Social Media in the Wild

•

0 likes•404 views

Presentation for COMM 388 at George Mason University about Social Media Marketing in the "real world". Presented on October 22, 2015.

Marketing

@kathydoddKathy Dodd | Social Media Manager | George Mason University
COMM 388 | October 22, 2015
Social Media in the Wild.

@kathydodd
Introduction
Social Media in
the Real World
Career Advice
Q & A
Case Study
.

@kathydodd
I’m here today
to talk about
social media in
the real world.
I do this for a
living.
My Cube. It’s Awesome.

@kathydodd
What do you think a
successful social media
strategy looks like?

@kathydodd
fans, followers,
likes
user engagement
My boss cares
about that stuff,
right?

@kathydodd
The reality.
• “What are these people doing after they
visit Facebook?”
• “How many sales came from social
media?”
• “Should we be focused on real-time
marketing or customer service?”
• “Can you please post this message for my
department? It’s really important!”

@kathydodd
Don’t despair.
You know what to
do here.

@kathydodd
There is no reason to complicate social
media marketing.
Especially since you already have the
framework.

@kathydodd
Goal
Objectives
Strategy
Tactics

@kathydodd
Goal
Do not confuse goals with objectives!
Sample Goal:
Create a comprehensive social and digital
strategy that will build upon a loyal fan base
and attract new students.

@kathydodd
Objectives
Source: http://www.bethkanter.org/25-smart/

@kathydodd
Strategies & Tactics
Source: http://www.intersectionconsulting.com/2010/social-media-iceberg/

@kathydodd
You’re going to need some content.

@kathydodd
If all else fails, cat videos are
awesome. Trust me.

@kathydodd
Don’t get overwhelmed.
Just because you can doesn’t
mean that you should.
Only focus on what matters to
your goals and mission.

@kathydodd
• In reality, this is a moving target.
• Best KPIs to date:
– Traffic: Impressions, clicks, change in share
of voice.
– Total Engagement: Social actions, likes,
comments, shares, followers added.
– Total Conversions: Form responses, leads,
sales, etc.

@kathydodd
This was part of a plan.
Support the Plan
Communications team
works with campus
partners to find content.
Communications
Plan
Dovetailed with the 10-
year strategic plan.
Develop Content
News stories, Spirit
Magazine, video,
graphics, etc.
Pitch!
A great story is worth
pitching. Use traditional
source to augment social
media.
Improvements
Examine your efforts,
how else can you
leverage this
content?
Measure
Provide your
leadership with a
story of your
success.

@kathydodd
• Start with a strategy, it makes saying “No”
a lot easier.
• Data is your friend and ally. Get to know
Google Analytics and Excel.
• Hone your project management skills.

@kathydodd
• Know when you stay in your lane.
• Learn how to do a lot with a little -
resources, time, money, etc.
• Take risks. Sometimes you’ll just have to
beg for forgiveness later.

@kathydodd
• You might have to do some graphic design
work - learn or make friends.
• Learn how to really listen. You’ll get a lot of
feedback (good and bad).
• Can’t take criticism? Don’t go into social
media (thick skin is key).

@kathydodd
Kathy Dodd
Social Media Manager
George Mason University
kdodd5@gmu.edu
@kathydodd

The document describes empathy mapping, which is a technique used to understand audiences better. It involves characterizing target audiences by mapping out their needs, influences, actions, feelings, and pain points. Empathy mapping is beneficial as it provides insights into customers and helps inform customer experience projects. The document outlines how to conduct an empathy mapping workshop, which involves collaboratively mapping key audiences using post-it notes to document different elements of the empathy map.

How to Build a Rock Star Personal Brand

The Digital Conversationalist

Internet Marketing Global

Eddy Yansen

This document discusses internet marketing ideas and provides information on 4 free tools: Google Insights, Google Adwords, Google Web Optimizer, and Google Analytics. It also discusses using social media like Facebook for viral marketing and notifications. Details are given on growth of Facebook users in Indonesia, suggesting social media be used for traffic, easy updates, interactions and notifications to bring visitors back to the website. Contact information is given for the marketing company.

