Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Profile Building Workshop

  • Be the first to comment

  • Be the first to like this

Social Media Profile Building Workshop

  1. 1. Part I: Profile Building How to be Social Like the Millennials #SocialMediaWorkshop
  2. 2. SOCIAL MEDIA IS LIFE #Live4Likes ▸ Strong social media presenceis great for your career and professionalreputation ▸ Frequentlysharing thoughtful content can set you up as an expert in your field ▸ Twitter and LinkedIn are efficientways to get the industry news and updates that matter to you – You can’t join the conversaion if you neglect your @SocialLife!
  3. 3. YOUR SOCIAL JOURNEY BEGINS ON TWITTER…
  4. 4. TWITTER IS EVERYTHING. WHAT YOU TWEET YOU BECOME. @BUDDHA IF IT’S NOT ON TWITTER, IT DOESN’T EXIST.
  5. 5. PROFILE BUILDING E CREATING YOUR 🆕 TWITTER PROFILE
  6. 6. PROFILE BUILDING E CHOOSINGTHE BEST 📸 FOR YOUR PROFILE ▸ Profile Picture Specs:400x400 [Displays at 200x200] ▸ Header Photo Specs: 1500x1500 ▸ Headshot 🤗 worksbest for profile picture ▸ More room for creativity in the header photo - choose something that showcases who you are!
  7. 7. PROFILE BUILDING E DEFINING YOUR INTERNETPERSONALITY 🤖 Next, add a Header Photo 🏄🏖 🚵🌄⛷ that makes your profile look complete and makes you look like a hip, witty millennial with all kinds of interesting things to tweet
  8. 8. PROFILE BUILDING E DEFINING YOUR INTERNETPERSONALITY 🤖 Once your selfiesare filtered to satisfaction … 📝 Write a concise Personal Bio featuring both your professional interests /skills and personal details about how you do you
  9. 9. BUILD YOUR TRIBE. ENGAGE WITH YOUR TRIBE.LOVE YOUR TRIBE. PROFILE BUILDING E BUILD YOUR TRIBE ▶ The most important part ofyour Twitter profile are your followers 👭👫👬 👯 [tribe]! ▶ The best way to get attention is to be really needy - followas many accounts as you can and like/retweet/reply wherever possible. People tend to reciprocate. ▶ Always follow-back,it’s polite… and if you don’t, your tribe will abandon you ▶ Use Twitter Lists to organize the accounts you follow so your feed doesn’t get overwhelming or cluttered 🙇
  10. 10. PROFILE BUILDING E ENGAGE WITH YOUR TRIBE ▶ Now that your profile is offthe ⛓, tweet your truth 🗯 and rackup the likes! ▶ The most engaging accounts on the Twitter scene tweet between 20-30 times per week 📈 ▶ Try to keep your content balanced between industry expertise & human personality/social skills ▶ Use hashtags and participate in conversations around trending topics ▶ “@” Mention authors of articles orblogs you share LIKE RETWEET @MENTION #TRENDINGTOPIC
  11. 11. 1240 2498 2349
  12. 12. NOW THAT YOU’RE A PROFESSIONAL - ON TO LINKEDIN
  13. 13. 94% OF B2B CONTENT MARKETERS ARE USING LINKEDIN TO DISTRIBUTE THEIR CONTENT. 2015 B2B Content Marketing Institute Report LINKEDIN IS MORE IMPORTANT THAN OXYGEN
  14. 14. LINKEDIN IS THE MOST EFFECTIVE SOCIAL MEDIA PLATFORM FOR DELIVERING CONTENT. 2014 B2B Content Marketing Trends Report LINKEDIN IS THE KEY TO SURVIVING THE ZOMBIE APOCALYPSE
  15. 15. J PROFILE BUILDING LINKEDIN PICTURES & HEADLINE ▶ Choosea clear,friendly,andappropriatelyprofessionalprofilepicture.Showyourself“inaction”if possible ▶ Adda backgroundimage thatpersonalizesyourprofileandstrengthensyourpersonalbrand ▶ Writea headlinethatsaysmoreaboutyouthanjustyourcurrentjobtitle – pinpointeachofyourpassions ▶ CustomizeyourURLtomake yourprofileas easyas possibletofind(justyournameis best)
  16. 16. J PROFILE BUILDING LINKEDIN PICTURES & HEADLINE ▶ Choosea clear,friendly,andappropriatelyprofessionalprofilepicture.Showyourself“inaction”if possible ▶ Adda backgroundimage thatpersonalizesyourprofileandstrengthensyourpersonalbrand ▶ Writea headlinethatsaysmoreaboutyouthanjustyourcurrentjobtitle – pinpointeachofyourpassions ▶ CustomizeyourURLtomake yourprofileas easyas possibletofind(justyournameis best)
