As businesses still struggle to implement and understand social media, I offer this advice today - Listen and learn before you go "all-in". Here we look at Tweetdeck as a listening station.
This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
The document discusses the importance of social media and how businesses can leverage it. It provides examples of how companies have successfully used social media to increase engagement, sales and brand awareness. It also stresses the importance of listening to customers, being transparent and integrating social media with other marketing efforts.
Social media is a new way for people to communicate and share information online through various platforms like blogs, social networks, and photo sharing. It allows for two-way interaction between users. Some major social media platforms are LinkedIn for professional networking, Facebook for community building, and Twitter for conversation. Social media is not just a passing fad but rather a significant change in how society shares information. Law firms and professionals should engage with social media to connect with clients and audiences, but must do so ethically and follow certain best practices. The document provides tips on how to appropriately use social media for business and engagement goals.
The document discusses the emergence and prevalence of share buttons on social media. It describes how share buttons allow users to easily share content across social networks without leaving the original website. The document provides examples of how share buttons have benefitted companies like LinkedIn and Giantnerd by increasing clicks and sales. It concludes by suggesting share buttons could be further utilized by more websites to boost social sharing of content.
This document provides an overview of a workshop on digital identity and citizenship. It discusses three perspectives on digital footprints - the individual, educator, and professional perspectives. For each, it provides examples and prompts reflection on issues around managing digital identities. The document emphasizes that digital tools reduce complexity and content lives on permanently, so thoughtful decisions require time and knowledge. It aims to help participants design a responsible "digital tattoo" that balances personal and professional obligations.
This document discusses how individuals have a permanent digital identity or "digital tattoo" online due to information that is openly available and out of their control. It provides examples of ways people can search for information about others online through search engines and data mining sites. While social media allows for greater connections, collaboration, and sharing, it also means personal information and behaviors can have unforeseen implications that are difficult to predict or manage. The document then presents several case studies highlighting issues around digital identities for different demographic groups such as seniors, job seekers, teens, and immigrants.
This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
The document discusses the importance of social media and how businesses can leverage it. It provides examples of how companies have successfully used social media to increase engagement, sales and brand awareness. It also stresses the importance of listening to customers, being transparent and integrating social media with other marketing efforts.
Social media is a new way for people to communicate and share information online through various platforms like blogs, social networks, and photo sharing. It allows for two-way interaction between users. Some major social media platforms are LinkedIn for professional networking, Facebook for community building, and Twitter for conversation. Social media is not just a passing fad but rather a significant change in how society shares information. Law firms and professionals should engage with social media to connect with clients and audiences, but must do so ethically and follow certain best practices. The document provides tips on how to appropriately use social media for business and engagement goals.
The document discusses the emergence and prevalence of share buttons on social media. It describes how share buttons allow users to easily share content across social networks without leaving the original website. The document provides examples of how share buttons have benefitted companies like LinkedIn and Giantnerd by increasing clicks and sales. It concludes by suggesting share buttons could be further utilized by more websites to boost social sharing of content.
This document provides an overview of a workshop on digital identity and citizenship. It discusses three perspectives on digital footprints - the individual, educator, and professional perspectives. For each, it provides examples and prompts reflection on issues around managing digital identities. The document emphasizes that digital tools reduce complexity and content lives on permanently, so thoughtful decisions require time and knowledge. It aims to help participants design a responsible "digital tattoo" that balances personal and professional obligations.
This document discusses how individuals have a permanent digital identity or "digital tattoo" online due to information that is openly available and out of their control. It provides examples of ways people can search for information about others online through search engines and data mining sites. While social media allows for greater connections, collaboration, and sharing, it also means personal information and behaviors can have unforeseen implications that are difficult to predict or manage. The document then presents several case studies highlighting issues around digital identities for different demographic groups such as seniors, job seekers, teens, and immigrants.
