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UKFB 2007 results

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The UK Fundraising Benchmark 2007

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UKFB 2007 results

  1. 1. UK Fundraising Benchmark 2007 Joe Saxton, Lindsay Sutherland & Alev Sen January 2008 Telephone: (020) 7415 7155 email: lindsay.sutherland@nfpsynergy.net Web: www.nfpsynergy.net
  2. 2. Overview <ul><li>Methodology and Respondents </li></ul><ul><li>Part I </li></ul><ul><li>Expenditure & Income for all functions </li></ul><ul><li>Income/Spending Ratios for all functions </li></ul><ul><li>Income/Total Voluntary Income Ratios for all functions </li></ul><ul><li>Number of Full Time Staff devoted to all functions </li></ul><ul><li>Amount raised per staff member for all functions </li></ul><ul><li>Opinions on Organisation Specific Statements for all respondents </li></ul><ul><li>Part II </li></ul><ul><li>Recruitment/Acquisition </li></ul><ul><li>Retention/Development </li></ul><ul><li>Supporter care/service (‘banking and thanking’) </li></ul><ul><li>Fundraising on the Internet/Online </li></ul><ul><li>Major donor and big gift fundraising, including capital appeals </li></ul>
  3. 3. Methodology and Respondents
  4. 4. <ul><li>Fieldwork dates August-October 2007 </li></ul><ul><li>Sample </li></ul><ul><li>A sample of 109 leading UK charities </li></ul><ul><li>Methodology </li></ul><ul><li>Paper and Online questionnaire </li></ul><ul><li>Fundraising Functions </li></ul><ul><ul><li>Recruitment/Acquisition </li></ul></ul><ul><ul><li>Retention/Development </li></ul></ul><ul><ul><li>Supporter care/service (‘banking and thanking’) </li></ul></ul><ul><ul><li>Fundraising on the Internet/Online </li></ul></ul><ul><ul><li>Major donor and big gift fundraising, including capital appeals </li></ul></ul>Methodology
  5. 5. Sectors <ul><li>Disability (14 [13%]) </li></ul><ul><li>Social care/welfare (6 [6%] </li></ul><ul><li>Animal welfare (5 [5%]) </li></ul><ul><li>Older people (3 [3%]) </li></ul><ul><li>Health/Medical (18 [17%]) </li></ul><ul><li>Christian relief and development (2) </li></ul><ul><li>Cancer (3 [3%]) </li></ul><ul><li>Wildlife and conservation (3 [3%]) </li></ul><ul><li>Heritage (2 [2%]) </li></ul><ul><li>Umbrella organisation (2 [2%]) </li></ul><ul><li>Volunteering (1 [1%]) </li></ul><ul><li>Overseas aid and development (20 [18%]) </li></ul><ul><li>Children and young people (11 [10%] </li></ul><ul><li>Environment (3 [3%]) </li></ul><ul><li>Business support & training (4 [4%]) </li></ul><ul><li>Education (3 [3%]) </li></ul><ul><li>Emergency rescue (2 [2%]) </li></ul><ul><li>Arts (1 [1%]) </li></ul><ul><li>Church (1 [1%]) </li></ul><ul><li>Crime reduction (1 [1%]) </li></ul><ul><li>Drugs & alcohol (1 [1%]) </li></ul><ul><li>Homelessness (1 [1%]) </li></ul>
  6. 6. Who Responded? Family Welfare Association FISM Friends of the Earth Funding Our Community Hampshire Deaf Association Helen & Douglas House Help the Aged Herefordshire Lifestyles Hope and Homes for Children Hutt Street Centre ImpACT InterAct Reading Service Jewish Care Jubilee Debt Campaign Link Community Development LLLI Macmillan Cancer Support Marie Curie Cancer Care Maternity Worldwide Medact MS Society Ireland Nacro National Autistic Society National Playbus Association NSPCC North Wiltshire CAB Northern Learning Trust Open Doors Orchid Oxfam Ireland PDSA Peter MacCallum Cancer Foundation Plan UK Positive Futures Practical Action Practical HR Solutions Quarriers Rainer RNIB RNID RNLI RSPB RSPCA Samaritans Save the Children School-Home Support Scope Sector Three Solutions Sense Sightsavers International SOS Children's Village UK Spinal Research St Catherine's Hospice St Peter's Hospice Bristol Suffolk Wildlife Trust Tearfund The Advocacy Project The Blue Cross The Camphill Family The Disabilities Trust The Guide Dogs for the Blind Association