Uploaded byMohammad Hijazi
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
The document discusses the importance and utility of social media for NGOs, highlighting its role in building interactive communication and networking opportunities. It outlines key benefits such as free access, increased visibility, and relationship strengthening, as well as necessary components for success like proper training and strategy. Additionally, it emphasizes the need for organizations to engage actively with their audiences and utilize various platforms effectively to achieve their objectives.
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Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
- 1. Social Media forNGOs مواقع التواصل اإلجتماعي للجمعيات By Mohammad Hijazi with the help of Darine Sabbagh
- 2. About Chief Collaborator, OnlineCollaborative Social Media Consultant: Leo Burnett, Accelerate Online, Cornerstone etc. @mhijazi | mindsoupblog.com
- 3. What is SocialMedia? Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. مواقع تواصل اجتماعي تهتم بالتواصل بين االصدقاء والمعارف واالشخاص ذوي االهتمامات المشتركة وانشاء المجموعات وصفحات التواصل .بين االشخاص
- 4. What is SocialMedia?
- 5. Importance - أهمية 1. It is FREE غير مكلفة .1 2. Plenty new people out جمهور جديد لن تتمكن .2 there who’d like to get to know you! الوصول إليه انتشار أوسع .3 3. Higher visibility تنمية العالقات مع .4 4. Strengthen relationships with جمهورك الحالي الموجود existing audiences who على المواقع االلكترونية are online بناء شبكة تفاعلية مع .5 5. You’ll be able to build fansال up an interactive, social network of fans
- 6. Social Media isNOT FREE :You need لكي تقوموا بعمل جيد على • Proper training مواقع التواصل االجتماعي تحتاجون ل: • Someone monitoring • التدريب الصحيح • Strategy • شخص يراقب • Time Involvement • إستراتيجية • وقت • Online Advertising • االعالن على شبكة االنترنت
- 7. More importantly –واألهم 1. Get valuable feedback and insight into التعرف أكثر على جمهورك من .1 who your audiences are خالل ردود األفعال 2. Make your content shareable and create – القدرة على نشر المحتوى .2 a snowball effect snowball effect 3. Make it easy for people to find your سهولة الوصول األشخاص .3 organisation on multiple online platforms – and point them to your website for full المهتمين لمؤسساتكم وأخذهم details لمواقعكم االكترونية 4. Easily stay up to date with what people مواكبة اخر األحداث والتطورات .4 talk about التواصل مع مؤسسات أخرى تهتم .5 بنفس المواضيع واألهداف 5. Easily stay in touch with other organisations in your local area or توظيف متوطوعين أو موظفين .6 sector – and mutually support each other 6. Recruiting staff or volunteers is easier through social networks
- 8. Objectives – األهداف •Why are you on social media? • to attract volunteers? • to raise funds? • to make the public aware about your campaign and mission? • to involve the public in your campaigns? • لماذا تستخدمون مواقع التواصل اإلجتماعي؟ الستقطاب المتطوعين؟ • لجمع التبرعات؟ • لتوعية المجتمع حول حمالتكم واهدافكم؟ • إلشراك المجتمع في حمالتكم •
- 9. Target Audience الجمهور المستهدف • Who is your demographic? • Where are they present the most? • Can you access them through social media? • 0 - 13 years: No • 13 – 30 years: Very active • 30 – 50 years: Moderate to low activity • 50+ years: Very hard to target • Which language do they speak/read the most?
- 10. Monitoring – المراقبة •Google Alerts • Google Alerts is a free Google service that allows you to monitor results for certain keywords and terms in real- time… • You can use to monitor what is being said: • about you • your industry • your campaigns • Do no forget about common spelling mistakes and your brand name variations • http://www.google.com/alerts
- 11. Monitoring – المراقبة •Google Alerts • Google Alerts is a free Google service that allows you to monitor results for certain keywords and terms in real- time… • You can use to monitor what is being said: • about you • your industry • your campaigns • Do no forget about common spelling mistakes and your brand name variations • http://www.google.com/alerts
- 12. Monitoring – المراقبة •Social Mention • Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information onsite or via RSS. • With Social Mention you can monitor overall or channel by channel. • http://www.socialmention.com
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- 14. Facebook • For myorganization, should I create a: • Profile: No – that’s against Facebooks Terms of Service and people will be creeped out when you add them. • Group: Depends – if you are using it to organize your team and volunteers or prepare and brainstorm for an event • Page: YES! – ideal for organizations and businesses and allows uses to like or follow your updates
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- 22. Twitter Followers – أشخاص يتابعونك Following – أشخاص تتابعهم Your followers open the door for re-tweets and mentions األشخاص الذين يتابعونك يساهمو في نشر المتوى من خالل الرتويت والمنشن People you follow are ones you can engage with and eventually become followers followers األشخاص الذين تتابعهم أرض خصة لفتح منقاشات وحورات والهدف جعلهم
