Social Media Optimization makes your brand become the word-of-mouth. How it works? What should be the tactics to drive more traffic from social media? Catch up with this Power Point Presentation for a brief overview.
This document outlines a social media strategic plan with objectives, action items, and key metrics for various social media platforms including blog, Facebook, Twitter, LinkedIn, Google+, Pinterest, online video, photo sharing sites, and presentation sharing. The plan aims to increase brand awareness, thought leadership, engagement, lead generation, and traffic through regular posting and sharing of content across different social networks and platforms. Metrics like posts, followers, shares, comments, and traffic are identified to measure the success of initiatives outlined for each channel.
Used for a wide range of the purposes, user-generated content can take on many forms, including the question and answer forum, blogging, social media posts, reviews and even wikis.
Businesses find it challenging to monitor the return on investment of social media marketing because social media offers intangible benefits. Tumblr is a blogging platform combined with modern social media features that allows a person to gain thousands of followers within weeks simply by following and liking other users' content.
Digital Campaign for Samsung by Changxing WangChris Wang
This digital marketing campaign targets 16-35 year olds in the United States who are adventurous, technology-oriented, and stylish. It aims to increase sales, boost key word click rates, and enhance website traffic for Samsung Galaxy Note 3. The campaign idea involves launching a "Design Your Day" video and encouraging people to make their own videos, with the best video winner getting a role in Samsung's next commercial and other rewards. Tactics include posting videos on YouTube, spreading the word on social media, and using Google AdWords to promote the selling website. The estimated budget is $20,000 for video production, $8,000 for two weeks of paid media, and $5,000 for rewards.
Digital Campaign for Samsung by Changxing WangChris Wang
This digital marketing campaign targets 16-35 year olds in the United States who are adventurous, technology-oriented, and stylish. The campaign aims to increase sales, boost key word click rates, and enhance website traffic for Samsung Galaxy Note 3. It will launch a "Design Your Day" video and encourage people to create their own videos, with the best video winner receiving a role in the next Samsung commercial and other rewards. Tactics include posting on YouTube, working with bloggers, using social media, and Google AdWords to promote the campaign and drive traffic to the product website. The estimated budget is $25,400.
New product launch: Six steps for a social media win!Socialab
The document outlines a 6-step strategy for launching a new product using creative content on social media to generate buzz. The steps include: 1) Discovering customer insights; 2) Creating a teaser video; 3) Starting a campaign with daily calls-to-action; 4) Celebrating when the campaign ends by rewarding participating fans; 5) Involving influencers to promote the product; and 6) Creating a case study video to continue generating buzz long-term. The overall strategy aims to build awareness, interest, and leads for a new product through an online launch campaign utilizing social media and creative content.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
The document discusses social media and provides tips for creating an effective social media plan and content strategy. It recommends defining goals and metrics, researching your audience, choosing appropriate platforms, creating a content calendar, engaging your audience, and evaluating your social media performance with a report card. The final section discusses using hashtags to engage audiences on specific topics or locations.
This document outlines a social media strategic plan with objectives, action items, and key metrics for various social media platforms including blog, Facebook, Twitter, LinkedIn, Google+, Pinterest, online video, photo sharing sites, and presentation sharing. The plan aims to increase brand awareness, thought leadership, engagement, lead generation, and traffic through regular posting and sharing of content across different social networks and platforms. Metrics like posts, followers, shares, comments, and traffic are identified to measure the success of initiatives outlined for each channel.
Used for a wide range of the purposes, user-generated content can take on many forms, including the question and answer forum, blogging, social media posts, reviews and even wikis.
Businesses find it challenging to monitor the return on investment of social media marketing because social media offers intangible benefits. Tumblr is a blogging platform combined with modern social media features that allows a person to gain thousands of followers within weeks simply by following and liking other users' content.
Digital Campaign for Samsung by Changxing WangChris Wang
This digital marketing campaign targets 16-35 year olds in the United States who are adventurous, technology-oriented, and stylish. It aims to increase sales, boost key word click rates, and enhance website traffic for Samsung Galaxy Note 3. The campaign idea involves launching a "Design Your Day" video and encouraging people to make their own videos, with the best video winner getting a role in Samsung's next commercial and other rewards. Tactics include posting videos on YouTube, spreading the word on social media, and using Google AdWords to promote the selling website. The estimated budget is $20,000 for video production, $8,000 for two weeks of paid media, and $5,000 for rewards.
Digital Campaign for Samsung by Changxing WangChris Wang
This digital marketing campaign targets 16-35 year olds in the United States who are adventurous, technology-oriented, and stylish. The campaign aims to increase sales, boost key word click rates, and enhance website traffic for Samsung Galaxy Note 3. It will launch a "Design Your Day" video and encourage people to create their own videos, with the best video winner receiving a role in the next Samsung commercial and other rewards. Tactics include posting on YouTube, working with bloggers, using social media, and Google AdWords to promote the campaign and drive traffic to the product website. The estimated budget is $25,400.