This document discusses online communities and provides guidance on creating and maintaining one. It defines an online community as a virtual place where people with similar characteristics regularly meet. Success requires finding common interests and facilitating interaction between members. Engagement is encouraged through gamification, status, and shared experiences. Metrics must measure both quality of interactions and business goals to ensure the community is facilitating real value. Most importantly, an online community's members are people, not just users, so they should be treated with respect.
Social media refers to online platforms that allow people to communicate and share information. It includes social networks like Facebook, microblogging platforms like Twitter, and other sites for sharing photos, videos, reviews and other content. The document discusses how social media has become very popular, with over half of all adults having social media profiles. It emphasizes that social media is about dialogue rather than monologue, and that businesses need to participate in online conversations to engage customers and not become irrelevant.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
The document discusses the changing nature of public relations (PR) and how it is adapting to new online and social media. It notes that PR is shifting from traditional media to more direct engagement with key audiences online. Specifically, it outlines how PR professionals can leverage tools like blogs, social networks, videos and virtual worlds to better monitor conversations and engage with stakeholders in a more collaborative way. It also provides examples of how companies like JetBlue and Purina have effectively used online PR strategies during crises.
Social Media And The Insurance Broker are You Kidding 0210Rick Morgan
The document discusses how insurance brokers can benefit from using social media. It notes that consumers are increasingly using the internet to research insurance and that social media allows brokers to better communicate and engage with customers. The document provides examples of how some brokers are using blogs, Facebook, Twitter, and other tools to educate customers, strengthen their brands, and enhance customer service. It emphasizes that brokers should listen to customers and be authentic, interesting, and active participants in the social web.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Social media has enabled two-way communication between organizations and the public, putting public relations practitioners' control at risk. PR must adapt to focus on building narratives and engaging in open dialogue. The best companies utilize social media to communicate directly with customers and address issues publicly. PR practitioners must invest in their online identities and view social media as an opportunity rather than a threat.
Social Media Education Workshop for AAMGA University WestSandra Masters
1. The document presents an overview of social media delivered by Sandy Masters for an insurance conference. It discusses the history and rise of social media and how it has empowered individuals as content creators.
2. Key social media platforms are examined including Facebook, LinkedIn, and Twitter. Statistics and considerations for using each network professionally are provided.
3. Attendees then participate in an exercise to develop a social media strategy for their organization. Resources for further social media learning are also shared.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
The document provides an overview of using social media for organizations. It discusses the benefits of social media including listening, publishing content, disseminating information, creating brands, and engaging in conversations. Specific platforms like Facebook, blogs, Twitter, and video are explained. Metrics, goals, audience profiling, and tools for social media are also covered. The document aims to help organizations develop social media strategies.
The document discusses the importance of using social media for lawyers' professional networking and business development. It provides an overview of key concepts like developing an online presence, content-rich profiles, engagement marketing versus interruption marketing, and how different social media platforms can work together. It also discusses legal ethics considerations for using social media and recommends treating all online communications as publications. Lawyers are advised to develop social media policies and avoid confidential discussions or unethical solicitation online.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development and client acquisition. Statistics are provided showing the growing use of these platforms by legal professionals and law firms. Scenarios demonstrate how attorneys have obtained new clients through engaging on social media. The webinar then reviews best practices for setting up and engaging on key social media platforms and blogs to help law firms grow their business online.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development, client acquisition, and knowledge management. The webinar covers social media statistics, scenario-based workflows, setting up profiles and pages, and developing an effective strategy. Attendees are encouraged to start with one platform like LinkedIn, listen and engage with others, and be consistent with high-quality content.
Social media marketing social media analyticsabir hossain
1. The document discusses social media marketing and provides tips on developing a social media marketing strategy, including identifying business goals, setting marketing objectives, researching competition, choosing appropriate channels and tactics, creating a content strategy, and allocating budget and resources.
2. It also discusses best practices for social media content, noting that images are ideal and get more engagement than other content types. It recommends posting frequencies for different social media platforms.
