Your professional reputation online matters. This presentation explains who is using the internet and social media in the United States, opportunities for lawyers to connect online, the harm that may result from not claiming your firm's social media profile and what to do when faced with negative criticism.
Social Media: Implications for Intellectual Property Lawblaine_5
With the rise of social media comes the rise of user-generated content that infringes the intellectual property rights of others. Learn about areas of concern such as defamation, patent, copyright, trademark and trade secret, how to establish effective social media policies for clients that prevent infringement, and how to educate your client to control and monitor use of their IP in social media.
In the age of social media, intellectual property can be murky territory. In this presentation, Primum Marketing Communications, a Milwaukee-based agency, covers social media implications on copyrights, trademarks, patents, defamation and trade secrets. The presentation also takes a look at some Terms of Service and Privacy Policies for several popular social media sites and covers best practices for marketing your brand without crossing the legal line.
Social networking tools are used by advertisers and marketers, by human resources departments, and of course by job-seekers and employees.
For many companies, the question now is not whether to use social media in its business, but how.
And as with any new aspect of doing business, there are several potential pitfalls that a company must be aware of to avoid running into legal difficulties.
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
Presentation from Robert Morris University's Bayer Center's TechNow11 conference on why you need social media policies and ways for a nonprofit to minimize risk.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
Technow 2011 Presentation on Social Media Policies & Risk Managementtwhiteman
Co-presentation with Dave Tinker, CFRE as a breakout session at Technow 2011 presented by The Bayer Center for Nonprofit Management at Robert Morris University.
Visual Resources Association Annual Conference
March 27-30, 2018, Philadelphia
Session: The Brave New Media of Visual Resources: Managing Intellectual Property Rights on the Frontier
Presenter: Lael Ensor-Bennett, Assistant Curator, Johns Hopkins University
Social Media: Implications for Intellectual Property Lawblaine_5
With the rise of social media comes the rise of user-generated content that infringes the intellectual property rights of others. Learn about areas of concern such as defamation, patent, copyright, trademark and trade secret, how to establish effective social media policies for clients that prevent infringement, and how to educate your client to control and monitor use of their IP in social media.
In the age of social media, intellectual property can be murky territory. In this presentation, Primum Marketing Communications, a Milwaukee-based agency, covers social media implications on copyrights, trademarks, patents, defamation and trade secrets. The presentation also takes a look at some Terms of Service and Privacy Policies for several popular social media sites and covers best practices for marketing your brand without crossing the legal line.
Social networking tools are used by advertisers and marketers, by human resources departments, and of course by job-seekers and employees.
For many companies, the question now is not whether to use social media in its business, but how.
And as with any new aspect of doing business, there are several potential pitfalls that a company must be aware of to avoid running into legal difficulties.
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
Presentation from Robert Morris University's Bayer Center's TechNow11 conference on why you need social media policies and ways for a nonprofit to minimize risk.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
Technow 2011 Presentation on Social Media Policies & Risk Managementtwhiteman
Co-presentation with Dave Tinker, CFRE as a breakout session at Technow 2011 presented by The Bayer Center for Nonprofit Management at Robert Morris University.
Visual Resources Association Annual Conference
March 27-30, 2018, Philadelphia
Session: The Brave New Media of Visual Resources: Managing Intellectual Property Rights on the Frontier
Presenter: Lael Ensor-Bennett, Assistant Curator, Johns Hopkins University
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
Case study
Thesis: The mastery of social media is vital to career success.
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
Social Media, Employment, and Brain InjuryPaul Smith
Slides for my presentation at the Santa Clara Valley Brain Injury Conference, February 26th, at the Hayes Mansion in San Jose, CA. Created by Paul F. Smith (http://neuronico.net).
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
Developing Social Networking Policies for the Legal Aid Office. June 11, 2009
Host: Kathleen Brockel
Special Guests: Stephanie Kimbro & Will Hornsby
Please see additional notes at http://lsntap.org/Executive_Roundtable_Jun2009_Social_Networking
Personal online reputation: the development of an approach to investigate how...Frances Ryan
Paper presented at International Data and Information Conference, 13 January 2016
Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments
By Frances VC Ryan, Peter Cruickshank, Hazel Hall, and Alistair Lawson (Edinburgh Napier University)
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
Case study
Thesis: The mastery of social media is vital to career success.
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
This 6-hour workshop is based on using LinkedIn, Facebook and Twitter. The trainer\'s guide is in the notes pages. I switch among it and the websites to demonstrate what I\'m describing.
