This document provides guidance on using LinkedIn for lead generation. It recommends completing your profile, connecting your Twitter account, growing your network by joining groups, and using LinkedIn in both direct and indirect ways to provide value to prospects. Specific tactics include answering questions on LinkedIn Answers, creating ads, adding applications to your profile, and consistently implementing a 7-step program of connecting, joining groups, starting discussions, answering questions, creating ads, and adding applications. The key is consistency over the long-term to build an audience and generate leads.
This document provides tips and strategies for using LinkedIn to grow a business. It discusses setting up a complete LinkedIn profile with a photo, getting recommendations from connections, joining relevant groups to build connections, participating in discussions, and using LinkedIn to drive traffic to a website and find new customers. LinkedIn is positioned as a powerful professional networking tool that can be leveraged for lead generation, hiring, finding partners and more when used strategically over time through active engagement and relationship building.
A quick snapshot into how leveraging LinkedIn can change the way you do business!
From standing out to Lead Generation, find out these quick and easy steps to getting the most out of your social media presence.
For more tailored solutions follow ConnectIn on LinkedIn or reach out to our team and find out how we can help you win business in 2019!
The Ultimate Guideline to Growing Your Followers on LinkedIn Company PageSocialityio
This document provides guidance on how to effectively grow and manage a LinkedIn company page. It discusses that LinkedIn users are professionals seeking industry insights and connections, so a company page should focus on quality over quantity and share relevant industry content. The document analyzes top performing company pages and recommends strategies like consistent posting of valuable content, using analytics to understand audiences, and engaging with groups to build connections. The goal is to position the company as an industry thought leader to attract potential customers and drive traffic.
The document provides guidance on managing personal information and privacy settings on Facebook to balance personal and professional use. It recommends:
1. Creating customized "Friend Lists" to organize contacts into groups and selectively sharing information.
2. Carefully controlling access to personal information like birthdays, hometowns, and contact details that could aid identity theft.
3. Making profile details like employer, education, and activities appropriate to share professionally by restricting sensitive details to personal lists.
4. Regularly reviewing settings and content to ensure a professional online presence is maintained.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts throughout expanding on topics like the benefits of social media for businesses and ways to monitor social engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses using Twitter for business and sharing useful content to build an audience.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts exploring topics like the benefits of social media for businesses and how to monitor social media engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses both passive and active uses of LinkedIn and Twitter for businesses.
This document discusses the importance of using LinkedIn for business and professional networking in today's digital age. It notes that with over 200 million members worldwide, LinkedIn has become a primary way for professionals to connect and communicate online. The document provides advice for using LinkedIn effectively, such as including a recent photo, judiciously giving and receiving recommendations that are deserved, differentiating yourself in your profile, and engaging in strategic connections and groups related to your interests and work. While networking takes time, the document advocates allocating an hour a week to LinkedIn to read and engage with contacts, as networking is worthwhile both online and offline.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
This document provides tips and strategies for using LinkedIn to grow a business. It discusses setting up a complete LinkedIn profile with a photo, getting recommendations from connections, joining relevant groups to build connections, participating in discussions, and using LinkedIn to drive traffic to a website and find new customers. LinkedIn is positioned as a powerful professional networking tool that can be leveraged for lead generation, hiring, finding partners and more when used strategically over time through active engagement and relationship building.
A quick snapshot into how leveraging LinkedIn can change the way you do business!
From standing out to Lead Generation, find out these quick and easy steps to getting the most out of your social media presence.
For more tailored solutions follow ConnectIn on LinkedIn or reach out to our team and find out how we can help you win business in 2019!
The Ultimate Guideline to Growing Your Followers on LinkedIn Company PageSocialityio
This document provides guidance on how to effectively grow and manage a LinkedIn company page. It discusses that LinkedIn users are professionals seeking industry insights and connections, so a company page should focus on quality over quantity and share relevant industry content. The document analyzes top performing company pages and recommends strategies like consistent posting of valuable content, using analytics to understand audiences, and engaging with groups to build connections. The goal is to position the company as an industry thought leader to attract potential customers and drive traffic.
The document provides guidance on managing personal information and privacy settings on Facebook to balance personal and professional use. It recommends:
1. Creating customized "Friend Lists" to organize contacts into groups and selectively sharing information.
2. Carefully controlling access to personal information like birthdays, hometowns, and contact details that could aid identity theft.
3. Making profile details like employer, education, and activities appropriate to share professionally by restricting sensitive details to personal lists.
4. Regularly reviewing settings and content to ensure a professional online presence is maintained.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts throughout expanding on topics like the benefits of social media for businesses and ways to monitor social engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses using Twitter for business and sharing useful content to build an audience.
This document provides information and instructions for a training session on using social media for business purposes. It discusses various social media platforms like LinkedIn, Twitter, and blogs and how businesses can utilize these platforms to market themselves, build online communities, monitor engagement, and more. Trainees are instructed to create blog posts exploring topics like the benefits of social media for businesses and how to monitor social media engagement. The document also provides guidance on using LinkedIn, including how to set up a profile, find connections, and get involved in groups. It discusses both passive and active uses of LinkedIn and Twitter for businesses.