3. The document briefly defines social media analytics as the practice of gathering and analyzing social media data to support business decisions like marketing and customer service. It provides a link to a list of free social media analytics tools.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
This document discusses online communities and provides guidance on creating and maintaining one. It defines an online community as a virtual place where people with similar characteristics regularly meet. Success requires finding common interests and facilitating interaction between members. Engagement is encouraged through gamification, status, and shared experiences. Metrics must measure both quality of interactions and business goals to ensure the community is facilitating real value. Most importantly, an online community's members are people, not just users, so they should be treated with respect.
Social media refers to online platforms that allow people to communicate and share information. It includes social networks like Facebook, microblogging platforms like Twitter, and other sites for sharing photos, videos, reviews and other content. The document discusses how social media has become very popular, with over half of all adults having social media profiles. It emphasizes that social media is about dialogue rather than monologue, and that businesses need to participate in online conversations to engage customers and not become irrelevant.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
The document discusses the changing nature of public relations (PR) and how it is adapting to new online and social media. It notes that PR is shifting from traditional media to more direct engagement with key audiences online. Specifically, it outlines how PR professionals can leverage tools like blogs, social networks, videos and virtual worlds to better monitor conversations and engage with stakeholders in a more collaborative way. It also provides examples of how companies like JetBlue and Purina have effectively used online PR strategies during crises.
Social Media And The Insurance Broker are You Kidding 0210Rick Morgan
The document discusses how insurance brokers can benefit from using social media. It notes that consumers are increasingly using the internet to research insurance and that social media allows brokers to better communicate and engage with customers. The document provides examples of how some brokers are using blogs, Facebook, Twitter, and other tools to educate customers, strengthen their brands, and enhance customer service. It emphasizes that brokers should listen to customers and be authentic, interesting, and active participants in the social web.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Social media has enabled two-way communication between organizations and the public, putting public relations practitioners' control at risk. PR must adapt to focus on building narratives and engaging in open dialogue. The best companies utilize social media to communicate directly with customers and address issues publicly. PR practitioners must invest in their online identities and view social media as an opportunity rather than a threat.
Social Media Education Workshop for AAMGA University WestSandra Masters
1. The document presents an overview of social media delivered by Sandy Masters for an insurance conference. It discusses the history and rise of social media and how it has empowered individuals as content creators.
2. Key social media platforms are examined including Facebook, LinkedIn, and Twitter. Statistics and considerations for using each network professionally are provided.
3. Attendees then participate in an exercise to develop a social media strategy for their organization. Resources for further social media learning are also shared.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
The document provides an overview of using social media for organizations. It discusses the benefits of social media including listening, publishing content, disseminating information, creating brands, and engaging in conversations. Specific platforms like Facebook, blogs, Twitter, and video are explained. Metrics, goals, audience profiling, and tools for social media are also covered. The document aims to help organizations develop social media strategies.
The document discusses the importance of using social media for lawyers' professional networking and business development. It provides an overview of key concepts like developing an online presence, content-rich profiles, engagement marketing versus interruption marketing, and how different social media platforms can work together. It also discusses legal ethics considerations for using social media and recommends treating all online communications as publications. Lawyers are advised to develop social media policies and avoid confidential discussions or unethical solicitation online.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development and client acquisition. Statistics are provided showing the growing use of these platforms by legal professionals and law firms. Scenarios demonstrate how attorneys have obtained new clients through engaging on social media. The webinar then reviews best practices for setting up and engaging on key social media platforms and blogs to help law firms grow their business online.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development, client acquisition, and knowledge management. The webinar covers social media statistics, scenario-based workflows, setting up profiles and pages, and developing an effective strategy. Attendees are encouraged to start with one platform like LinkedIn, listen and engage with others, and be consistent with high-quality content.
Social media marketing social media analyticsabir hossain
1. The document discusses social media marketing and provides tips on developing a social media marketing strategy, including identifying business goals, setting marketing objectives, researching competition, choosing appropriate channels and tactics, creating a content strategy, and allocating budget and resources.
