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1. Brand Launch
Proposal
Client: (Client Name)
Delivered on: (Submitted Date)
Submitted by: (Assigned User), (Company Name)

2. Cover Letter for Brand Launch Proposal
Dear (client name),
In today’s competitive business environment, quality of your marketing plan
and its execution can succeed or bring a halt in prosperity of your
business. In order to sustain and grow, sales need to be increased through
converting the potential customers. Our company and its consultants have
proficiency in business communication, marketing factors, advertisements
to increase your brand awareness in different geographies.
Add text that is more relevant for your company
Combining social science and creativity will enable your organization to
achieve long term goals. We are able to develop customized plans (mix of
product development, market research, branding, online and offline
advertising, public relations, and content marketing) for our customers that
can be used for their target audience.
We are looking to have a fruitful connection with you and watch your
business grow
2

3. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
3

4. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
4

5. Project Summary for Brand Launch Proposal
The proposal illustrates various
marketing ways in terms of
advertisements, branding,
communication etc. It highlights
different strategies for successful
launch of a product in market.
Brief about business problems prevailing in the market along with
their relevant solution
Marketing process adopted by organizations and expenditure for
the same
Complete marketing process along with evaluation will take around
3 months
Proposal includes marketing decision metrics for future in terms of
decided targets and time to achieve them
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audience's attention.
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audience's attention.
5

6. Problem Statement for Brand Launch Proposal
Brand launch is a very
troublesome process in todays
highly competitive business
environment. Competition is fierce
for almost every trade.
Effective marketing is need of the hour for convincing customers to use particular product or service because of its
suitability over the competitors
Companies need to align business
plan with their marketing plan to
operate in niche market
Marketing of product and services
for small or medium enterprise has
become crucial task for promotion
of business
Nowadays customers are persuaded
from several elements in terms of
brand’s logo, promotional messages
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7. Proposed Marketing Solutions
7
As a marketing firm operating from past many years with relevant
professional experience, we can help you identify market trends to
succeed over highly informed customers of today
• Our company produce paper or print media in form of
advertisements (brochures, flyers, billboards, electronic media
advertisements, web development, search engine
optimization, etc.)
Exhaustive identification of target market with the best way
to approach different segments
Develop custom made messages along with its
communication methods
Incorporating different forms of marketing messages in
terms of text, ideas, etc. is a time- consuming process
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$70
$100
$120
$150
$160
$180
$210
$250
$0
$50
$100
$150
$200
$250
$300
2013 2014 2015 2016 2017 2018 2019 2020
In $ million
Business Growth Rate by our Marketing Strategies
Growth

8. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
8

9. Proposed Channels for Brand Launch Proposal
9
Direct Mail
Cold Calls
Print Advertising
Associations/
Trade Shows
Networking
Speaking
Meetings
Print Publications
Social Media
Webinar
Phone/ Video
Blogs/Online
Publications
E-Mail
Search
Online Advertising
Groups/Online
Conferences
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10. Our Marketing Approach
Define product
or service
of company
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editable. Adapt it to your
needs and capture your
audience's attention.
Understanding
about your
target market
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needs and capture your
audience's attention.
Identify and
engage target
audience
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needs and capture your
audience's attention.
Develop online
and offline
communication
and promotion
strategy
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needs and capture your
audience's attention.
Use of analytics
tool for measuring
and assessing
results
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needs and capture your
audience's attention.
10

11. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
11

12. Marketing Project Timeframe (1/2)
12
When
Date: Jan 2019 Mar 2019 Jun 2019 Jul 2019 Oct 2019
Planning Execution Evaluation
What Discovery Creation Pre-motion Live Fundraising Post Campaign Analysis
How Execute Marketing Plan Text Here
Launch End
Campaign
Planning
Accelerator
Campaign
Marketing
Accelerator
Campaign
Application
(Online)
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Campaign
Assessment
Guide

13. Marketing Project Timeframe (2/2)
WEEKS Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Week
12
Mobile Advertising
E-Mail Marketing
Social Media Marketing
Blogs/Online Publications
Video Advertising
Groups/Online Conferences
The following table depicts 12 weeks time line task required in effective marketing for any organization
TASKDESCRIPTION
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14. Your Investment for Brand Launch Proposal
Description $ Per hour Number of hours Price ($)
Upfront Discovery Session and Audit 150 25 3,750
Marketing Strategy Development 150 35 5,250
Total 9,000
Monthly budget based on the project summary
• Fees is charged based on time spent on the project
• Fixed rate of $150 per hour for the contract duration of one year
from date of the contract
• Expenses for travel, meals, lodging, printing, and report production is included in
the above mentioned rate
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15. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
15

16. Marketing Future Action Metrics
Metrics Current Goal Timeline
Search Engine Optimization 0% 10% increment Every 3 months
Social Media Marketing 0% 20% increment Every 4 months
Brand Awareness 0% 10% increment Every 1 months
Conversion Rate Optimization 0% 15% increment Every 2 months
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17. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
17