Personal Branding presentation for Accenture International Women's Day Event ...

The Digital Conversationalist

MaryKay Grueneberg: Mastering Effective Change Management

Jack Molisani

MaryKay Grueneberg is a certified professional technical communicator who gives presentations on mastering effective change management. Change management is an organized approach to managing the effects of implementing something new. It is important because people can resist change if the causes of their resistance are not understood first. An effective change management process includes having a graduated plan, giving people information, addressing resistance, allowing time for adjustment, and providing reassurance during the transition.

How to Rock a Professional Social Presence, with Authenticity at the Heart

The Digital Conversationalist

This document discusses how to establish an authentic professional social media presence. It notes that people are more likely to trust recommendations from people they know than from brands. It advises defining your unique voice and values to guide your social media participation. The key is to focus on sharing knowledge and passion through positive, respectful contributions rather than self-promotion. An authentic social presence takes time to develop and needs to be nurtured and protected.

The document discusses the importance of social media and having an online presence. It summarizes a talk given by @RachelKarl on developing a social media strategy. Some key points made include: - Social media has become the #1 online activity - Companies need a presence on major social media platforms like Facebook, Twitter, blogs and Google+ as well as an engaging website - It's not enough to just be present online, companies must interact with and respond to their online communities to build credibility and word of mouth.

Open Data Culture - Business As Usual

Jag Goraya

How to find, engage and work with social influencers | Charity digital confer...

CharityComms

How do you know when it's time for a new website?

CharityComms

Building Your Community From the Ground Up

Jennifer Lopez

This document outlines Jen Sable Lopez's presentation on building a community from the ground up. It discusses starting with goals, setting achievable metrics, assessing internal resources, doing research, focusing efforts, telling your story, expanding efforts over time, and continually reevaluating goals and metrics. The overall message is that starting small is fine, but continual action and effort is needed to build a successful community.

Wellbeing in the world of digital communications: top tips and discussions

CharityComms

Insights from Social Business Thought Leaders by Jive Software - May 2013

Jive Software an Aurea company

Insights from social business thought leaders revealed from tweets, articles and quotes in May of 2013. Social business thought leader content from: Jeff Bullas, Pam Dyer, Jacob Morgan, Rachel Happe, Luke Brynley-Jones, Deirdre Walsh, Sean Gardner, Pam Moore, Aaron Lee, Ann Tran. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq

Aligning organisational strategy and comms strategy

CharityComms

Social Media Engagement

Vijay Rayapati

The document discusses social media engagement and provides guidance on how to develop an effective social media engagement strategy and process. It recommends starting with listening to understand brand conversations and perspectives, then developing a strategic plan focused on understanding engagement needs. It also emphasizes the importance of monitoring, measuring, understanding feedback and refining engagement approaches over time in order to effectively engage and empower brand audiences. A number of tools are also presented to help with listening, monitoring, measuring and managing an ongoing social media engagement process.

Social Media Professional Interview

Jordan Reynolds

The document provides key takeaways from Maegan Clark on managing social media. It advises being active on social media at all times, making connections with others in the same industry to stay informed on trends, obtaining stories by collaborating across teams, sharing engaging content tailored to the audience, defining success as an engaged audience rather than size, and carefully managing online reputation such as saying no to potentially damaging ideas.

Social media engagement

Keshav Maharaj

This document discusses the power of employee advocacy and engagement on social media. It notes that employee advocacy programs can increase brand visibility, recognition and loyalty by encouraging employees to share approved branded content from their personal social media accounts. This is effective because people trust recommendations from friends and family more than other forms of advertising. Digital-savvy employees are also valuable brand advocates since content shared by employees receives more engagement than content from brand channels. The document provides details on how to structure an employee advocacy program, including assigning weekly social media tasks to different employees, offering social media training, and organizing social events to encourage participation.