2. It also discusses best practices for social media content, noting that images are ideal and get more engagement than other content types. It recommends posting frequencies for different social media platforms.
3. The document briefly defines social media analytics as the practice of gathering and analyzing social media data to support business decisions like marketing and customer service. It provides a link to a list of free social media analytics tools.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
This document outlines rules for using social media effectively for business purposes. It discusses the importance of understanding your target audience and where they spend time online in order to focus your social media efforts. It also provides tips for engaging with influencers, monitoring your online reputation, having fun while maintaining a professional image, measuring the success of social media campaigns, and keeping social media focused on business goals like sales. The document emphasizes that success requires ongoing hard work and participation in online communities to provide value to customers.
This document outlines several common mistakes companies make with social media. Some key mistakes include: leaving social media profiles incomplete; not posting fresh, engaging content regularly; spamming followers with unwanted messages; not separating personal and business accounts; and having unrealistic expectations of what social media can achieve. The document provides advice from various social media experts on how to avoid these pitfalls and use social media effectively for business purposes.
This document provides tips and strategies for using social media and social selling. It defines social selling as leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. It discusses establishing a professional personal brand on social networks like LinkedIn. It also explains how social media has transformed cold calls into warm introductions by providing insights into prospects. The document recommends using LinkedIn to search for prospect information and engage with prospects to build relationships and a robust sales pipeline.
The document provides guidance on social selling. It defines social selling as leveraging one's professional brand to fill the sales pipeline with the right people, insights, and relationships. It discusses how social selling has evolved from a concept that many sales executives were skeptical of, to one that is seen as fundamental to success. Examples are given of companies that have increased revenue and hit quotas by implementing social selling strategies that utilize platforms like LinkedIn. Tips are provided on building one's personal brand on social networks and engaging with prospects in a thoughtful, non-salesy manner.
This document provides guidance on social selling. It defines social selling as leveraging a professional brand to fill the sales pipeline with the right people, insights, and relationships. The document outlines how social media has changed B2B sales by allowing salespeople to learn more about prospects and build rapport even without face-to-face interactions. It also shares statistics on how social sellers tend to outperform peers who do not use social media for sales. The document provides tips for social sellers, such as focusing on industry trends and using tools like LinkedIn Sales Navigator to improve workflow and sales performance.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
This document provides guidelines for small businesses and start-ups on using social media effectively. It recommends that smaller companies can leverage relationships over larger competitors by interacting intimately with customers. The guidelines include researching target audiences, choosing relevant social media platforms, setting objectives and ethics, listening to conversations, responding authentically, building communities through comments and blogs, maintaining relationships long-term. Following these steps of strategic social media participation can help smaller businesses stand out and connect with customers.
This document provides an overview of using social media for business purposes. It discusses the top social media platforms of Facebook, Twitter, and LinkedIn. For each platform, it provides statistics on user numbers, tips for how businesses can engage on each platform, and suggestions for types of content and metrics to measure engagement. The overall message is that social media takes consistent time and effort but can provide great returns in terms of new connections, ideas, and exposure for a business with little monetary investment. Regular posting of various types of content is recommended to keep current and attract new customers.
The Social Hub: A Comprehensive Social Media StrategyRipple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
• How do you build and leverage advocates?
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
The document discusses how businesses can use social media to connect with customers and grow their business. It outlines some key truths about social media, including that it is not a magic bullet and requires ongoing effort. It then provides examples of how different businesses and organizations have successfully used platforms like Facebook, Twitter, YouTube, LinkedIn, blogs, discussion groups and more to engage customers and promote their brand. It concludes by offering 10 ways for businesses to use social networking and tips for getting started with a social media strategy.
