My presentation during State of Search Dallas 2013 - This presentation dives into the cultural shift in marketing and how the online and offline worlds are coming together
Derek Mabie, State of Search 2013 - "What a Difference a Year Makes: Search S...Evolve Digital Labs
Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Website: evolvedigitallabs.com
Facebook: facebook.com/EvolveDigitalLabs
Twitter: twitter.com/evolvedigitally
LinkedIn: linkedin.com/company/evolve-digital-labs
Fundamentals in Real Estate Series Part - 2 MarketingRE/MAX Gujarat
Oftentimes more money is wasted on marketing than just about any other aspect of running a business. It is a difficult and vague science that many companies get wrong. The first lesson of marketing is to be careful when listening to experts.
Marketing by definition is to discover the needs and wants of prospective customers and satisfy them. What is important is to recognize that marketing is your dominant function. Marketing is what ultimately separates the great Sales Associate from the rest.
Learning About the Future of Marketing at INBOUND16Jim MacLeod
HubSpot's 5th annual INBOUND marketing conference brought global marketing experts together to teach 19,000 attendees the keys to tomorrow's Marketing.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...Jim MacLeod
Many of the world's leaders in modern marketing gathered in beautiful San Diego, CA to share their knowledge with the thousands of attendees. I've captured some of the best insights that were presented.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
Derek Mabie, State of Search 2013 - "What a Difference a Year Makes: Search S...Evolve Digital Labs
Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Website: evolvedigitallabs.com
Facebook: facebook.com/EvolveDigitalLabs
Twitter: twitter.com/evolvedigitally
LinkedIn: linkedin.com/company/evolve-digital-labs
Fundamentals in Real Estate Series Part - 2 MarketingRE/MAX Gujarat
Oftentimes more money is wasted on marketing than just about any other aspect of running a business. It is a difficult and vague science that many companies get wrong. The first lesson of marketing is to be careful when listening to experts.
Marketing by definition is to discover the needs and wants of prospective customers and satisfy them. What is important is to recognize that marketing is your dominant function. Marketing is what ultimately separates the great Sales Associate from the rest.
Learning About the Future of Marketing at INBOUND16Jim MacLeod
HubSpot's 5th annual INBOUND marketing conference brought global marketing experts together to teach 19,000 attendees the keys to tomorrow's Marketing.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
30 Social Media Marketing World 2016 Takeaways, Insights, and Keys to Success...Jim MacLeod
Many of the world's leaders in modern marketing gathered in beautiful San Diego, CA to share their knowledge with the thousands of attendees. I've captured some of the best insights that were presented.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
For those of you as interested in sales, productivity and technology as we are, we compiled this list for you. Everyone included Tweets regularly about hot topics in sales and many of them write their own blogs or contribute to other blogs and news sources.
More info: http://www.getbase.com
Evolution of the Influencer Economy: How to Activate Brand Ambassadors97th Floor
Presentation by Scott Paul at Mastermind 2019. Scott is CEO of Wooly, a software to help brands grow their ambassador communities. He also co-founded Tangible, a school for e-commerce. Scott took up alpaca farming in Midway, Utah this year and coaches his daughter's ski team at Sundance.
Learn more: 97th Floor
Top 100 Sales Influencers To Follow On TwitterWittyParrot
We at WittyParrot have compiled a list of 100 Sales Influencers to follow on Twitter in 2014 and 2015. Read the complete blog post here: http://wittyw.it/1vst4jQ
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
5 Keys to Unlocking Engagement - Marketing Slam ProposalLindsey Dunn
How not thinking like a marketer, and not thinking like your target will lead to more engaged prospects and higher performing content. Instead, think like {this person}. To be revealed at Chicago American Marketing Association's Marketing Slam, February 2016.
BizSmart Lunch & Learn Webinar
Presenter - Philippe Ingels
Company - WAKSTER
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Top 20 Marketing Thought Leaders You Should Definitely Be FollowingAumcore
In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’
More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.
Cultural Shift in Marketing - Pubcon NOLA 2013 PresentationMatt Siltala
Matt Siltala's Slide Deck presentation from Pubcon NOLA 2013 talking about Integrating Social Media into an overall strategy and the cultural shift going on in marketing.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
For those of you as interested in sales, productivity and technology as we are, we compiled this list for you. Everyone included Tweets regularly about hot topics in sales and many of them write their own blogs or contribute to other blogs and news sources.