Creative Dish Dunedin 2017: Gaming the Facebook Algorithm

Leanne Ross

#InnoCon Workshop: The Future of Personal Branding, Jeremy Goldman

Social Fresh Conference

Jeremy Goldman discusses the importance of personal branding in the future. As the workforce becomes more freelance-based and globalized, personal branding will grow more essential. He outlines strategies for optimizing profiles on LinkedIn and Twitter to build a personal brand online, including tips for engaging followers, using hashtags, and participating in online discussions. Goldman also stresses the importance of in-person networking and interactions to complement the digital personal brand, providing advice for making strong first impressions and finding networking opportunities.

Bni10 mins

Jeanne Hatton

This document outlines Jeanne Hatton's social media journey and the digital marketing services provided by her company Uniti Solutions. Uniti Solutions uses a 6 step process for clients that includes benchmarking their current digital footprint, creating a social media plan and key messages, developing and posting regular content, analyzing results, and utilizing the Hootsuite platform to manage social media. The company provides complete digital solutions including social media marketing, content creation, and analytics reporting.

How do you tweet today

Xaviera Ringeling

1) The document summarizes the results of a survey of 467 Dutch Twitter users about their tweeting habits. 2) It finds that most users tweet for networking and promoting their business, blending the personal and professional on Twitter. 3) However, many feel they have not achieved their business goals through Twitter despite feeling positive about using it. Effective use of Twitter for business purposes remains unclear.

Ross milroy switzerland

2alibaba

The document discusses opportunities in the Swiss real estate market. It notes that while GDP growth has been modest, the housing market has remained strong with rising home prices and low vacancy rates. Foreign demand for Swiss real estate also remains high due to the favorable tax structure and political stability. The document recommends investing selectively in urban areas like Zurich and Geneva, focusing on multi-family housing, retail, and redeveloping older office and retail properties to attract higher-paying tenants.

Property_Survey_Template_Web

Adam Pestka

This document provides an overview of the commercial real estate market in an unspecified city and state. It summarizes recent lease and sale transactions, including renewals by Sears and new leases by Best Buy and APL Logistics. Average asking rental rates increased by 9% over the last year. The largest sale was a portfolio of three buildings totaling 345,862 square feet sold for $34.6 million. Over 1.5 million square feet of new construction is underway. Employment in transportation and warehousing increased 6% year-over-year while manufacturing was flat. The unemployment rate is 5.5%, which may put pressure on attracting labor. Maps, a property matrix, and contact details are also included.

What's hot

Google Analytics For Dummies: Who Is That On Your Blog and Website & How the ...

DesignBloggersConference

How the Charity Digital Code of Practice can help you increase impact | Chari...

CharityComms

Website content – keeping out the ‘meh’ - | Charity digital conference | 21 N...

CharityComms

PR Trends: Current Tactics and Emerging Strategies

Kate Finley

Make it social

CharityComms

The state of social media 2014 (and what your company should be doing TODAY)

Suite 4

Open Data Culture - Business As Usual

Jag Goraya

How to find, engage and work with social influencers | Charity digital confer...

CharityComms

How do you know when it's time for a new website?

CharityComms

Building Your Community From the Ground Up

Jennifer Lopez

Wellbeing in the world of digital communications: top tips and discussions

CharityComms

Insights from Social Business Thought Leaders by Jive Software - May 2013

Jive Software an Aurea company

Aligning organisational strategy and comms strategy

CharityComms

Social Media Engagement

Vijay Rayapati

Social Media Professional Interview

Jordan Reynolds

Social media engagement

Keshav Maharaj

Creative Dish Dunedin 2017: Gaming the Facebook Algorithm

Leanne Ross

#InnoCon Workshop: The Future of Personal Branding, Jeremy Goldman

Social Fresh Conference

Bni10 mins

Jeanne Hatton

How do you tweet today

Xaviera Ringeling

What's hot (20)

Google Analytics For Dummies: Who Is That On Your Blog and Website & How the ...