This document discusses the importance of using LinkedIn for business and professional networking in today's digital age. It notes that with over 200 million members worldwide, LinkedIn has become a primary way for professionals to connect and communicate online. The document provides advice for using LinkedIn effectively, such as including a recent photo, judiciously giving and receiving recommendations that are deserved, differentiating yourself in your profile, and engaging in strategic connections and groups related to your interests and work. While networking takes time, the document advocates allocating an hour a week to LinkedIn to read and engage with contacts, as networking is worthwhile both online and offline.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
LinkedIn is the essential social network for businesspeople. Whether you want to get a job, keep a job, or get ahead at your job, LinkedIn is part of the modern business landscape. But while everyone has a LinkedIn profile these days, few know how to use the platform effectively.
Get concrete ideas for what, when and how to post on LinkedIn, advice on joining and benefiting from LinkedIn Groups, strategies for growing your network, and 9 free templates for personalized invitations to connect on LinkedIn.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?Elephants Abroad
This document summarizes a presentation about using LinkedIn for business purposes. It discusses how LinkedIn works as a social network connecting people based on shared connections and interests. The presentation outlines several ways LinkedIn can benefit businesses, including sales, marketing, innovation, and recruitment. Specific strategies are provided for optimizing a LinkedIn profile, engaging with groups, monitoring jobs and companies, and using the search and question features. The overall message is that LinkedIn allows businesses to research opportunities and develop relationships in a more targeted way than traditional outreach methods.
This document provides tips for mastering LinkedIn in 3 steps. It recommends optimizing your profile with a professional photo, compelling summary highlighting your story, and including relevant keywords. It also suggests engaging with your target company's press releases to develop ideas to get their attention, such as creating a report on their initiatives and reaching out to employees. The overall guide aims to show how to effectively use LinkedIn for job hunting or business development in just a few strategic steps.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
The document discusses several workforce and job search trends for 2017:
1. Micro-teams focused on solving specific problems will become more common, valuing subject matter expertise over "fitting within company culture."
2. Skilled trades jobs will increase with infrastructure investments, offering opportunities for those without degrees.
3. More people will rely on side gigs to supplement flat wages, and skills training will facilitate earning money on the side.
4. Re-training may be needed due to political changes promising job impacts, and remote/telecommuting work will continue growing in popularity.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Getting Started with LinkedIn - Professional & Business Success StrategiesCarrie Gottschalk
This document provides tips for using LinkedIn effectively. It explains that LinkedIn allows you to connect with your professional network and exchange knowledge and opportunities. While the human brain can only handle about 150 close connections, LinkedIn helps manage larger networks through weak ties. The document recommends establishing a complete professional profile, making relevant connections, engaging with groups, and using LinkedIn to directly message leads and find introductions to generate new business. The overall goal is to use LinkedIn to positively connect and generate new leads for professional and business success.
1) The document provides guidance on using social media effectively for marketing purposes. It discusses the large user bases on popular social media sites like LinkedIn, Twitter, and Facebook.
2) It emphasizes having a content strategy that focuses on engaging customers by addressing their problems and needs. The strategy should determine what content to create, where to share it, and how to measure results.
3) Creating blog posts and videos to answer customer questions can help attract search traffic and establish expertise. Networks like LinkedIn and industry-focused forums may be particularly useful for B2B IT firms to find and engage with customers.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
The document discusses how LinkedIn can help businesses by allowing them to establish a company page to share information about their business with over 100 million professionals. It outlines how businesses can use their LinkedIn presence to connect with potential clients, gain exposure, research other companies and professionals, and build solid relationships that could lead to future business opportunities. It emphasizes that an active, fully-completed LinkedIn profile is important for businesses to effectively leverage the professional networking platform.
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the world's largest online business network. It outlines mistakes like only creating a basic profile and not engaging with connections. The tips encourage having a clear goal and plan, a complete profile with recommendations, growing connections through events and searches, personalizing outreach, and persisting consistently. The overall advice is to use LinkedIn actively to build relationships and provide value to others in order to develop business opportunities.
Linkedin 7 mistakes to avoid - dawn adlamDawn Adlam
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the professional networking platform. It outlines mistakes like only creating a basic profile and not engaging with connections. The document recommends growing one's network through events, advanced searches, direct outreach, and giving value to connections. It emphasizes having a clear goal and plan of action on LinkedIn, completing one's profile, personalizing outreach, and persisting with networking over time through consistency. The tips are provided by The Biz Links, a company that offers LinkedIn training and coaching services.
1. The document discusses strategies for using social media, including LinkedIn, Facebook, blogs, and Twitter, for recruitment purposes.
2. It provides tips on setting up company pages and profiles, engaging with prospects online, and monitoring metrics and analytics.
3. The goal is to build an online presence where candidates can learn about the company and opportunities, while recruiters can actively source passive candidates from social communities.
