Crowd Analyzer launches its 4th edition of the state of social media, the most comprehensive report in the Middle East, providing marketeers with the status quo on 2020 social media as well as in-depth user insights from key social media platforms across key industries in Middle Eastern markets.

2. 4
Welcome to the State of Social
Media 2020 Report, the Fourth
Edition by Crowd Analyzer to
bring real actionable knowledge
to the Middle East.
Since we founded the company in 2013, the Crowd Analyzer team has been
relentlessly working on offering every client, investor, collaborator and researcher
true knowledge, stemming from our core belief that knowing begins with listening.
As the Crowd Analyzer tool goes through billions of social media activities every
day addressing the Arabic media listening gap, our aim of supporting hundreds of
businesses make rational decisions built on data-supported knowledge instead of
guesses grows deeper and stronger.
With all this in mind, we want to thank you for reading this and for the wave of
support Crowd Analyzer receives every day from you. Let 2020 be a year of Digital
Transformation, brought on by real MENA focused insightful collaborations.
The Crowd Analyzer Family
Thank you

3. 6
Social media insights per country on
Egypt
Saudi Arabia
United Arab Emirates
Kuwait
Telecommunication
Banking & Finance
E-Commerce
Automotive
Ride-hailing
TABLE OF CONTENTS
07
10
67
11
25
39
53
67
79
93
105
117
State of Social Media
Report Purpose
2020 Social Media
Health Check
Deep Dive Into Industries
Social Media Analysis

4. 8
If you are reading this, you are already aware there is more to social media than
wonderful photos, great media content and alluring captions, social media is
everyone’s own platform. Little does everyone know, every single social media
activity, no matter how small or mindless, affects business decisions for every
brand, organization and agency worldwide.
This makes social media a true transformative power that could disrupt
every company’s revenue, expansion and overall growth. The MENA region,
specifically, reserves a very special place on the international sphere when it
comes to the number of active users and daily numbers of activities.
In This Report, Crowd Analyzer has brought you the latest most comprehensive
volume of actionable insights from January 1st 2019 all the way to December
31st, 2019. We tally the most important numbers related to MENA’s use of social
media platforms, as well as deep analysis of the top performing industries:
Telecommunication, E-Commerce, Banking & Finance, Ride Hailing and
Automotive, providing businesses with insightful views of the digital sphere in
the MENA region. The insights are eye opening and will ensure that within the
current disruptions, you have shaped a true understanding of consumer behavior
and favored content on social media, shaping 2020 to be truly the year of digital
transformation in light of all the current events happening around the world.
Enjoy your read and don’t forget to share your feedback on 2020’s
#DigitalTransformation
STATE OF
SOCIAL
MEDIA‘20
PURPOSE

5. 10
Social
Media
Health
Check Ch.1
Egypt
Saudi Arabia
United Arab Emirates
Kuwait
In this section, we provide valuable insights for anyone involved or interested to find out more about
social media users activity in Egypt, Saudi Arabia, UAE, and Kuwait. Understanding the audience on each
social media platform will help clarify where you should put your attention and effort depending on
who is your target audience. The data for this chapter was last updated in February 2020.
Facebook
Instagram
Twitter
Snapchat
LinkedIn
Facebook
Instagram
Twitter
Snapchat
LinkedIn
12
15
17
20
22
26
29
31
34
36
40
43
45
48
50
54
57
59
62
64
Facebook
Instagram
Twitter
Snapchat
LinkedIn
Facebook
Instagram
Twitter
Snapchat
LinkedIn
Social Media Insights
Per Country

6. 12
Egypt
Everything you need to know about how Egyptians use social media
is here. In Egypt, social media is so widespread; it is considered the
source of information and entertainment. So in order for businesses
to navigate their growth, it is key to understand social media users
across Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
Facebook is the most popular platform with the majority
of users being male. Generation Z and Y are the ones
most likely to be using Facebook. Fashion, sports, and
music are the highest interests for Egyptian users in 2020.
Active Users
facebook
English Users
Arabic Users
Male Gen Z 13-25
Female Gen X 41 - 55
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
38 Million
8.2M
1.8M
1.3M
24M
13M
39M
1M
800K
3.5M
9.5M
10M
4.2M
Male Users
Female Users
2M
14M
Female Gen Z 13 - 25 6M
24M

7. 14
Social Media Health Check
Interests and Hobbies of
Facebook Users
Online Expats
Shopping
& Fashion
Males living abroad Females living abroad
29M 27M31M
27M32M
750k 360k
20M 30M
27M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
10Top
facebook
pages
Mustafa Hosny Amr Khaled ‫حبيبىت‬ ‫مجله‬
‫الجنة‬ ‫نساء‬ MBC ‫مصر‬
DailyMedicalinfo.com
Tamer Hosny
‫ـ‬‫ع‬‫الساب‬ ‫ـ‬‫م‬‫اليو‬
Amr Diab
Asa7be Sarcasm Society
33 453 254 Fans 30 001 312 Fans 27 337 880 Fans
27 337 880 Fans 21 382 622 Fans
16 225 058 Fans
18 976 723 Fans
15 186 382 Fans
16 944 555 Fans
15 010 226 Fans
01 02
04
03
05
08
06
09
07
10

8. 16
Instagram is the second most popular platform among Egyptians.
Male users exceed female users; however, in comparison to 2018,
female users are actually increasing. The majority of users are
between the age of 13 and 25. Instagram is all about capturing
moments on your phone; it still remains to be mainly a mobile app.
Android users outnumber Apple users by more than double the
amount.
Instagram
Interests and Hobbies of
Instagram Users
Online Expats
Males living abroad Females living abroad
180K 130K
Shopping
& Fashion
9.8M 9.8M10M
9.6M10M 8.7M 10M
9.8M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
Active Users
English Users
Arabic Users
Male Gen Z 13-25
Female Gen X 41 - 55
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
11 Million
310K
4.6M
1.1 M
900 K
5.4 M
4.2 M
11 M
120 K
120K
440 K
2.1 M
3.3 M
1.6 M
Male Users
Female Users
380 K
5M
Female Gen Z 13 - 25 2.8 M
6M
Social Media Health Check

9. 18
In Egypt, the number of active users is now almost twice as
much as 2018 with an increased presence in females. Twitter
shouldn’t be ignored, it is growing and plays an important
role in media and culture. Data revealed that tweets revolve
mostly around TV, music, and fashion.
Twitter
Active Users
English Users
Arabic Users
Male Gen Y or Millennials 25-49
Female Gen Y or Millennials 25-49
iOS Devices Users
iOS Devices Users
Android Users
Android Users
4.1 Million
953K
759.2K
590K
1.6M
1.1M
2.1M
631K
452K
396K
Male Users
Female Users
1.9M
2.2M
Others 1.2M
Others
Interests and Hobbies of
Twitter Users
Social Media Health Check
Shopping
& Fashion
535K500K
1.7M2.4M 3.3M
2.8M382K
Travel Food &
drinks
Sports &
Outdoors
Games TV
Music
1.2M
Male Gen Z 13-24
Female Gen Z 13 - 24 390K