New product launch: Six steps for a social media win!Socialab
The document outlines a 6-step strategy for launching a new product using creative content on social media to generate buzz. The steps include: 1) Discovering customer insights; 2) Creating a teaser video; 3) Starting a campaign with daily calls-to-action; 4) Celebrating when the campaign ends by rewarding participating fans; 5) Involving influencers to promote the product; and 6) Creating a case study video to continue generating buzz long-term. The overall strategy aims to build awareness, interest, and leads for a new product through an online launch campaign utilizing social media and creative content.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
The document discusses social media and provides tips for creating an effective social media plan and content strategy. It recommends defining goals and metrics, researching your audience, choosing appropriate platforms, creating a content calendar, engaging your audience, and evaluating your social media performance with a report card. The final section discusses using hashtags to engage audiences on specific topics or locations.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
BlogWell New York Social Media Case Study: Cisco Systems, presented by Amy Pa...SocialMedia.org
Cisco System's Senior Manager, Social Media Strategies; Brand, Innovation, Amy Paquette, shares how Cisco actively listens and continuously engages with the social customer.
This document discusses how to use social media in a business's marketing mix. It covers why social media should be part of the marketing mix due to its large user bases. It also discusses the pros and cons of using social media, including building relationships but also requiring dedicated time. The document outlines developing goals for different social networks like Facebook, Twitter, and LinkedIn. It also discusses integrating social media marketing across different channels and measuring performance through various metrics. The overall document provides guidance on developing an effective social media strategy and action plan to meet business objectives.
This document outlines the benefits of using social media for businesses. It discusses key social networks like Facebook, Twitter, YouTube and LinkedIn and how to build connections and leverage user contributions on each platform. The document also covers blogging, online reputation management, and integrating social media features into a company website.
This document discusses the benefits of using social media for businesses. It outlines key social networks like Facebook, Twitter, YouTube and LinkedIn and how to use them effectively. The document also covers topics like blogging, online reputation management, and integrating social media into a company's website. The overall message is that social media can help businesses connect with customers, drive traffic, increase awareness and leads when used as part of a comprehensive online strategy.
Social media optimization involves using social media platforms like Facebook, LinkedIn, and YouTube to promote a business or organization. Social network advertising allows targeting ads based on user demographics. The document provides tips for using different social media sites like Flickr for images, YouTube for videos, and blogs to promote ideas and discuss topics. It explains that social media marketing can be targeted at specific age groups, locations, and interests, and why social media is an effective marketing channel.
This document provides an overview of digital marketing strategies and tactics for businesses. It discusses developing an online marketing strategy, content marketing, social media marketing, paid search advertising, search engine optimization, and email marketing. It also provides tips on blogging, using video sites, professional networking, and optimizing websites for search engines.
Social media allows people and businesses to connect and form relationships online. It includes tools like blogs, social networks, photo and video sharing sites, which people use to communicate, learn and interact. Executives can use social media to demonstrate expertise, increase brand awareness, generate website traffic and sales, and foster better relationships with customers, media and employees. Setting clear goals, allocating resources, creating valuable content and listening to online conversations are important for businesses starting a social media presence.
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
Social Media & Your Business - Gold Coast Builders AssociationGeorgianne Brown
The document discusses the importance of social media for businesses and provides guidance on getting started with social media. It recommends establishing a presence on key social media platforms like Facebook, Twitter, LinkedIn and YouTube. The document also emphasizes the need to integrate social media channels, track analytics, and engage in conversations to promote the business and its products.
How to use Blogs, Youtube and Slideshare for Marketing your Business Abhinav Sahai
Content marketing: What is it, why is it useful for your business and how to use it for your company or business. Presentation contains pointers on how to market your business using the Social Media tools viz Blogging, Youtube and Slideshare.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
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The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
How to integrate traditional PR and social media advanced techniques june 2010shapira marketing
This document summarizes an upcoming webinar on advanced techniques for integrating traditional PR and social media. The webinar will be conducted by Nancy Shapira-Aronovic from Gelbart Kahana Global Marketing and Oren Todoros from New Media Consulting. They will discuss advanced techniques for using Facebook, Twitter, LinkedIn, blogging, and measuring social media. The webinar will also cover differences between PR 1.0 and 2.0, creating an online PR strategy, maximizing PR distribution, and essential PR tools.
This document provides an overview and examples of using various social media platforms for marketing and customer engagement purposes. It discusses key platforms like Facebook, LinkedIn, blogs, Twitter, video and photo sharing sites. It also covers tips for using these platforms effectively through case studies, demonstrations and hands-on labs.