18. Company Overview
• Brand Strategy
• Website Design
• Public Relations
• Print Advertisements
• Networking
• Search Engine Optimization
• Pay-per-click Management
• Conversion Rate Optimization
Year of establishment – 1998
Employee strength – 9,000
Revenue - $0.6 Billion for Year ended 30
December 2018
Headquarters – New York, United States
Client base – 1,000 start ups and 100 fortune clients
in multiple industries
Business Activities
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19. Our Team (1/2)
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ANITA SMITH
Designer
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Roles & Responsibilities and Project Undertaken
• Text Here
• Text Here
JOHN SMITH
Copywriter
Add Education Here
Roles & Responsibilities and Project Undertaken
• Text Here
• Text Here
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20. Our Team (2/2)
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KELLY HANSEN
Digital Marketing Specialist
Add Education Here
• Text Here
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LOUISA ADRIANA
Chief Strategy Officer
Add Education Here
• Text Here
• Text Here
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MARY SMITH
Brand Strategist
Add Education Here
• Text Here
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21. Case Study
(company _ name) incorporated accurate marketing
plan for our organization that helped to capture new
potential customers and better serve
existing customers
Measurable Results
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audience's attention.
Our Solutions
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audience's attention.
Add Client Name
Project Goals
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audience's attention.
21

22. Table of Contents
Problem Statement
Project Summary
Proposed Solutions
Marketing Approach
Proposed Channels for Marketing
Marketing Project Timeframe
Your Investment
Future Action Metrics
Our Team
Company Overview
Case Study
Work Contract
Client Testimonials
Payment Terms
Sign-off
22

23. Client Testimonials
Company Name
CEO Name
Add text here about the company
Company Name
CEO Name
Add text here about the company
Company Name
CEO Name
Add text here about the company
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24. Work Contract
Services Rendered
Strategy & Design
Company provide marketing
plan and related strategies. You
will be provided sufficient
opportunities to review work
and provide feedback, in case if
you are not satisfied with the
work you will pay for the
completed work and can
cancel the contract
Mutual Cooperation
We agree to levy our best
efforts to complete all the
deliverables mentioned above
and request you to support us
by sharing the required
information on your website
Charges for
Services Performed
Projects apart from budget will
be considered as out of scope
and proper amendment need to
be made to continue work on
the same. Extra charges will be
levied for the projects that
exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject,
cancel or stop any and all plans
or work in process plans.
However as per the agreement,
its confirmed by you to
reimburse all cost and
expenses incurred due to
change in instruction. We try
our best to reduce such cost
and expenses
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25. Work Contract cont..
Termination Clause
Agreement will become
effective as on the date
mentioned here and can be
terminated by party by giving
60 days notice in writing
General Provisions
Agreement will be governed
and construed in accordance
with laws of the
province/state
Government laws
& regulations
Confidentiality
Company agree that it will
preserve all the proprietary or
confidential information of the
client and will not disclose it
outside company premises
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26. Payment Terms
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Client Agreement for Payment
• 1st initial invoice upon receipt will act as deposit for every project and every
invoice will have 15 payment terms
• In case of delay in payment, 1% per month will be charged on unpaid
amount and further company also reserves the right to stop work until the
payment is made
Billing Schedule
• Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
• The remaining 50% will be charged on monthly basis based on the number of
service hours spent on the project
• Company will take deposit of 50% of the initial fees at the time of
signing contract
26

27. Sign-off
• In case you want to connect with us, feel free to call (user _ phone)
• We will send a separate copy of your signed contract via mail
• Please let us know in case of any queries. We would be more than happy to clarify all your
doubts and can find best way to work together
• As we receive your acceptance notification, one of our executive will connect with you shortly
to discuss way forward steps
• Once you have gone through the work contract, put your signatures below
• Request you to go through the work contract to get clarity on all details. It is necessary for us
to make things transparent from the beginning to build fruitful work relationship
Signature
Assigned user
User title
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28. Contact Us
Contact Number
0123456789
E-mail Address
e-mailaddress@gmail.com
Address
# street number, city, state
28

29. Additional Slides
29

30. About Us
We are Professional
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your audience's attention.
We are Creative
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your audience's attention.
We are Talented
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your audience's attention.
30

31. Our Mission
Target
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your audience's attention.
Mission
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your audience's attention.
Vision
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your audience's attention.
31

32. Website /
Content Development
Traditional
Advertising
Online Advertising
Social
Events / Conferences
Direct Mail Marketing
Mobile Advertising
& Applications
Search
E-Mail Marketing
Marketing
Channels
Usage Percentage for Different Channels of Marketing
32
18%
17%
14%
13%
12%
12%
7%
4% 3%
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33. Timeline
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2013 2015 2017 2019
2014 2016 2018 2020
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34. Roadmap (3)
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2019
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2020
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Start End

35. Roadmap (4)
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2020
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36. Roadmap (5)
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2019
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37. Roadmap (6)
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2018
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Start End

38. Roadmap (7)
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2017
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Start End

39. 30 60 90 Days Plan
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60Days 90Days30Days
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