10. 20
10Top
twitter
profiles
‫ـ‬‫ع‬‫الساب‬ ‫ـ‬‫م‬‫اليو‬
05
Mohamed Salah Bassem Youssef Amr Khaled
Amr Waked Mohamed Henedy Mohamed ElBaradei
Mustafa HosnyAmr Diab Hamza Namira
11 195 532 Followers 10 871 199 Followers 10 794 485 Followers
10 311 721
Followers
8 303 401
Followers
7 066 734
Followers
8 112 422
Followers
6 521 026
Followers
7 188 300
Followers
6 295 281
Followers
01 02
04
03
08
06
09
07
10
Social Media Health Check
From 2018, Snapchat audience decreased in number.
Unlike other social media platforms selected, Egyptian
females are more than Egyptian males on snapchat. The
most popular interests is TV and news. It is a playful way to
keep up with the news.
Active Users
Snapchat
English Users
Arabic Users
Male Gen Z 13-25
Others
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40
Others
iOS Devices Users
iOS Devices Users
Android Users
Android Users
4.6M - 6.0M
600K - 630K
225K - 240K
240K - 255K
300K - 315K
405K - 420K
810K - 840K
700K - 750K
816K - 1.6M
224K - 330K
612K - 719K
Male Users
Female Users
275K - 361K
3.2M-
4.2M
Female Gen Z 13 - 25 2.25M - 3.35M
1.2M-
1.5M

11. 22
Interests and Hobbies of
Snapchat Users
Fashion &
Style Gurus Engineering
Entrepreneurship
Operations
Education
Sales
Community and Social Services
Arts and Design
Accounting
Business Development
480K - 510K 255K - 270K 480K - 510K 690K - 720K
Travel
Enthusiasts
Wellness &
Healthy Lifestyle
Foodies
Investors &
Entrepreneurs
TV
Automotive
Enthusiasts
Fitness
Enthusiasts
Sports Fans
Gamers
Women’s Lifestyle
News Watchers
Men’s Lifestyle
Music Fans
510K - 540K
520K
310K
280K
220K
210K
180K
180K
170K
150K
420K - 435K 600K - 630K 570K - 600K
270K - 285K 450K - 480K 157.5K - 165K 187.5K - 195K
600K - 630K 270K - 285K
LinkedIn witnessed an increase in the number of male
users in 2020, whilst there is a decrease in the number
of females. The top three job functions present on the
network is Engineering, Entrepreneurship, and Operations.
LinkedIn
Male UsersFemale Users
990K
2.8M
Job Functions
Social Media Health Check

12. 24
Healthcare Services
Information Technology
Administrative
Support
Finance
Media and Communication
Marketing
Human Resources
Research
Consulting
Program and Project Management
Legal
Quality Assurance
Military and Protective Services
Purchasing
Real Estate
Product Management
130K
130K
81K
80K
75K
72K
65K
64K
63K
48K
38K
36K
33K
23K
15K
11K
5.7K
Seniors Managers Director
CXO Partner
760K 250K 110K
40K 65K
Owner
6.9K
Job Levels
VP
59K
Social Media Health Check

13. 26
Saudi Arabia
Saudi Arabia is considered one of the most active regions when it comes
to Twitter, Snapchat, and Instagram; Facebook is not as popular in the
country. In fact, Saudis are among the highest users on Snapchat. Social
media has a unique appeal to it in the society. It is a platform for news,
entertainment, and information.
Facebook is more popular among English users, which is an
uncommon scenario in Saudi Arabia. This could be closely
linked to the relatively high number of expats. Another key
point is that Generation Z males use Facebook more than
Generation Z females. In both Saudi males and females,
Facebook is more prominent among the millennials.
Active Users
facebook
English Users
Arabic Users
Female Gen X 41 - 55
Male Gen Y or Millennials 26-40
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
13 Million
8.3M
1.4M
600K
8.8M
2.4M
5.9M
300K
93K
1.3M
2.7M
5.5M
870K
Male Users
Female Users
330K
3M
Female Gen Z 13 - 25
1.5M
10M
Male Gen Z 13-25
Female Gen Y or Millennials 26 - 40

14. 28
Interests and Hobbies of
Facebook Users
Online Expats
Shopping
& Fashion
Males living abroad Females living abroad
8.3M 9.1M8.7M
8M10M
1.8M 630K
6.5M 9.4M
8.1M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
10Top
facebook
pages
‫خواطر‬ - Khawatir‫القرين‬ ‫عائض‬ .‫د‬
‫الشقريي‬ ‫أحمد‬
‫العريفي‬ ‫محمد‬ .‫د‬
sayidaty.net ‫العودة‬ ‫سلمان‬ .‫د‬Rotana.net
Turki Al AlshikhYumYume.com
23 759 214 16 401 377 15 807 080
14 297 676 13 149 949 7 244 858
6 914 610
9 219 527
6 433 166
01 02
04
03
05
08
06
09
07
Social Media Health Check

15. 30
Instagram witnessed a decrease in the number of overall
active users in Saudi Arabia by 8%. Meanwhile, males still
exceed the number of females, and Arabic remains to be
the dominant language. Top interests of Instagram users
are fashion and gaming.
Instagram
Interests and Hobbies of
Instagram Users
Online Expats
Males living abroad Females living abroad
500K 220K
Shopping
& Fashion
7.8M 6.7M7.5M
9.6M9.8M 4.4M 7.8M
7.1M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
Active Users
English Users
Arabic Users
Male Gen Z 13-25
Female Gen X 41 - 55
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
12 Million
730K
4.7M
4.8M
3.3M
3.7M
1.7M
8.7M
130K
90K
490K
2.4M
4.9M
1.4M
Male Users
Female Users
200K
4M
Female Gen Z 13 - 25
2.5M
8M
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40
Social Media Health Check

16. 32
There has been quite an increase in Twitter from 2019 to 2020
going from 11M to 14M. Saudi Arabia has one of the highest
user base in the region. There has been a slight increase in
both English and Arabic users. Even though there are more
males than females, number of female users on Twitter is
relatively high in comparison to other social media platforms.
Twitter
Social Media Health Check
Interests and Hobbies of
Twitter Users
Shopping
& Fashion
1.1M1.7M
10M2M 7.6M
2.7M1.3M
Travel Food &
drinks
Sports &
Outdoors
Games TV
Music
iOS Devices Users
iOS Devices Users
Android Users
Android Users
4.8M
6M
4M
2.8M
2M
700K
4M
2.3M
300K
Others
Others
3.3M
Male Gen Y or Millennials 25-49
Male Gen Z 13-24
Female Gen Z 13 - 24
Female Gen Y or Millennials 25-49
Active Users
English Users
Arabic Users
14 Million
3.3M
7.1M
Male Users
Female Users
6.7M
7.3M

