1) The document summarizes the results of a survey of 467 Dutch Twitter users about their tweeting habits. 2) It finds that most users tweet for networking and promoting their business, blending the personal and professional on Twitter. 3) However, many feel they have not achieved their business goals through Twitter despite feeling positive about using it. Effective use of Twitter for business purposes remains unclear.

1. How do youtweettoday? A look inside the Dutch tweetinghabits

2. This is me Xaviera Ringeling Owner of NeverEnding Web Founder of Contentgirls.nl Avidsocial media user Serial site maker @Contentgirl

3. The research 50 Questions 6 Weeks 467 Respondents

4. The respondents Web specialist/independent contractor Welleducated 37 UtrechtDen HaagAmsterdamRotterdam Web savvy

5. Socialsphere

6. Amplification

7. Interesting Mostlynetworking sites Less subject oriented Anextension of Networkingactivities

8. It was a goodyear 2009

9. It was a goodyear

10. Butthereweredoubts 38,8% “Twitter serves nopurpose” 20,8% “I was worriedaboutmy privacy” 9,2% “I was worrieditwouldbetoo time consuming” 6,6% 26% “I didn’tsee the addedvalue of twitter over othernetworks”

11. But in the end theyrelented Gezellig 43,9% Promotion of their business 21,1% Curiosity7,6%

12. Promotion is important Interesting 65% tweetfor business Only 35% have a separate account Business and fun mix onTwitter

13. Twittertakes time and effort Between 2 and 8 hoursa week Between 40 and 100 tweets Following 364 people Followedby 397 people

14. Here’swhatthismeans

15. Basedontweetsand following 20.593tweets a week 2942 a day 122anhour 1tweetevery 30 seconds

16. It’s hard to makeanimpression

17. What do we retweet? V FunnyTweets V Links V Breakingnews X Business offers/ads X Requestsfor help

18. To do Ifyou want yourtweetretweeted Make a funnycommentaboutbreakingnews, with a link to the article

19. Time forsome etiquette

20. Didyouknow? 40% Tweetfrom the toilet

21. And also… In the company of others 76% During business meetings 23% Duringdinner 38% In bed 45% Whenvisitingsomeone 9% At parties 27%

22. There are rulesthough No private info Nottoomany links Notabout boss/work Only in Dutch Notduringworkhours

23. FolloworunfollowThat’s the question

24. When we unfollow 1. Spam/commercial tweets 2. Racism/insults 93% 3. Toomanytweets unfollows Goodmorning Too few tweets Tweetsaboutfood

25. When we block 1. Spam/commercial tweets 2. Offensivetweets 79% 3. Annoyingtweeps Blocks 4. 0 followertweeps 5. American tweeps

26. Toomanytweets is bad Interesting Too few tweets is bad No links, bad. Toomany, bad! There is nosuchthing as “goodtweeting”

27. Let’sgettogether

28. Meeting tweeps 80% have met peoplethroughTwitter Most becauseit’s “gezellig” Alsobecauseit “addsan extra dimension” 40% seenoreason to ever meet tweeps Only 2% thinkitdangerous

29. Privacy and safety

30. Privacy To controlwhatpeopleknowabout me A closed account defeats the purpose of Twitter

31. Twitter is mostly used for Interesting Networking Promotion of your business Open makes you accesible

32. Tweetingon the job

33. Tweetingforyoucompany 63% Tweetprofessionally 35,7% have separate accounts

34. Business goals Improvement of brand awareness Networking New customers Webcare No expectations

35. Business goals 40% Saythey’vereachedtheir goals

36. Most say they’ve reached their business goals Interesting But the open answers tell a different story They feel good about Twitter, but goals aren’t met

37. Just forMobileMojo

38. Speaking of mobile 19,7% Nevertweetfrom a mobile phone

39. The big question

40. Why do we do it? Quickway to spread and shareideas I learn a lot onTwitter A greatsourcefornews To promotemyproducts It’s “gezellig” Twitter is entertaining I’maddicted Because I amable to meet interestingnewpeople Twitterkeeps me up to date

41. What I learned

42. What I learned Don’t be curious – unless you have time to spare There is no “right way” to tweet How to effectively use Twitter for business purposes, is still a mystery But it’s clear that they blend together on Twitter What works for the one, won’t do the other any good Find YOUR voice and use it

43. On the web The full report is available for download www.contentgirls.nl/twitteronderzoek @contentgirl

44. That’s all folks