The document provides 14 tips for using LinkedIn to build a professional network. It emphasizes that LinkedIn is essentially a numbers game and encourages growing one's network of 1st and 2nd level connections. It recommends connecting with alumni, military contacts, and civic groups to leverage shared backgrounds. Additionally, it stresses engaging with one's network by providing value and making introductions instead of letting connections remain inactive.
Internationalizing Curriculum in Universities (Module 13)Erinne Losinio
This document discusses internationalization in higher education. It defines internationalization as integrating an international dimension into higher education institutions and their functions. While globalization is changing the world, internationalization is universities' response to globalization by implementing international policies and programs. The document outlines considerations for internationalizing curriculum, such as developing intercultural competence and preparing students for a global workforce. It also debates whether internationalization leads to commercializing education. Looking ahead, the document predicts growing demand, competition, and privatization in higher education internationally. It raises challenges in balancing local, national and global expectations of universities.
This document discusses key changes to Facebook's advertising platform and Pages following Facebook's first marketing conference. It covers:
1) The new Reach Generator product that allows brands to pay Facebook for guaranteed News Feed distribution of up to 75% of their fans' feeds.
2) Facebook will no longer have separate ad copy - the content posted on a Page is the ad unit that can be boosted.
3) All Facebook Pages are moving to the new Timeline format by March 31, 2012, which provides more space to tell a brand's story.
4) Brands should optimize their content strategy using insights and best practices to tie together paid, owned, and earned media on Facebook.
A presentation and commentary, in English and Czech, about a rehearsal and premiere of Cinderella, National Theatre Ballet, Prague, Czech Republic, April 2011
LinkedIn is the essential social network for businesspeople. Whether you want to get a job, keep a job, or get ahead at your job, LinkedIn is part of the modern business landscape. But while everyone has a LinkedIn profile these days, few know how to use the platform effectively.
Get concrete ideas for what, when and how to post on LinkedIn, advice on joining and benefiting from LinkedIn Groups, strategies for growing your network, and 9 free templates for personalized invitations to connect on LinkedIn.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?Elephants Abroad
This document summarizes a presentation about using LinkedIn for business purposes. It discusses how LinkedIn works as a social network connecting people based on shared connections and interests. The presentation outlines several ways LinkedIn can benefit businesses, including sales, marketing, innovation, and recruitment. Specific strategies are provided for optimizing a LinkedIn profile, engaging with groups, monitoring jobs and companies, and using the search and question features. The overall message is that LinkedIn allows businesses to research opportunities and develop relationships in a more targeted way than traditional outreach methods.
This document provides tips for mastering LinkedIn in 3 steps. It recommends optimizing your profile with a professional photo, compelling summary highlighting your story, and including relevant keywords. It also suggests engaging with your target company's press releases to develop ideas to get their attention, such as creating a report on their initiatives and reaching out to employees. The overall guide aims to show how to effectively use LinkedIn for job hunting or business development in just a few strategic steps.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
The document discusses several workforce and job search trends for 2017:
1. Micro-teams focused on solving specific problems will become more common, valuing subject matter expertise over "fitting within company culture."
2. Skilled trades jobs will increase with infrastructure investments, offering opportunities for those without degrees.
3. More people will rely on side gigs to supplement flat wages, and skills training will facilitate earning money on the side.
4. Re-training may be needed due to political changes promising job impacts, and remote/telecommuting work will continue growing in popularity.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
LinkedIn - one of the world most searchable social media website that helps professional search for opportunity. Whether you are seeking for a new career and you are hiring for a new talent. This social media website does the job perfectly.
In this presentation Social Media Business Coach LeikHong is going to share the tips and tricks how do you get rank and found when people run a search that match your talents.
First of all you goto have a All Star LinkedIn Profile. So how to built one? Check out this presentation.
Have fun!
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Getting Started with LinkedIn - Professional & Business Success StrategiesCarrie Gottschalk
This document provides tips for using LinkedIn effectively. It explains that LinkedIn allows you to connect with your professional network and exchange knowledge and opportunities. While the human brain can only handle about 150 close connections, LinkedIn helps manage larger networks through weak ties. The document recommends establishing a complete professional profile, making relevant connections, engaging with groups, and using LinkedIn to directly message leads and find introductions to generate new business. The overall goal is to use LinkedIn to positively connect and generate new leads for professional and business success.
1) The document provides guidance on using social media effectively for marketing purposes. It discusses the large user bases on popular social media sites like LinkedIn, Twitter, and Facebook.
2) It emphasizes having a content strategy that focuses on engaging customers by addressing their problems and needs. The strategy should determine what content to create, where to share it, and how to measure results.
3) Creating blog posts and videos to answer customer questions can help attract search traffic and establish expertise. Networks like LinkedIn and industry-focused forums may be particularly useful for B2B IT firms to find and engage with customers.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
The document discusses how LinkedIn can help businesses by allowing them to establish a company page to share information about their business with over 100 million professionals. It outlines how businesses can use their LinkedIn presence to connect with potential clients, gain exposure, research other companies and professionals, and build solid relationships that could lead to future business opportunities. It emphasizes that an active, fully-completed LinkedIn profile is important for businesses to effectively leverage the professional networking platform.