17. 34
10
Snapchat is the leading platform in Saudi Arabia with
approximately 15M active users. Female users actually
exceed the number of male users. Apple users tend to use
Snapchat more than Android users for both male and female.
Unsurprisingly, Saudi users use Arabic as their main language.
Travel, sports, and TV are the most trending topics on Snapchat.
Active Users
Snapchat
English Users
Arabic Users
Male Gen Z 13-25
Others
Female Gen Y or Millennials 26 - 40
Others
iOS Devices Users
iOS Devices Users
Android Users
Android Users
15.5M - 16.1M
2.7M - 2.8M
4.9M - 5.1M
5.6M - 5.82M
2.7M - 3M
2.2M - 2.4M
14.9M - 15.49M
700K - 750K
3.3M - 3.43M
3.1M - 3.24M
Male Users
Female Users
800K - 850K
Female Gen Z 13 - 25 3.9K - 4.11M
Top
twitter
profiles
‫الشقريي‬ ‫أحمد‬‫القرين‬ ‫عائض‬ .‫د‬
‫العودة‬ ‫سلمان‬ ‫سبق‬ ‫صحيفة‬
‫السعودية‬ ‫هاشتاق‬
‫السعودية‬ ‫أخبار‬
‫السعودي‬ ‫الهالل‬ ‫نادي‬
‫طالل‬ ‫بن‬ ‫الوليد‬
‫عبدالعزيز‬ ‫بن‬ ‫سلمان‬
‫العريفي‬ ‫محمد‬ .‫د‬
20 228 941 19 249 515 18 198 416
13 334 620 12 889 244
9 737 916
11 925 406
8 919 578
10 755 739
7 842 756
01 02
04 05
08
06
09
07
10
03
7.50M -
7.84 M
7.80M -
8.15M
Male Gen Y or Millennials 26-40 3.5M - 3.69M
Social Media Health Check

18. 36
Interests and Hobbies of
Snapchat Users
Fashion &
Style Gurus
7.6M - 7.94M 1.8M - 2M 4.8M - 5M 5.9M - 6.1M
Travel
Enthusiasts
Wellness &
Healthy Lifestyle
Foodies
Investors &
Entrepreneurs
Film & TV
Automotive
Enthusiasts
Fitness
Enthusiasts
Sports Fans
Gamers
Women’s Lifestyle
News Watchers
Men’s Lifestyle
Music Fans
5.3M - 5.5M 5.8M - 6.01M 4.3M - 4.5M 6M - 6.3M
3M - 3.6M 7.4M - 7.71M 3.6M - 3.76M 4.3M - 4.47M
4.4M - 4.61M 3.6M - 3.75M
Operations
Engineering
Sales
Education
Healthcare Services
Information Technology
Business Development
Accounting
Administrative
370K
250K
190K
160K
140K
140K
110K
110K
98K
LinkedIn in KSA is driven mainly by male users.
From 2019, there has been an increase in overall
active users. Like most countries in the Middle East,
Engineering, Sales, and Operations are among the
highest job functions for users on LinkedIn
LinkedIn
Male UsersFemale Users
Job Functions
2.4M
540K
Social Media Health Check

19. 38
Human Resources
Arts and Design
Support
Program and Project Management
Finance
Marketing
Research
Media and Communication
Quality Assurance
Military and Protective Services
Community and Social Services
Legal
Consulting
Purchasing
Real Estate
Entrepreneurship
Product Management
64K
62K
61K
60K
60K
49K
45K
40K
35K
31K
26K
25K
24K
23K
9K
7.1K
4.3K
Seniors Managers Director
CXO Partner
660K 270K 100K
32K 6.8K
Owner
33K
Job Levels
VP
45K
Social Media Health Check

20. 40
United Arab
Emirates
UAE is known for its high number of expats in the country; this is reflected
in the number of English users in various social media platforms. The usage
of platforms such as Twitter, Snapchat, and LinkedIn is continuing to grow
in the UAE; this will not change anytime soon in the MENA region.
Dominant language on Facebook in the UAE is English. This
comes as no surprise since the number of online expats
are the highest among the selected countries. It is the only
country with over a million female expats. Another unique
point for UAE Facebook users is that the number one page is
actually Sky News Arabia.
Active Users
facebook
English Users
Arabic Users
Female Gen X 41 - 55
Male Gen Y or Millennials 26-40
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
8 Million
7.3M
1.1M
680K
5M
1.6M
1.8M
170K
85K
840K
1.5M
3.4M
480K
Male Users
Female Users
310K
2M
Female Gen Z 13 - 25
1.2M
6M
Male Gen Z 13-25
Female Gen Y or Millennials 26 - 40

21. 42
Interests and Hobbies of
Facebook Users
Online Expats
Shopping
& Fashion
Males living abroad Females living abroad
6M 6.2M6M
5.3M7M
3.6M 1.2M
4.7M 6.3M
6M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
10Top
facebook
pages
Orient - ‫أورينت‬Dubai,‫عربية‬ ‫نيوز‬ ‫سكاي‬
Zee Alwan TV Zee Aflam TVEmirates GLOBAL Adnan Al Kateb
ArabGT.comSupercar BlondieAhlam
13 666 655 13 087 032 11 312 747
10 384 726 9 611 451
7 590 007
9 007 771
7 559 260
8 627 039
6 820 586
01 02
04
03
05
08
06
09
07
10
Social Media Health Check

22. 44
Just like Facebook in the UAE, English language users
outnumber Arabic language users. Female users still exceed
male users on Instagram. There has been no notable shift
in the number of overall Emirati users compared to 2019.
Millennials are the ones most likely to be using Instagram.
Instagram
Interests and Hobbies of
Instagram Users
Online Expats
Males living abroad Females living abroad
820K 470K
Shopping
& Fashion
3M 3M3M
2.6M3.4M 2.3M 3.1M
3M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
Active Users
English Users
Arabic Users
Male Gen Z 13-25
Female Gen X 41 - 55
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
3.8 Million
1.3M
3.6M
1.2M
870K
1.5M
740K
1.3M
45K
33K
230K
160K
650K
350K
1.4M
860K
Male Users
Female Users
1.4M
Female Gen Z 13 - 25
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40
Social Media Health Check
2.4M

23. 46
There has been a 30% increase in Twitter active users
from 2019 to 2020. In addition to that, female presence on
Twitter increased as well. Millennials in the UAE are the most
responsive generation on Twitter. For both males and females.
Similar to Facebook, the top Twitter pages include news
channels such as Sky News Arabia, AlArabiya, and AlHadath.
Twitter
iOS Devices Users
iOS Devices Users
Android Users
Android Users
1.4M
1.1M
1.2M
716.8M
450K
150K
1M
380K
100K
Other
Other
680K
Male Gen Y or Millennials 25-49
Male Gen Z 13-24
Female Gen Z 13 - 24
Female Gen Y or Millennials 25-49
Social Media Health Check
Active Users
English Users
Arabic Users
3 Million
1.4M
917K
Male Users
Female Users
1.4M
1.6M
Interests and hobbies of
Twitter users
Shopping
& Fashion
472K 3M866K
1.7M773K 2M 1.2M
640K
Travel Food &
drink
MoviesSports &
Outdoors
Games TV Music