How the Charity Digital Code of Practice can help you increase impact | Chari...

Website content – keeping out the ‘meh’ - | Charity digital conference | 21 N...

PR Trends: Current Tactics and Emerging Strategies

Make it social

The state of social media 2014 (and what your company should be doing TODAY)

Open Data Culture - Business As Usual

How to find, engage and work with social influencers | Charity digital confer...

How do you know when it's time for a new website?

Building Your Community From the Ground Up

Wellbeing in the world of digital communications: top tips and discussions

Insights from Social Business Thought Leaders by Jive Software - May 2013

Aligning organisational strategy and comms strategy

Social Media Engagement

Social Media Professional Interview

Social media engagement

Creative Dish Dunedin 2017: Gaming the Facebook Algorithm

#InnoCon Workshop: The Future of Personal Branding, Jeremy Goldman

Bni10 mins

How do you tweet today

Viewers also liked

Ross milroy switzerland

2alibaba

Property_Survey_Template_Web

Adam Pestka

Loan Level Analysis Of Cmbs Linkedin

theanshul

This resume summarizes Anshul Laad's experience in commercial mortgage-backed securities (CMBS) research and modeling. At Deutsche Bank, he developed tools to analyze loan-level data, project cash flows, model default rates, and estimate losses. He also created a surveillance tool to monitor loans. Previously, he held internships conducting financial analysis and building models. Laad has strong skills in financial modeling, programming languages like C++ and Excel VBA, and deal-level analysis of mortgage and asset-backed securities.

Olivia angelahenderson

angelanicole507

This document provides an analysis of the art style and techniques used in the children's book "Olivia" by Ian Falconer. It summarizes that Falconer uses a naive cartoon style with black and white sketches to depict the messy uncomplicated nature of the toddler protagonist. Realism and surrealism are also present. Color is used sparingly, with red emphasizing important elements. Composition and use of lines, shapes, texture, and shadowing techniques bring focus to the characters and story.

ประกาศสอบราคาซ่อมแซมคูน้ำลำเหมืองปิงห่าง

lamphunc

Charles M. Fernandez’s Accomplishments With Fairholme Capital Management (Par...

Charles M. Fernandez

Charles M. Fernandez was president and fund manager of Fairholme Capital Management from 2007 to 2011. He was respected for his expertise in corporate restructuring. A 2010 Fortune magazine article profiled Fernandez and his partnership with Bruce Berkowitz at Fairholme, praising their approach to money management strategies. Fernandez utilized his experience with mergers and acquisitions to help Fairholme diversify beyond public securities. Previously, he helped grow Ivax Corporation's revenues from $500 million to $9 billion through global expansion strategies.

Portico Advisers: Is Emerging Markets Private Equity Dying?

PorticoAdvisers

VaYCD NAACP College Chapter Executive Leadership Training

vaycdnaacp

The document provides information and guidance for NAACP units. It outlines the vision, mission, organizational structure, and requirements for proper functioning of units. Key points include that the NAACP's mission is to ensure political, educational, social, and economic equality for all persons and eliminate racial hatred and discrimination. It also describes the duties of officers, requirements for compliance like regular meetings and financial reporting, and guidelines for standing committees.

Health & Well-being: Emerging Strategies for Real Estate Companies & Funds

GRESB

A Blueprint For Mitigation - Final

Jonathan Bruno

This document provides a blueprint for a partnership of organizations in the Wet Mountains region of Colorado to collaborate on wildfire mitigation efforts. It identifies needs such as developing a strategic partnership, building program capacity, and sharing resources and information. Recommendations include coordinating mapping of high-risk areas and past mitigation projects, designating champions to keep the partnership focused on its mission, and creating expert working groups to provide support to communities developing wildfire plans. Effective communication is discussed, noting that outreach through personal engagement is needed to encourage behavior changes by property owners to mitigate wildfire risk.