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the world's largest online business network. It outlines mistakes like only creating a basic profile and not engaging with connections. The tips encourage having a clear goal and plan, a complete profile with recommendations, growing connections through events and searches, personalizing outreach, and persisting consistently. The overall advice is to use LinkedIn actively to build relationships and provide value to others in order to develop business opportunities.
Linkedin 7 mistakes to avoid - dawn adlamDawn Adlam
This document provides tips to avoid 7 common mistakes on LinkedIn and succeed with the professional networking platform. It outlines mistakes like only creating a basic profile and not engaging with connections. The document recommends growing one's network through events, advanced searches, direct outreach, and giving value to connections. It emphasizes having a clear goal and plan of action on LinkedIn, completing one's profile, personalizing outreach, and persisting with networking over time through consistency. The tips are provided by The Biz Links, a company that offers LinkedIn training and coaching services.
1. The document discusses strategies for using social media, including LinkedIn, Facebook, blogs, and Twitter, for recruitment purposes.
2. It provides tips on setting up company pages and profiles, engaging with prospects online, and monitoring metrics and analytics.
3. The goal is to build an online presence where candidates can learn about the company and opportunities, while recruiters can actively source passive candidates from social communities.
The document provides 14 tips for using LinkedIn to build a professional network. It emphasizes that LinkedIn is essentially a numbers game and encourages growing one's network of 1st and 2nd level connections. It recommends connecting with alumni, military contacts, and civic groups to leverage shared backgrounds. Additionally, it stresses engaging with one's network by providing value and making introductions instead of letting connections remain inactive.
Internationalizing Curriculum in Universities (Module 13)Erinne Losinio
This document discusses internationalization in higher education. It defines internationalization as integrating an international dimension into higher education institutions and their functions. While globalization is changing the world, internationalization is universities' response to globalization by implementing international policies and programs. The document outlines considerations for internationalizing curriculum, such as developing intercultural competence and preparing students for a global workforce. It also debates whether internationalization leads to commercializing education. Looking ahead, the document predicts growing demand, competition, and privatization in higher education internationally. It raises challenges in balancing local, national and global expectations of universities.
This document discusses key changes to Facebook's advertising platform and Pages following Facebook's first marketing conference. It covers:
1) The new Reach Generator product that allows brands to pay Facebook for guaranteed News Feed distribution of up to 75% of their fans' feeds.
2) Facebook will no longer have separate ad copy - the content posted on a Page is the ad unit that can be boosted.
3) All Facebook Pages are moving to the new Timeline format by March 31, 2012, which provides more space to tell a brand's story.
4) Brands should optimize their content strategy using insights and best practices to tie together paid, owned, and earned media on Facebook.
A presentation and commentary, in English and Czech, about a rehearsal and premiere of Cinderella, National Theatre Ballet, Prague, Czech Republic, April 2011
Internationalizing Curriculum in Universities (Module 13)Erinne Losinio
This document discusses the concepts of internationalization and globalization in higher education. It defines internationalization as integrating an international dimension into higher education institutions and their functions, while globalization refers to broader economic and social forces that internationalization aims to respond to. The document outlines debates around whether internationalization risks commodifying education and presents different views on universities' role in preparing students for a globalized world. It also explores trends in higher education like growing private institutions, rising student demand internationally, and challenges in balancing different stakeholder needs. The future is uncertain but may involve increased competition and new models of transnational education.
As Kate Middleton prepares to wed Prince William on April 29, she's already perfected one royal tradition – deftly wearing many hats befitting a princess. Attending the May 6, 2006, wedding of future in-law Camilla Parker Bowles's daughter Laura, she impressed revelers in Wiltshire, England, with her cream-and-brown fascinator.
Credit: Tim Graham/Getty,REX USA,Mark Stewart/Camera Press/Retna,Mark Cuthbert/UK Press/Abaca, Flyne,Pacific Coast News
Updated: Thursday Mar 31, 2011 | 06:00 AM EDT By: Kiran Hefa
http://www.people.com/
Danni Johnson presented on how to overcome fears when using LinkedIn and provided tips to stand out. Some key points included:
1. Create a persona of your target audience and understand the content they engage with.
2. Freshen up your profile regularly and focus on an impactful summary that showcases your value.
3. Consistency is important when posting on LinkedIn - experiment to find the best times and frequencies.
4. Carefully consider connection requests and whether the requester will provide value to your network.
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
The document provides strategies for using LinkedIn to generate leads and grow a professional network for a B2B company. The key recommendations are:
1) LinkedIn is better than other social media for B2B lead generation due to its large professional user base.
2) Post valuable industry content regularly to position yourself as an expert, drive traffic to your profile, and engage with connections.
3) Develop relationships on LinkedIn by commenting on and engaging with others' posts in addition to growing your connection count.
