Use advanced search to find your ideal clients on LinkedIn.

1. Build an All-Star Profile
(to Attract Your Ideal Clients)

2. What we’re going to cover…
● LinkedIn Lead Generation.
● What is an All-Star Profile?
● 7 Components of an Irresistible
Profile.
● How to write a client-focused
profile.
● Tips & Tools.

3. Dumont Owen
d
● Master Personal Brand
Strategist
● Digital Brand Strategist
● Executive Leadership &
Development Coach
● Career Management Coach

4. The Lucrative LinkedIn Lead
Generator
Strategy Awareness
Relationship
Building
Sales &
More
• Goals
• Niche
• Brand
• Profile
• Content Marketing
• Prospecting
• Connection
Requests
• Messaging
• Playbook
• Sales
• Analysis
• Exquisite
Client
Support

5. What is an all-star profile?
All-star is the highest rating for a LinkedIn profile, it means your
profile is complete. It has nothing to do with the quality of your profile or
its ability to attract clients..

6. Most LinkedIn Profiles Don’t Work
● ”Me Too”
● Best Kept Secret
● Passive vs. Active
● No Targeting
● Binary
● Incongruent

7. 7 Characteristics of an Irresistible Profile
1. Client-focused
2. Magnetic
3. Relevant
4. Compelling
5. Authentic
6. Unique
7. Validated

8. Client-focused
It’s not about you,
it’s about them.
Written in first
person
Addresses their
problems
challenges
Spotlights your
solutions
Focuses on results
Provides guidance
with a Call-to-
Action

9. Branded Content

10. Add Profile Section

11. Optimize your contact info

12. Linkedin Headline Formula:
Title + Keywords + Sizzle
● Master Personal & Digital Brand Strategist: Helping Coaches
& Consultants land lucrative leads w/o sleaze.
● Brand Storyteller, Editor/Polisher, Writing Strategy Coach. I
help busy, gutsy Career Pros get unstuck. Fast. Fun. Done!
● Certified Professional Coach & Career Consultant appointed
City Commissioner as a result of a darn good elevator pitch.

13. Key Components of the About section
● Why ( I do it.)
● What (I do/others say.)
● Who (I help/serve.)
● How (I help/serve.)
● Where (you have seen me, can find me.)

14. Personal Brand Statement
1. I use my ___________ to ________ for ___________ .
2. I support/help/empower/activate_________ to _______
by __________ ________ .
3. Leveraging my __________ and ________, I deliver
________ to _______________ .

15. How to write a great “About” section.
1. Know your WHY.
2. Write your personal brand statement.
3. Identify keywords.
4. Get crystal clear on your niche.
5. Focus on their pain points.
6. Present your solutions.
7. Tell them what to do next.

16. Experience
● Use experience sections to highlight different services or
niches. (For example: Career transitions, career assessment,
job search strategies, resumes, social media profiles.)
● Optimize your headlines with keywords and your unique
promise of value.
● Emphasize the results you provide and reinforce with social
proof if available.
● Include a call to action.

17. Other Information:
● Education
● Certifications and Licensures
● Featured
● Accomplishments
● Skills & Endorsements
● Recommendations
● Interests

18. Tips
● Make your headline rock! Include keywords and the unique
value you provide to attract your ideal clients.
● Stand out from your competition with a fully branded profile.
● Link your profile to your company page with your logo.
● Include your appointment calendar in your website links.
● Avoid jargon!
● Use the KISS method.

19. Tips
● Use keywords where they occur naturally. Avoid keyword
stuffing.
● Be a social climber. It’s not just what is said. It’s who said it.
● Be stingy. Only provide endorsements and recommendations
to people who deserve them. It’s about brand association.
● Make it easy to find you with a customized URL. Ex:
www.LinkedIn.com/in/yourname.
● Be frugal. Use Sales Navigator for a month to build your
network.

20. Tips:
● Increase your “Google Juice” with images, presentations, and
videos.
● Extend your reach. Put your PowerPoint presentations on
SlideShare.
● Research your competitors to know how you are alike and
what makes you different.
● Nurture your connections with a sequence of messages that
add value.

21. Tips:
● Be generous. Give a little to get a lot.
● Be trustworthy. Keep private conversations private.
● Re-use content to reinforce your brand message and establish
your expertise.
● Engage your readers with a profile that speaks their language,
addresses their biggest problems and provides solutions.

22. Contact me
● Dumont@dumontowen.com
● https://www.linkedin.com/in/dumontowen/
● https://twitter.com/dumontowen
● http://Dumontowen.com
● https://Dumont-Calendar.as.me/?appointmentType=4981397