24. 48
10
Snapchat in the UAE has an almost equal split
between female and male users. As usual for UAE,
the number of millennials on the platform exceed
other generations. The top interests on Snapchat
are TV, sports, and travel.
Active Users
Snapchat
English Users
Arabic Users
Male Gen Z 13-25
Others
Female Gen Y or Millennials 26 - 40
Others
iOS Devices Users
iOS Devices Users
Android Users
Android Users
2.1M - 2.3M
1.275M - 1.35M
660K - 690K
810K - 840K
300K - 315K
285K - 300K
1.2M - 1.275M
75K - 80K
435K - 450K
450K - 480K
Male Users
Female Users
145K - 150K
Female Gen Z 13 - 25 510K - 540K
Top
twitter
profiles
HH Sheikh Mohammed‫العربية‬
A7lam ‫ـدث‬‫ـ‬‫ـ‬‫ـ‬‫ح‬‫ال‬
‫عوض‬ ‫فارس‬
‫الجسمي‬ ‫حسين‬
‫مصطفى_اآلغا‬
‫عربية‬ ‫نيوز‬ ‫سكاي‬
‫رياضة‬ ‫العربية‬
‫عاجل‬ ‫العربية‬
18 777 801 14 141 545 9 989 106
8 909 179 7 606 296
4 652 203
6 435 267
4 522 420
5 125 706
4 358 352
01 02
04 05
08
06
09
07
10
03
1.1M -
1.25M 960K-
990K
Male Gen Y or Millennials 26-40 450K - 480K
Social Media Health Check

25. 50
Interests and Hobbies of
Snapchat Users
Shopping
and fashion
1.05M - 1.06M 990K - 1.02M 690K - 720K 5.9M - 6.17M
Travel
Enthusiasts
Health and
Wellness
Food and
Drinks
Investors &
Entrepreneurs
Film & TV
Automotive
Enthusiasts
Sports Fans
Sports and
outdoors
Gamers
Women’s Lifestyle
News Watchers
Men’s Lifestyle
Music Fans
780K - 810K 780K - 810K 660K - 690K 810K - 840K
540K - 570K 255K - 270K 510K - 540K 630K - 660K
660K - 690K 540K - 570K
Operations
Sales
Business Development
Engineering
Administrative
Information Technology
Support
Finance
Accounting
610K
360K
260K
250K
160K
150K
140K
130K
130K
Just like most social media platforms, male users exceed
female users on LinkedIn. The most popular jobs on LinkedIn
in the UAE are Business Development, Operations, and Sales.
LinkedIn
Male UsersFemale Users
Job Functions
Social Media Health Check
2.4M
1M

26. 52
Healthcare Services
Arts and Design
Education
Human Resources
Marketing
Program and Project Management
Media and Communication
Military and Protective Services
Consulting
Community and Social Services
Research
Purchasing
Quality Assurance
Legal
Real Estate
Entrepreneurship
Product Management
Seniors Managers Director
CXO Partner
920K 340K 170K
57K 23K
Owner
71K
Job Levels
VP
110K
110K
100K
100K
89K
87K
69K
53K
46K
34K
34K
33K
32K
30K
25K
23K
20K
7.6K
Social Media Health Check

27. 54
Kuwait
The majority of the population in Kuwait uses internet and social media.
Just like other countries in the MENA region, social media plays an integral
role in today’s world. Hence, it is crucial to understand how social media
users are using Facebook, Instagram, Twitter, Snapchat, and LinkedIn.
More than half of Kuwait’s population is on Facebook.
Active users on Facebook are 2.7 million, while their general
population is 4 million. This means the majority of the Kuwaiti
population use Facebook. It is also worth noting that English
users exceed Arabic users by more than a million.
Active Users
facebook
English Users
Arabic Users
Male Gen Z 13-25
Female Gen X 41 - 55
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
2.7 Million
2M
400K
180K
1.6M
640K
990K
66K
27K
350K
370K
1.1M
160K
Male Users
Female Users
130K
Female Gen Z 13 - 25
450K
770K
1.9M
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40

28. 56
Social Media Health Check
Interests and Hobbies of
Facebook Users
Online Expats
Shopping
& Fashion
Males living abroad Females living abroad
2M 2M1.9M
1.8M2.2M
1.2M 490K
1.5M 2.1M
1.8M
Travel Food &
Drinks
MoviesSports &
Outdoors
Games TV Music
10Top
facebook
pages
Mishary Bin Rashed
Al Affasy Samo Zaen Tarek Al Swedan
Kuwait UP TO DATE
Al-Anba Newspaper
Sanjeeda Shaikh The 99 Official Page
ALYAQZA MAGAZINE
Resala Channel
Humood Alkhudher
01 02
04
03
05
08
06
09
07
10

29. 58
Instagram is a popular platform in Kuwait. The majority of users
are males between the ages of 26 and 40. Just like all other
countries, Generation X and baby boomers are the least likely to
use this platform. The number of English and Arabic users are split
equally. In Kuwait, Instagram for Business is gaining popularity. So
it is used for personal photos, and marketing purposes.
Instagram
Interests and Hobbies of
Instagram Users
Online Expats
Males living abroad Females living abroad
300K 150K
Shopping
& Fashion
1.4M 1.2M1.4M
1.1M1.6M 880K 1.3M
1.3M
Travel Food &
drinks
MoviesSports &
Outdoors
Games TV Music
Active Users
English Users
Arabic Users
Male Gen Z 13-25
Female Gen X 41 - 55
Male Gen X 41-55
Male Baby Boomers 56 - 65+
iOS Devices Users
iOS Devices Users
Android Users
Android Users
Female Baby Boomers 56 - 65+
2 Million
450K
1.1M
780K
780K
500K
250K
1M
26K
15K
160K
250K
730K
150K
Male Users
Female Users
98K
720K
Female Gen Z 13 - 25
450K
Social Media Health Check
1.2M
Male Gen Y or Millennials 26-40
Female Gen Y or Millennials 26 - 40

30. 60
In most platforms, male users exceed female users. On Twitter,
users in Kuwait mostly use Arabic. It involves TV and games. Also
with Twitter, ages from 26 and 40 are the ones most present on
the website. Apple users on Twitter are more than Android users.
Twitter
Active Users
English Users
Arabic Users
iOS Devices Users
iOS Devices Users
Android Users
Android Users
2 Million
642K
1M
753K
744K
420K
1M
380K
120K
740K
200K
Male Users
Female Users
700K
80K
1.3M
Others
420K
Others
Male Gen Y or Millennials 25-49
Male Gen Z 13-24
Female Gen Y or Millennials 25-49
Female Gen Z 13 - 24
Interests and Hobbies of
Twitter Users
Shopping
& Fashion
200K303K
1.4M380K 1.2M
545K230K
Travel Food &
drinks
Sports &
Outdoors
Games TV
Music

31. 62
Social Media Health Check
Snapchat is the least popular social media
platform among the Kuwaiti population. Female
users exceed male users. Apple users tend to
use Snapchat more than Android users. It is used
mostly for TV, Travel, and Sports.
Active Users
Snapchat
English Users
Arabic Users
Male Gen Z 13-25
Others
Female Gen Y or Millennials 26 - 40
Others
iOS Devices Users
iOS Devices Users
Android Users
Android Users
1.6M-1.7M
660K-690K
630K-660K
720K- 750K
158K-165K
165K- 173K
1.4M-1.5M
240K-255K
300K-350K
375K - 390K
375K - 390K
Male Users
Female Users
300K - 315K
Female Gen Z 13 - 25
900K-
930K
780K-
810K
Male Gen Y or Millennials 26-40 375K-390K
‫العوضي‬ ‫عيل‬ ‫نبيل‬‫العفاسي‬ ‫راشد‬ ‫مشاري‬
‫العوضي‬ ‫محمد‬ ‫النفييس‬ ‫عبداهلل‬ .‫د‬
‫نيوز‬ ‫شامل‬
‫علوش‬ ‫سعد‬
‫ـال‬‫ـ‬‫ـ‬‫ـ‬‫ـ‬‫ـ‬‫ح‬‫ر‬
‫اإللكرتونية‬ ‫الوطن‬
‫ـ‬‫ع‬‫المطو‬ ‫ـ‬‫م‬‫جاس‬ .‫د‬
Dr.TareqAlSuwaidan
14 290 950 Followers 11 121 910 Followers 9 908 981 Followers
4 221 567 Followers 2 638 699 Followers
2 063 466 Followers
2 210 534 Followers
1 942 260 Followers
2 125 731 Followers
1 839 724 Followers
02 03
05
08
06
09
07
10
10Top
twitter
profiles
01
04