4) Use groups in your industry to easily connect with professionals and start conversations that can lead to new connections and leads.
5) Connect with influencers in your field who can
Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales.
Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn.
10 Steps to B2C Success on LinkedIn
1. Knowing how B2C works on LinkedIn
2. Shifting your profile from a resume to a resource
3. Identifying referral sources
4. Asking your clients for intros into their other advisors
5. Viewing clients’ connections for other people like them
6. Searching clients’ connections for other people who are like them
7. Engaging with local influencer content
8. Connecting with everyone you meet
9. Holding local events and inviting your connections by location
10. Nurturing with content by adding value and education
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
Build your business with Linkedin for Fraser Valley ExecutiveAnyssa Jane
This document provides tips for using LinkedIn effectively for business purposes. It discusses setting up an optimized profile on LinkedIn, including choosing a relevant job title and headline, writing an impactful summary, and selecting a professional photo. The document also provides seven key tasks that LinkedIn can help CEOs with, such as managing demands on their time, hiring smarter, and gaining market insights. Overall, the document outlines best practices for crafting a LinkedIn profile and leveraging the professional networking platform to benefit one's business goals.
This document provides 6 tips for using LinkedIn to generate leads: 1) Provide helpful answers on LinkedIn Answers to gain visibility, 2) Add applications to your profile like linking to your blog, 3) Join diverse industry groups to expand your reach, 4) Search for and connect with contacts at target companies, 5) Run paid ads on LinkedIn to drive traffic, and 6) Use the LinkedIn mobile app to easily share contact info with prospects at events.
LinkedIn is a social network that was designed and built specifically for doing business. Learning how to leverage this important tool to grow your business is a must in the age of digital marketing.
Want to know what LinkedIn is? How to establish a profile? How to connect and how to use LinkedIn for Thought leadership. This presentation will show you how.
The document provides strategies for staffing professionals to use LinkedIn effectively for business development, including building a strong personal brand through an optimized profile, engaging target audiences through status updates and group participation, and recruiting new clients by leveraging connections and content. It offers tips on customizing contact information, showcasing achievements, and obtaining recommendations to make profiles more compelling to prospective clients.
Staffing Professionals Guide to Business Development on LinkedInChanning Berry
The document provides strategies for staffing professionals to successfully recruit new clients using LinkedIn. It discusses building your personal brand on LinkedIn through optimizing your profile, sharing status updates, and participating in groups. It also recommends ways to engage target audiences at scale by leveraging these tactics. Additionally, it outlines techniques for recruiting new clients such as utilizing LinkedIn Recruiter Professional Services, mentioning mutual connections to warm up prospects, and leveraging the alumni functionality to find second-degree connections based on shared alumni status. The overall aim is to position yourself as a thought leader and generate quality leads by uncovering common ground with prospects before directly pitching them.
Business Development on LinkedIn for Staffing ProfessionalsDamien Harrison
The document provides strategies for staffing professionals to successfully recruit new clients using LinkedIn. It discusses building a strong personal brand on LinkedIn through an optimized profile, sharing status updates, and participating in groups. It also recommends leveraging features like Recruiter Professional Services to find and contact prospects, mentioning mutual connections to warm up cold outreach, and utilizing the alumni functionality to find second-degree connections based on shared alma maters. The overall aim is for staffing professionals to generate new leads and business by engaging their target audiences on LinkedIn.
The document provides strategies for staffing professionals to use LinkedIn effectively for business development. It discusses building a strong personal brand on LinkedIn through an optimized profile, sharing status updates, and participating in groups. It then offers tips for engaging target audiences at scale and recruiting new clients, such as leveraging mutual connections, alumni functionality, LinkedIn groups, company pages, and InMail outreach best practices. The overall aim is to help staffing professionals generate new leads and business by positioning themselves as thought leaders and tapping into their professional networks on LinkedIn.
Staffing professionals guide to business development on linked inRebecca Grinley
The document provides strategies for staffing professionals to use LinkedIn effectively for business development, including building a strong personal brand through an optimized profile, engaging target audiences through status updates and group participation, and recruiting new clients by leveraging connections and content. It offers tips on customizing contact information, showcasing achievements, and obtaining recommendations to make profiles more compelling to prospective clients.
The document provides 7 tips for maximizing success on LinkedIn: 1) Create a compelling headline, 2) Complete your profile, 3) Connect with others, 4) Respect LinkedIn etiquette, 5) Recommend others, 6) Join relevant groups, and 7) Follow thought leaders. It emphasizes that LinkedIn is a powerful platform for furthering careers or building businesses, but users must take action to utilize its full potential, such as improving their profile over time.
LinkedIn is an emerging and highly promising social media platform being used to promote businesses today.
To boost your business growth, you need to have the LinkedIn profile which makes you the center of all attention.
Therefore, in this article, we are going to have a discussion on how you can build a killer LinkedIn profile to get more targeted customers, services or products you require.
