This two-hour hands-on workshop and social will give your virtual profile some sizzle. We’ll cover Linkedin tips, best practice in various social platforms, write your bio and guidance to build your social street cred. You’ll also have the opportunity to meet and network with other Girl Develop It members and friends. Workshop Facilitator: Aliza Carpio (@socialac) is Technology Evangelist at Intuit's Consumer Tax Group, TurboTax. In her role, she focuses on initiatives that build Intuit’s tech brand and that create an awesome tech culture for engineers. A true "multipotentialite" at heart, she is an inventor with several filed patents with the United States Patent office, an Innovation Catalyst, a member of Intuit's Patent Committee, a core team member of Intuit’s Tech Women @Intuit and a member of Intuit’s university recruiting team. Outside of Intuit, she conducts pro-bono social media consultation for women owned, micro-businesses in San Diego. She is also the co-organizer for San Diego React and React Native meetup and is part of the leadership team for Girl Develop It San Diego.

1. Create and Cultivate Your Online
Presence

2. Introductions! Let’s connect…please share your name, how you’re feeling and what you would like
to learn

3. First, some inspiration

4. Workshop Plan
• What’s in a brand
• A quick audit
• Trends overview
• Workshop time…
• Some alone time
• Review with a partner
• Final tips

5. I’m a Brand

6. What’s in a brand?
• Let’s put this list together

7. Put simply, your “brand” is what your prospect thinks of
when he or she hears your brand name. It’s everything
the public thinks it knows about your name brand
offering—both factual (e.g. It comes in a robin’s-egg-blue
box), and emotional (e.g. It’s romantic). Your brand name
exists objectively; people can see it. It’s fixed. But your
brand exists only in someone’s mind.
the intangible sum of attributes
Expectations
Perceptions…leads to Persona
Creates an image that identifies and differentiates

8. Let’s start with what’s out there about you…
Just type in your first and last name
with name of your company or use
San Diego
Ex. Elina Kim Intuit
Ex. Aliza Carpio San Diego
• What do you see?
• What is mentioned first?
• What surprised you?

9. Any surprises?

10. Some reflection time…Is your “online” brand
consistent with your own perception of you?
• How would you like to be perceived?
• What expectations should others
have of you?
• “Judgement”
Tips if you are just starting out….
1. Make an inventory list of your skills
– then ask, “what differentiates
myself from others?
2. Clarity of how I define myself today
(begin in the present – this evolves)

11. Trends
• Twitter
• Snapchat
• Github
• Linkedin Blog posts
• Personal site/blog
• Instagram

12. PSA or rather, FSA
(Friendly service
announcement)

13. Engineering Priorities
1. Linkedin + Github
• Linkedin
• Profile photo shows only you and have most up to date position
• Create a summary w/ languages in order of competency
• Github – start with checking out what interests you; contribute first
by commenting
2. Twitter
• Make sure your profile description is up to date
• Start with searching for topics of interest
• Goal is to get to 100 followers in 1 year (join conversations that are
trending/hot in industry)
3. Snapchat
• Following technologists and their stories
Joining
meetups!

14. PM, PMO, Marketing, Biz roles
1. Linkedin -
https://www.linkedin.com/in/defrias
• PM, product management and PMO,
program management - following groups and
contributing
• Marketing: joining organizations like ANA
(Association of national advertisers)
• How much are you claiming out there? Claim the
“wins” for your company
2. Twitter
• Marketing: Sharing/retweeting tips (watch-
out: lots of services trying to sell you
something)

15. XD Priorities…the Portfolio
1. Linkedin
2. Portfolio/ Own website
3. Twitter
www.sypvandy.com/

16. Let’s start on Linkedin…Inventory Checklist
• https://www.youtube.com/watch?v=F0igxDXNJzg
• https://www.youtube.com/user/LinkedIn/search?query=tips
1. Is your photo and headline up to date?
2. Clean up your public link (ex. https://www.linkedin.com/in/alizacarpio )
3. Do you have recommendations and/or endorsements – start asking now!
4. Connect with others – when was the last time?
5. Are there groups you want to follow?
6. Position Listing
• Add at least 1 sentence that describes your work
• Add secondary role (ex. Innovation Catalyst, Patent committee member)
7. Let’s work on your summary

17. Minimum Word Count Bio
Your name is your job title at Intuit’s your BU, focusing
on your high level team focus. Prior to this role, she
was previous job title/role at previous company/org.
She was also previous role (2) at previous company.
She
holds a degree, BS/MS from your university.
Linkedin
Summary

18. Minimum Word Count Bio
_____________is _________at Intuit’s
_______________,
focusing on______________________. Prior to this role,
she was ____________at ___________________. She
was
also _________________at _______________. She holds
a
Linkedin
Summary
Handout

19. Bio with more word allowance
Your name is your job title at Intuit’s your BU, focusing on
your high level team focus. Prior to this role, she was
previous job title/role at previous company/org. She was
also previous role (2) at previous company. She has
patents in x/ She actively contributes in open source/Her
work is published in x. Her recent speaking engagements
include conference names. She holds a degree, BS/MS
from your university.
Linkedin
Summary

20. Bio with more word allowance
_____________is _____________at Intuit’s
_____________, focusing on ____________. Prior
to this role, she was ______________at
________________. She was also ___________
at _________________. She has patents in x/ She
actively contributes in open source/Her work is
published ________________. Her recent
speaking engagements include
_________________. She holds a
_______________from _____________.
Linkedin
Summary
Handout

21. Now, on to Twitter
• Your authentic self
• Tips
• Updated profile description
• Add Linkedin
• Follow others that inspire you
• Help make Intuit’s brand cool
by highlighting events or
”aha” moments at work
• Commit to getting to 100
followers in 1 year

22. Grab a partner: Linkedin
1. Introductions (if you haven’t met)
2. 5 min, one partner shares their Linkedin profile as the other listens.
3. Observer provides feedback
• Is the headline up to date?
• Do they have a profile picture that shows who they are?
• Is there public URL updated?
• Does their page show their latest position (and description)?
• Do they have a summary that showcases who they are and their specialties or
focus areas?
4. 5 min, switch partners and do the same thing

23. Last Call…Final Tips
• Your online presence is a story of your brand
• ”LIVE” activities really help boost your online
presence…ex. Speaking engagements, attending
meetups
• Don’t shy away from connecting with your company
or industry leaders on Linkedin
• Devote 30 minutes 1-2 times every 3 months to…
review and update Linkedin profile, sending an
update, join groups and contributing your thoughts
• Once a week, find 1-2 people to follow on Twitter
• Once a quarter, review your online profile (just Google
yourself) as a way to take inventory
Let’s connect…
Aliza_Carpio@intuit.com
Txt me at 619.208.6705
@socialac | Linkedin

24. Some smiles…thank you for coming!