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
Social Media, Employment, and Brain InjuryPaul Smith
Slides for my presentation at the Santa Clara Valley Brain Injury Conference, February 26th, at the Hayes Mansion in San Jose, CA. Created by Paul F. Smith (http://neuronico.net).
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
Developing Social Networking Policies for the Legal Aid Office. June 11, 2009
Host: Kathleen Brockel
Special Guests: Stephanie Kimbro & Will Hornsby
Please see additional notes at http://lsntap.org/Executive_Roundtable_Jun2009_Social_Networking
Personal online reputation: the development of an approach to investigate how...Frances Ryan
Paper presented at International Data and Information Conference, 13 January 2016
Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments
By Frances VC Ryan, Peter Cruickshank, Hazel Hall, and Alistair Lawson (Edinburgh Napier University)
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Online reputation management, advanced social media session presented at Digital Summit 2013. Geared to marketers to move beyond the basics of social, digital monitoring and elevate the ability to build and enhance an online reputation - and understand how social snafus can happen to us all.
New England Organized Retail Crime Symposium and Tradeshow - The Good, The Ba...Helen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the New England Organized Retail Crime Symposium and Tradeshow)
This is the talk I gave at Goodwill's Summer Learning event in Atlanta, GA on August 10, 2010. It covers how to help your employees go online and socialize your brand, how to measure their efforts, and how to handle some archetypes of social media crises.
NFSSC - The Good, the Bad and the Ugly of Social MediaHelen Levinson
Expert advice on how to protect and monitor your brand online
Social media has experienced an explosion of growth over the last few years and has become much more than just a personal tool to have fun and stay connected; it is a vehicle that brands use to market their businesses, services and products online. But along with the benefits of using these tools lie potential pitfalls. Consider if information was leaked online and, even worse, you didn’t know it was out there. Are you prepared for serious damage control? Regularly monitoring your online reputation is crucial in protecting your brand. By following activity on social networks, blogs, message boards, and keeping an eye on YouTube videos, retailers can be aware of issues that arise, in turn respond quickly, minimizing the potential threat.
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Information Technology and EthicsSocial Networking and Business.docxjaggernaoma
Information Technology and Ethics/Social Networking and Business
Job Search
Job searching, job hunting or job seeking is the act of looking for employment, due to unemployment or discontent with a current position. The immediate goal of job seeking is usually to obtain a job interview with an employer which may lead to getting hired. The job hunter or seeker typically first looks for job vacancies or employment opportunities. Traditionally, job seekers used to flip through newspapers, listen to radio advertisements or physically visit companies for job possibilities, The advent of computers and Social Media has changed the way job seekers and recruiters search for jobs or candidates respectively.
Disadvantages and advantages of Social Networking
If anyone were to “Google” your name what would they find? This is what many job seekers should think about before they upload inappropriate content on a social networking websites. Some believe an employer does not have the right to delve into the private lives of their prospective employees. However, prospective employers think differently because what their employees do may have a bearing on how their workers perform, and what employees do on their off time may reflect poorly on the company’s image. Social networking can be helpful to both job seekers and employers; they can begin by starting something that's related to your career interest. Your blog could also help showcase your skills and track you job search. Here are few Do's and Don’ts of social networking.
· Be careful of what you put online. With the power of cloud computing and enormous storage devices, search engines and social media channels are storing tons of information about you, and are they readily available online.
· Be careful of what you write or post online because deleting an 'inappropriate picture' from your social media page like Facebook doesn't mean that the picture will not be found when searched. The social media channels have ultimate power to retain materials posted, and search engines can trace almost anything posted online.
· Creating an online account and posting resumés on job sites like Dice, Indeed, Simplyhired, Beyond, TheLadders, Monster etc. exposes your online presence (your resume) to many recruiters and makes your resumé easily searchable. An online resume should include relevant industry standard 'keywords' to make it searchable.
· Be consistent with your online presence information: be consistent with your experience, education or information your post on different channels, because that can easily bite you. Remember your online presence is a public entity——people can access it anytime——and misrepresenting your experience, education or simply being inconsistent can damage your online credibility. Do frequently "Google" yourself to see your online presence, you might be surprise with the outcome.
· Do not use inappropriate images or party pictures as your LinkedIn profile photo or on your portfolio, becaus.