For more detail please click below mentioned link:
www.bdigimarketer.com
LinkedIn can be one of your most powerful lead generation tools...if used correctly. This class (presented as a webinar) goes over the basics of lead generation to get you up and running over the next 30 days. Follow these steps, and you will have more leads than you know what to do with.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
National Security Agency - NSA mobile device best practices
How to-generate-leads-using-linkedin
1. H w t G n rt L a sU igLn e I
o o e eae e d sn ik dn
2. 2 ⏐ How to Generate Leads Using LinkedIn
Table of Contents
How to Tell if LinkedIn is Right for You 3
Using LinkedIn for Lead Generation 4
Eliminating Sideways Energy 4
Getting Started with LinkedIn 5
Going Deeper With LinkedIn 6
Using LinkedIn for Direct and Indirect Marketing 7
5 Ways to Use LinkedIn for Lead Generation 9
A 7-Step Program to Help You Generate Leads with LinkedIn 11
A Final Word on LinkedIn 12
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3. 3 ⏐ How to Generate Leads Using LinkedIn
How to Tell if LinkedIn is Right for You
The starting point for using LinkedIn (or,
for that matter, any social media tool) is
to ask yourself, “Is this tool right for my
business?” After all, just because
everyone else has jumped on the
bandwagon doesn’t always mean that it’s
right for you.
With that in mind, we’ve come up with a
few scenarios to help you figure out if
LinkedIn is something you should use.
Better still, it’ll give you an idea of how
other people have used LinkedIn to
generate leads for their businesses.
• Consultants use LinkedIn to connect with prospective clients and to make them
aware of their experience and services
• B2B Marketers use LinkedIn to announce new product launches or service
offerings
• Sales people use LinkedIn to do research on prospects before contacting them.
This gives them a sense of the prospect’s interests and needs prior to connecting
• Job hunters use LinkedIn to expand their circle of business contacts and to stay in
front of prospective employers
• Entrepreneurs use LinkedIn to build awareness of their new company and to keep
their sales funnel full
• Small businesses use LinkedIn as a way to stay in front of customers and to
reach out to new prospects
• Large businesses use LinkedIn as a way to position their company in the
marketplace and to let customers know about new product or service offerings
The bottom line is that LinkedIn is a very helpful and useful tool for most
businesspeople.
So, with that in mind, let’s dive in, shall we?
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4. 4 ⏐ How to Generate Leads Using LinkedIn
Using LinkedIn for Lead Generation
The challenge with social media is that if you’re a small- to mid-sized business, it’s
difficult to find the time set-up, run and manage a full-blown campaign.
After all, you’re busy managing a business or tracking down payables or dealing with
employee issues, right? Given all that, how do they expect you to run a social media
campaign on top of everything you’re already doing?
Well, we have some good news. If you use LinkedIn properly, it can be very effective.
The trick is to learn how to avoid sideways energy. Those are all the little distractions
you come across while you’re managing Twitter, Facebook, YouTube and LinkedIn.
Eliminating Sideways Energy
The chart on this page highlights the things that are social media attractions and social
media distractions.
The attractions are the things you do in social media that are good for your business. In
other words, they’re the things that can help you grow your sales and revenues.
The distractions are the things that may be fun, but don’t help you grow your sales and
revenues.
Keep this handy little chart on a yellow sticky attached to your computer screen. To
remind you the only things to click-through or watch via social media are things that are
going to help you grow your business.
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5. 5 ⏐ How to Generate Leads Using LinkedIn
Getting Started with LinkedIn
As you know, each social media tool has its own personality. Facebook is a lot like the
local pub. A pub is a place where you can go in, chat with friends, tell a few jokes and
relax a little bit. (This is why Facebook usually falls on the distraction side of the chart
above.)
But LinkedIn is more like a trade show -- as in a place where you’d keep things pretty
buttoned-up and formalized. No need to mention your vacation in Las Vegas on
LinkedIn. But that white paper you wrote? Perfect for LinkedIn.
Assuming you already have a LinkedIn profile, you’ll want to create a personalized
LinkedIn URL. Just go to the menu bar at the top of any LinkedIn page and select the
“Profile” menu. Drag down to the “Edit Profile” link.
Once you’ve gotten to the “Edit Profile” page, look at the bottom of your profile. You’ll
see a line that says “Public Profile” with an “Edit” link next to it. From there, you’ll see
prompts that show you how to create your personalized LInkedIn URL.
Here are a few tips on selecting a personalized LinkedIn URL:
• Try to avoid using your company name in
your LinkedIn URL. After all, there are no
guarantees you’ll be at that company
forever
• Don’t use obscure acronyms like “ZX147”
to differentiate your URL. Just because
“ZX147” is what you use for your GMail
account doesn’t mean it’s right for your
LinkedIn URL
• Do use things that relate to your business.
For example, BobSmithAccounting or
JaneDoeAttorney are fine
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6. 6 ⏐ How to Generate Leads Using LinkedIn
Going Deeper With LinkedIn
Now that you have your personalized URL set up with LinkedIn, it’s time to go a little
deeper. What follows are several things you should do next.
