partners
There are strong links between successful projects in results and outcomes, and how well communicated they are. Communications should be planned part of the project and the potential success is to a large extent determined at planning stages
Media Training: How to Prep Execs for the Big InterviewCision
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Brad will teach you how to train your execs to:
Transform your media coverage with one simple technique
Showcase your brand’s best traits with effective media responses
Portray your organization positively when answering challenging questions
Avoid repetition but keep messaging consistent
The aim of this media training is to provide participants with the knowledge and practice of media interviews and other work with journalists.
These materials come from our 1-day media training workshops that we organise in Brussels and across Europe.
The content includes:
How to ensure understanding of how the media works particularly in Brussels
How to build the ability of managers and spokespeople to communicate confidently when communicating with the media
How to prepare for all types of media interview (policy related, issues or crisis related)
Communicate messages effectively
Make the best impression and feel comfortable in front of journalists
Deal with contentious, sensitive issues and keep interviews focused
Manage difficult questions under pressure
Kick ass social media strategy to win electionsSimplify360
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014. #election2014
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social Media404 Oasis Social Media Best PracticesJohn Sheridan
Many organizations are still having a hard time getting started with Social Media.
This slide uses a fictitious example to walk you through our Best Practices process, OASIS.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Similar to European Communication School: social media session 4 (20)
Richard Stacy's presentation at in-cosmetics Paris, 13/04/10Richard Stacy
Presentation on social media given at in-cosmetics Paris, on 13 April, 2010. Posted here for those at the presentation who want to download it. Won't make a huge amount of sense to anyone else, since it is designed to be presented, rather than viewed.
A presentation I gave at Kreative magazine's Digital PR conference - Budapest 26 November 2008.
A sort-of written version of this is available here: http://tinyurl.com/bwxh3j
2. The aim of this session
• To understand how to
create engagement in the
social media space
• To introduce you to the
course assessment task
• To show you how to listen
3. To summarise
• Very few organisations understand how to use
social media
• This is because:
– They don’t want to understand it
– There is a huge commercial vested interest
designed to position social media as “just another
channel you can use to reach consumers”
• Know one is really paying attention to how
consumers are actually using social media
10. There are two types of Engagement
The engagement brands want The engagement consumers
to have with their consumers want to have with brands (but
were unable to have BSM)
11. Brand ‘engagement’
Superficial
Manipulative
‘Loyalty’ Huge gap with
‘Respect’ consumers
‘Passion’ definition of these
‘Love’ terms
But… it works!
12. At best it can give you warm and
fuzzy moment before you get on
with your life
And when you come to make a
purchase decision, the faint
afterglow of that moment may
just be enough
15. Two different spaces
Traditional media space Social media space
Channel and Behaviour
message identification
identification and response
challenge challenge
20. Introducing the Super Fan
KachWachi saves Logitech
$150,000 in call deflection costs
per year
21. The rules for Super Fans
They are not ‘Brand Ambassadors’
Because to 99.9% of your
consumers will think they are
weird
They are not ‘Brand Evangelists’
Because the communities they
want to be a part of comprise
people who are also like them
Their value is not in spreading
information, it is in helping you
manage your business
• Customer service
• Google endorsement
22. Lets find some Super Fans
• What are they like?
• Are there many of them?
• What do they seem to want to talk
about?
• What are the issues around the
brand?
• What might you be able to do with
them?
23. “@eurostar Train stuck at bxl midi
for last hour. What’s happening?”
“@RichardStacy #eurostarnews
problem with power transmission
around Lille. http://bit.ly/0216YL
for latest info
“@eurostar Will now miss my
train home. Can you help me?
28. Implications for strategy
Things
Processes
The old space: The new space:
output = piece of output = form of behaviour
communication
29. The four engagement spaces
Saying something supportive
CONVERSATION
Saying something critical
Asking a question for which
CONTENT
your brand is the answer
Willing to help you do it COMMUNITY
better
29
30. Prioritisation
• You don’t have to speak to everyone
• You can afford to be very specific about
– Audience
– Subject
• You should be very specific about an
objective
– Defined in terms of what you want to
achieve
36. An introduction to your assessment task
• You have been appointed to review the social
media strategies of (one of) four organisations
• Two steps
– Set up a real time monitoring dashboard and
report back on what is going on (by next week)
– Present your findings and recommendations (3
December)
44. Setting up a Netvibes account
• Create Gmail account
• Sign-up to Netvibes
Editor's Notes
Loyalty is something that has to be incentivised (rewarded) versus something that is expected
Small increments – require large scale (take all of your consumers on that journey) Approach therefore adapted to the usage of ‘mass’ media
Creating necessary scale effects when only dealing with small groups – what it is all about. Could talk for ages about that, but don’t have time. Suffice to say that companies basically doing one of two things – either trying, and failing, to Do viral or talking to small groups of people but about the wrong thing – but think that because they are doing it in Facebook that is OK
Only prepared to listen to me as an influencer of their customers, not AS an individual customer