Presentation gives business owners insights into how to start using social media, where they should be on the social sphere and introduces them to the Circular Model of SoMe for Social Communication - Share, optimize, Manage, engage.
Our Internet marketing practice revolves around Enhancing brand value, attracting more Clients and building quality customer relationship by increasing traffic. Team of experts at PPTS is well acquainted with paid inclusion and contextual advertising. We ensure that the client gets guaranteed traffic by following both SEO and SEM. We ensure that the client gets maximum return on investment. Developing customized Internet marketing Strategies for companies are part of our services. We ensure in cost effective and customized solutions to clients with an Ethical approach.
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Social Media Optimization Strategies to Build Your Brand
1. UNIFIED INFOTECHUNIFIED INFOTECH PVT. LTDPVT. LTD
SOCIAL MEDIA OPTIMIZATION STRATEGIES
www.unifiedinfotech.netwww.unifiedinfotech.net
2. SMO – WHAT WE ALL KNOWSMO – WHAT WE ALL KNOW
ABOUT IT?ABOUT IT?
SMO or Social Media
Optimization is the word-of-
mouth that causes brand
awareness through social
media platforms, social news
buttons, microblogging or
incorporating third party
functions such as images and
videos.
3. SMO BENEFITS...SMO BENEFITS...
➢ Branding & Brand Recall
➢ Increased Brand Visibility
➢ Real-Time Communication
with Target Clients
➢ Reach Out to Niche
Audience
➢ Latest Buzzword for
Marketing & Promotions
➢ Drive More Traffic
➢ Creating Fresh Contents
➢ Monitoring various discuss
in target markets
➢ Increased Rate of
Conversion
4. SOCIAL MEDIA OPTIMIZATIONSOCIAL MEDIA OPTIMIZATION
PHASES AND TASKSPHASES AND TASKS
Social Media Optimization Phases
● Organize
● Strategize
● Optimize
Social Media Optimization Tasks
● Research & Analysis
● Discussion & Strategy
● Active Participation
● Reporting & ROI
5. Social Media Optimization How-To'sSocial Media Optimization How-To's
Brands must learn the right tactics to optimize their social
media platforms and drive traffic to company
website/blogs. How-to do that:
●Social Networking
●Micro Blogging
●Video Promotions
●Slide Shows
●Case Study
●Blogging
●Photo Sharing
●Group participation
●Answer and comment posting
●RSS Promotions
●Widgets Promotions
6. Popular Social Media PlatformsPopular Social Media Platforms
● Facebook
● Google+
● Twitter
● LinkedIn
● Pinterest
● Digg
● StumbleUpon
● Delicious
● Flickr
7. MicroMicro BloggingBlogging
News or Event
Promotions
Brand Promotions
Promotions via Micro
Blogging sites like
Twitter, Tumblr,
Friendfeed
8. Video PromotionVideo Promotion
Share News,updates,
information, product
launch, showing
demos of different
products via popular
video tools such as
YouTube, Vimeo,
Vine, Pinterest,
Instagram
9. BloggingBlogging
Writing blog contents
on niche topics for
promotion of news,
event, interviews of
niche experts, video,
podcast
Use Blog for cross-
platform promotions,
networking utilities
10. Slide PromotionsSlide Promotions
Making of PowerPoint
presentation on
different topics &
promote them via
Slideshare,
Slideburner, Scribd to
get more Brand Recall
& Brand Visibility.
Promote Case Studies
via PPT Slides.
Promote market
analysis on company
11. Photo SharingPhoto Sharing
Share different photos
related to portal, products,
services which can be
promoted by Photo
Sharing sites like Flickr,
Picasa, Photobucket etc.
Increase Brand Recall from
different verticals of your
company
12. Group Participation, Answer &Group Participation, Answer &
Comment PostingComment Posting
Participation on different
related groups at Yahoo
Groups & Google Groups
as well as different social
networking sites.
Answer question at Yahoo
Answer & other related
sites such as Quora
Post relevant comments
on vertical specific Blogs.
13. RSS PromotionsRSS Promotions
Submit RSS to all major
readers, promote through
different social media
platforms.
Cross-promotion of
different RSS feeds on
blogs.
Submit RSS to different
ping sites.
14. Widgets PromotionsWidgets Promotions
Make a badge of your
site & promote it.
Make widgets for
promoting news, articles.
Use this badge/widgets
to blog & social network
profile.
15. UNIFIED INFOTECH PVT. LTDUNIFIED INFOTECH PVT. LTD
That's a brief overview on Social Media
Optimization. But, if you want to plug-in more
social media activities, look up for a
professional....
THANKS!!
www.unifiedinfotech.net
Mail us at: info@unifiedinfotech.net
Contact: 033-40602205