1. Complete Your Profile. This may seem like a no-
brainer, but a lot of people go into LinkedIn with
the intent of filling out their profile later. But then
the phone rings and the client arrives and the
coffee needs brewing. Before long, you’ve
forgotten. Now is the time to go back and re-visit
your profile to be sure it’s perfect.
2. Connect Your Twitter Account with LinkedIn.
Just above the “Public Profile” link is the “Twitter”
link. When you let LinkedIn know what your
Twitter handle is, every time you update your
status on LinkedIn, a Tweet goes out. This can be
a perfect way to streamline your use of social
media to connect with customers.
3. Grow Your Network. You can grow your network by joining alumni groups and
industry groups. Just go to the upper right hand side of the menu bar and click on
the link that says “People” in it. Drag down to “Groups.” Then, type in a subject
you’re interested in (e.g., marketing, sales, real estate, etc.). You’ll notice that when
you do a search, LinkedIn provides suggestions not only on “Groups” but in several
other categories such as “Connections,” “Companies,” “Features” and “Skills.”
Don’t be shy about reaching out to organizations or people on LinkedIn. That’s what
it’s for. With that in mind, avoid doing a bunch of outreach all at once because
people will pick up on the SPAMMY nature of it. Just pretend you’re at a party and
reach out to people one at a time. That way, you’ll come across as more genuine
and sincere.
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7. 7 ⏐ How to Generate Leads Using LinkedIn
Using LinkedIn for Direct and Indirect
Marketing
Okay, now that we have some of the basics out of the way, let’s dive into the heart of
the matter -- using LinkedIn to generate leads.
Let’s start by talking about the 2 main approaches for using LinkedIn for lead
generation. The first approach is to provide prospects information about your company
directly on LinkedIn. The second approach is to start the conversation on LinkedIn, but
then drive the prospect through to a landing page on your website. (For more
information on using HubSpot to develop and track your landing pages, click here.)
The first approach -- to provide prospects information directly on LinkedIn -- is terrific,
especially if you reach out to people with their interests in mind.
Here’s what we mean by that -- if you’ve ever been to a cocktail party and had someone
walk up to you and instantly try to sell you insurance, you know that it was an
unpleasant experience.
But if you went to the same cocktail party and met someone who spent 20 minutes
talking about you, your interests and your needs, and then mentioned that they sell
insurance, you’d be much more inclined to buy from them, right?
It’s the same when you provide information to prospects directly via LinkedIn. If you’re
going to use the direct approach, get to know the prospect first. Try to be helpful by
offering advice, industry insights or general information before you turn it into a sales
call.
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8. 8 ⏐ How to Generate Leads Using LinkedIn
Okay, now that we understand the direct approach, let’s talk about an indirect approach,
which is to drive people through to a landing page where they can download a white
paper, sign up for your e-newsletter or get more information on your products or
services.
Here’s the trick with the second approach -- you still want to start out by offering free
advice or helpful information to your customer prospect. The rules of engagement are
the same as the direct approach, but the difference is that once you’ve connected with
your prospect on LinkedIn, you drive them through to your landing page.
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9. 9 ⏐ How to Generate Leads Using LinkedIn
6 Ways to Use LinkedIn for Lead Generation
There are 6 primary ways you can use LinkedIn to
generate leads for your business.
1. LinkedIn Answers: This is one of the more
useful (and under-utilized) tools on LinkedIn. It’s
a section where people who want to ask
questions about business go to get advice. And
guess who’s giving the advice? You are, because
you’re an industry-insider with a lot of helpful
knowledge, right? We know someone who
answered questions about marketing research on
a regular basis. Over the course of one year, he
generated more than $80,000 in new projects
using this approach.
2. LinkedIn Applications: One of the more interesting places to visit on LinkedIn is
the Applications area. This is where you can go to add new and interesting apps that
will improve the experience people have on your LinkedIn page. If you’d like to add
your blog posts to your LinkedIn page, it’s easy. Or, if you’d like to let people know
what business books you’re reading, that’s easy, too. You can even set up simple
polls to find out what’s on the minds of your customers and prospects.
3. LinkedIn Groups: As we mentioned earlier, you should definitely join several
groups on LinkedIn. But the trick here isn’t just joining the obvious groups in your
industry, it’s joining groups that are outside your industry that might help you grow
your business. By stretching out a little bit, you’re expanding your reach, which is
always good for business. So, for example, if you’re an accountant, you don’t want
to just join accounting groups -- you’ll want to join groups for entrepreneurs, small
business owners, restaurateurs and other groups outside of your immediate circle.
4. LinkedIn People: This is terrific for sales people, people looking for jobs and
business-to-business owners who want to get their foot in the door at a large
corporation. Just do a search in the upper-right-hand box for your target company.
Click on the company. Now, on the right hand side, you’ll see a box that will show
you your first connection (also known as a direct connection) and your second
connections. Assuming you have no first or direct connections, click on the second
connections link. This will bring up a list of names of people at your target company.