32. 64
Interests and Hobbies of
Snapchat Users
Fashion &
Style Gurus
870K - 900K 195K - 203K 540K - 570K 660K- 690K
Travel
Enthusiasts
Health and
Wellness
Food &
Drinks
Investors &
Entrepreneurs
Film & TV
Automotive
Enthusiasts
Fitness
Enthusiasts
Sports and
outdoors
Gamers
Women’s Lifestyle
News Watchers
Men’s Lifestyle
Music Fans
600K - 630K 630K- 660K 480K 510K 660K- 690K
390K- 405K 255K - 270K 405K - 420K 480K - 510Kvv
480K - 510K 420K - 435K
Research
Media and Communication
Marketing
Human Resources
Healthcare Services
Entrepreneurship
Finance
Accounting
Engineering
79K
49K
38K
26K
24K
22K
22K
20K
19K
Male users exceed female users by more than double the
amount. The most popular fields on LinkedIn are Research,
Marketing, and Media and Communication.
LinkedIn
Male UsersFemale Users
Job Functions
Social Media Health Check
130K
400K

33. 66
Education
Consulting
Community and Social Services
Business Development
Arts and Design
Support
Sales
Real Estate
Quality Assurance
Purchasing
Program and Project Management
Product Management
Operations
Military and Protective Services
Information Technology
Legal
Administrative
Seniors Managers Director
CXO Partner
300K 50K 20K
7K 2K
Owner
10K
Job Levels
VP
11K
15K
13K
13K
11K
10K
9K
7K
6K
6K
5K
5K
5K
4K
4K
2K
2K
760
Social Media Health Check

34. 68
Telecom companies offer very similar services, standing out is not always easy. Social media is a
key driver of making a real and meaningful connection with customers. The more you know as a
brand about your customers behavior, the bigger the opportunity for creativity and higher levels of
engagement and customer satisfaction.
This section will provide you with valuable information about the social media activity of the top
brands in the most active countries in the MENA region.
Industry Analysis
TELECOMMUNICATION
Ch.2

35. 70
Ch.1
Monitored period
1st
JAN 31 – 31st
DEC 2019
Monitored sample (Mentions/Activities)
Total Activities
37.7Million
Total Monitored Brands
13
Timeline Analysis
*this analysis is based on a sample of monitored activities about telecommunication
brands in Egypt, Saudi Arabia, UAE, and Kuwait, indicating top and least user engage-
ment times.
Top Hour: 6:00 PM (5.8% of monitored activities sample)
Least Hour: 3:00 AM %2 of monitored activities sample
300k
250k
200k
150k
100k
50k
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
Telecommunication
Egypt
74%
Countries SOV
KSA
15%
UAE
7%
Kuwait
4%
Top Day: Tuesday (14.8% of monitored activities sample)
Least Day: Friday %13 of monitored activities sample
Share of Voice Analysis for Telecommunication
*this analysis is based on a sample of monitored activities about telecommunication brands
in Saudi Arabia, Egypt, Kuwait and UAE, indicating top and least user engagement times.
740K
720K
700K
680K
SaturdayFridayThursdayWednesdayTuesdayMondaySunday
660K
780K
760K

36. 72
Top Brands SOV Per Country
28.2%
26.1%
25.8%
19.9%
59%
25%
16%
*this analysis is based on users’ activities about
Egypt’s top telecom brands
*this analysis is based on users’ activities about
Saudi Arabia’s top telecom brands
*this analysis is based on users’ activities about
United Arab Emirates’ top telecom brands
*this analysis is based on users’ activities about
Kuwait’s top telecom brands
Telecommunication
76%
24%
39%
32%
29%
This analysis is based on user generated content over monitored telecom brands within each
country, excluding brands activities, showcasing each country sentiment score
Sentiment Analysis *Twitter only
Moderately Negative Moderately Negative
Moderately Negative Moderately Negative
Top 3 Negative Topics
Internet Connectivity
Service Complaints
Credit deduction
Top 3 Positive Topics
Football AD (AlAhy by WE)
Advertisements
Celebrity endorsement
Top 3 Negative Topics
Service Complaints
Credit deduction
Internet Speed
Top 3 Positive Topics
BTS sponsored Concert (DU)
Service/Pricing Updates
Endorsing the Brand
48%
27%
25%
51%
30%
19%
62%
23%
15%
73%
17%
10%
Top 3 Negative Topics
Network Coverage
Prices updates
Internet
Top 3 Positive Topics
Support
Sponsoring Events 5G
Speed
38%
34%
28%
45%
29%
26%
Top 3 Negative Topics
Ad Campaign (Ooredoo National Day)
Internet speed/prices
Service Policies
Top 3 Positive Topics
Ad Campaign (Ooredoo National Day)
Customer Service
Sponsoring Concerts:
46%
36%
18%
46%
36%
18%
Egypt Saudi Arabia
United Arab Emirates Kuwait

37. 74
Seasonal Ads 86% 56%
6%
16%
8% 28%
Sponsoring concerts/events Service Features / updates
Interactive posts
Telecommunication
Topics Analysis *Twitter only
#1 #1
#2 #2#3
#3
This section is based on the analysis of top 100 twitter conversation within each country.
excluding monitored brands activities.
Celebrities endorsing the brand Ramadan Ads
Egypt Saudi Arabia
Ahly: 80% AFCON: 6%

38. 76
Sponsored Events Seasonal Ads30% 47%18%
13%
20%
40%
Telecommunication
#1 #1
#2
#2
#3
#3
5G
Internet
Service Complaints
Sponsored events
United Arab Emirates Kuwait
National Day Ad by ooredoo
40%
Zain ads 7%

39. 78
Hashtags *Twitter only
*This section is based on analysis of monitored brands twitter social accounts. listing each
hashtag share of voice of total monitored activities
6.6%
7.7%
#MySTC
#ZainContest #Ooredoo
8.9%
#WE
8%
2.1%
6.7%
‫#اتصاالت_أقوى_شبكة_يف_مصر‬ ‫#معاك_يا_أهيل‬
‫#ببجي‬ ‫#جوي_أكشن_رويال‬
‫#اليل_ناطرينه‬
2%
5.2% 3.2%
Telecommunication

40. 80
Social media can transform how the banking and finance industry handles customers’ issues, feedback,
and requests outside of the traditional sales or service process. In this section, we provide information
about the social media activity and top banks to help you identify the best way to communicate with
your customers.
Industry Analysis
Banking & Finance
Ch.2