  17. 17. J PROFILE BUILDING PERSONAL SUMMARY Your LinkedIn summary is the most important part of your profile. Itis the most valuable pieceof LinkedIn real estate for showcasing your authentic, genuine, amazing, funny, cool self (your millennial side)
  18. 18. J PROFILE BUILDING PERSONAL SUMMARY Tips for an excellent summary: ▶ Summary should be clear, concise, organized, personable and well-developed. ▶ Write as if you are having a conversation with someone. ▶ Begin with a captivating hook and then reel the audience in with your authentic narrative. ▶ Showcasewho youare as a professional and what makes you interesting, memorable, and extraordinary ▶ Discuss your values and passions and include what youdo outside of work - people to want to know you. ▶You don’t have to be uptightand boring in order to come across as a viable professional!
  19. 19. J PROFILE BUILDING PERSONAL SUMMARY Tips for an excellent summary: ▶Efficiently communicate who you are, what you have done, and what you can do. ▶Include numbers & case studies that proveyour success ▶ Avoid buzzwords like the plague
  20. 20. J PROFILE BUILDING PERSONAL SUMMARY ▶ LinkedIn lets you add photos, videos, and slide decks to your profile summary. ▶ So instead of just talking about your work,you can display examples! ▶ Use videos to show yourself in action, share a few presentations from SlideShare or link to posts you’ve published on blogs outside of LinkedIn’s publisher. ▶ This example includes blog posts and SlideShare presentations
  21. 21. J PROFILE BUILDING PROFESSIONAL EXPERIENCE ▶ Keep descriptions ofexperience organized and concise - Short highlights with punchy language. Write in the first person ▶ Include the job scope and a few specific areas of success supported by numbers ▶ Use bulleted lists foreasy scanning and readability ▶ Ask colleagues, clients or peers to write recommendations foryou – request one per month ▶ Add worksamples, company websites, projects you’ve worked on, or anything else that gives a multimedia view of your work- visuals go a long way!
  22. 22. J PROFILE BUILDING PROFESSIONAL EXPERIENCE ▶ Keep descriptions ofexperience organized and concise - Short highlights with punchy language. Write in the first person ▶ Include the job scope and a few specific areas of success supported by numbers ▶ Use bulleted lists foreasy scanning and readability ▶ Ask colleagues, clients or peers to write recommendations foryou – request one per month ▶ Add worksamples, company websites, projects you’ve worked on, or anything else that gives a multimedia view of your work- visuals go a long way!
  23. 23. J PROFILE BUILDING OTHER LINKEDIN BEST PRACTICES ▶ Join groups relevant to your industry and participate in discussions ▶ Publish blog posts – frequently!LinkedIn heavily promotes any content published via their platform. If you writecontent on LinkedIn, you’re bound to be featured and on your way to being an influencer ▶ Be active in sharing updates – demonstrate your interestin your professional life
  24. 24. YOUR MISSION, IF YOU CHOOSE TO ACCEPT HOMEWORK BEFORE SOCIAL WORKSHOP PART DEUX ▸ Twitter Engagement ▸ Aim for 30 tweets per week ▸ Build your follower base by following thought leaders in the industry then following the people that also follow those those influencers ▸ Following more accounts is the best way to get more followers ▸ LinkedIn Engagement ▸ Publish posts using the in-platform publisher ▸ Share industry related thoughts frequently ▸ Join groups and ACTIVELY participate in group conversations
  25. 25. CONGRATULATIONS YOU HAVE THE TOOLS NOW GO BE SOCIAL

    Be the first to comment

    Login to see the comments

Views

Total views

134

On Slideshare

0

From embeds

0

Number of embeds

9

Actions

Downloads

8

Shares

0

Comments

0

Likes

0

×