Social Media in the chemical industry
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Social Media presentation at the FECC (Chemical association) given in Hamburg, Germany. This presentation gives a general overview and 10 steps you need to take to get started.
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Social Media in the chemical industry
- 1. Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring • Market research You already are…
- 4. • Product Demo • Conversations • Clients • Prospects • Influencers • Journalists • Ideaboxes • Selling • Customer Service • Crisis Communication • E-learning • Employer Branding • Recruitment • Etc. • Brand reputation • Personal reputation • Ruining your life • Loose job • Never get job • Get robbed • Unhappy clients • Viral damage Social Media
- 5. Success and Failure are not far apart
- 6. How do I REALLY get started with Social Media?
- 8. Customer Support Market Research Online Reputation Management Community Management Consumer Insights Recruiting Business Development Sales P.R. Business Measurement Marketing Education Thought Leadership Search/SEO Mobility Social Media is everywhere in your Company! Customer Acquisition Lead Generation Crisis Management Internal collaboration Customer Retention Advertising Advocacy Event Management Fund-Raising Corporate Communications
- 9. Step 1: Start listening (aka Social Media Monitoring)
- 10. Do you really know..
- 11. Step 2: Define your Goals Must be in sync with company goals
- 12. Example using SoMe for Employer Branding Domains
- 13. Step 3: Setup your Social Media accounts? You!
- 14. Example of SoMe Accounts
- 15. Step 4: Sociale Media Guidelines (aka Social Media Policy)
- 16. Does your company have one?
- 17. Step 5: Create Sociale Media Awareness inside your company
- 18. Step 6: Enlist ambassadors Employees & External People
- 19. Step 7: Post regularly Step 7: Start conversations….
- 20. Step 8: Connect the Real World with the Digital World
- 21. Step 9: Measure Results Source: Olivier Blanchard
- 22. Step 10: Social Media Routine
- 23. Concluding thoughts • Create professional profiles • Just do it and post regularly • Watch and learn from others • Start conversations • Experiment with content • Keep it fun • Help others • Do not be afraid of negative comments = conversation starter • Do not compare
- 25. Connect with me!
Editor's Notes
- Welcome Who am I? 20 years of marketing (product and general marketing) 10 years of international sales Me and social networking Marketing strategy no longer works Move towards face to face networking Move towards social media
- Livecast – platform to stream video from (video podcast with content) MMO = massive multiplayer online MOG = Massive online game MMORP = Massively multiplayer online role-playing game
- Verhaal Tearoom brugge + electrabel (verhuis)
- How you could your or your company’s social profile look like?
- Alphabet en Telenet verhaal
- Twitter -> EO recruitment – Facebook -> aveve – etc.