2. Brandingyourself
➔ What do you want to be known
for?
◆ Think about your major, your
industry, how recognizable you are
➔ Be consistent on all platforms
◆ Your content should share the same
messages
➔ Actively pursue 1-2 channels
that fit you best
◆ Don’t try to be everywhere at once
➔ Think of your presence online as
your resume
3. Platformstoconsider
➔ Linkedin
◆ Generate leads, connect with potential employers
➔ Twitter
◆ Brand yourself as a thought leader, tweet best practices, use the
90/10 rule
➔ Facebook
◆ Mainly used for B2C, need to clean up digital dirt
➔ Pinterest
◆ What will people get out of your content?
➔ Instagram
◆ Are you a striving professional photographer? Research hashtags so
it’s easy to find you
4. BrandIdentity
● Consistent photo across all platforms
● Professional up-to-date headshot, not an avatar
● Smile and show your teeth (makes a good first impression,
shows competence, likability, influence)
● Head to shoulders or head to waste
● Ditch sunglasses
● Dress your best, think of your industry
● Consider making a logo
● Well-written bio
8. SocialMediaBios
1. Maximize Character Count
2. Show don’t tell
3. The more specific and detailed
the better
4. It’s ok to brag, just don’t lie
5. Make a list of your achievements
a. Experiences
b. Name drop clients you’ve worked with
c. Any certificates or credentials you’ve
earned
d. Boards and positions
e. Use Keywords
10. LinkedIn
● Make your profile compelling
● Make it easy for employers to find you!
○ include in your job title if you’re seeking a job
● Keep it simple
● Ask for recommendations from past employers, people you
trust
13. NowIt’sYourTurn!
Write a compelling bio
Make profile image consistent
Keep in mind:
● Show don’t tell
● Add industry keywords
● Include any awards
14. LinkedInEtiquette
How to increase your connections with alumni and employers:
● When adding connections on LinkedIn, always send a
personal message! Never use the generic, pre-written
text.
● Talk about the specific time you met, or something you
have in common.
● Be patient and wait!
● Once they’ve accepted your request, keep them in the loop
by mentioning them in relevant articles/comments.
15. LinkedInGroups
1. Find 3-7 industry groups you’d like to contribute to.
2. Ask to join
3. Post relevant articles with insightful views
4. Staying active
a. Comment on articles by encouraging engagement and conversation
16. LinkedInPosts
● Publish relevant content
○ Check for spelling errors,
grammatical errors, etc.
○ ALWAYS include an image
■ free stock images: pexels.
com, compfight.com,
unsplash.com
■ or take a photo yourself!
(make sure it’s good
quality)
18. LinkedInPosts
● Check on your stats
○ How can you improve on
your next post?
● Be consistent
○ Carve out time to post
monthly, bi-monthly,
quarterly… whichever
works for your schedule!
● Stay positive!
○ Don’t beat yourself up if
you don’t post
19. LastThoughts
● Showcase your talents
● Stay positive
● Be conscious of what you post
● Clean up “digital dirt”
● Be patient and consistent