More info: http://www.getbase.com
Evolution of the Influencer Economy: How to Activate Brand Ambassadors97th Floor
Presentation by Scott Paul at Mastermind 2019. Scott is CEO of Wooly, a software to help brands grow their ambassador communities. He also co-founded Tangible, a school for e-commerce. Scott took up alpaca farming in Midway, Utah this year and coaches his daughter's ski team at Sundance.
Learn more: 97th Floor
Top 100 Sales Influencers To Follow On TwitterWittyParrot
We at WittyParrot have compiled a list of 100 Sales Influencers to follow on Twitter in 2014 and 2015. Read the complete blog post here: http://wittyw.it/1vst4jQ
Have you lost direction and focus in your business? Find out how understanding and communicating your core values can help you find your direction again and move your business from the infant or teenage stage, to a mature business.
5 Keys to Unlocking Engagement - Marketing Slam ProposalLindsey Dunn
How not thinking like a marketer, and not thinking like your target will lead to more engaged prospects and higher performing content. Instead, think like {this person}. To be revealed at Chicago American Marketing Association's Marketing Slam, February 2016.
BizSmart Lunch & Learn Webinar
Presenter - Philippe Ingels
Company - WAKSTER
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Top 20 Marketing Thought Leaders You Should Definitely Be FollowingAumcore
In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’
More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.
Cultural Shift in Marketing - Pubcon NOLA 2013 PresentationMatt Siltala
Matt Siltala's Slide Deck presentation from Pubcon NOLA 2013 talking about Integrating Social Media into an overall strategy and the cultural shift going on in marketing.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Why Startups Need Storytelling and Inbound Marketing, and #WTF is Growth HackingPaula Marttila
Why Storytelling and Inbound Marketing are crucial for startups, specifically regarding fundraising, recruiting and building company culture, and why culture and recruiting play a central role in growth hacking. Keynote at StartSmart! Marketing & Metrics day, in Tallinn March 2013 http://www.start-smart.me/en/events/startsmart-events/149/startsmart-marketingmetrics.
Startup Camp Berlin March 2014 http://startupcamp.co/2014/
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
8 Ways Experienced Marketers & Entrepreneurs Leverage Social Listening Mention
Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.
Similar to Social Media is the bridge between online and offline marketing (20)
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
5. Integrating social media into your marketing is not just adding
new tactics, it’s a cultural shift.
6. “People and their voices – the heart
and soul of successful social anything –
aren’t bought or controlled or
predicted. They never have been.
They’re earned.”
-Amber Naslund
@Matt_Siltala
7. Social media can’t be
done in isolation, the
whole team needs to
come along.
@Matt_Siltala
8. “Many B2B marketers still take the traditional method to
integrate social media. Like most marketers, they take
the route of just adding on another line of business and
typically assign a team resource whose time will be spent
posting and responding within social media platforms in
isolation.”
-Jeremy Roberts
@Matt_Siltala
9. Social is the catalyst that drive
prospects through the buying process.
@Matt_Siltala
10. Give up being boring. Forever.
Being boring will kill you
(unless your audience is boring, re: accountants)
@Matt_Siltala
11. “Companies need to understand that it’s actually permitted
to be fun. It’s written nowhere that you have to be boring.”
- Damien Van Achter RTBF social manager
Consider your company culture.
If you’re funny, be funny in your social media posts. If you’re
analytical, be analytical.
@Matt_Siltala
12. Social Media rewards those who respond and react fast to
what’s going on in the world.
When everyone is talking
about something that
relates to your business…
It’s time to
jump into the
conversation,
giving your own
unique take on
the topic
Make sure to have Google Alerts, Mention.com or
tools to track and spot trends and opportunities
Tip: Reserve some marketing budget for last minute campaigns based on trends or
current events. Being the first to spot or give commentary (even if just in your
industry) on something that’s popular at the moment gives you an edge.
@Matt_Siltala
13. LIGHTS GO
OUT AT THE
SUPERBOWL
During the Superbowl
blackout, Oreo tweeted
an ad that related to it
It became a viral hit, retweeted more
than 15,000 times in the first 14 hours. It
was also featured in the Washington Post.
@Matt_Siltala
14. Being the first company in your
industry to comment on things that
affect or impact your niche gives you
an advantage in search results and
establishes you as a leader.
@Matt_Siltala
15. Utah small business,
Pluralsight, markets to
geeks, and computer
programmers. They took a
trend in mainstream
society and made it their
own by creating a video
with their authors
lipsyncing to the pop hit
song: Call Me Maybe. They
are not polished or slick,
they are in true geek form.
