This document discusses how digital marketing can shape the future of admissions and build trust with students and parents. It outlines key metrics and strategies for schools to develop an effective digital presence and identity, including creating stakeholder profiles, optimizing growth, leveraging influencers, and tracking metrics. Specific dos and don'ts are provided, such as generating engaging content while avoiding black hat tactics or mass mailing. The overall message is that digital marketing empowers schools to personalize outreach and scale efforts by leveraging platforms like mobile apps, Google, Facebook, and WhatsApp.

1. Digital Marketing-
Shaping the future of
Admissions &
Winning Trust of
Students & Parents.

2. An Alumnus of the Indian Institute of Technology, Delhi (IIT Delhi), with
a two year experience in leading the fronts of digital marketing for
Flipkart in association with its founders. The ability to think at scale,
exposure to artificial intelligence & data analytics and vision to
develop a sustainable perception, enable him to design intelligent
systems and create sustainable digital presence. He is also one of the
Founding Charter Members of TiE Udaipur Chapter and an angel
investor to support and learn with other entrepreneurs.
Ravi Soni

3. univadmithelp.com
Educational Brands Served

4. Expected Takeaways from the
workshop:
1. Experiencing the power of Digital Marketing for schools
2. Knowing the effective way of creating & promoting a digital identity for Schools
3. For Teachers- Digital Personality Enhancement Essentials
4. Key Metrics to track & measure ROI
5. Things we should NOT do on Digital as a school stakeholder

5. Any Specific Expectation from the
Workshop ?
http://bit.ly/OWorkshop

6. 1. 180 mins. of our time spend is digital (90 mins is on the internet)
2. Every one minute of our 5 minutes is DIGITAL
3. Dominant digital platforms-
a. Whatsapp ( 56% of internet users )
b. Facebook ( 51% of internet user )
c. Google
d. Youtube
e. Instagram
f. LinkedIN
g. Snapchat
Everything starts with the Consumer
( who will listen)

7. The Student is Digital
1. Empowered
2. Mobile
3. Social
4. Busy

8. Create an Impact
1. Personalise
a. Right Content
b. Right People
c. Right Time
d. Right Place
2. Automate & Scale - Induce Technology
a. Reduce human intervention
3. Innovate - Experiment
Digital empowers all- smoothly & quickly!

9. StakeHolders for School (consumer)
1. Students
2. Teachers
3. Parents
4. Influencers

10. Digital Marketing is becoming Simpler!
1. Define the Objective
2. Identify the Consumer
3. Observe Digital Behaviour
4. Leverage the efforts of the Digital Giants
a. Mobile Apps - Generating awesome content - graphics, videos, gifs
b. Google - the search network
c. Facebook - the social world
d. Whatsapp - the easy communication
5. CRM to sustain & nurture
6. Analyse ROI
7. Repeat with more information

11. School: Digital Identity Formation
1. Website - the epicenter of all digital activities.
2. StakeHolder Portfolios - the focused section addressing pain & benefits in one go.
3. Analytics Setup - to ensure that we keep a track of user interaction
4. Social Profiling
5. Search Profiling
6. Education Focused Listing
7. Knowledge Aggregator Profiling
8. Wikipedia
9. Discussion Forum

12. Growth Hacks - Optimise & Convert
1. Track the USER
a. Google Analytics
b. Social Baker
c. HeatMap Tracker
d. CRM
2. Engage
a. Chat Bot
b. Notify Visitors
c. Popup
d. Facebook Profile Frame

13. Everyone's an Influencer
1. Digital Identity
a. Who are you ?
b. What do you want to be perceived like- Personal/Professional ?
c. Who are the thought leaders around ?
2. Generate Content
a. Personalise the strategy to Engage
b. Video is the NEW Success Secret
c. Be YOU
3. Preserve to Sustain

14. Everyone's an Influencer
4. Leveraging the network at the RIGHT time in the RIGHT Way
5. The TRUST Network of YOU
a. You
b. Colleagues
c. Associates
d. Students
6. Empower the network by generating VALUE for them.
7. Leverage the Digital Giants & Network to - aware, connect, engage, convert.

15. Metrics to Track - Data is the Key
1. Essential - Followers, New Visitors, Top Converting Keywords, Inquiries, Average
Reach of brand, hour of the day
2. Content - reach, audience interacted, average reach of post
3. Platform - bounce rate, no. of leads, traffic, network strength

16. Ideas to Scale
1. Profile has the maximal reach on Facebook - Support a Cause
2. Don't just Go Live - Preserve that content
3. Reward/ Social Honour - ensure you do via website
4. Leverage the Influencers
5. Official Whatsapp Channel of YOU/ School

17. Strict NO to:
1. Black Hat Easy ways to build visibility on search - the Storm is on its way
2. Buying Likes or Fans
3. Mass Mailing from your domain servers
4. Duplicating Content
5. Don't Participate in Discussions which are not aligned with your Brand Identity -
political/legal

18. Stories told…….
Client:
Localegs
Objective:
To build pre-launch momentum for the brand
among the
residents of Chennai

19. Stories told…….
Client
IIM- Ahmedabad
Objective
To introduce the course CLLB (Crafting Luxury & Lifestyle Business through Social Media

20. Innovative Content Connect

21. Obbserv Video

22. Contact Me:
Ravi Soni
Contact: +91-9636344777
Email: ravi@obbserv.com
www.obbserv.com

23. It's all about People
Right People, Right Time, Right Place