Advantages and disadvantages of social media

Alan Raj

an interesting show about social media that you can find all the information and it also contains an interesting video with voice so u can understand what is the advantages and disadvantages of social media very clearly....................................................................................................................................................u just need to watch this u will be interested ,iam sure about that

Viewers also liked (11)

Ross milroy switzerland

Property_Survey_Template_Web

Loan Level Analysis Of Cmbs Linkedin

Olivia angelahenderson

ประกาศสอบราคาซ่อมแซมคูน้ำลำเหมืองปิงห่าง

Charles M. Fernandez’s Accomplishments With Fairholme Capital Management (Par...

Portico Advisers: Is Emerging Markets Private Equity Dying?

VaYCD NAACP College Chapter Executive Leadership Training

Health & Well-being: Emerging Strategies for Real Estate Companies & Funds

A Blueprint For Mitigation - Final

Advantages and disadvantages of social media

Similar to Social Media in the Wild

Social Business Basics Clinic

Kelly Craft

Digital Destinations - key results and next steps

The Digital Hub - Bournemouth University

Social: a CEO perspective

KINSHIP digital

Social Media for CEO's & Leaders

Gordon Makryllos

The document discusses the opportunities and realities of social media for businesses and their CEOs. It notes that social media is no longer a fad and that customers, employees and other stakeholders are increasingly using social platforms. As a result, businesses need to actively manage their social media presence and online brand to protect their reputation and leverage opportunities. The document outlines some of the opportunities social media provides for customer engagement, marketing, sales and innovation. It argues that CEOs need to recognize social media as important and develop long-term social media strategies.

How to Track Social Media ROI by Katy Katz

Anton Shulke

Katy has interactive marketing experience spanning across the higher education, healthcare, technology, and small business communities. She has spoken at numerous world-recognized conferences on content marketing, social media, and brand personalization. When it comes to social media, there are a ton of potential metrics to look at – impressions, likes, views, clicks, tweets. But what really matters and how are these actions affecting your bottom line? Tune into this webinar to find out what is important to measure, and how to go about doing it, to ensure you are fully tracking the impact of your efforts.

10socialmediatipsforyourbusiness-150630192911-lva1-app6891

Jesse VonDeck

The document provides 10 tips for using social media effectively for businesses. The tips are: 1) Write a social media plan tied to business goals and customer objectives; 2) Identify your target community and sign up for free listening tools; 3) Follow industry thought leaders for content inspiration and vary content for different audiences; 4) Listen to customers to identify relevant content needs; 5) Adopt a relationship-building approach when engaging followers; 6) Leverage in-person events to strengthen relationships; 7) Select key performance indicators to measure social media objectives; 8) Complete online profiles for better search results; 9) Get organized to track vast social media data; and 10) Make time for social media as part of the regular work

Developing a Communications Strategy for Your Nonprofit

Big Duck

Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.

Taking Advantage of Social Media the Right Way

Titan Web Marketing Solutions

The foundation of your social strategy 9 24-14

VerticalResponse

When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.

Cision Webinar Slides: A Look at PR Trends — Current Tactics and Emerging Str...

Cision

As technology changes, so do consumers’ consumption habits. The media landscape has evolved from print media, TV and radio to blogs, applications, wearable tech and more. As communicators, it is our job to understand and navigate the tools and platforms our audience uses, and determine if they’re an appropriate way to engage with our market. All while tracking and measuring the impact that our efforts have on the bottom line. Join CEO of Belle Communications Kate Finley and Cision’s social media manager Lisa Denten for this complimentary 45-minute webinar where they will discuss: • How to Detect Emerging Trends and Figure Out if You Should Jump On-Board • Real-Time Marketing for Brands • The Blurred Lines of PR • Practical Opportunities for Measuring the Impact of PR and Social Media

Vireo Research + Digital Giants - Digital Marketing in Canada

Caroline Wilson

The document summarizes the results of a survey of 340 Canadian companies about their digital marketing behaviors and strategies. It finds that while most companies have begun engaging in digital marketing, few have clear strategies or dedicate sufficient resources to it. Most lack an understanding of their target audiences and goals. The top barriers to further digital adoption are budget and staffing constraints. The document provides recommendations for developing a digital strategy, focusing on audience knowledge, building expert teams, implementing initiatives, and measuring success.