59,685 Views
@Matt_Siltala
16. Hire a good
graphics/image/
designer Always
important, now even
more important.
Facebook
emphasizes images
more in the new
newsfeed. Bloggers
stand to gain so
much traffic from
Pinterest and are
creating pinnable
images for
everything they do.
@Matt_Siltala
18. DOESN’T GET IT
Develop a human voice,
talk in your customer’s
voice, not corporate
voice. Your look and
language shouldn’t be
corporate, staged or
forced. It should be
friendly, funny, clever,
and relevant.
Visa small business ad posted on Facebook and promoted.
Most of the 62 comments on this post called Visa spammers,
several were negative. This image is corporate and fake feeling.
@Matt_Siltala
20. DOES GET IT
Social Media
This baby clothes company “ad” share to win contest has emotional
appeal, is really eye catching and has a social component.
@Matt_Siltala
21. DOES GET IT
Blogging
All this small
barbershop does is
create a blog and
post before/after
photos.
@Matt_Siltala
27. INVOLVE YOUR EMPLOYEES
Hooters invites more than 300,000 former servers
to take selfies and post them on Instagram to
celebrate Hooters 30th Birthday.
#stepintoawesome
@Matt_Siltala
28. INVOLVE YOUR EMPLOYEES
An auto repair shop builds trust with their customers by
tagging their employees in photos. They believe “Trust is
built on knowing the people doing the work.”
@Matt_Siltala
29. INVOLVE YOUR EMPLOYEES
Avalaunch Media asked employees and followers on
Facebook to post their best Grumpy Cat impression for
National Cat Day. Employee costumes were shared on
Halloween.
@Matt_Siltala
32. INTEGRATE SOCIAL MEDIA EVERYWHERE
A dog named Jester leads a Queensland Tourism
Instagram Campaign in Australia. Showing off sites
through the eyes of a dog aims to reveal the everyday life
of a Queenslander.
@Matt_Siltala
33. INTEGRATE SOCIAL MEDIA EVERYWHERE
Salt Lake Comic Con used social
media marketing to gain a firstever 70,000-80,000 at the SLC
event.
SLC Comic Con leveraged
Facebook to promote
anticipated celebrity
appearances, memes, and other
great content.
SLC Comic Con is already
hosting give-aways on Facebook
for tickets to the 2014 event.
@Matt_Siltala
34. INTEGRATE SOCIAL MEDIA EVERYWHERE
The 1888 Hotel in Sydney, Australia gave away free
one-night stays to Instagrammers with 10k+
followers.
@Matt_Siltala
35. INTEGRATE SOCIAL MEDIA EVERYWHERE
Nilla Wafers
integrates social into
their packaging.
Nilla wafers direct
consumers to Pinterest
for more recipes.
Consumers will need to
buy more Nilla wafers if
they want to make the
recipes they find on
Pinterest.
@Matt_Siltala
36. ENCOURAGE USERS TO ENGAGE
Michaels
integrates social
into their ads.
@Matt_Siltala
37. SOMETIMES COOL THINGS HAPPEN
This is The Oatmeal in a
random Amsterdam bar.
h/t Rebecca Kelley
@Matt_Siltala
38. Integrate Content
Pictures, text, articles,
testimonials, success
stories, news about your
business, published online.
@Matt_Siltala
39. Integrate In
Your Email
Ask people to share
or follow you on
social sites on your
emails. Social media
references can offer
a higher clickthrough or
engagement rate on
your emails as it
supports the primary
call to action and
messaging.
@Matt_Siltala
40. Integrate On Your Website
Add social buttons, social login (let people sign in with their
Facebook or Twitter account), one click to follow.
@Matt_Siltala
41. Watch the conversation that happens on popular videos,
Facebook posts, blog comments, in your industry or those
who have your same target
market to get a feel for the
voice of your customers.
@Matt_Siltala
43. 90%
90%
of customers think that
custom content created by
marketers is valuable.
73%
61%
73%
prefer to get
information about a
company though custom
content.
61%
are more likely to buy
from a company that utilizes
content marketing.
(Reported by TMG)
@Matt_Siltala
44. 82%
of buyers say they trust a company more
when its CEO and senior leadership team are
active in social media.
@Matt_Siltala
45. •
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•
•
•
•
•
•
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Cultural Shift
Get The Whole Team Involved
Social Interest + Social Influence = Decision Making
Don’t Be Boring
React Fast To Breaking News
Be Creative
Hire A Good Designer
Integrate Social Media Everywhere
Involve Your Employees
@Matt_Siltala