2. Did you know?
● LinkedIn has over 6.5 million job
postings
● 94% of recruiters use LinkedIn to
source and vet candidates
● LinkedIn is the #1 tool for finding a
job!
● 450 million members in 200 countries
3. #1 Reason to build a stellar LinkedIn profile
● Prospective employers are likely to
Google you and your LinkedIn profile
is likely to be at top of the list
● Leap ahead of the competition with a
compelling headline, a summary that
tells your story, and professional
headshot
4. Optimize your LinkedIn profile
● Include relevant keywords
● Emphasize your professional skills (and get
endorsed for them!)
● Fill out your Summary as it is searchable
● Highlight industry related coursework
● Feature your professional memberships
● Include your languages
5. Be sure to have a profile photograph
● Smile!
● Look approachable (not serious!)
● Neutral background
● Color photo
● Be sure it is centered
6. Make your Headline Count
● The keywords that you include in
your headline are searchable by
recruiters
● Put your top 5-6 skills here to
show up higher in results
7. Follow Your Dream Companies and Top Leaders
● Make a bucket list of dream
companies to work for
● Learn about new job opportunities
● Learn about the culture of the
company or organization
8. Leverage the perks of LinkedIn Groups
● If you aren’t a member of the same group
as another user, you can message them
● Group members are able to view the
profiles of other members of the same
group without being connected
● Find jobs that aren't listed elsewhere
9. Leverage the perks of LinkedIn Groups (cont.)
● You can use it to identify and research
target companies where you may want to work
● Build your reputation and personal brand.
Engage in group discussions by sharing
articles of interest with others;start
interesting and relevant discussions;
answer questions; etc.
10. Job Search
● Sign up to get job alerts about jobs you
may be interested in
● Find jobs by keyword, company, postal code,
industry, years of experience and date
posted using Advanced Search
● Sign up for saved search email alerts
● Save jobs you’re interested in
12. Request LinkedIn Recommendations
● Approach different people and suggest
particular skills or experiences you would
like them to highlight
● You can approach supervisors, colleagues,
and clients
● A mix of 4-5 recommendations is best
13. Endorsements Matter!
Accumulating a high number of
endorsements for a skill adds
credibility to your profile and
shows that your professional network
recognizes you have that skill
14. Take Advantage of the Alumni Search to grow your
network
● Go to Connections Tab, then click
Find Alumni
● Also join your Alumni Community
15. Take Advantage of the Alumni Search to grow your
network (cont.)
● Create and customize an
introduction letter to fellow
alumni. Include email and phone #!
Subject: Hello! A quick question from fellow alumni
Dear <First Name>,
I graduated from <Your College> in <Year Graduated> with a degree in <Your Degree/Major>. I see that you work in <Industry> and was
wondering if you would be willing chat on the phone, at your convenience of course. I would love to hear more about what you do and any
insights or advice you might have on breaking into the industry. Any help would be extremely appreciated!
16. Get a custom URL
On the Edit Profile screen, at the
bottom of the gray window that shows
your basic information, you’ll see a
Public Profile URL. Click “Edit” next
to the URL, and specify what you’d like
your address to be. When you’re
finished, click Set Custom URL.
17. Show, don’t just tell. Share your work!
You can now add real examples of your
writing, analysis, design portfolios, or
other work directly on your profile, attached
to specific experience or to your Summary.
19. Consider signing up for a Premium LinkedIn account
Job Seeker Features
~ Free month
~ Direct messaging to recruiters
~ Featured applicant
~ Who’s Viewed Your Profile
20. Download the LinkedIn Jobs app
❖ Log into your LinkedIn account
on the app
❖ Search for great jobs
❖ Your matches show up here
❖ Save jobs to apply to later
21. Easy job searching via the app
Search for jobs via the app.
Look for job listings that
allow you to apply via LinkedIn
