Embracing Social Media
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A joint presentation by Mike Driehorst and Lance Godard Oct. 6, 2009, at the Ohio Chapter meeting of the Legal Marketing Association, Toledo, Ohio. The luncheon was co-sponsored by the Association of Legal Adminstrators. The forcus was on educating the audience about social media and how to use it for their business.
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The document discusses social media and how it can be used for business success. It explains that social media is shifting how people discover and share information and that customers trust each other more than brands. Various social media platforms are described such as Facebook, Twitter, LinkedIn and YouTube. The benefits of using different social media for goals like brand awareness, leads and customer service are outlined. Best practices for getting started with social media engagement are provided.
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The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
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The document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the rise of social media and how customers now rely more on peer recommendations than traditional advertising. It then summarizes the key uses of many popular social media sites like Facebook, Twitter, LinkedIn, YouTube and others to help businesses with goals like brand awareness, lead generation, sales, customer service and talent recruitment.
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Bil Balderaz, from Webbed Marketing, provides a social media training session for The Vermont Council.
Social Media Training for The Vermont Council
The document discusses the use of social media for businesses. It outlines some common concerns executives have expressed about social media, such as losing control of their brand and employees wasting time. However, these same concerns were previously raised about email. The document then provides an overview of various social media platforms like Facebook, Twitter, YouTube, and Second Life and how businesses can utilize them to engage with customers, build their brand, and market their services. It emphasizes the importance of setting goals and metrics to measure the success of social media campaigns.
Social Media And Your Organization
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
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The document summarizes Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The agenda includes an overview of networked nonprofits, discussions on social culture, simplicity, listening, engagement and relationships, transparency, and free agents. Trainees worked in groups, participated in discussions, wrote blog posts, and reflected on how these concepts could apply to Arabic NGOs. The goal was to understand how to integrate networked nonprofit principles into social media training and coaching.
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This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
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The document discusses social media and leadership. It defines social media as platforms that enable communities to interact and engage. It provides statistics on major social networks like Facebook and Twitter. It also explains common social media platforms like blogs, Facebook, Twitter, YouTube and defines their purposes. The document concludes by discussing how leadership principles apply to social media and tips for getting started with social media.
Technology and Social Media: How to Get the Word Out
This document discusses using social media for advocacy and provides tips on how organizations like Head Start can utilize different social media platforms. It outlines key social media features to consider like audience, authenticity, and privacy. Specific platforms covered include Facebook, Twitter, blogs, YouTube, and Change.org. Advocates are encouraged to think about their goals and message when creating content or sharing information on social media.
Nicheprof blognet
A presentation showing you how to use portions of the Economy of Action Guide to distribute across Blog Networks
Au Presentation 3.29.09
This document provides an overview of social media and tips for non-profits to utilize social media. It defines social media as internet-based tools to share information, learn, and connect with others like blogs, Facebook, YouTube, and Twitter. It notes that 75% of internet users participate in some form of social media. The document recommends four key tools - blogs to communicate, social networking sites to build audience, YouTube to educate through video, and Twitter to see discussions and drive traffic. It concludes with tips to learn from influential bloggers in your industry and that you will lose some message control with social media.
"Brand of You in the Digital Age" - MNAMA+MIMA
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
From Listening to Engaging: Empowering Your Customers to Become Your Most Eff...
Date: Wednesday, May 19, 2010
Featured Speakers:
Brian Solis, Principal, FutureWorks
Ryan Deutsch, VP of Emerging Media, StrongMail
Social media is a powerful platform for fostering profitable customer relationships; however, many companies struggle getting past the listening phase. There's no question that listening is important, but limiting your social media efforts to this activity puts you in a purely reactive mode instead of empowering you to proactively shape the perception of your brand. In order to fully leverage the power of social media to advance your brand, you need to transition from listening to engaging.
In this interactive webinar, you will learn how to engage customers in meaningful and advantageous conservations that empower them to become partners in your marketing and customer service initiatives. Find out how to properly engender support of online champions in a mutually beneficial way that enable you to drive real business value from social media. Plus, get your questions answered in an extensive Q&A session.
Key things you will learn:
* How to transition from listening to engaging on the social web
* Strategies for empowering customers to become brand advocates
* Engagement tactics that foster mutually beneficial customer relationships
* How to attract online champions who will advance your brand on new social networks
* Social media tools for engaging customers and tracking the impact of your efforts
E-Mediat: Day 2 Networked Nonprofit
This document provides an overview of Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The day covered the concepts of social culture, simplicity, listening, engaging, building relationships, transparency, and free agents. Activities included identifying Arabic words for social media sites, mapping networks and brainstorming keywords, and discussions on applying the principles in an Arabic NGO context. The goal was to help participants understand how to integrate networked nonprofit approaches into their work in a culturally appropriate way.
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Embracing Social Media
- 1. Embracing Social Media Legal Marketing Association / Ohio Association of Legal Administrators Oct. 6, 2009 / Toledo, Ohio
- 8. Blogs
- 10. Social Networks
- 15. How do I do it “right”?
- 25. Why should I do it?
- 30. How do I generate value?
- 35. What can I do today?
- 42. Start being visible 3
- 49. Start engaging 5
- 51. Start sharing 6
- 53. Start enjoying 7