2013 Digital Marketing in Canada Research Report

Digital Giants

Top 8 Trends in Social Media for 2015

Mike Corak

Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running. Key takeaways: 1. The most important platforms for brands. 2. How to ensure your company is set up to execute social effectively. 3. Ways to amplify social activity beyond organic engagement.

Fundamentals for Your Social Media Strategy

VerticalResponse

When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.

Social media 2.0: Getting older and (hopefully) wiser

Orca Social

Social media 2.0: Getting older and (hopefully) wiser

Jonathan Wichmann

Social Media Marketing Services - Dtech Systems

Dtech Systems Co.

Making the Business Case for Social Customer Care

Blake Morgan

Making the Business Case for Social Customer Care • Identifying and communicating the ROI • Understanding what your company’s decision-makers care about to develop a persuasive case • Getting key internal influencers to believe in the social customer care program • Developing a clear understanding of what resources you have and what resources you will need to develop an implementation plan Blake Landau Social Media Program Manager, Digital Support

Social Media Marketing - Tijen Mergen

Rafig Valiyev

Beginning Social Media Marketing for Awesome Small Businesses

bevast

The document provides an introduction to social media for small business owners. It discusses why businesses use social media to brand, share, and sell. It recommends having a social media strategy that identifies goals and the networks to use. The document gives tips for creating graphics, content, and monitoring data. It emphasizes the importance of consistency, having a strategy, and communicating with customers.

Similar to Social Media in the Wild (20)

Social Business Basics Clinic

Digital Destinations - key results and next steps

Social: a CEO perspective

Social Media for CEO's & Leaders

How to Track Social Media ROI by Katy Katz

10socialmediatipsforyourbusiness-150630192911-lva1-app6891

Developing a Communications Strategy for Your Nonprofit

Taking Advantage of Social Media the Right Way

The foundation of your social strategy 9 24-14

Cision Webinar Slides: A Look at PR Trends — Current Tactics and Emerging Str...

Vireo Research + Digital Giants - Digital Marketing in Canada

2013 Digital Marketing in Canada Research Report

Top 8 Trends in Social Media for 2015

Fundamentals for Your Social Media Strategy

Social media 2.0: Getting older and (hopefully) wiser

Social Media Marketing Services - Dtech Systems

Making the Business Case for Social Customer Care

Social Media Marketing - Tijen Mergen

Beginning Social Media Marketing for Awesome Small Businesses

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Top digital marketing institutein noida

aditisingh6607

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

How to Make Your Trade Show Booth Stand Out

Mastering SEO for Google in the AI Era - Dennis Yu

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

No Cookies, No Problem - Steve Krull, Be Found Online

Yes, It's Your Fault Book Launch Webinar

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Pillar-Based Marketing Master Class - Ryan Brock

Podcast, The New Marketing Currency - Ozeal Debastos

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Mastering Your Online Visibility - Fernando Angulo

Top digital marketing institutein noida

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Mastering SEO for Google in the AI Era - Dennis Yu

Story Telling Master Class - Jennifer Morilla

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

Mastering SEO for Google in the AI Era - Dennis Yu

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Social Media in the Wild

1. @kathydoddKathy Dodd | Social Media Manager | George Mason University COMM 388 | October 22, 2015 Social Media in the Wild.

2. @kathydodd Introduction Social Media in the Real World Career Advice Q & A Case Study .