Generating Business Through Social Media and Your WebsiteLegal Media Matters
Building a robust website and a presence on social media takes time and effort. But is it worth it? Establishing a personal brand, showcasing expertise and creating an online network will be discussed during this presentation.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
Turnson Point Risks and Reputation Management presentationKerry Rego
Judith Delaney of TurnsonPoint Consulting spoke at Kerry Rego Consulting hosted event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered legals risks for individuals and businesses when using the internet and social media. Posted with Turnson Point permission. Visit http://www.turnsonpoint.com or http://kerryregoconsulting.com/2011/12/22/risks-reputation-management-using-social-media-to-protect-your-brand/
Asset Protection Conference 2011 -The Good, The Bad and The Ugly of Social MediaHelen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the Asset Protection Conference 2011 - Food Marketing Institute)
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
Car Accident Injury Do I Have a Case....Knowyourright
Every year, thousands of Minnesotans are injured in car accidents. These injuries can be severe – even life-changing. Under Minnesota law, you can pursue compensation through a personal injury lawsuit.
Military Commissions details LtCol Thomas Jasper as Detailed Defense CounselThomas (Tom) Jasper
Military Commissions Trial Judiciary, Guantanamo Bay, Cuba. Notice of the Chief Defense Counsel's detailing of LtCol Thomas F. Jasper, Jr. USMC, as Detailed Defense Counsel for Abd Al Hadi Al-Iraqi on 6 August 2014 in the case of United States v. Hadi al Iraqi (10026)
How to Obtain Permanent Residency in the NetherlandsBridgeWest.eu
You can rely on our assistance if you are ready to apply for permanent residency. Find out more at: https://immigration-netherlands.com/obtain-a-permanent-residence-permit-in-the-netherlands/.
WINDING UP of COMPANY, Modes of DissolutionKHURRAMWALI
Winding up, also known as liquidation, refers to the legal and financial process of dissolving a company. It involves ceasing operations, selling assets, settling debts, and ultimately removing the company from the official business registry.
Here's a breakdown of the key aspects of winding up:
Reasons for Winding Up:
Insolvency: This is the most common reason, where the company cannot pay its debts. Creditors may initiate a compulsory winding up to recover their dues.
Voluntary Closure: The owners may decide to close the company due to reasons like reaching business goals, facing losses, or merging with another company.
Deadlock: If shareholders or directors cannot agree on how to run the company, a court may order a winding up.
Types of Winding Up:
Voluntary Winding Up: This is initiated by the company's shareholders through a resolution passed by a majority vote. There are two main types:
Members' Voluntary Winding Up: The company is solvent (has enough assets to pay off its debts) and shareholders will receive any remaining assets after debts are settled.
Creditors' Voluntary Winding Up: The company is insolvent and creditors will be prioritized in receiving payment from the sale of assets.
Compulsory Winding Up: This is initiated by a court order, typically at the request of creditors, government agencies, or even by the company itself if it's insolvent.
Process of Winding Up:
Appointment of Liquidator: A qualified professional is appointed to oversee the winding-up process. They are responsible for selling assets, paying off debts, and distributing any remaining funds.
Cease Trading: The company stops its regular business operations.
Notification of Creditors: Creditors are informed about the winding up and invited to submit their claims.
Sale of Assets: The company's assets are sold to generate cash to pay off creditors.
Payment of Debts: Creditors are paid according to a set order of priority, with secured creditors receiving payment before unsecured creditors.
Distribution to Shareholders: If there are any remaining funds after all debts are settled, they are distributed to shareholders according to their ownership stake.
Dissolution: Once all claims are settled and distributions made, the company is officially dissolved and removed from the business register.
Impact of Winding Up:
Employees: Employees will likely lose their jobs during the winding-up process.
Creditors: Creditors may not recover their debts in full, especially if the company is insolvent.
Shareholders: Shareholders may not receive any payout if the company's debts exceed its assets.
Winding up is a complex legal and financial process that can have significant consequences for all parties involved. It's important to seek professional legal and financial advice when considering winding up a company.
Responsibilities of the office bearers while registering multi-state cooperat...Finlaw Consultancy Pvt Ltd
Introduction-
The process of register multi-state cooperative society in India is governed by the Multi-State Co-operative Societies Act, 2002. This process requires the office bearers to undertake several crucial responsibilities to ensure compliance with legal and regulatory frameworks. The key office bearers typically include the President, Secretary, and Treasurer, along with other elected members of the managing committee. Their responsibilities encompass administrative, legal, and financial duties essential for the successful registration and operation of the society.
Responsibilities of the office bearers while registering multi-state cooperat...
Protecting Your Professional Reputation Online
1. Protecting Your Professional Reputation Online
Geri L. Dreiling
Beth Lewandowski
Presentation materials may be found at:
http://www.slideshare.net/GeriDreiling/newsfeed
2. “It takes 20 years to build a reputation
and five minutes to ruin it.”
-- Warren Buffett
Session Overview
•Who is online and using social media?
•Why should you protect your online reputation?