41. 82
Banks & Finance
Timeline Analysis of Financial and Banking Con-
versations
*This section is based on analysis of monitored sample of users’ conversations about
banking and financial topics in the MENA
Best Hour: 1:00 PM 5% of activities
Least Hour: 4:00 AM 3% of activities
500K
450K
400K
350K
300K
250K
200K
150K
100K
50K
0
SaturdayFridayThursdayWednesdayTuesdayMondaySunday
16M
14M
12M
10M
8M
6M
4M
2M
0
BANKING
Statement of Monitored sample (Mentions/Activities)
Activities
20.7 million
Time Frame
1st Jan - 31st Dec 19
Engagement Rate
19.9%
Share of Voice Analysis
Top 5 Banks based on Total Activities
Top 5 Banks based on Engagement Rate
*This analysis is based on monitoring public social conversations of 30 banks in the MENA re-
gion and monitored banks official Twitter, Facebook, Instagram and YouTube social accounts.
15%
14%
8%
51%
48%
44%
8%
8%
41%
39%
National Bank of Kuwait
SABB
Kuwait Financial House
Kuwait Financial House
National Bank of Kuwait
National Bank of Bahrain
Alex Bank
Banque Misr
CIB
SABB
Monitored Brands
30
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM

42. 84
Banking
Top 5 Banks based on Male and Female Users Accounts
91%
90%
90%
75%
8%
5%
88%
83%
5%
0.5%
Alrajhi Bank
SABB
Bank Aljazirah
Saudi Arabia
Kuwait
Egypt
Samba Bank
Alawwal Bank
UAE
Jordan
Top 5 Countries Active about Monitored Banks
Topics Analysis
Branch Services
*This analysis is based on user generated conversations associating monitored banks with
some services. excluding banks social accounts activities.
Top 3 countries
with topic mention
Top 3 countries
with topic mention
61%
10%
-49 -55
82%
7%
7%
82%
SOV
Engagement Rate
Sentiment Score Sentiment Score
Personal Account
18%
Business account
ATMs
18 %
19%
30%
30%
15%
33%
SOV
Engagement Rate
Personal Account
67%
Business account

43. 86
Banking
Content Analysis
*This analysis is based on top 100 user generated mentions of monitored banks on twitter
15%
15%
-57 -67
77%
12%
4%
60%
SOV
Engagement Rate
Sentiment Score Sentiment Score
Personal Account
40%
Business account
Customer Service
6%
6%
62%
17%
6%
70%
SOV
Engagement Rate
Personal Account
30%
Business account
Internet Banking
Top 3 countries
with topic mention
Top 3 countries
with topic mention
Sponsoring
Sports Events
Sports
News
Events
Updates
48%
31%
#1
#2
#3
New
Services
News and
Updates

44. 88
FINANCE
Loans
Wealth Management
Insurance
Bank Accounts
Credit Cards
Topic Mentions
61%
11%
21%
4%
2%
60%
33%
24%
46%
27%
30%
24%
23%
18%
22%
3%
16%
10%
13%
19%
93%
57%
59%
74%
63%
SOV
SOV
SOV
SOV
SOV
Personal Account
Personal Account
Personal Account
Personal Account
Personal Account
7%
43%
41%
26%
37%
Business account
Business account
Business account
Business account
Business account
Statement of Monitored sample (Mentions/Activities)
Activities
9.3Million
Engagement Rate
23%
Time Frame
1st Jan - 31st Dec 19
Finance Monitored Topics - Share of Voice Analysis
*This analysis is based on MENA public social mentions of monitored financial topics showcas-
ing share of voice, personal accounts and business accounts contribution to each topic, and
the top 3 countries mentioning the topic.
Topic Mentions
Topic Mentions
Topic Mentions
Topic Mentions

45. 90
Savings Accounts
Topic men-
tions in the top
3 countries
1%
26% 18% 17%
57%
SOV Personal Account
43%
Business account
Finance
Insurance topics share of voice analysis
*This analysis is based on MENA public social mentions of monitored Insurance topics show-
casing topics share of voice, personal accounts and business accounts contribution to each
topic, and the top 3 countries mentioning the topic.
Medical Insurance
Life Insurance
89%
5%
32%
26%
29%
21%
10%
20%
60%
47%
SOV
SOV
Personal Account
Personal Account
Auto Insurance
Travel Insurance
5%
1%
24%
34%
22%
28%
20%
15%
42%
28%
SOV
SOV
Personal Account
Personal Account
58%
72%
53%
40%
Business account
Business account
Business account
Business account
Topic Mentions
Topic Mentions
Topic Mentions
Topic Mentions

46. 92
Finance
Social platforms share of voice analysis
‫ع‬
‫ع‬
‫ع‬
*This analysis is based on monitored finance public conversations of MENA users across social
platforms, listing share of voice, engagement rate, weight of conversations in Arabic, and top 3
countries for each monitored platform.
Twitter
Facebook
66%
19%
55%
37%
23%
29%
6%
24%
23%
92%
SOV
SOV
Engagement Rate
Instagram
Youtube
9%
6%
53%
35%
20%
17%
11%
13%
SOV
SOV
77%
77%
Arabic
Arabic
43%
59%
97%
87%
Arabic
Arabic
53%
30%
5%
4%
2%
Kuwait
Saudi Arabia
Egypt
UAE
Jordon
Top 5 Countries
*Top countries contributing to monitored financial conversations in the MENA region.
Topic Mentions
Topic Mentions
Topic Mentions
Topic Mentions
‫ع‬
Engagement Rate
Engagement Rate
Engagement Rate

47. 94
With the growth of social media, online shopping is becoming popular. It is a field that relies on the
online scene; consumers learn about the product, select it, and enjoy the virtual experience. Internet
has revolutionized the way we shop. In this section, we provide information about the top brands, top
countries, and top industries in regards to social media activity. This will help guide you take the right
decisions to create customized campaigns and branding to reach the target audience.
Industry Analysis
E-Commerce
Ch.2

48. 96
Monitored period
1st
JAN 31 – 31st
DEC 2019
Statement of Monitored sample (Mentions/Activities)
Timeline Analysis
Engagement Rate
10%
Activities
26.3Million
*this section is based on analysis of a sample of users’ conversations mentioning
monitored e-commerce brands in the MENA region.
Top Hour: 1:00 PM
Least Hour 4:00 Am500K
450K
400K
350K
300K
250K
200K
150K
100K
50K
0
Monitored Brands
12
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
Share of Voice Analysis
Top 5 Brands based on Total Activities
Top 5 Brands based on Engagement Rate
*this analysis is based on monitored public social conversations of e-commerce brands in the
MENA region and monitored brands official MENA social accounts.
26%
16%
14%
41%
26%
26%
13%
10%
16%
16%
Amazon
Namshy
Souq
Jumia
Amazon
OLX - Dubbizle
SaturdayFridayThursdayWednesdayTuesdayMondaySunday
1.2M
1.1M
1M
900K
800K
700K
600K
500K
Noon
Jollychic
Souq
eBay
E-Commerce

