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Personal Brand Writing

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Presentation shared with MBA students at Vanderbilt's Owen School. Using email, Twitter, LinkedIn, and more to create your own personal brand.

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Personal Brand Writing

  1. 1. Personal Brand Writing @lauracreekmore https://www.slideshare.net/lauracreekmore
  2. 2. https://www.fastcompany.com/28905/brand-called-you
  3. 3. Address the email last
  4. 4. Don’t use bcc... ...except to pass off an intro.
  5. 5. Put your cell number in every email.
  6. 6. Put all information in a confirmation.
  7. 7. Read the email out loud.
  8. 8. Handle tone very carefully.
  9. 9. “No one will miss you.”
  10. 10. “It’s fine to leave right now.”
  11. 11. “We don’t care if you’re here at all and we won’t miss you when you leave.”
  12. 12. LOTS LOTS WORSE
  13. 13. Writing to Develop Your Brand ● Identify your audience ● Identify the channels they use ● Designing content ● Create content on regular basis ● Analyze results, iterate
  14. 14. Identify Your Audience ● Creating personas ● Imagine the kinds of people you’d like to talk to ● What do they value?
  15. 15. Identify Channels ● LinkedIn ● Twitter ● YouTube ● Medium ● Facebook ● Email ● Instagram/Snapchat/Others ● Creating a blog: Own your own channel
  16. 16. Designing Content ● Start with the end in mind ● Identify goals ● Include links to reputable sources ● Add eye-catching graphics ● Avoid self-promotion: Instead, observations and insights ● Use social media to develop audience, spread the word
  17. 17. Create Content on a Regular Basis ● Aim for 1x/week original content ● Daily sharing of useful links, articles
  18. 18. Analyze Results and Iterate ● Review analytics monthly ● Watch for hot topics ● Share resources that you learn from
  19. 19. Twitter Best Practices ● Don’t just retweet: Add commentary, share your own insights. ● Shorter is still better, though you can go to 280 characters. ● Look for hashtags on topics that interest you. ● Follow others on your topics, authors, reporters. ● Curate your feed carefully: You can still learn a lot on Twitter.
  20. 20. Exercise: Twitter post 1. Find an article to share 2. Write a Twitter post to share it with your network [280 characters or less!] 3. Include appropriate hashtags 4. Assume it’s on the front page of your local paper 5. PROOFREAD
  21. 21. LinkedIn Best Practices ● The most buttoned-up and professional social media channel ● Avoid politics entirely unless that IS your business. ● Avoid controversial takes on any topic ● Real insight is appreciated. ● Include images if at all possible, but follow copyright laws. ● PROOFREAD
  22. 22. Exercise: LinkedIn post 1. Find an article to share 2. Write a LinkedIn post to share it with your network 3. Include appropriate hashtags
  23. 23. More Than a Year’s Worth of Ideas: Write down... ★ 10 topics that interest you ★ 5 sub-topics for each topic ★ A “how-to” or decision tree idea for each of the 10 topics ★ Your favorite book, website, or resource for each topic ★ 5 things you learned to do this year ★ 5 things you plan to do next year
  24. 24. Resources https://annhandley.com/everybodywrites/
  25. 25. Resources http://bitliteracy.com/
  26. 26. https://michaelhyatt.com/platform/ Resources
  27. 27. Thank you! Laura Creekmore @lauracreekmore laura@creekcontent.com 615-500-4131

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