The National Trust The Salvation Army TimeBank Tourette Syndrome (UK) Association Tree Aid Trees for Cities VocalEyes VSO WaterAid World Emergency Relief World Villages for Children WRVS WWF UK YMCA England Note: not all of the above charities responded to all of the questions in the survey. Action Aid UK Action for Blind People Action for M.E. Addaction Age Concern Cheshire Age Concern England Alcohol Focus Scotland Association for International Cancer Research Asthma UK Barnardo's BFHU Breakthrough Breast Cancer Brooke BUAV Bullying Online Cancer Research UK CARE International UK Cheadle Hulme School CHICKS Charity Christian Aid Contact a Family Darlington Town Mission Diocese of Chichester (Church of England) Djimo Foundation ENABLE Scotland Enhance Herts
  7. 7. Total voluntary income Approximate total voluntary income of all respondents Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average £22m
  8. 8. PART I
  9. 9. Expenditure & Income for all functions
  10. 10. Recruitment/Acquisition Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £1.7m Average Income £3.7m
  11. 11. Recruitment/Acquisition Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £1.8m Average Income £3.7m
  12. 12. Retention/Development Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £634k Average Income £8.5m
  13. 13. Retention/Development Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £727k Average Income £8.5m
  14. 14. Supporter care/service (‘banking and thanking’) Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £155k Average Income £150k
  15. 15. Supporter care/service (‘banking and thanking’) Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £336k Average Income £150k
  16. 16. Fundraising on the Internet/Online Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £114k Average Income £1.2m
  17. 17. Fundraising on the Internet/Online Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £143k Average Income £1.2m
  18. 18. Major donor and big gift fundraising, including capital appeals Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £58k Average Income £1.4m
  19. 19. Major donor and big gift fundraising, including capital appeals Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £172k Average Income £1.4m
  20. 20. Expenditure & Income Summary Table of Averages 1.4m 172k 58k Major donor & big gift 1.2m 143k 114k Internet/ Online 150k 336k 155k Supporter care/service 8.5m 727k 634k Retention/ Development 3.7m 1.8m 1.7m Recruitment/ Acquisition Income Expenditure ( including staff salaries) Expenditure ( excluding staff salaries)
  21. 21. Income/Spending Ratios for all functions
  22. 22. Recruitment/Acquisition Income /Spending ( excluding staff salaries) Ratio Lowest 0.3 (30 %) Highest 30 (3000 %) Base: 50 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 3.3 (330 %) The 3 lowest and 3 highest results have been excluded.
  23. 23. Recruitment/Acquisition Income /Spending ( including staff salaries) Ratio Lowest 0.2 (20%) Highest 9.2 (92%) Base: 54 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 1.3 (130%) The 3 lowest and 3 highest results have been excluded.
  24. 24. Retention/Development Income /Spending ( excluding staff salaries) Ratio Lowest 0.19 (19 %) Highest 100 (10, 000 %) Base: 51 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 13 (1, 300 %) The 3 lowest and 3 highest results have been excluded.
  25. 25. Retention/Development Income /Spending ( including staff salaries) Ratio Lowest 0.1 (10 %) Highest 42.2 (4, 220%) Base: 54 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 8.4 (840 %) The 3 lowest and 3 highest results have been excluded.
  26. 26. Supporter care/services (‘banking and thanking’) Income /Spending ( excluding staff salaries) Ratio Lowest 0.5 (50%) Highest 13 (1, 300%) Base: 39 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 4 (400%) No results have been excluded.