49. 98
E-Commerce
Top 5 Brands based on Personal Accounts SOV (Male+Female)
Top 5 Countries with E-Commerce Brand Mentions
88%
79%
79%
78%
68%
65%
11%
8%
5%
4%
JollyChic
Amazon
OLX
Saudi Arabia
Egypt
Kuwait
Namshi
AliXpress
Jordan
UAE
Share of voice (Domestic vs Cross Border)
*This section is about comparative analysis across Twitter public social mentions of MENA domestic
e-commerce brands versus cross borders e-commerce brands. excluding brands activities.
*Listing share of voice of main products categories with Domestic vs Cross Borders brands. and the
top 3 countries.
Domestic Brands
Cross Border Brands
Domestic Cross Border
Top Countries - Cross Border BrandsTop Countries - Domestic Brands
75% 25%
89% 67%
8% 10%
1% 8%
85% 15%
86% 14%
87% 13%
80% 20%
45% 55%
SOV SOV
Beauty Beauty
Fashion Fashion
Home Decor Home Decor
Grocery Grocery
Electronics Electronics

50. 100
Top Categories for MENA shoppers
*analysis is based on users mentions of monitored e-commerce brands associated with
certain products categories in the MENA; listing share of voice, engagement rate, male and
female percentages, top 3 countries, and top 3 platforms in each category activities.
Grocery/electronics/beauty/fashion/home-décor
Fashion
Electronics
Top Countries
Top Platforms
34%
60%
60%
12%
16%
8 %
15%
26% 6%
SOV Male Female
Top Countries
Top Platforms
30%
63%
67%
15%
19%
9%
10%
51% 4%
SOV Male Female
8%
16%
Home Decor
Groceries
Countries
WEBPlatforms
12%
60%
40%
24%
26%
5%
23%
39% 8%
SOV Male Female
Countries
Platforms
2%
41%
96%
24%
2%
18%
1%
11% 10%
SOV Male Female
Beauty
Countries
Platforms
22%
84%
54%
12%
21%
12%
20%
25% 12%
SOV Male Female
5%
12%
7%
Engagement Rate
Engagement Rate
Engagement Rate
Engagement Rate
Engagement Rate
E-Commerce

51. 102
Brand Services Analysis
*this analysis is based on analysis of consumers’ activities associating monitored e-commerce
brands with certain services and topics. excluding brands activities.
Promotions & Discounts
Countries
90% 7%
1%
44%
SOV
7%
57% 12%
Male Female
Website
Shipping & Delivery
Countries
Countries
8%
72%
76%
8%
15%
8%
3%
54%
64%
5%
13%
SOV
Male
Male
Female
Female
22%
6%
SOV
17%
E-Commerce
Engagement Rate
Engagement Rate
Engagement Rate

52. 104
Countries
80% 7%
5%
64% 8%
Male Female
2%
SOV
23%
Countries
69% 10%
6%
4%
SOV
31%
58% 4%
Male Female
Customer Service
Product Availability
2%
59% 5%
SOV
Male Female
31%
Applications
Countries
63% 9%
5%
E-Commerce
Engagement Rate
Engagement Rate
Engagement Rate

53. 106
Social media plays a new role in the automotive industry. Online conversations about cars are taking
place. People can find out about a car, decide how they feel about it, and get reviews without ever
stepping in a dealership. So social media is essential to the mix. In this section, we will identify the top
brands, based on their social media activity, in the MENA region countries.
Industry Analysis
Automotive
Ch.2

54. 108
Timeline Analysis [Best Day]
*this section is based on analysis of a sample of social public activities about monitored
automotive brands.
Best Hour: 6:00 PM 6% of activities
Least Hour: 3:00 AM 2% of activities
500K
450K
400K
350K
300K
250K
200K
150K
100K
50K
0
SaturdayFridayThursdayWednesdayTuesdayMondaySunday
16M
14M
12M
10M
8M
6M
4M
2M
0
Automotive
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
Statement of Monitored sample (Mentions/Activities)
Share of Voice Analysis
*this analysis is based on monitored public social conversations of 20 automotive brands in the
MENA region and monitored brands’ official Twitter, Facebook, Instagram, and YouTube social
accounts.
Top 5 Brands Based on Total Activities
Top 5 Brands Based on Engagement Rate
13%
11%
9%
7%
7%
Toyota
Mercedes
Nissan
KIA
BMW
Activities
29.4 Million
Engagement Rate
30.5%
Time Frame
1st Jan - 31st Dec 19
Monitored Brands
20
82%
24%
52%
48%
47%
Infiniti
KIA
Lexus
Volkswagen
Porsche

55. 110
Automotive
Top 5 Brands Based on Personal Accounts (Male + Female)
Top 5 Active Countries about Monitored Brands
50%
14%
13%
5%
4%
Saudi Arabia
UAE
Egypt
Jordan
Kuwait
89%
84%
81%
77%
73%
Lexus
BMW
Mercedes
Ferrari
Nissan
Mercedes
Toyota
BMW
22%
19%
14%
Countries Analysis
*this section is based on analysis of public mentions of monitored car brands within each
MENA country. activities with no identified location were excluded.
Mercedes
BMW
Toyota
15%
12%
11%
Mercedes
Toyota
Ford
13%
10.3%
10.2%
Nissan
Mercedes
Ford
14%
12%
11.9%
Saudi Arabia
Egypt Jordan
Kuwait

56. 112
Mercedes
Toyota
Nissan
16%
18%
12%
Mercedes
Nissan
Toyota
11%
10.8%
10.6%
Toyota
Hyundai
KIA
15%
12%
9%
Nissan
Porche
Mercedes
41%
7%
6%
Automotive
United Arab Emirates IraqLebanon Syria
Oman YemenBahrain Palestine
Nissan
Toyota
BMW
Toyota
Mercedes
BMW
38%
13%
5.3%
14%
14%
8%
Nissan
Ferrari
Mercedes
Nissan
Mercedes
BMW
39%
7%
8%
19%
14%
10%

57. 114
Mercedes
Audi
BMW
17%
10%
7%
Sudan Morocco
Tunisia Libya
Mercedes
Peugeot
Toyota
12%
12%
10%
Land Rover
Mercedes
Audi
13%
12%
11%
Toyota
Mercedes
Nissan
27%
11%
9%
Audi
Mercedes
BMW
16%
15%
7%
Toyota
Nissan
Mercedes
16%
12%
11%
QatarAlgeria
Facebook
41%
44% 17% 10%
SOV
Platforms Analysis
*This section is based on analysis of monitored automotive activities across social platforms
and online websites
Countries
94%
Instagram
Countries
21%
23% 19% 14%
SOV
79%
Engagement Rate
Engagement Rate
Automotive

58. 116
YouTube
Countries
20%
30% 23% 11%
SOV
58%
YouTube Share of Voice Analysis
Top 5 Brands Based on Total Activities
26%
16%
12%
9%
9%
Ferrari
Mercedes
Toyota
BMW
Nissan
Automotive
Top 5 Brands Based on Personal Accounts (Male+female)
13%
11%
9%
7%
7%
Jaguar
Lexus
Ford
Ferrari
Toyota
Top 5 Brands Based on Engagement Rate
Top Countries on YouTube
74%
73%
69%
67%
66%
Renault
KIA
Toyota
Lexus
Audi
30%
23%
11%
8%
6%
Egypt
Saudi Arabia
UAE
Jordan
Iraq
Engagement Rate
*This analysis is based on monitoring public YouTube videos about monitored automotive
brands in the MENA region.