•What are the types of harm to online reputation?
•How do you protect your online reputation before it is harmed?
•What should you do if negative information is posted?
3. Who is online and using social media?
According to the Pew Research Center, as of January 2014,
87 percent of Americans used the Internet.
Source: http://www.pewinternet.org/data-trend/internet-use/latest-stats/
7. Who are these social media users?
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
8. 71 percent used Facebook
22 percent used LinkedIn
21 percent used Pinterest
18 percent used Twitter
17 percent used Instagram
According to the Pew Research Center, as of September 2013, 73 percent of Internet users
also used social media sites.
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Top 15 Most Popular Networking Sites, June 2014
9. Who are these social media users?
Source: http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/
10. Who are these social media users?
Source: http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/
11. Who are these social media users?
Source: http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/
12. Who are these social media users?
Source: http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/
13. Who are these social media users?
Source: http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/
14. In late 2012, the law firm of Moses & Rooth created a
Google Consumer Survey to help them make legal marketing
decisions.
They received 1,183 online responses.
Source: http://www.mosesandrooth.com/blog/2012/12/-i-cannot-tell-you.shtml
15.
16.
17.
18. Clients use the Internet to search for lawyers look at websites &
online reviews
99% of households with income of $75K or more use the
Internet, 75% are on social media
Internet use for those 18-64 nears or tops 90%
87% of Americans are online
Key takeaways:
19. Why should you protect your online reputation?
1. Professional Identity Theft
2. Damage to Professional Reputation
3. Hurts Profit
4. Copyright Infringement
5. Physical or Emotional Harm
20. What are the types of harm to online reputation?
1. Internet Fraud
2. Online Defamation
3. False Online Reports
4. Intellectual Property Rights Violations
5. Domain Name Disputes
6. Cyberbullying
7. Cybersquatting
21. How do you protect your online reputation before
it is damaged?
Assess your online reputation:
Perform a Google search of your name and your law firm’s name.
Set up a Google Alerts with your name and law firm name so
you are notified if the names appear online.
What if someone is cybersquatting and holding your name?
A victim of cybersquatting two options:
Sue under the provisions of the Anticybersquatting
Consumer Protection Act (ACPA), or
Use an international arbitration system created by the
Internet Corporation of Assigned Names and Numbers (ICANN).
22. How do you protect your online reputation?
Assess your online reputation:
If someone creates a social media profile using your identity or your law firm’s
identity, no specific cause of action exists. However, you can:
• Check the terms of service on the site for a violation.
• Consider a defamation, fraud or false light lawsuit.
Source: BlawgIT, Brett Trout, http://blawgit.com/2008/12/13/social-media-accountjacking/comment-page-1
23. How do you protect your online reputation?
Is your law firm’s
domain name
reserved?
• Is it reserved on
LinkedIn, Twitter,
Facebook and
Google+
Have you reserved
your own name as
a domain name?
• Also reserve
name on
LinkedIn, Twitter
and Google +
Does your law firm
have a website?
• Do you have a
personal blog or
website?
28. How do you protect your online reputation?
Facebook Firm Page and Twitter:
Best practices basics:
•Create a banner photo that includes the law firm name and logo for branding.
•“Humanize” the firm. Upload photos from law firm birthday lunches and holiday
gatherings.
•Publicize community outreach and charitable work.
•Recognize lawyers and staff for their contributions.
•Provide general educational material.
•Post infographics, graphics commemorating holidays, important birthdays and marking
the passing of notable people.
Offensive posts can have serious consequences, to wit:
29. How do you protect your online reputation?
LinkedIn:
A recent article in PCMag summed up the pros and cons of LinkedIn as follows:
•Pro: Best online professional network.
•Con: Excessive email by default.
•Bottom Line: “LinkedIn is the most important cross-industry professional network.”
Source: http://www.pcmag.com/article2/0,2817,2120736,00.asp
30. How do you protect your online reputation?
LinkedIn:
Best practices basics:
•Write a one or two sentence “elevator” introduction.
•Upload a professional photo.
•Identify your educational experience.
•Connect with other users.
•Join groups and add to discussions.
•Consider whether to add Missouri Supreme Court Rule 4-7.2(f) “choice of a lawyer”
language.
31. How do you protect your online reputation?
YouTube:
Best practices basics:
•Be sure to include the law firm name and logo for branding.
•Write subtitles.
•Include tags.
•Engage with the YouTube community.
32. How do you protect your online reputation?
Google+:
If Google search results are important to you, then Google+ should be important as well.
•Google has developed a step-by-step guide to help businesses
33. How do you protect your online reputation before?
Devise a PR plan.