  27. 27. Supporter care/services (‘banking and thanking’) Income /Spending ( including staff salaries) Ratio Lowest 0.4 (40%) Highest 4 (400%) Base: 45 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 1.6 (160%) No results have been excluded.
  28. 28. Fundraising on the Internet/Online Income /Spending ( excluding staff salaries) Ratio Lowest 0 (0%) Highest 76 (7, 600%) Base: 30 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 12.8 (1, 280%) The 3 lowest and 3 highest results have been excluded.
  29. 29. Fundraising on the Internet/Online Income /Spending ( including staff salaries) Ratio Lowest 0 (0%) Highest 43.5 (4, 350%) Base: 35 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 10.4 (1, 040%) The 3 lowest and 3 highest results have been excluded.
  30. 30. Major donors and big gift fundraising, including capital appeals Income /Spending ( excluding staff salaries) Ratio Lowest 2.1 (210 %) Highest 150.4 (15, 040 %) Base: 36 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 31.4 (3, 140 %) The 3 lowest and 3 highest results have been excluded.
  31. 31. Major donors and big gift fundraising, including capital appeals Income /Spending ( including staff salaries) Ratio Lowest 0.65 (65 %) Highest 44.3 (4, 430 %) Base: 38 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 8.7 (870 %) The 3 lowest and 3 highest results have been excluded.
  32. 32. Income /Spending Ratios Summary Table of Averages 8.7 (870%) 31.4 (3, 140%) Major donor & big gift 10.4 (1, 040%) 12.8 (1, 280%) Internet/Online 1.6 (160%) 4 (400%) Supporter care/ service 8.4 (840%) 13 (1, 300%) Retention/ Development 1.3 (130%) 3.3 (330%) Recruitment/ Acquisition Average ( including staff salaries) Average ( excluding staff salaries)
  33. 33. Income/Total Voluntary Income Ratios for all functions
  34. 34. Recruitment / Acquisition Income /Total Voluntary Income Ratio Lowest 0.001 (0.1%) Highest 0.5 (50%) Base: 35 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.06 (6%) No results have been excluded.
  35. 35. Retention / Development Income /Total Voluntary Income Ratio Lowest 0.0007 (0.07%) Highest 0.97 (97%) Base: 37 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.27 (27%) The highest result has been excluded.
  36. 36. Supporter care/service (‘banking and thanking’) Income /Total Voluntary Income Ratio Lowest 0.0031 (0.31%) Highest 0.013 (1.3%) Base: 3 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.008 (0.8%) No results have been excluded.
  37. 37. Fundraising on the Internet/Online Income /Total Voluntary Income Ratio Lowest 0.0005 (0.05%) Highest 0.13 (13%) Base: 30 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.02 (2%) No results have been excluded.
  38. 38. Major donors and big gift fundraising, including capital appeals Income /Total Voluntary Income Ratio Lowest 0.0008 (0.08%) Highest 0.54 (54%) Base: 33 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.07 (7%) No results have been excluded.