- 23. Different People discussing the same topic – excellent potential to interact أشخاص يغردون عن موضوع معين – فرصة ممتازة للتفاعل مع الفئة المستهدف التي تهتم بنفس المواضيع #Hashtags – creating categories of interest #الهشتاغ –تندرج تحت موضوع معين
- 24. Tweet mentioning touch @touch تغريدة تذكر Reply from touch @touch إيجابة من Interact - تواصل Favorite Building relations – بناء عالقات تغريدة مفضلة Retweet Reaching External Network– نشر رتويت المحتوى خارج شبكتي المحدودة
- 25. The Big Fat GuideTo Lebanese Twitter Users http://beirutspring.com/blog/2011/11/ 10/%E2%9D%8A-the-big-fat-guide- to-lebanese-twitter-users/
- 26. Linkedin • Professional SocialNetwork • Can be used to: • Meet new funders and donors • Meet new volunteers • Get new ideas • Get in contact with other organizations • Reach a professional demographic • Give your organization a professional appeal
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- 29. مدونة – Blog Ablog (a portmanteau of the term web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears .)first " مدونة " هي التعريب األكثر قبوال لكلمة blogاإلنجليزية التي هي نحت من كلمتي Web logبمعنى سجل الشبكة. والمدونة تطبيق من تطبيقات اإلنترنت يعمل من خالل نظام إلدارة المحتوى، و هو في أبسط صوره عبارة عن صفحة وب تظهر عليها تدوينات (مدخالت) مؤرخة و مرتبة ترتيبا زمنيا تصاعديا، تصاحبها آلية ألرشفة المدخالت القديمة، و يكون لكل مدخل منها عنوان دائم ال يتغير منذ لحظة نشره يمكن القارئ من الرجوع إلى تدوينة معينة في وقت الحق عندما ال تعود متاحة في الصفحة األولى للمدونة.
- 30. • Blog Title •Date Header • Post Title • Timestamp • Permalink • Post • Author Name • Category/Label/Tag • Comments • Sidebar
- 31. Blogging Tools • Blogger:www.blogger.com • Wordpress: www.wordpress.com
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- 33. Other Social Networks •Instagram: Photo sharing mobile application • Youtube: Video sharing and viewing website • Pinterest: a brainstorming tool that allows you to collect things from the internet and organize them • Foursquare: A mobile application that tell people where their friends are
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- 35. Facebook Advertising • Getmore people to see your campaign or like your page • Extremely detailed targeting • Several types of ads • Reach more people much cheaper than traditional media • Detailed measurement
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- 37. Social Media = •All about listening to your audiences • اإلصغاء إلى جمهورك أو الفئة المستهدفة • Building up trust and relationships with audiences • بناء الثقة والعالقات مع الجمهور • NOT just another place to advertise your listings • ليست وسيلة فقط وسيلة جديد لإلعالن – على المحتوى أن يكون شيق • About showing the human side of your organization • تسليط الضوء على األهداف اإلنسانية في مؤسساتكم
- 38. Crisis Management • Expectanything and • توقعوا أي شيء وكل شيء ولكن كونوا everything – but be ready to دائما على استعداد للجواب answer Positive - • إيجابي Negative - • سلبي
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- 41. See criticism asan opportunity • Don’t try to delete or remove criticism (it will just make it worse) • Listen to your detractors • Admit your shortcomings • Work openly towards an explanation and legitimate solution
- 42. Be Personal • Don'tshout (?). Don’t be extra formal. • Speak like yourself – and join the conversation • Start a conversation– give people something they can relate to. • Most importantly: Be yourself
- 43. Content Calendar Social mediaeditorial calendars create a cohesive layer to a content strategy. A content Calendar Typically has the following features: • post date • social channels • post content • image • link
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- 45. Integrated Campaign حملة متكاملة • Your social media campaign should be aligned with your marketing strategy. • يجب أن تكون حملتك على وسائل االعالم االجتماعية .متناسقة مع استراتيجية التسويق الخاصة بك • This includes your traditional communications (TV, radio, billboard, newspaper, radio, PR) and social media and email marketing. • Branding and design must also be consistent.
- 46. Local Case Studies دراسات المحلية • Be7ke • Donner Sang Compter Both nominated for Beirut’s Social Media Awards
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- 54. Questions? Thank you! Blog: www.mindsoupblog.com Email:mhijazi@onlinecollaborative.org Twitter: @mhijazi
- 55. Resources • The TwitterGuide Book :دليل توتير • http://www.slideshare.net/NaeemaZarif/the-twitter-guide- book-101-7937568#btnNext • Social Media Tactics for Non-Profits: • http://www.slideshare.net/chadnorman/50-social-media- tactics-to-help-nonprofits-meet-their-mission • http://www.slideshare.net/chadnorman/50-more-social- media-tactics-for-nonprofits • Friend- and Fund-raising in the Digital Age • http://www.slideshare.net/chadnorman/using-social-media- for-strategic-friend-and-fundraising-for-nonprofits