1. Develop an editorial calendar. Plan your posts at least four weeks in
advance. Note important holidays or novel dates. Plan posts and assign
responsibility for writing.
2. Consider a press release service such as BusinessWire, PRWeb or
PRNewswire.
3. You can try out PR Scorecard to measure your effectiveness.
4. Consider using a PR professional to assist your efforts.
5. Develop a law firm social media policy. Review it periodically with lawyers
and staff. A lack of a policy can lead to HR, PR and Bar issues.
34. How do you protect your online reputation before?
Best practices summary:
•Listen to what others are saying about you through Google Alerts and
monitoring Twitter.
•Establish a presence on the Internet and social media networks.
•Update your online presence on a regular basis.
•Remember that your online presence is a virtual handshake and opportunity for
collaboration.
35. What do you do when faced with online criticism?
Online reputation management doesn’t just include
reacting when people post favorable comments.
It also includes deciding what -- or if -- to do anything in
the wake of criticism.
36. What do you do when faced with online criticism?
Bring critics DIRECTLY to you – IN PRIVATE.
Have a highly visible place on your own site where clients can leave private
feedback directly for you. It might deter some from posting negative comments
on consumer sites or their own blogs.
37. What do you do when faced with online criticism?
Address every online complaint promptly.
Try honey before a hammer. The client might feel deceived twice:
first, when the lawyer didn’t deliver as promised, and secondly,
when the issue was not addressed after the complaint. Most people
just want to be heard – and apologized to.
Review sites such as Yelp and Angie's list allow the professional to
respond to reviews. React positively and professionally
38. What do you do when faced with online criticism?
Determine whether the criticism is an opinion or whether it contains defamatory
or false information. Does the post involve copyright or trademark
infringement?
Consider the possible negative repercussions of threatening legal action. Be
aware of the Streisand effect . Any attempt to censor information can cause
it to be more widely distributed.
In an excellent blog post on Popehat, lawyer Ken White reminds readers of the
importance of taking the “do no harm” approach.
“How to write a takedown request without running afoul of the Streisand effect.”
39. What do you do when faced with online criticism?
SLAPP - A strategic lawsuit against public participation (a lawsuit intended to
censor, intimidate and silence critics, by burdening them with legal costs, until
they abandon their criticism).
40. What do you do when faced with online criticism?
Anti-SLAPP Statutes
SLAPP suits are typically claims for defamation, intentional infliction of emotional
distress, invasion of privacy, or tortious interference with contract filed against a
party who has criticized or spoken out against the plaintiff in some public
context.
The paradigm case is a real estate developer filing a defamation or tortious
interference suit against a citizen who has spoken out publicly against a
proposed development project.
By filing suit, no matter how weak its claim might actually be, a plaintiff forces the
citizen to spend money responding to the claim and, in the process, to think twice
about speaking out publicly again.
41. What do you do when faced with online criticism?
Washington became the first state to pass anti-SLAPP statutes that offer some
procedural protection to defendants in these actions. Twenty-seven states have
followed (including Missouri).
42. What do you do when faced with online criticism?
MO. REV. STAT. § 537.528(2004)
Speech or conduct undertaken at, or made in connection with, a public hearing
or public meeting, or in a quasi-judicial proceeding before tribunal or decision
making body, is protected.
If a customer or former employee has posted a damaging comment about your
business, it would be wise to consider all the costs of pursuing that individual for
defamation or libel. Remember that if you sue in a jurisdiction which has Anti-
SLAPP motions and you lose, you could be on the hook for the defendant’s
attorney’s fees.
Keep in mind, that among the various defenses to libel and slander, truth is a
defense.
43. What do you do when faced with online criticism?
“Question: Where do you hide a dead body?
Answer: On the third page of Google results.”
– Lori Randall Stradtman,
44. What do you do when faced with online criticism?
Assess the impact of the criticism.
Is it showing up on page one or two of a Google search?
If you need to hire an online reputation management professional, what do you
need to know before you do?
1. Look at track record. (“Before” or baseline Google ranking and “after”
results.) Negative comments should be moved down on search
results, with positive mentions at the top.
2. Ask what tactics will be used to improve your reputation, including
SEO.
3. How does this translate to mobile devices, and apps, since many
more people access the internet through their phones and tablets.
45. What do you do when faced with online criticism?
The Online Reputation Management (ORM) industry divides its clients into two
categories:
Proactive – those who are actively seeking reputation protection, and
Reactive – those who have just been attacked online
Sampling of ORM providers
Reputation.com
Big Blue Robot
Akado.com
Most ORMs deal with content suppression