Social Media for Young Entrepreneurs
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This document discusses social media and its impact. It provides an overview of what social media is, why it is used, and how life has changed before and after social media. Various social media platforms are compared in terms of advantages and disadvantages. Tips are provided for using social media marketing effectively, including defining objectives, strategies, audiences and technologies. The importance of engagement, content creation and monitoring is emphasized.
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Social Media for Young Entrepreneurs
- 1. Amman – Jordan Mohammad Tahhan
- 2. The Social Media Revolution 2014 @Tahanco
- 3. What is Social Media? Conversation • Connection / communication • Commenting • Community • Collaboration • Contribution • Sharing • Content creation • @Tahanco
- 4. Why is Social Media? Audience is targeted • Participation increased • Easy to use • Outreach to clients • Compete for revenue • Velocity • Flexibility • Economy • Transparency • @Tahanco
- 5. LIFE BEFORE AND AFTER BEFORE AFTER Access Internet to check Emails Access Internet to share Mobiles to talk and SMS Mobiles to access New Life People were physically social People’ve become virtually social children into outdoor activities children staying in access Users spent lesser time on Web Users spend more time on Web Businesses focused on traditional Media Business investing in social networks for advertising purposes Celebrities relied on PR agents Celebrities using social networks Employees spent lesser time Employees using more time online online @Tahanco
- 6. LIFE BEFORE AND AFTER WEB 1.0 WEB 2.0 Programmer User Experts create content Everyone creates content Individuals visit web pages, read People construct shared content information Tightly controlled “sites” Loosely controlled communities One – way (one - to - many) Many-to-many (peer - to - peer) Publish Participate hierarchies Dynamic, non – hierarchical الية العمل هرمية Static, stable content, few Constantly updated content changes @Tahanco
- 7. Plan Your Social Media Marketing Strategy @Tahanco
- 8. Social Media Tips @Tahanco For Young Entrepreneurs
- 9. @Tahanco 1. Find Your Outlet
- 10. @Tahanco 2. Streamline Your Updates
- 11. @Tahanco 3. Share Original Content
- 12. 4. Produce Share and RESPOND @Tahanco
- 13. @Tahanco 5. Merge Online & Reality
- 14. 6. Listen to Your Customers Everywhere, @Tahanco Not Just in Social Media
- 15. @Tahanco 6. Engage with Your Customers
- 16. @Tahanco 7. Be Human
- 18. P = People - Who is your target audience ? - What tools are they using ? - What are they most comfortable with ? @Tahanco
- 19. O = Objectives - Do you want to listen, talk, raise awareness, increase website traffic, improve your reputation or collaborate with your audience ? @Tahanco
- 20. S = Strategy - What do you want to accomplish ? - What resources do you have ? @Tahanco
- 21. T = Technology - Once you’ve defined your audiences, objectives and strategy, then you can choose the most appropriate technology. @Tahanco
- 22. ADVANTAGES Idea bank • Sharing ideas, links, articles • Building and sustaining • community Inspire thoughts • Ask Questions • DISADVANTAGES محبط Frustrating • فوضوي Messy • Not great for conversation • @Tahanco
- 23. ADVANTAGES Promote Conversation • شعبية فظيعة ! Undeniably popular • Friendly user • Updates status, photos, videos, • links, sharing Online discussions • Scheduling events • DISADVANTAGES مضيعة للوقت Time Waster • لافت للأنتباه بشكل مشوش Distracters • ساحق للحياة! Overwhelming • @Tahanco
- 24. ADVANTAGES Easy, do-it-yourself web page • Reflection • Post & response conversation • Knowledge sharing • Application for critical thinking • Archiving • Scheduling • مقاييس خاصة للشخص Metrics • DISADVANTAGES Formal to learners • Writing liking it • Need practice • يجب Need openness for criticism • على المدون ان يتحمل جميع الاراء ويقبل بها من وراء النقد @Tahanco
- 25. ADVANTAGES Professional • Meet new colleagues/ prospect • employees and employers Reputation • Share knowledge • Safe place to start business • DISADVANTAGES Official • More like resume • @Tahanco
- 26. Key Takeaways 1. Social Media is a Commitment 2. You get out what you put in 3. Social Media is NOT an exact science. 4. Add Value to the Conversation 5. You NEED to respect the power of Social Media @Tahanco
- 27. MARKETING PROCESS @Tahanco Social Media Marketing Process Actively engage social community and customers. Turn fans into customers, drive traffic and sales. Skillfully and carefully construct promotional messages to connect with customers. Build and increase followers, publish content. Monitor brand mentions, keywords, and trends.
