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SOCIAL MEDIA
AND YOUR SCHOOL
  by @timkeller and @artpreston
WHO ARE WE



 Tim Keller      Arthur Preston
Lead Developer      Headmaster
   staffroom       Lanner House

  @timkeller        @artpreston
  timk.co.za     headthoughts.co.za
IT’S A LONG WAY TO WORCESTER
    SO WE USED THE INTERNET
(WHY) SHOULD I CARE?
FACEBOOK
  YOUTUBE       SOCIAL MEDIA



             it?
                          GOOGLE
             IPHONE
WEB 2.0               NEW MEDIA
                 IPAD
BLACKBERRY
             ATTENTION AGE
      MXIT                TWITTER
WHERE DID IT ALL BEGIN?
      60’s & 70’s

   Hundreds of
 different ways to          80’s

connect computers    TCP/IP invented -
                      every computer
                     speaks the same
                         language

      Late 80’s

European research
networks join ‘The
    InterNet’
1990

   Opening of              Early 90’s

 The Internet for      Everyone has
commercial entities     (or wants)
                        The E-Mail
        1993

Tim Berners-Lee
  invents HTTP,                1994

 HTML and The             NetScape
World Wide Web        Navigator becomes
                         the WWW
                      Browser of choice
2000

 Y2K doesn’t
   happen               March 10, 2000

                      The Dot-Com
                     Bubble. NASDAQ
                       hits 5132.52
       2001

The industry reels
as Web companies’          2004+
   stock values        The User-
     plummet         Generated Web.
                       (Web 2.0)
Social Media and Your School
MASS MEDIA IS DEAD
LONG LIVE MASS MEDIA
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
If Google’s Company Blog was a
newspaper, it would have the 7th
highest readership in the world.
CHANGE IS NORMAL
DON’T FIGHT IT
SOCIAL MEDIA
        IS DEMOCRATIC
(FOR BETTER OR WORSE)
Social Media and Your School
Social Media and Your School
YOU’VE GOT A LOT TO LOSE
BY NOT BEING PART OF THIS
WHAT IS SOCIAL MEDIA?
A TALE IN TWO PARTS

                        INWARDS
OUTWARDS
                       Teach, allow and
  Join the online
                       encourage your
conversation your
                    students to engage in
    parents are
                    Social Media in order
  already having
                           to learn!
   (without you)
Definition
                                       Media based on the online
                                     conversations and interactions
                                           between people.




  “The difference between PR and social
 media is that PR is about positioning, and
Social Media is about becoming, being and
                improving.”
      www.socialmediaexplorer.com
THE CONCEPTS

     • Blogging

     • MicroBlogging      (or, Tweeting)
     • Photo    Sharing
     • Social   News Voting
     • Video    Creation
THE TOOLS

    Facebook   Diigo


    Twitter    Flickr


    LinkedIn   StumbleUpon



                        AND MORE...
THE TOOLS
   GoogleWave   Delicious


   GoogleBuzz   Reddit


   YouTube      Digg
A NEW-LOOK PLN
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
WEB 2.0 - INWARDS

•   Do we still need “computer classes” in the timetable?

•   What is the role of the teacher?

•   What can our pupils teach us?

•   Does our Professional Development plan for IT go beyond
    Google?

•   Are we leveraging online resources for the benefit of our pupils?
Social Media and Your School
GR 8 - SOCIAL SCIENCE
              ASSIGNMENT
•   Researching the history of settlement in Cape Town.

•   Travel to Cape Town by train

•   Walking history tour

•   Nothing spectacularly different to any other traditional school
    outing …
                                                                      ….
    Except for this …
GR 8 - SOCIAL SCIENCE
              ASSIGNMENT
•   They will use digital cameras or camera-phones to record video
    and still photos as well as interview people.

•   Once back at school they will develop a Glog which will then be
    submitted for assessment electronically.

•   Glog : An interactive poster using Glogster.

•   Free education accounts can be opened at http://edu.glogster.com
WHO’S DOING THIS STUFF?
(OUTSIDE OF EDUCATION)
WHO’S NOT: DELL HELL
June 21, 2005: Dell lies. Dell sucks.

I just got a new Dell laptop and paid a fortune for the four-year, in-home service.

The machine is a lemon and the service is a lie.

I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes
out on CPU usage. It's a lemon.

But what really irks me is that they say if they sent someone to my home -- which I paid
for -- he wouldn't have the parts, so I might as well just send the machine in and lose it
for 7-10 days -- plus the time going through this crap. So I have this new machine and
paid for them to FIX IT IN MY HOUSE and they don't and I lose it for two weeks.

DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell




  http://www.buzzmachine.com/archives/cat_dell.html
Dell had a “hands off ” policy regarding bloggers
 Can you afford to have a “hands off ” policy?
Customers are your best customer support
agents and marketers if only you allow them...
and respect them enough to listen to them.
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
WHO’S DOING THIS STUFF?
   (IN EDUCATION)
www.thejavateacher.co.za
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
Social Media and Your School
LET’S PLAY
AND FINALLY...
REALITY CHECK
•   This must be driven from the Head

•   The school principal must believe in the power of social media
    and should be using it him/herself.