  39. 39. Income /Total Voluntary Income Ratios Summary Table of Averages 0.07 (7%) Major donor & big gift 0.02 (2%) Internet/ Online 0.008 (0.8%) Supporter care/ service 0.27 (27%) Retention / Development 0.06 (6%) Recruitment/ Acquisition Average
  40. 40. Number of full time staff devoted to all functions
  41. 41. Recruitment/Acquisition Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 2.3
  42. 42. Retention/Development Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 3.1
  43. 43. Supporter care/service (‘banking and thanking’) Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 9.1
  44. 44. Fundraising on the Internet/Online Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 1.8
  45. 45. Major donor and big gift fundraising, including capital appeals Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 3.7
  46. 46. Number of Full Time Staff Summary Table of Averages 3.7 Major donor & big gift 1.8 Internet/ Online 9.1 Supporter care/ service 3.1 Retention / Development 2.3 Recruitment/ Acquisition Average
  47. 47. Amount Raised per Staff member for all functions
  48. 48. Recruitment/Acquisition Amount raised per staff member Lowest £3.3k per staff member Highest £2.6m per staff member Base: 52 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £450k per staff member The 2 highest and the 2 lowest results have been excluded
  49. 49. Retention/Development Amount raised per staff member Lowest £5.5k per staff member Highest £6.7m per staff member Base: 50 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £1.6m per staff member The 2 highest and the 2 lowest results have been excluded
  50. 50. Supporter care/service (‘banking and thanking’) Amount raised per staff member Lowest £20k per staff member Highest £181.4k per staff member Base: 7 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £66.2k per staff member
  51. 51. Fundraising on the Internet/Online Amount raised per staff member Lowest £20k per staff member Highest £1.6m per staff member Base: 23 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £506.1k per staff member The 2 highest and the 2 lowest results have been excluded
  52. 52. Major donor & big gift fundraising, including capital appeals Amount raised per staff member Lowest £10k per staff member Highest £1.7m per staff member Base: 40 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £376k per staff member The 2 highest and the 2 lowest results have been excluded
  53. 53. Amount raised per staff member Summary Table of Averages £376k Major donor & big gift £506.1k Internet/ Online £66.2k Supporter care/ service £1.6m Retention / Development £450k Recruitment/ Acquisition Average
  54. 54. PART II
  55. 55. Recruitment / Acquisition
  56. 56. Recruitment/Acquisition Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £1.7m Average Income £3.7m
  57. 57. Recruitment/Acquisition Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £1.8m Average Income £3.7m
  58. 58. Recruitment/Acquisition Income /Spending ( excluding staff salaries) Ratio Lowest 0.3 (30 %) Highest 30 (3000 %) Base: 50 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 3.3 (330 %) The 3 lowest and 3 highest results have been excluded.
  59. 59. Recruitment/Acquisition Income /Spending ( including staff salaries) Ratio Lowest 0.2 (20%) Highest 9.2 (92%) Base: 54 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 1.3 (130%) The 3 lowest and 3 highest results have been excluded.
  60. 60. Recruitment / Acquisition Income /Total Voluntary Income Ratio Lowest 0.001 (0.1%) Highest 0.5 (50%) Base: 35 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.06 (6%) No results have been excluded.
  61. 61. Recruitment/Acquisition Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 2.3
  62. 62. Recruitment/Acquisition Amount raised per staff member Lowest £3.3k per staff member Highest £2.6m per staff member Base: 52 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £450k per staff member The 2 highest and the 2 lowest results have been excluded
  63. 63. Retention / Development
  64. 64. Retention/Development Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £634k Average Income £8.5m
  65. 65. Retention/Development Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £727k Average Income £8.5m
  66. 66. Retention/Development Income /Spending ( excluding staff salaries) Ratio Lowest 0.19 (19 %) Highest 100 (10, 000 %) Base: 51 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 13 (1, 300 %) The 3 lowest and 3 highest results have been excluded.
  67. 67. Retention/Development Income /Spending ( including staff salaries) Ratio Lowest 0.1 (10 %) Highest 42.2 (4, 220%) Base: 54 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 8.4 (840 %) The 3 lowest and 3 highest results have been excluded.
  68. 68. Retention / Development Income /Total Voluntary Income Ratio Lowest 0.0007 (0.07%) Highest 0.97 (97%) Base: 37 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.27 (27%) The highest result has been excluded.
  69. 69. Retention/Development Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 3.1
  70. 70. Retention/Development Amount raised per staff member Lowest £5.5k per staff member Highest £6.7m per staff member Base: 50 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £1.6m per staff member The 2 highest and the 2 lowest results have been excluded
  71. 71. Supporter care / service (‘banking and thanking’)
  72. 72. Supporter care/service (‘banking and thanking’) Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £155k Average Income £150k
  73. 73. Supporter care/service (‘banking and thanking’) Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £336k Average Income £150k
  74. 74. Supporter care/services (‘banking and thanking’) Income /Spending ( excluding staff salaries) Ratio Lowest 0.5 (50%) Highest 13 (1, 300%) Base: 39 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 4 (400%) No results have been excluded.