The document provides an overview of social media marketing basics. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices for using each platform, including creating engaging content and interacting with followers. Case studies demonstrate how brands have successfully used social media for marketing and PR.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
Social Media - Marketing in the 21st CenturyRamsey Mohsen
This document discusses marketing in the 21st century and provides tips for social media success. It outlines five steps for an effective social media strategy: 1) set objectives, 2) define targets and personas, 3) set measurements, 4) plan content calendar, 5) try, learn and refine. Content is highlighted as the most important aspect of social media. Both opportunities and risks of social media are presented. The summary concludes by thanking the audience and inviting questions.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
Similar to Integrating social media not a minute too soon (20)
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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2. Presented By: James Ball is the Digital Marketing Director / Social Strategist at AroundAbout Local Media, Inc. in Woodstock, GA. James is also a social media consultant who blogs about the integration of social media & small business at NotEasyToForget.com. Your Sponsors
3. What Is Social Media? “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” - Wikipedia
4. There Are Different Definitions “Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties. It's more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people.” – Ron Jones Ron Jones is President/CEO of Symetri Internet Marketing http://www.symetri.com/
10. Don’t Jump On Just Because Everyone Else Is Doing It… JUMP ON! Wagon Credit: http://www.flickr.com/photos/matthamm/
11. Social media has become a tool used for effective business marketing and sales. Businesses are bringing more control of their marketing efforts “in-house” through it’s use.
12. Businesses are using social media for Listening Public Relations SALES FEEDBACK Branding COMMUNICATIONS research
13. Social media is “before the sale” marketing. Make no mistake, it is marketing, and you should expect a return on your investment. Social media channels are “touch-points” whereby you can effectively convert conversations into leads.
14. Social media is not a stand-alone tactic. Using these channels should be a part of your business and marketing strategy. Sales Funnel from http://www.handshake20.com/
18. Social media RULES of engagement. Here are 10 of the best I’ve come across: 1) Be Transparent Your honesty (or dishonesty) will be picked up right away in social media communities. If you’re a corporate blogger, use your real name, identify the company you work for, and be clear about your role. If you have a vested interest in something you’re writing about (like an affiliate or a sponsored review) be the first to point it out rather than waiting for someone else to “uncover”. It’s never a good situation when you seem to be hiding something, even if it was completely innocent. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
19. Social media RULES of engagement. Here are 10 of the best I’ve come across: 2) Be Judicious If you’re writing about a topic that you’re not completely familiar with you should make this clear to your readers. Don’t get yourself into trouble with trademarks, copyright, fair use, or trade secret disclosure laws. Respect private brands and keep yourself out of court. If you’re writing about your employer/corporation outside of their internal community you might want to use a disclaimer something like this: “The postings on this site are my own and don’t necessarily represent ‘Your company’s name’ positions, strategies, or opinions.” From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
20. Social media RULES of engagement. Here are 10 of the best I’ve come across: 3) Be Smart Make sure your efforts to be transparent don’t violate your employer’s privacy, confidentiality, and legal guidelines. Before you plaster that company report all over the web, be sure to clarify if it was meant to be private or kept internal. Or, if you want to write about the competition make sure you know what you’re talking about. Be smart about protecting yourself, your privacy, and confidential information. What you publish is widely accessible and will be around for a long time, so consider your content carefully when you participate in social networking. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
21. Social media RULES of engagement. Here are 10 of the best I’ve come across: 4) Perception is Reality In online social networking, the lines between public and private, personal and professional are blurred. Just by writing on a subject you are creating perceptions about your knowledge and expertise in that area. This can work for you or against you depending on how you write. Social media has become the new sweat equity. You don’t have to spend thousands of dollars on advertising if you know how to communicate and create an authority figure perception. On the other hand, if you’ve identified yourself as an employee for your company, be mindful of the perceptions you’re creating of your employer – good or bad. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