•   Social media professional development must be on the agenda –
    often!
NEXT STEPS

•   Read our Twitter Handbook for Teachers
    http://bit.ly/twitterhandbook


•   Follow Tim
    http://timk.co.za and http://twitter.com/timkeller

•   Follow Arthur
    http://headthoughts.co.za and http://twitter.com/artpreston
EDUGEEKS@HEADTHOUGHTS.CO.ZA


AN EDUGEEKS PRESENTATION
        GEEKY STUFF FOR SAVVY EDUCATORS

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Social Media and Your School

  • 1. SOCIAL MEDIA AND YOUR SCHOOL by @timkeller and @artpreston
  • 2. WHO ARE WE Tim Keller Arthur Preston Lead Developer Headmaster staffroom Lanner House @timkeller @artpreston timk.co.za headthoughts.co.za
  • 3. IT’S A LONG WAY TO WORCESTER SO WE USED THE INTERNET
  • 5. FACEBOOK YOUTUBE SOCIAL MEDIA it? GOOGLE IPHONE WEB 2.0 NEW MEDIA IPAD BLACKBERRY ATTENTION AGE MXIT TWITTER
  • 6. WHERE DID IT ALL BEGIN? 60’s & 70’s Hundreds of different ways to 80’s connect computers TCP/IP invented - every computer speaks the same language Late 80’s European research networks join ‘The InterNet’
  • 7. 1990 Opening of Early 90’s The Internet for Everyone has commercial entities (or wants) The E-Mail 1993 Tim Berners-Lee invents HTTP, 1994 HTML and The NetScape World Wide Web Navigator becomes the WWW Browser of choice
  • 8. 2000 Y2K doesn’t happen March 10, 2000 The Dot-Com Bubble. NASDAQ hits 5132.52 2001 The industry reels as Web companies’ 2004+ stock values The User- plummet Generated Web. (Web 2.0)
  • 10. MASS MEDIA IS DEAD LONG LIVE MASS MEDIA
  • 16. If Google’s Company Blog was a newspaper, it would have the 7th highest readership in the world.
  • 18. SOCIAL MEDIA IS DEMOCRATIC (FOR BETTER OR WORSE)
  • 21. YOU’VE GOT A LOT TO LOSE BY NOT BEING PART OF THIS
  • 22. WHAT IS SOCIAL MEDIA?
  • 23. A TALE IN TWO PARTS INWARDS OUTWARDS Teach, allow and Join the online encourage your conversation your students to engage in parents are Social Media in order already having to learn! (without you)
  • 24. Definition Media based on the online conversations and interactions between people. “The difference between PR and social media is that PR is about positioning, and Social Media is about becoming, being and improving.” www.socialmediaexplorer.com
  • 25. THE CONCEPTS • Blogging • MicroBlogging (or, Tweeting) • Photo Sharing • Social News Voting • Video Creation
  • 26. THE TOOLS Facebook Diigo Twitter Flickr LinkedIn StumbleUpon AND MORE...
  • 27. THE TOOLS GoogleWave Delicious GoogleBuzz Reddit YouTube Digg
  • 33. WEB 2.0 - INWARDS • Do we still need “computer classes” in the timetable? • What is the role of the teacher? • What can our pupils teach us? • Does our Professional Development plan for IT go beyond Google? • Are we leveraging online resources for the benefit of our pupils?
  • 35. GR 8 - SOCIAL SCIENCE ASSIGNMENT • Researching the history of settlement in Cape Town. • Travel to Cape Town by train • Walking history tour • Nothing spectacularly different to any other traditional school outing … …. Except for this …
  • 36. GR 8 - SOCIAL SCIENCE ASSIGNMENT • They will use digital cameras or camera-phones to record video and still photos as well as interview people. • Once back at school they will develop a Glog which will then be submitted for assessment electronically. • Glog : An interactive poster using Glogster. • Free education accounts can be opened at http://edu.glogster.com
  • 37. WHO’S DOING THIS STUFF? (OUTSIDE OF EDUCATION)
  • 38. WHO’S NOT: DELL HELL June 21, 2005: Dell lies. Dell sucks. I just got a new Dell laptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. But what really irks me is that they say if they sent someone to my home -- which I paid for -- he wouldn't have the parts, so I might as well just send the machine in and lose it for 7-10 days -- plus the time going through this crap. So I have this new machine and paid for them to FIX IT IN MY HOUSE and they don't and I lose it for two weeks. DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell http://www.buzzmachine.com/archives/cat_dell.html
  • 39. Dell had a “hands off ” policy regarding bloggers Can you afford to have a “hands off ” policy?
  • 40. Customers are your best customer support agents and marketers if only you allow them... and respect them enough to listen to them.
  • 46. WHO’S DOING THIS STUFF? (IN EDUCATION)
  • 55. This must be driven from the Head • The school principal must believe in the power of social media and should be using it him/herself. • Social media professional development must be on the agenda – often!
  • 56. NEXT STEPS • Read our Twitter Handbook for Teachers http://bit.ly/twitterhandbook • Follow Tim http://timk.co.za and http://twitter.com/timkeller • Follow Arthur http://headthoughts.co.za and http://twitter.com/artpreston
  • 57. EDUGEEKS@HEADTHOUGHTS.CO.ZA AN EDUGEEKS PRESENTATION GEEKY STUFF FOR SAVVY EDUCATORS