59. 118
Ride hailing came along and revolutionized the transportation industry. A big part of the success of the
popular ride hailing companies in the MENA region is social media marketing. They relied on social
media platforms to create compelling stories. To jumpstart a campaign, it is important to have the
insights about their recent social media performance including their activities.
Industry Analysis
Ride Hailing
Ch.2

60. 120
Best Hour: 2:00 PM
Least Hour: 2:00 Am
Statement of Monitored sample (Mentions/Activities)
Total Activities
8.2Million
Engagement Rate
22%
Time Frame
1st Jan - 31st Dec 19
Monitored Brands
- Public MENA mentions of Uber, Careem and SWVL
- Uber and Careem (KSA, Jordan, Lebanon, Qatar, UAE, EG) social accounts
- SWVL EG social accounts
Timeline Analysis [Best Day/Hour]
*this analysis is based on a sample of all ride hailing activities about monitored brands in
the MNEA region.
100K
90K
80K
70K
60K
50K
40K
30K
20K
10K
0
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
3:00PM
4:00PM
5:00PM
6:00PM
2:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
Ride Hailing
SaturdayFridayThursdayWednesdayTuesdayMondaySunday
300K
250K
200K
150K
100K
50K
0
Share of Voice Analysis
this section is based on analysis of monitored ride hailing brands social accounts across sever-
al platforms in addition to social public activities about the brands.
59%
54%
SOV
Twitter Accounts
6%
5% 79%
Facebook Accounts
Youtube Accounts Instagram Accounts

61. 122
Ride Hailing
38%
3%
45%
1%
SOV
SOV
Twitter Accounts
Twitter Accounts
83%
11%
82%
13%
20%
1%
Facebook Accounts
Facebook Accounts
Youtube Accounts
Youtube Accounts
Instagram Accounts
Instagram Accounts
73%
27%
78%
88%
10%
6%
SOV
SOV
Male
Male
Female
Female
Location Share of Voice Analysis
*this section is based on the analysis of users’ mentions of monitored ride hailing brands
across several MENA countries. brands activities and activities with no identified location were
excluded.
18%
18%
Saudi Arabia
United Arab Emirates
51%
49%
51%
43%
7%
5%
SOV
SOV
Male
Male
Female
Female
27%
37%
Engagement Rate
Engagement Rate
Engagement Rate
Engagement Rate

62. 124
28%
46%
26%
63%
42%
52%
21%
11%
14%
SOV
SOV
SOV
Male
Male
Male
Female
Female
Female
23%
39%
35%
Engagement Rate
Engagement Rate
Engagement Rate
54%
46%
63%
74%
17%
15%
SOV
SOV
Male
Male
Female
Female
17%
40%
Engagement Rate
Engagement Rate
68%
32%
66%
66%
18%
19%
SOV
SOV
Male
Male
Female
Female
22%
34%
Lebanon
Egypt
Engagement Rate
Engagement Rate
Engagement Rate
Engagement Rate
59%
65%
31%
22%
SOV
SOV
Male
Male
Female
Female
14%70%
30% 25%
BahrainJordan
Ride Hailing

63. 126
Ride Hailing
24%
22%
19%
18%
17%
Acquisition News/Updates
User Complaints
Sharing general experiences
Recruiting Captains
Life Work Balance
Top monitored content for each brand
*This analysis is based on top 100 monitored Twitter activities about each ride hailing brand,
excluding brands activities.
State of Social Media
Glossary
Telecom Industry
Term
Mention
Interaction
Total Activities
Sentiment Analysis
Sentiment Score
New posts sent about the monitored topics in social media.
The new posts could be sent on social accounts (Facebook,
Twitter, Instagram) or website blogs, forums, and news
Any activity made by users on a post. It can be a like, comment,
share,orretweet.
Combined monitored posts and users interactions
Crowd Analyzer has automated state-of-art algorithms that
categorize posts automatically according to the monitored
activity sentiment, with the ability to edit them manually to,
neutral, negative or positive.
(Total Positive Posts- Total Negative Posts) / (Total Positive
Posts+ Total Negative Posts)
Sentiment score varies from 100 (all activities positive) to -100
(all activities Negative).
Definition
Moderately
Negative
Timeline
Analysis
Activities with a sentiment score of -40 to -60
Combined users activities across 24 hours and 7
day analysis

64. 128
State of Social Media
Glossary
Banking and Finance
Term
Engagement
Rate
Total Activities
Branch Services
ATMs
Internet Banking
A metric that describes how engaged audience were
with monitored topic. it is defined through this equation
(number of posts gaining at least 1 interaction / total
number of posts)
Combined monitored posts and users interactions
Users activities mentioning service at a bank
branch
Users activities mentioning banks ATMs
Users Activities mentioning monitored banks internet
banking or website interface.
Definition
Customer
Service
Personal
Accounts
Timeline
Analysis
Users activities about monitored banks customer
service
Accounts with identified Male or Female
Gender
Combined users’ activities across 24 hours and 7 day
analysis
State of Social Media
Glossary
E-commerce Industry
Term
Engagement Rate
Total Activities
Applications
Timeline Analysis
Domestic Brands
Cross Borders
Brands
Promotions &
Discounts
Product Availability
A metric that describes how engaged audience were with
monitored topic. it is defined through this equation (number
of posts gaining at least 1 interaction / total number of posts)
Combined monitored posts and users interactions
Users activities about monitored ecommerce brands
mobile applications
Combined users activities across 24 hours and 7 day analysis
Ecommerce brands that mainly operate within MENA region
countries where products are mostly shipped locally
Ecommerce brands that mainly operate outside of MENA
region where products are mostly shipped internationally
Users activities about monitored ecommerce brands promo
codes and seasonal discounts
Users activities about monitored ecommerce brands
shipping process and delivery time
Definition
Website
Shipping & Delivery
Users activities about monitored ecommerce brands website
interface
Combined users activities across 24 hours and 7 day analysis

65. 130
Automotive Industry
Term
Engagement Rate
Total Activities
Timeline Analysis
Personal Accounts
A metric that describes how engaged audience were
with monitored topic. it is defined through this equation
(number of posts gaining at least 1 interaction / total
number of posts)
The 1st Arabic Social Media Listening Tool
Listen . Analyzer . Activate
Crowd Analyzer is the leading Arabic social media listening tool, that empowers
brands to listen, analyze and activate their audiences.
Depending on the revolutionary AI technologies it has adopted, Crowd Analyzer
has established a track record of successful collaborations with large enterprises
since 2013, utilizing the platform in market research, marketing analytics, crisis
management, campaign analysis and many more.
Combined monitored posts and users interactions
Combined users activities across 24 hours and 7 day analysis
Users activities mentioning service at a bank
branch
Users activities mentioning banks ATMs
Definition
Mention New posts sent about the monitored topics in social media.
The new posts could be sent on social accounts (Facebook,
Twitter, Instagram) or website blogs, forums, and news
Interaction Any activity made by users on a post. It can be a like, comment,
share,orretweet.
State of Social Media
Glossary