This document discusses the importance of social media marketing and provides tips for staying focused when using social media for business purposes. It notes that over 1 billion people use social media daily and spend significant time on platforms like Facebook, Twitter, Google+, and Pinterest. The document then gives 10 tips for staying focused on social media, such as separating business and personal accounts, having a daily plan, avoiding multitasking, and using tools to streamline processes. It emphasizes measuring results and focusing on goals to ensure social media activities are productive.

1. Technology & Social Media
Where do I start?
Sommer Poquette
SLPconnections.com

2. Marketing Now

3. WHY?
 1 Billion people online
 Spend 3 hours each day
 500 minutes a month
 900m + people on Facebook
 200m + people on Twitter
 40m + people on Google(+)
 10.4m + people on Pinterest
 800 + million people on YouTube
Pinterest stats: http://www.prdaily.com/Main/Articles/17_Pinterest_stats_to_show_your_boss_or_client_10905.aspx
YouTube stats: http://www.youtube.com/t/press_statistics/
Other stats: Hearsay Social

4. Have A Plan
When creating your social strategy:
1. Who is your audience
2. Very clear goal
3. Action plan
4. Tools, tactics, techniques

5. Twitter is Free But…

6. Facebook Fan Page is Free but…

7. Facebook Tips and Tools

8. A Profile of Pinterest
Pinterest is a unique, photo-based social
network that has over 11 million users. Users
create folders of photos called “Pin Boards.”
Users can then roam the internet and use
Pinterest’s easy to use interface to “pin”
different images to their pin board.

9. Top 10 Tips Ways
to Stay Focused
on Social Media

10. #1 Separate Business & Personal
Keeping things
separate ensures
you’re focused on
business when you
should be.

11. #2 Avoid Multitasking
When you’re
working on social
media…only work
on social media.

12. #3 Have a Daily Plan
Have a daily plan and schedule your
social media tasks.

13. #4 Do Your Work First
Finish other important
business tasks before going
to social media. You’ll be
more productive.

14. #5 Avoid Chats
Turn of chats in your
social media accounts.
Schedule time for
discussions instead.

15. #6 Recognize Unproductive Activity
Whether it seems
relevant to your topic
or not, always ask
your if you are
staying on task.

16. #7 Get Help
Having someone on
your social media
team will help you
stay focused and
gives you more time
to work on other
business activities.

17. #8 Study and Apply: One At a Time
You don’t need to
learn how to do
everything at
once. Take it one
step at a time.

18. #9 Time Saving Tools
Use social media integration tools like Hootsuite
or TweetDeck to streamline your process.

19. #10 Be Metric Driven
Set goals and
measure progress
so you know you’re
on track.

20. Have A Plan
When creating your social strategy:
1. Who is your audience
2. Very clear goal
3. Action plan
4. Tools, tactics, techniques

21. ROI

22. Helpful Links and Resources

23. Connect
Sommer Poquette
sommerpoquette@gmail.com
http://twitter.com/greenmom
http://facebook.com/greenandcleanmom.org
http://facebook.com/mittenmoms
http://slpconnections.com
http://greenandcleanmom.org
http://mittenmoms.com
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