3. @kathydodd I’m here today to talk about social media in the real world. I do this for a living. My Cube. It’s Awesome.

4. @kathydodd

5. @kathydodd What do you think a successful social media strategy looks like?

6. @kathydodd Is it a lot of page growth?

7. @kathydodd A ton of engagement?

8. @kathydodd fans, followers, likes user engagement My boss cares about that stuff, right?

9. @kathydodd Wishful Thinking

10. @kathydodd The reality. • “What are these people doing after they visit Facebook?” • “How many sales came from social media?” • “Should we be focused on real-time marketing or customer service?” • “Can you please post this message for my department? It’s really important!”

11. @kathydodd Don’t despair. You know what to do here.

12. @kathydodd There is no reason to complicate social media marketing. Especially since you already have the framework.

13. @kathydodd Goal Objectives Strategy Tactics

14. @kathydodd Goal Do not confuse goals with objectives! Sample Goal: Create a comprehensive social and digital strategy that will build upon a loyal fan base and attract new students.

15. @kathydodd Objectives Source: http://www.bethkanter.org/25-smart/

16. @kathydodd Strategies & Tactics Source: http://www.intersectionconsulting.com/2010/social-media-iceberg/

17. @kathydodd You’re going to need some content.

18. @kathydodd If all else fails, cat videos are awesome. Trust me.

19. @kathydodd Don’t get overwhelmed. Just because you can doesn’t mean that you should. Only focus on what matters to your goals and mission.

20. @kathydodd Measurement & Reporting

21. @kathydodd • In reality, this is a moving target. • Best KPIs to date: – Traffic: Impressions, clicks, change in share of voice. – Total Engagement: Social actions, likes, comments, shares, followers added. – Total Conversions: Form responses, leads, sales, etc.

22. @kathydodd Case Study

23. @kathydodd

24. @kathydodd

25. @kathydodd This was part of a plan. Support the Plan Communications team works with campus partners to find content. Communications Plan Dovetailed with the 10- year strategic plan. Develop Content News stories, Spirit Magazine, video, graphics, etc. Pitch! A great story is worth pitching. Use traditional source to augment social media. Improvements Examine your efforts, how else can you leverage this content? Measure Provide your leadership with a story of your success.

26. @kathydodd

27. @kathydodd

28. @kathydodd

29. @kathydodd

30. @kathydodd

31. @kathydodd Still want to do this?

32. @kathydodd • Start with a strategy, it makes saying “No” a lot easier. • Data is your friend and ally. Get to know Google Analytics and Excel. • Hone your project management skills.

33. @kathydodd • Know when you stay in your lane. • Learn how to do a lot with a little - resources, time, money, etc. • Take risks. Sometimes you’ll just have to beg for forgiveness later.

34. @kathydodd • You might have to do some graphic design work - learn or make friends. • Learn how to really listen. You’ll get a lot of feedback (good and bad). • Can’t take criticism? Don’t go into social media (thick skin is key).

35. @kathydodd Kathy Dodd Social Media Manager George Mason University kdodd5@gmu.edu @kathydodd

Editor's Notes

I hope by now you have seen some sort of version of this diagram. Goal: The result or desired outcome that solves a problem, takes advantage of an opportunity, or meets a challenge. Objectives: Specific, measurable statements of what needs to be accomplished to reach the goal. Strategy: Audience specific approaches to specifying the channel to send the messages to achieve the objectives. Tactics: Strategy-specific communications products that carry the message to your audiences. A great social media strategy is based on having a great strategy.
Listen, follow, and interact. Tell a good story. Repurpose 3rd party articles that mention your company. Post amazing photos of your product. Infographics and lists (people stopped reading years ago).

Social Media in the Wild

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (11)

Similar to Social Media in the Wild

Similar to Social Media in the Wild (20)

Recently uploaded

Recently uploaded (20)

Social Media in the Wild

Editor's Notes