Professional and Ethical Impact of Using Social Networking in a Professional Capacity
Claudia RomeoBsc (Hons) BIS 2012
Abstract………………………………………….. 3What Social Networks are?........................ 5Types of Social Networks…………………. 6Advantages and Disadvantages…………..10Professional Ethics……………………………. 13Guidelines………………………………………… 17Conclusions………………………………………..18 2References…………………………………………21
AbstractThis presentation report provides a comprehensiveand detailed vision of social networks in aprofessional capacity. What are social networks?Social Networks are part of our personal activity andaccordingly should be used away from our workinglives. The main issue is that Social Media can twistthe borderline between public and private spheres.How are social networks built and what types ofsocial networks are present nowadays? Identify anddiscuss briefly the most common types of socialmedia and privacy concerns. What is the limit oftheir usage? Definitely we have the right to publishour opinion, but we must take responsibility for the 3consequences.
AbstractMoreover, it is difficult to define to what extent thecompany work has the power to punish and even dismissdue to the activity. Should the company regulate what theemployee says in a social network, even if it is a personalaccount? During the last few years Social networking hasbeen a phenomenon, not only used by people tocommunicate instantly, exchange ideas, re-connect withothers, share and exchange information in differentmedia, but also being used by large corporations, andcompanies to promote their products and services.Enhancing the ease and speed with which a company hasmeetings with their customers and partners. 4
What are Social Networks?Web-based services that allow individuals Publicto construct Semi-Public profiles. Private These systems provide a wide range of opportunities for communication. Social Networks can twist the borderline between an individual’s private and 5 professional profile.
Types of Social NetworksBlogs: Are a personal journal published on theWorld Wide Web consisting of discrete entries(posts). Most of them focused on specific areasand types of practicse.Blogs emphasize speed in delivery of content.Problem: Blogs may allow users to leavecomments or contact of the blog. Which can resultan unnecessary exchange of information E.g. WordPress 6
Types of Social NetworksMicroblogs: Are traditionals blogs with a limitmessage (post) to a certain number ofcharacters (140). Quick transmition of smallamounts of information. Atrack followers andtransmit collective messages.Professionals use them to post quick items suchas breaking developments, reports or tobroadcast viewpoints and observations. E. g. Twitter“Inmediacy is the currency of Twitter” 7
Types of Social NetworksSocial Networks: Allow internet users to shareinformation about their selves and postinformation onto other users pages.It is necessary to have an account to access tothese services.Public profiles are available to everyone thatuses the social network, even people that arenot part of it. They will have access to the profilepage, including photos, post, comments andfriends.E.g. Facebook and Linkedin 8
Types of Social NetworksSocial Profile Professional Profile 9
Advantages and Disadvantages77% of employees use social networks at work,Facebook the most used followed by Twitter.78% of the previous result, use these tools to supportresearch and collective intelligent, improvingcustomer service support, implement publicrelations, marketing initiatives and direct benefits.33% have been infected with malware distributedthrough social networks and 23% have experiencedany indentity theft. 10
Advantages and DisadvantagesAdvantages: Can be used in an academic or professional capacity. Employer who use the, have a hihg level of efficiency. Allow to construct a personal identity and/or virtual and share information like hobbies, ideologies, beliefs. Make easier relationships between people. Constant feedback from customers (bussines profile). Great job opportunities (such as Linkedin). Lower finance costs in advertising. 11
Advantages and DisadvantagesDisadvantages: People with bad intentions may invade the privacy, causing mayor problems. Hackers, spies and people outside from the company. If it is not used properly, can become an addiction. Lack of privacy. Its is possible to loose the control over personal and professional information published on the social network. Bad feedback from customers and complains of the company. Some information could be distributed without our permission. 12
Professional EthicsIt is necessary to bear in mind that if we publishrelevant information through social media we mustalso take responsability about the consequences.What it is not polite is to laught about the companywith the publishing of the fraud, for example, in yourpersonal profile.Some companies have punished and even fire theiremployees because of their behaviour in thenetworks. 13
Professional EthicsA real case is Nathalie Blanchard, a Canadian womanwho claims she has lost her health benefits after herinsurance company used her Facebook pictures asevidence that she was no longer depressed .Other example: 14
Professional EthicsBecause of these, companies, should write a series ofrules that all employees must follow, preventingdamage or plagiarism of the corporate image, and thepossible defamation of relevant information.The service provider should establish changes in thelevel of privacy settings, ensuring by default, themaximum level of safety, including the correctwording of the user terms conditions an the privacypolicy and non-publication of profiles in searchers.Be aware that some social networks track yourmoves. 15 E.g. Foursquare
Professional EthicsParticipants must also exersice extreme caution whenentering personal data, internal and third parties. Aswell as host image content.Users need to bear in mind what will be the usage andchoose the correct social network to record theinformation. If it is necessary to include personalinformation, professionals must be cautious choosingwhich friends have access to such information. 16
GuidelinesTraditional ethics rules still apply online.Assume that everything you write onlice will become public.Use social media to engage with reades, but professionally.Break news on your website, not in Twitter.Beware of perceptionsAlways identify yourself as a professional.Be transparent and admit when you are wrong online.Keep integral deliverations confidential. 17
ReferencesBoyd, D. (2007). Social Network Sites: Definition, History andScholarship. [Journal of Computer-Mediated Communication]Elvis J. (2011). Social Networks.http://www.monografias.com/trabajos84/redes-sociales/redes-sociales.shtmlHomann J., (20011). “The Best Practices for Social Media” by theAmerican Society of New Editors (ASNE).(http://asne.org/portals/0/publications/public/10_best_practices_for_social_media.pdf)Kirkpatrick D (2010). The Inside Story of the Company That IsConnecting the World.Mashable journal, (2009). Depressed Woman Loses Health Benefits forHappy Pics on Facebook. 21(http://mashable.com/2009/11/22/facebook-health-benefits).