  75. 75. Supporter care/services (‘banking and thanking’) Income /Spending ( including staff salaries) Ratio Lowest 0.4 (40%) Highest 4 (400%) Base: 45 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 1.6 (160%) No results have been excluded.
  76. 76. Supporter care/service (‘banking and thanking’) Income /Total Voluntary Income Ratio Lowest 0.0031 (0.31%) Highest 0.013 (1.3%) Base: 3 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.008 (0.8%) No results have been excluded.
  77. 77. Supporter care/service (‘banking and thanking’) Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 9.1
  78. 78. Supporter care/service (‘banking and thanking’) Amount raised per staff member Lowest £20k per staff member Highest £181.4k per staff member Base: 7 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £66.2k per staff member
  79. 79. Fundraising on the Internet / Online
  80. 80. Fundraising on the Internet/Online Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £114k Average Income £1.2m
  81. 81. Fundraising on the Internet/Online Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £143k Average Income £1.2m
  82. 82. Fundraising on the Internet/Online Income /Spending ( excluding staff salaries) Ratio Lowest 0 (0%) Highest 76 (7, 600%) Base: 30 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 12.8 (1, 280%) The 3 lowest and 3 highest results have been excluded.
  83. 83. Fundraising on the Internet/Online Income /Spending ( including staff salaries) Ratio Lowest 0 (0%) Highest 43.5 (4, 350%) Base: 35 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 10.4 (1, 040%) The 3 lowest and 3 highest results have been excluded.
  84. 84. Fundraising on the Internet/Online Income /Total Voluntary Income Ratio Lowest 0.0005 (0.05%) Highest 0.13 (13%) Base: 30 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.02 (2%) No results have been excluded.
  85. 85. Fundraising on the Internet/Online Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 1.8
  86. 86. Fundraising on the Internet/Online Amount raised per staff member Lowest £20k per staff member Highest £1.6m per staff member Base: 23 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £506.1k per staff member The 2 highest and the 2 lowest results have been excluded
  87. 87. Major donor & big gift fundraising, including capital appeals
  88. 88. Major donor and big gift fundraising, including capital appeals Expenditure ( excluding staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £58k Average Income £1.4m
  89. 89. Major donor and big gift fundraising, including capital appeals Expenditure ( including staff salaries) & Income Base: 58 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average Expenditure £172k Average Income £1.4m
  90. 90. Major donors and big gift fundraising, including capital appeals Income /Spending ( excluding staff salaries) Ratio Lowest 2.1 (210 %) Highest 150.4 (15, 040 %) Base: 36 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 31.4 (3, 140 %) The 3 lowest and 3 highest results have been excluded.
  91. 91. Major donors and big gift fundraising, including capital appeals Income /Spending ( including staff salaries) Ratio Lowest 0.65 (65 %) Highest 44.3 (4, 430 %) Base: 38 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at 8.7 (870 %) The 3 lowest and 3 highest results have been excluded.
  92. 92. Major donors and big gift fundraising, including capital appeals Income /Total Voluntary Income Ratio Lowest 0.0008 (0.08%) Highest 0.54 (54%) Base: 33 not for profit – Summer 2007 Source nfpSynergy UK Fundraising Benchmark 2007 Average at 0.07 (7%) No results have been excluded.