At the bottom of the profile, you’ll see a list of your shared connections. From that
point on, it’s a cakewalk -- just ask your friends to introduce you via LinkedIn to the
people at your target company. Bingo, you’re in.
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10. 10 ⏐ How to Generate Leads Using LinkedIn
5. LinkedIn Direct Ads: LinkedIn has an advertising program that can be used to drive
new prospects to your landing page, LinkedIn group or other destination. The ads
work the same way Google paid search ads work. You simply write a headline, add
some copy and create a destination link. Then you bid on how much you’ll pay
LinkedIn every time someone clicks on the ad. If you pay $1 to LinkedIn for a click-
through, and it takes 50 clicks before you convert a customer, then you’ve just spent
$50 for 1 customer. If your product sells for $500 each, investing $50 to generate
$500 is not a bad return-on-investment.
6. LinkedIn Mobile: Yes, LinkedIn has a
mobile application. If you haven’t already
downloaded it to your smart phone, just
go to your app store and download it for
free. The LinkedIn mobile app is best
used when you’re at a trade show or an
event where you’re making one-on-one
contacts. During a conversation with a
prospect, ask them to turn on LinkedIn on
their smart phone. Then, bump your phones together lightly. If they have their
settings correct, then LinkedIn will transfer your contact information between phones
using Bluetooth. No typing, no misspelled words -- just instant transfer of
information.
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11. 11 ⏐ How to Generate Leads Using LinkedIn
A 7-Step Program to Help You Generate
Leads with LinkedIn
In the end, after you’ve updated your profile,
joined groups, started discussions,
answered questions and “bumped” people
with your smart phone, your primary goal is
simple -- to use LinkedIn to stay connected
to existing customers and to generate leads
from new customers.
So, how should you go about doing that?
Here’s a 7-step plan to get you going. Each
of the steps is designed to be very specific,
so do your best to follow the plan.
• Step #1: Commit that each Wednesday, you’ll connect with 5 current or former
business associates. When you connect with people, you and your business jumps
to the top of their mind. When that happens, they remember you when someone
needs the product or service you provide. Connecting = Top of Mind = Leads.
• Step #2: Over the course of 30 days, join 17 Groups. Why 17? Because it’s not 2
or 3, which is the number most people join. Your goal is to spread your visibility
online and the best way to do that is by joining 17 Groups, not just 2 or 3.
• Step #3: Start a discussion in each new Group every day for 5 days after you join
them. After doing it for 5 days, you’ll have made a few new friends in the group. If
possible and appropriate, your discussion should include a link back to your
website so people can download a white paper or sign up for your e-newsletter.
When they download your white paper or sign up for your e-newsletter, you’ve
captured their data so you can re-market to them in the future. (For more
information on this technique, visit the HubSpot blog, which is packed with tips
about this.)
• Step #4: Go to the Answers section and answer 2 questions a week consistently.
The trick here isn’t to answer a ton of questions all at once. The trick is to answer 2
a week consistently. Also, keep in mind that turning Answers into leads is a long-
term strategy. It may take 5 Answers to generate a lead or it may take 25 or 50.
The key is to stay at it consistently over the long haul.
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12. 12 ⏐ How to Generate Leads Using LinkedIn
• Step #5: Create a DirectAd. The key here is to have a landing page on your
website where you can sell something direct or collect people’s contact information
when they sign up for something you’re offering. If you’ve already got a landing
page on your site, go into the DirectAd function and create an ad for it. It’s
surprisingly simple and might only take you about 30 minutes to an hour to write.
• Step #6: Add applications on your Profile Page. If you’re interested in making your
Profile Page as engaging as it can possibly be, then you’ll want to add a bunch of
applications to it. The Reading List by Amazon and the Wordpress applications are
two of the best and most popular. But don’t stop there -- take a look around and
add your favorites.
• Step #7: Rinse and repeat the above steps. The key to making LinkedIn work is
consistency. Don’t believe anyone who tells you it’s easy or that you can get rich
quick doing it. The secret is to be there consistently so that you can build up a
following and an audience. Once that happens, you’ll have a steady stream of
inbound leads (particularly if you use HubSpot’s software).
These 7 steps are designed to get you started with LinkedIn. As you take a deeper dive
into this platform, you’ll find nooks and crannies that can help you improve your results.
The key is to execute these fundamentals over and over again. As you do, your results
will start to snowball, and that’s what it’s all about.
A Final Word on LinkedIn
There are a lot of new tools being added to the LinkedIn toolbox all the time. One of
them is LinkedIn Today which can provide news and information about your interests
and industry every day. Another resource is Learn.LinkedIn.com. It’s packed with in-
depth tutorials you can use to supercharge your use of LinkedIn.
Good luck. And keep us posted on your progress!
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13. 13 ⏐ How to Generate Leads Using LinkedIn
Next Steps
Take HubSpot for a test drive to see how HubSpot’s
social media tools can help you monitor, participate
in, and generate more leads from social media like
LinkedIn!
Click here to sign up for your free, 30-day
HubSpot trial today!
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