- 28. To sustainable Social Media @Tahanco Social Media Process
- 29. قوة الاعلام الاجتماعي @Tahanco
- 30. قوة الاعلام الاجتماعي @Tahanco
- 31. قوة الاعلام الاجتماعي @Tahanco
- 32. قوة الاعلام الاجتماعي @Tahanco
- 33. قوة الاعلام الاجتماعي @Tahanco
- 34. Finally!! Plan Your Content: •Develop monthly content strategies •Check your social network(s) daily •Be as visual as possible (pictures, videos, links etc…) •Use Social Media to conduct informal research (ask questions) •Identify key influencers and engage them in conversation @Tahanco
- 35. And!! Questions to ask yourself before hitting “Enter”: •Which Social Media platform is appropriate for this message? •Why are you sharing this message? •What is the value added by this message? •Can I add a relevant link, photo or video to this message? @Tahanco
- 36. And!! Mohammad Tahhan @Tahanco Social Media Trainer and NGO communication specialist Thank you Q & A ??
Editor's Notes
- Social networking service or social networking site, a website with multiple users where one user can publish content himself/herself and connect with others sharing personal or professional i
- Web 1.0 was an early stage of the conceptual evolution of the World Wide Web, centered around a top-down approach to the use of the web and its user interface. Socially,users could only view webpages but not contribute to the content of the webpages. The term Web 2.0 was coined in 1999 to describe web sites that use technology beyond the static pages of earlier web sites. It is closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference which was held in late 2004.
- It’s easy to jump on the computer and sign up for every social media site there is, but slow down there. While it’s wise to make yourself available on every platform, it’s best to start off small and then work your way up as demand for your presence, products, or services increases. So how do you go about picking which platform to start on? For a young business professional looking to find a career, it would be a good idea to focus on LinkedIn. LinkedIn is a business-oriented social networking service. It allows you to post your work experience and education, with the goal of attracting employers to your page. For someone interested in fashion and design, it may be best to pursue picture-based platforms such as, Pinterest or Instagram. These platforms encourage creativity and design and lead you to others with similar interests.
- Once you get your foot in the door and you find yourself on several different social media platforms, it begins to get time-consuming and difficult to handle all the updates yourself. With a centralized app or online service you can help streamline the operation. Services like Hootsuite, Buffer, and SocialFlow let you register all your accounts and manage them from a central dashboard. With these apps, multitasking is a breeze, and producing constant updates will ensure your success.
- While the Tumblr blogging platform is popular for the re-sharing of gifs and images not owned by the blogger themselves, it is always more intriguing when the blogger produces original content. Original content allows you to establish your own voice and style, and garners a respectability and demand in the public for your works. Once you gain a following, you can begin to share ideas with others and make personal and business relationships. Re-sharing your best content is a good idea to gain recognition for your ideas and projects. Don’t let your content drift into the underworld of the World Wide Web. Bring your content back to life by re-sharing and updating.
- Don’t spend all your efforts in producing content and sharing, neglecting to make any type of comment or response to your works. Social media is known as being a two-way or multi-way conversation, so it’s a good idea to get others involved and to bounce thoughts off one another. Connections are made when you respond to others; it makes you into a real person, and not some abstract online persona.
- While building your online persona is crucial in the age of technology, it’s also important to get out in the real world with your ideas and projects in order to gain public recognition and real-life connections. You can take your online persona to the real world by organizing a meet-up. The blogging platform Tumblr supports these events and helps organize them for you. So experiment with the social media world, and put yourself out there. Don’t become one-dimensional – produce and share, write and speak. Allow the online world to leverage your success.
- The success of every business owner comes down to good customer service. Validate customer concerns, honestly listen to them and consider their suggestions for building a better customer experience. Your customer is your lifeline, so keep them happy. By listening and then putting your existing resources to work, you can develop new, powerful and profitable ways of doing business. You may want to consider the following: Focus groups. Gather a few customers together and ask them questions. Let them review a new product or get their feedback on a new pricing structure. Ask for feedback. One thing many small business owners forget is to simply ask for feedback, which can give you some insightful information. Whenever you feel it’s worthwhile, send an email or ask customers to fill out a questionnaire. Search for your business name. Social media provides an outlet for people to be bolder than they would in person. If a customer has a bad experience, they may be going online to talk about it. To gain this kind of insight, search all social platforms to find out what customers are saying about you and your business.
- Using social media is about building relationships with your customers. Interact with your customers, get to know them, and let them get to know you. Some ideas to help engage with your customers include: Have a community presence. Establish yourself in the online communities where your customers are already gathered. You could join industry forums or message boards. Join a larger conversation. Joining communities or sites of larger brands is a great way to get insight into your customers’ way of thinking. Learn about competitors. Observing your competition can help you learn a lot about customers. Concentrate on the buzz around campaigns or promotions to help you know how to better serve your customers.
- Another big part of being human on a social network that businesses often find challenging is to "own up" to customers in public when they make a mistake or someone posts criticism. If a customer complains about your shipping, don't ignore it or follow-up outside the social network. Keep the conversation public; drop the corporate tone and converse with the customer on a personal level.
- Frustrating : محبط لبعض الناس Messy : فوضوي
- Overwhelming ساحق للحياة Distracters :لافت للانتباه بشكل مشوش
- criticism يمكن للنقد أن يكون إيجابيا وسلبيا ويجب على المدون القبول بجميع الآراء
- Reputation يعتبر لينكند إن مكان لنشر سمعة ما داخل وسط محترفين وبأسلوب خلاق