22. Social media RULES of engagement. Here are 10 of the best I’ve come across: 5) It’s a Conversation Talk to your readers like you would talk to real people standing in front of you or on the phone. Don’t be afraid to bring in your own personality and be open about what’s on your mind. Write your content to be open-ended and inviting a response to encourage comments. Invite other bloggers into the conversation by citing and linking to their post on the same subject. You are creating relationships and they may visit your blog and join in by commenting on your blog just to thank you for the link love. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
23. Social media RULES of engagement. Here are 10 of the best I’ve come across: 6) Are You Adding Value? This is probably the most important rule of social media engagement. The best way to get your blog or conversations read is to write things that people will value. Social communication should be thought-provoking and build a sense of community. If you’re helping people with their knowledge or skills, build their businesses, do their jobs, solve problems, or understand something better—then you’re adding value. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
24. Social media RULES of engagement. Here are 10 of the best I’ve come across: 7) Create Some Excitement It’s a big world out there and there are plenty of voices and opinions to listen to. Look for important contributions to the world and to the future of technology or your personal industry. Be the first in your online community to create a public dialogue on an issue or put your spin on an existing one. There’s always new innovations or news to discuss and write about, it’s our job to try and bring excitement to it. If you walked past a newsstand and all the headlines were about the same subject, what would make you choose one publication over another? Ask yourself how you can stand out from the crowd. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
25. Social media RULES of engagement. Here are 10 of the best I’ve come across: 8) Be a Leader There can be a fine line between healthy debate and an argument. You don’t necessarily need to respond to every criticism or jab. Try to frame what you write to invite differing points of view without being disrespectful. There’s something to be said about stirring up controversy and even negative publicity can attract attention in social networking. However, some topics—like politics or religion—slide more easily into sensitive territory. So be careful and considerate. Once the words are out there, you can’t really get them back. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
26. Social media RULES of engagement. Here are 10 of the best I’ve come across: 9) Did You Mess Up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you’re posting to a blog, and you choose to modify an earlier post, your readers will appreciate you making it clear that you have done so. We are all on a learning journey and mistakes are part of life. By being honest about your goofs you’ll build your value, not lose it, and you may even put a smile on someone’s face…quite possibly yours! From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
27. Social media RULES of engagement. Here are 10 of the best I’ve come across: 10) Before You Hit Enter If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit ‘Enter.’ Take a minute to try and figure out what’s bothering you, then fix it. Ultimately, what you publish is yours—as is the responsibility. So be sure. Remember, what you publish will be around for a long time once it hits the web. From: Social Media Rules Of Engagement – 10 Concepts For Understanding Online Communities By CoreeSilvera Direct Link: http://www.marketlikeachick.com/social-media-rules-of-engagement-10-concepts-for-understanding-online-communities/
28. Tools Come Later! In choosing the platforms, channels, and tools that you will use, first consider your goals and overall STRATEGY.
37. More Info About http://mashable.com/guidebook/twitter/ Also See: 151 Ways to Tweet http://www.bookmarket.com/50WaystoTweet.htm More Info About http://www.tweetdeck.com/features/index.html
38. TweetDeck is a leading browser for the real-time and social web, allowing users to connect with Twitter, Facebook, LinkedIn and MySpace. TweetDeck shows you everything you want to see at once, so you can stay organized and up-to-date.
39. By setting up custom specific searches, and having the results shown in columns, finding excellent resources and information about other social media channels is easier and more productive. Facebook Marketing Learn Twitter LinkedIn Strategy
40. You’ve heard that “listening” in social media is important. Listening is participation, and if you take the time to listen before you jump in with both feet, you stand a better chance of your social media efforts being in line with your business plans. Your efforts will therefore be more beneficial and produce the desired results. Your Sponsors
41. Thank You For Attending Today! If you would like more information, or need specific help with social media and/or your web presence, please feel free to contact James or AroundAbout Local Media, Inc. We’d love to serve you! Our contact details are below. Clock Photo Credit: Garrett Crawford http://www.flickr.com/photos/gc_photography/ http://NotEasyToForget.com james@NotEasyToForget.com @NotEasyToForget on Twitter http://AroundAboutLocalMedia.com