  93. 93. Major donor and big gift fundraising, including capital appeals Number of Full Time Staff Base: 108 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average 3.7
  94. 94. Major donor & big gift fundraising, including capital appeals Amount raised per staff member Lowest £10k per staff member Highest £1.7m per staff member Base: 40 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Average at £376k per staff member The 2 highest and the 2 lowest results have been excluded
  95. 95. Opinions on Organisation Specific Statements from all respondents <ul><li>Relationship between CEO and Fundraising and Communications departments </li></ul><ul><li>Relationship between trustees and fundraising </li></ul><ul><li>Organisational brand and fundraising </li></ul><ul><li>Future fundraising capabilities </li></ul><ul><li>Relationship with donors </li></ul>
  96. 96. My CEO values the work of our fundraising department Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 93 people (85%)
  97. 97. My CEO spends a lot of time on fundraising and its development Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 48 people (44%)
  98. 98. Relationship between CEO and Fundraising Department <ul><li>Majority of respondents (85%) agree or strongly agree that their CEO values their fundraising department’s work. </li></ul><ul><li>Only about ½ think that their CEO spends a lot of time on fundraising and its development. </li></ul><ul><li>Overall the relationship between CEOs and Fundraising departments is a positive one, but there is some variability in how much time CEOs are perceived to dedicate to fundraising. </li></ul>
  99. 99. My CEO values the work of our communications department Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 70 people (64%)
  100. 100. My CEO places a lot of emphasis on communications & PR Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 79 people (72%)
  101. 101. Relationship between CEO and Communications Department <ul><li>Most people (64%) think that their CEO values the work of their communications department </li></ul><ul><li>Majority of respondents (72%) think their CEO places a lot of emphasis on communications and PR. </li></ul><ul><li>Overall positive relationship between CEOs and Communications departments. </li></ul>
  102. 102. Our trustees have wealth of fundraising expertise Opinions Base: 109 not for profit - Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 12 people (11%)
  103. 103. Relationship between trustees and fundraising <ul><li>Majority of respondents do not think that trustees have a wealth of fundraising expertise (72% disagree or strongly disagree). </li></ul><ul><li>Suggests that fundraising departments may like to explore new ways of getting trustees more interested & involved, and that fundraising is seen as quite a specialised area of knowledge. </li></ul>
  104. 104. We have the organisational brand that fundraising needs Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 48 people (44%)
  105. 105. Organisational Brand and Fundraising <ul><li>Almost ½ of respondents agreed or strongly agreed with the statement that their organisation has the brand that fundraising needs. </li></ul><ul><li>The variation in responses may be due to the diverse range of not-for-profits in the sample. E.g. some organisations may have better established brands than others. </li></ul>
  106. 106. I am confident that net incomes will increase significantly over the next 3-5 years Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 71 people (65%)
  107. 107. Future Fundraising Capabilities <ul><li>Majority of respondents (65%) agree or strongly agree that their net incomes will increase significantly over the next 3-5 years. </li></ul><ul><li>Suggests most not-for-profits are positive about fundraising in the future. </li></ul>
  108. 108. I feel we are pretty good at treating our donors and supporters well and giving them great service Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 76 people (70%)
  109. 109. I feel we are maximising the lifetime value of our donors Opinions Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007 Strongly Agree or Agree 33 people (30%)
  110. 110. Relationship with Donors <ul><li>Most respondents (70%) think that they are good at treating donors and supporters well and giving them great service. </li></ul><ul><li>However, most respondents did not agree so strongly that they are maximising the lifetime value of donors, with only 30% agreeing or strongly agreeing with this statement. </li></ul><ul><li>Suggests that most fundraising departments feel positive about their relationship with donors but that they could be working harder on securing their relationship with donors in the long-term. </li></ul>
  111. 111. Opinions on Organisation Specific Statements Summary Chart Base: 109 not for profit – Summer 2007 Source: nfpSynergy UK Fundraising Benchmark 2007
  112. 112. Summary <ul><li>Chart shows the organisation specific statements ordered by how strongly respondents agreed to them, highest on top. </li></ul><ul><li>Shows that most not-for-profits are very positive about their organisation’s fundraising activity. </li></ul><ul><li>Main issues for not-for-profits appear to be getting CEOs to spend more time on fundraising, improving trustees’ understanding of fundraising processes, and developing better long-term relationships with donors. </li></ul>
  113. 113. 40 Bowling Green Lane, London, EC1R 0NE Telephone: (020) 7415 7155 Fax: (020) 7415 7050 email: lindsay.sutherland@nfpsynergy.net

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