Persona Management - 8Ps of Personal Branding

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This document discusses using persona branding and management on social media. It argues that businesses now require a personal online presence and identity (You 3.0) as everything moves faster online and people are more connected. It emphasizes that having an online persona is about communicating excellence, not just being different. The document outlines developing a persona through experience, learning, leveraging capabilities and attitudes. It provides examples of social media sites and profiles that focus on topics like religion, dating and business. It advocates using both mass media and new media like blogging, public speaking, publishing and social networking to develop an online presence and influence.

Social Media Case Study for
Persona Branding

Why do I need Persona Management
• Web 2.0 age requires Business 2.0
• Business 2.0 requires You 3.0
• Everything is faster, cheaper & better.
• Everyone is smarter, well-connected & more
resourceful
• It is not only who you know, but who knows
you.
• You need to be Different!

It’s not being different for the sake of
being different

It’s not about Achieving Excellence.

It’s about Communicating Excellence

Persona Communication

Experience
What others perceive Living What you have
Learning
Leveraging

Persona Management Personal
(Positioning) Branding Persona Audit

Development Capabilities
Explore Attitude
Expand Skills
Express Knowledge

What you lack

Persona Journey
Person

Prize Portal

Public Partners
Services Persona

Public
Publicity
Speaking

Publication

www.beulah.sg

Founded: 2006 Sep

Category : Religion

Objective : Religious networking

Profiles : 1650

Events : 300

Friendships : 37,500

www.romancingspore.com
Founded : 2007 Jan

Category : Social

Objective : Friendship

Profiles : 6700

Events : 400

Personal Messages : 500,000

Founded : 2009 Jan
www.tableforsix.sg Category : Personalized Dating

Objective : For likeminded singles who
Looks forward to a life long relationship

Profiles : 1180

Table For Six : Over 120

www.superideamart.com

Founded : 2009 Aug

Category : Business

Objective : Exchange Ideas & Alliance

Profiles : 225

Friendships : 2,200

Web 2.0

More accessible
More user friendly
More viral
More relevant

Since : Aug 2008
Over 60 presentations
Over 400 download
Over 24000 views

Quotations

“I do not think anyone is too old
to look for love. As long as you
believe there is someone out
there for you, you should never
stop looking. That special
someone is also looking for you”

Audio Book Magazine Article
Contribution

Http://ideasandrew.podomatic.com
300 min of podcast
• Radio Interviews
• Webcast Interview
45 episodes
500 downloads

Name : Andrew 国华 Chow
Almost 3400 friends
Fan of 170 Pages
Members of over 200 groups
Own Group with over 1200 members
Over 1000 pictures

Giving Recognition

9 Jan 2008
(press conference)

Over 7,050 pictures
- 41,000 views
- 1,500 friends
- 16 collections
- 170 albums (sets)

Power, Reach & Influence

Mass Media ………………. New Media
Mass Media

New Media
Mass Media New Media

Mass Media vs New Media ?

• Power : Pitching vs Engaging
• Power : Spinning vs Conversation
• Power : Report vs Sharing
• Influence : Press Conference vs Social Networking
• Influence : Authority vs Authencity
• Reach : News vs Content
• Reach : Circulation vs Communities

Mass Media or New Media ?
• Are your reports/feature on Mass Media
becoming Contents for Social Media?
• Are you sound bites/comments from Mass
Media sparks off conversation in Social
Media?
• Journalists are looking for scoop on social
media, are they part of your community?

Hybrid Strategy =
Mass Media + New Media

• Pitch and Publish
• Market and Monitor
• Launch and Listen
• Sell and Share
• Communicate and Collaborate

Have you “google” yourself today?

Questions
&
Answers

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Personal Branding - YOU 2.0 on Social Media

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