Social media marketing 2015
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Nicole Black presents on the ethics of using social media for marketing legal services. She notes that social media has surpassed pornography as the top internet activity and that lawyers cannot afford to not engage with major platforms like Facebook, Twitter, and LinkedIn. However, lawyers must determine goals for social media use, avoid attorney-client relationships, and not disclose confidential information online per ABA rules. The presentation provides tips on using social media effectively for networking, expertise, and business development while staying on the right side of ethics.
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Social media marketing 2015
- 1. PRESENTED BY: Nicole Black Co-author | Social Media for Lawyers--The Next Frontier Co-author | Criminal Law in New York Author | Cloud Computing for Lawyers Legal Technology Evangelist | MyCase.com | web-based law practice management The Ethics of Using Social Media For Marketing
- 2. SOCIAL MEDIA It’s not a fad
- 3. SOCIAL MEDIA FACTOID #1: Social Media has overtaken porn as the #1 activity on the Web porn Source: Socialnomics.com
- 4. SOCIAL MEDIA FACTOID #2: If Facebook were a country it would be the world’s largestworld’s largest
- 6. SOCIAL MEDIA FACTOID #3: Every second 2 new members join LinkedIn2
- 7. Lawyers cannot afford to be left out of the loop
- 8. HOW DO YOU GET STARTED? BE CURIOUS AND LEARN
- 9. TWITTER FACEBOOK LINKEDIN THE PLATFORMS ! " #
- 10. The power of SEO
- 12. Your competitors are using social media: •39% of lawyers have obtained clients from blogging •24% of all lawyers maintain law firm blogs •96% of lawyers have LinkedIn profiles •52% of law firms maintain a Facebook page •19% of law firms have a Twitter presence * ABA Tech Report 2015
- 13. * Social media is useless without goals
- 14. DETERMINE YOUR GOALS • Network and build relationships • Locate information to support your practice • Showcase your expertise • Find clients • Make it easy for people to find you (SEO) • Obtain speaking engagements and media mentions
- 15. Multi-task •Keep up to date on news & generate web presence at the same time •Meet Feedly, your new best friend
- 16. Text Catch up on news relevant to you in a magazine-like, easy to read format
- 17. Easily read and share articles and blog posts on your social networks
- 18. * Social and professional networking are not mutually exclusive
- 19. Stand out from the crowd
- 20. 50% - links to online content 30% - conversation with others 10% - self-promotional The Social Media Formula
- 21. Take off your lawyer hat
- 23. Think before you act
- 24. Remember: Don’t drink and tweet!
- 25. * The Ethics of Social Media
- 26. Sometimes the online world will feel like a maze
- 27. A lot of people will tell you what you can’t do.
- 30. Social media simply changes the medium, not the message
- 31. Avoid false or misleading information information ______________ [ABA Model Rule 7.1]
- 32. • Lawyer Advertising [ABA Model Rule 7.1]
- 33. Lawyer Advertising: Is it or isn’t it? Is it advertising? If so, a disclaimer may be required. Distinction: Informational v. Promotional
- 34. DON’T Unintentionally create an attorney-client relationship (ABA Model Rules 1.2, 1.4, 1.16, 4.4) (New York State Bar Association Committee on Professional Ethics Opinion 899 (12/21/11)) Best practices: Keep responses general Provide information rather than advice Use disclaimers
- 35. NO Disclosing confidential information [ABA Model Rules 1.6(ABA Model Rules 1.6, 8.3)]
- 36. NO Improper contact with parties [ABA Model Rule 3.5 (b) & (c)]
- 37. NO Improper client solicitation [ABA Model Rule 7.3]
- 38. ? Stating a “specialization” (ABA Model Rule 7.4)
- 39. • Stating a “specialization” [ABA Model Rule 7.4]
- 40. DON’T BE THAT GUY YOUR OPPONENTS ARE USING IT. SO SHOULD YOU. SOCIAL MEDIA IS FOR KIDS!
- 44. IMPRESS YOUR COLLEAGUES. IMPRESS YOUR CLIENTS. IMPRESS YOUR KIDS! BE PREPARED. $ $ $ The more you learn, the more you know.
- 46. Thanks for listening! Nicole Black Legal Technology Evangelist MyCase.com | web-based law practice management www.nicoleblackesq.com @nikiblack on Twitter Author and co-author of: