How the IAEA used social media channels to augment its outreach and crisis communications efforts during the initial weeks of the Fukushima nuclear accident.
Making Extension Content Discoverable: A 3-year evaluationEli Sagor
This document discusses the evaluation of digital communication and social media tools used by Extension over three years to make content more discoverable. It describes various tools used including social media like Twitter and Facebook, a monthly email update, discussion board, an oak wilt status widget, Google calendar, and RSS feeds. For each tool, it discusses the objectives, provides usage examples and screenshots, and evaluates the return on investment in terms of time spent creating and maintaining the tools versus increased traffic, awareness, and value added to other Extension offerings. Overall, the tools were found to modestly increase the discoverability of Extension content with a relatively small time investment.
1. Social media is an important tool for connecting people and promoting products and services, with companies spending over $15 billion annually on advertising and market research.
2. Hospitals are increasingly using social media platforms like Facebook and YouTube to engage audiences, with over 800 hospitals currently using social media.
3. It is important for organizations to establish social media policies to monitor communications and ensure compliance with privacy laws and guidelines. Measurement of engagement through metrics like posts, followers, views, and time spent can help assess the effectiveness of social media strategies.
This document discusses how social media has become an important part of how people consume information and how organizations can build a presence on social media platforms. It notes that people now spend more time on social networking sites than email and that platforms like Facebook and Twitter are designed for sharing content and building participation. It recommends that organizations monitor social media to understand conversations, integrate social media messaging with other communications, assess how different platforms can reach their audiences, and focus on creating short, digestible content and listening to others in online conversations.
Voices For Change - New Media CampaigningPEJefford
This document discusses using new media such as social networking sites, blogs, and wikis for campaigning. It summarizes the results of a survey which found that 94% of respondents had heard of new media and 60% had used forms of new media like social networking sites, forums, and blogs. Of those that used new media for campaigns, 1/3 said it increased effectiveness while 2/3 were unsure. The document advocates using new media as additional tools to deliver campaign messages to wider audiences. Barack Obama is cited as using new media like Facebook and Twitter successfully in his presidential campaign.
CIL-NET Applying Social Media to my Center WebinarMichele Martin
The document summarizes a presentation about using social media at centers for independent living. It identifies common challenges to implementing social media like access issues, time constraints, security/privacy concerns, and resistance from management and staff. It provides strategies for overcoming these challenges such as developing social media policies, starting small, and listening to concerns. The presentation also provides examples of how social media can be used and recommends finding problems social media can solve and practicing social media use internally before full implementation.
This document provides an overview of a presentation on social media and its use in healthcare. It begins with definitions of social media and examples of popular social media platforms. It then discusses how social media is changing communication and its growing use in healthcare, including examples of hospitals that actively use social media. The document outlines some of the key capabilities of social media platforms like Yammer, Twitter, and blogs. It also reviews Banner Health's current use of social media and its policies regarding social media use. Finally, it discusses why healthcare organizations are using social media and how Banner employees can utilize social media.
Social media is rapidly being adopted in healthcare as both patients and professionals are spending more time on these platforms. Hospitals are using social media for customer service, community outreach, education, and other purposes. While opportunities exist, healthcare organizations face special issues around patient privacy, professional conduct, and integrating social media into their operations. The presentation provides numerous examples of how hospitals are successfully utilizing platforms like YouTube, Twitter, and Facebook.
Making Extension Content Discoverable: A 3-year evaluationEli Sagor
This document discusses the evaluation of digital communication and social media tools used by Extension over three years to make content more discoverable. It describes various tools used including social media like Twitter and Facebook, a monthly email update, discussion board, an oak wilt status widget, Google calendar, and RSS feeds. For each tool, it discusses the objectives, provides usage examples and screenshots, and evaluates the return on investment in terms of time spent creating and maintaining the tools versus increased traffic, awareness, and value added to other Extension offerings. Overall, the tools were found to modestly increase the discoverability of Extension content with a relatively small time investment.
1. Social media is an important tool for connecting people and promoting products and services, with companies spending over $15 billion annually on advertising and market research.
2. Hospitals are increasingly using social media platforms like Facebook and YouTube to engage audiences, with over 800 hospitals currently using social media.
3. It is important for organizations to establish social media policies to monitor communications and ensure compliance with privacy laws and guidelines. Measurement of engagement through metrics like posts, followers, views, and time spent can help assess the effectiveness of social media strategies.
This document discusses how social media has become an important part of how people consume information and how organizations can build a presence on social media platforms. It notes that people now spend more time on social networking sites than email and that platforms like Facebook and Twitter are designed for sharing content and building participation. It recommends that organizations monitor social media to understand conversations, integrate social media messaging with other communications, assess how different platforms can reach their audiences, and focus on creating short, digestible content and listening to others in online conversations.
Voices For Change - New Media CampaigningPEJefford
This document discusses using new media such as social networking sites, blogs, and wikis for campaigning. It summarizes the results of a survey which found that 94% of respondents had heard of new media and 60% had used forms of new media like social networking sites, forums, and blogs. Of those that used new media for campaigns, 1/3 said it increased effectiveness while 2/3 were unsure. The document advocates using new media as additional tools to deliver campaign messages to wider audiences. Barack Obama is cited as using new media like Facebook and Twitter successfully in his presidential campaign.
CIL-NET Applying Social Media to my Center WebinarMichele Martin
The document summarizes a presentation about using social media at centers for independent living. It identifies common challenges to implementing social media like access issues, time constraints, security/privacy concerns, and resistance from management and staff. It provides strategies for overcoming these challenges such as developing social media policies, starting small, and listening to concerns. The presentation also provides examples of how social media can be used and recommends finding problems social media can solve and practicing social media use internally before full implementation.
This document provides an overview of a presentation on social media and its use in healthcare. It begins with definitions of social media and examples of popular social media platforms. It then discusses how social media is changing communication and its growing use in healthcare, including examples of hospitals that actively use social media. The document outlines some of the key capabilities of social media platforms like Yammer, Twitter, and blogs. It also reviews Banner Health's current use of social media and its policies regarding social media use. Finally, it discusses why healthcare organizations are using social media and how Banner employees can utilize social media.
Social media is rapidly being adopted in healthcare as both patients and professionals are spending more time on these platforms. Hospitals are using social media for customer service, community outreach, education, and other purposes. While opportunities exist, healthcare organizations face special issues around patient privacy, professional conduct, and integrating social media into their operations. The presentation provides numerous examples of how hospitals are successfully utilizing platforms like YouTube, Twitter, and Facebook.
This document summarizes the activities and goals of a Community of Practice (CoP) focused on blueberries. The CoP aims to enhance professional contacts and increase awareness of blueberry research. It includes experts from multiple land grant universities covering topics of production, management, pest control, nutrition and more. The CoP utilizes various online platforms like blogs, Facebook, Twitter, YouTube and websites to engage with and provide resources to producers, distributors, consumers and youth. Analytics of platform usage show strong engagement. Participation in the CoP provides opportunities for collaboration, leadership, funding and can impact promotion and tenure.
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
Let's Really Go Online! The Potential of Social Media for Improving Organizat...Simone Staiger-Rivas
Overview of statistics and behavioral trends related to social media. Analysis of the potential of social media for international agricultural research. Examples.
This document outlines an activity to help participants develop strategies for communicating HIV policy and scientific advances to their target audiences. The activity instructs participants to get into groups based on their target audience, define objectives, and discuss potential strategies. Some suggested strategies include building email lists, telling personal stories, connecting with like-minded groups and media, providing updates, and encouraging actions like volunteering, advocacy, and testing. The document emphasizes refining plans, collaborating, and provides AIDS.gov resources for following up on projects.
The document discusses how to use social media to advance palliative care. It defines social media and networking, provides examples of how palliative care organizations have used social media, and outlines opportunities and risks of social media use. The presentation also provides guidance on implementing social media and recommends specific social media tools and resources.
Promoting Your Agency Using Social MediaEric Roland
Nonprofit agencies need to take advantage of social media to keep their consumers and donors engaged in the agency. This presentation gives a very basic overview of social media and how it can be used to promote a nonprofit agency.
Presentation to Management: Venturing into the realm of social media Feb25VMiecznikowski
This presentation was delivered to an extended management team meeting (audience included managers, supervisors, directors and general managers) in a municipal government. The objective was to gain buy in for adopting social media within the organization.
Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.
Local Governments, Who's Telling Your Story?electronicart
The document discusses how local governments can use social media to engage citizens and communicate important information. It provides examples of different social media platforms and tools that governments can use, such as blogs, microblogs, e-newsletters, and social networking sites. The document emphasizes that social media allows governments to share timely updates, gather feedback, and guide discussions to engage residents on important issues in a cost-effective way. It stresses that if governments do not establish an online presence, others may define the narrative about the community.
This document discusses how social media and online communications have changed public relations and interactions with audiences. It defines social media tools like blogs, videos, and Twitter and explains how they have created two-way conversations rather than one-way communication. The document provides guidance on developing a social media strategy including listening first, understanding goals and audiences, and gradually implementing new tools while focusing on quality content.
Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries from November 2008 to March 2009. It found that social networks continue growing, with over 62.5% of active internet users now belonging to one. Uploading of photos, videos and other media to profiles is also increasing.
This document discusses strategic communication planning and the use of social media for HIV prevention. It provides guidance on listening to audiences, engaging stakeholders, creating content, and connecting with people. Specific social media platforms like Facebook, Twitter, blogs, photo and video sharing sites are examined for how they can be used to meet objectives like increasing email lists, promoting events, encouraging actions, and more. The document stresses deciding on objectives and audiences before choosing technologies and provides tips for implementation including developing policies, internal support, and measuring success.
Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.
Nuclear Friends Foundation (NFF) aims at spreading the awareness related to Nuclear Energy and its generation process. For this, NFF rolls out much engaging and fun learning activities like interactive contests on social media platforms to communicate with its large audience. The slides give you a complete glimpse of some of the key contests gone live on the Facebook social media platform with how an impact was made on mindsets through carefully planned contests based on a campaign.
Monitoring during the nuclear security summitPatrick
My presentation for the Social Media Week Rotterdam. Experiences and lessons learned during the Nuclear Security Summit, the largest international conference ever held in The Hague, The Netherlands. Topics: social media monitoring, crisis communication, data analysis.
The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.
The Role of Social Media in the Hotel IndustryJDA Software
Fred Deschamps discusses two key focus areas for revenue generation: rate optimization and social media. Rate optimization involves determining the optimal prices and room allocation to maximize bookings and revenue given factors like demand, capacity, and price elasticity. Lessons learned are that systems help avoid dilutive pricing but education is also important, and the quality of inputs impacts outputs. Social media continues to explode in users and fragmentation, and is increasingly influential on travel decisions, suggesting the need for a real-time, location-aware approach integrating social media data into rate optimization.
This document summarizes the activities and goals of a Community of Practice (CoP) focused on blueberries. The CoP aims to enhance professional contacts and increase awareness of blueberry research. It includes experts from multiple land grant universities covering topics of production, management, pest control, nutrition and more. The CoP utilizes various online platforms like blogs, Facebook, Twitter, YouTube and websites to engage with and provide resources to producers, distributors, consumers and youth. Analytics of platform usage show strong engagement. Participation in the CoP provides opportunities for collaboration, leadership, funding and can impact promotion and tenure.
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
Let's Really Go Online! The Potential of Social Media for Improving Organizat...Simone Staiger-Rivas
Overview of statistics and behavioral trends related to social media. Analysis of the potential of social media for international agricultural research. Examples.
This document outlines an activity to help participants develop strategies for communicating HIV policy and scientific advances to their target audiences. The activity instructs participants to get into groups based on their target audience, define objectives, and discuss potential strategies. Some suggested strategies include building email lists, telling personal stories, connecting with like-minded groups and media, providing updates, and encouraging actions like volunteering, advocacy, and testing. The document emphasizes refining plans, collaborating, and provides AIDS.gov resources for following up on projects.
The document discusses how to use social media to advance palliative care. It defines social media and networking, provides examples of how palliative care organizations have used social media, and outlines opportunities and risks of social media use. The presentation also provides guidance on implementing social media and recommends specific social media tools and resources.
Promoting Your Agency Using Social MediaEric Roland
Nonprofit agencies need to take advantage of social media to keep their consumers and donors engaged in the agency. This presentation gives a very basic overview of social media and how it can be used to promote a nonprofit agency.
Presentation to Management: Venturing into the realm of social media Feb25VMiecznikowski
This presentation was delivered to an extended management team meeting (audience included managers, supervisors, directors and general managers) in a municipal government. The objective was to gain buy in for adopting social media within the organization.
Presentation given by Jeanette Ross at Harvard Macy Program for Educators in the Healthcare professions. Thanks to Christian Sinclair for kindly letting me use several of his slides.
Local Governments, Who's Telling Your Story?electronicart
The document discusses how local governments can use social media to engage citizens and communicate important information. It provides examples of different social media platforms and tools that governments can use, such as blogs, microblogs, e-newsletters, and social networking sites. The document emphasizes that social media allows governments to share timely updates, gather feedback, and guide discussions to engage residents on important issues in a cost-effective way. It stresses that if governments do not establish an online presence, others may define the narrative about the community.
This document discusses how social media and online communications have changed public relations and interactions with audiences. It defines social media tools like blogs, videos, and Twitter and explains how they have created two-way conversations rather than one-way communication. The document provides guidance on developing a social media strategy including listening first, understanding goals and audiences, and gradually implementing new tools while focusing on quality content.
Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)
UM's latest survey revealed dramatic changes in how consumers use social media. Social networks like Facebook and MySpace are becoming dominant for content sharing. The survey interviewed over 22,000 internet users in 38 countries from November 2008 to March 2009. It found that social networks continue growing, with over 62.5% of active internet users now belonging to one. Uploading of photos, videos and other media to profiles is also increasing.
This document discusses strategic communication planning and the use of social media for HIV prevention. It provides guidance on listening to audiences, engaging stakeholders, creating content, and connecting with people. Specific social media platforms like Facebook, Twitter, blogs, photo and video sharing sites are examined for how they can be used to meet objectives like increasing email lists, promoting events, encouraging actions, and more. The document stresses deciding on objectives and audiences before choosing technologies and provides tips for implementation including developing policies, internal support, and measuring success.
Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.
Nuclear Friends Foundation (NFF) aims at spreading the awareness related to Nuclear Energy and its generation process. For this, NFF rolls out much engaging and fun learning activities like interactive contests on social media platforms to communicate with its large audience. The slides give you a complete glimpse of some of the key contests gone live on the Facebook social media platform with how an impact was made on mindsets through carefully planned contests based on a campaign.
Monitoring during the nuclear security summitPatrick
My presentation for the Social Media Week Rotterdam. Experiences and lessons learned during the Nuclear Security Summit, the largest international conference ever held in The Hague, The Netherlands. Topics: social media monitoring, crisis communication, data analysis.
The Nuclear Friends Foundation is a non-profit organization established to promote the benefits of nuclear energy through facts and figures. It aims to clear negativity around nuclear power by answering queries and busting myths through an interactive website and social media campaigns. National campaigns on their website and social platforms like Facebook, Twitter, and YouTube have helped increase awareness of nuclear energy as a sustainable and eco-friendly source of power, reaching over 400,000 people monthly. The foundation seeks to be recognized as an online resource providing facts about the advances and potential of nuclear technology.
The Role of Social Media in the Hotel IndustryJDA Software
Fred Deschamps discusses two key focus areas for revenue generation: rate optimization and social media. Rate optimization involves determining the optimal prices and room allocation to maximize bookings and revenue given factors like demand, capacity, and price elasticity. Lessons learned are that systems help avoid dilutive pricing but education is also important, and the quality of inputs impacts outputs. Social media continues to explode in users and fragmentation, and is increasingly influential on travel decisions, suggesting the need for a real-time, location-aware approach integrating social media data into rate optimization.
The document discusses Soweto Hotel's current lack of social media presence and proposes strategies to establish one. It recommends customizing Facebook and Twitter pages along with a YouTube profile to engage guests and create buzz. Services would include social media reporting, customer relationship management via shared experiences, and advertising packages to drive traffic. Implementing a social media strategy is expected to facilitate global conversations that increase interest in Soweto Hotel and create a permanent fan base.
Bus 605 project team #9 - presentation revisedellis136
Team 9 presented on current social media efforts regarding energy issues. They discussed how both pro-fossil fuel and pro-green organizations use social media platforms like Facebook and Twitter to rally supporters and spread messages. They also summarized how social media has been used to influence legislation and public opinion related to energy and alternative energy initiatives. Major players in the nuclear power debate were also outlined and how they have employed varying social media strategies.
The Changing Face of Social Media for the Hotel IndustryAngela Connor
"The Changing Face of Social Media" for the Hotel Industry as presented by Angela Connor (Senior Vice President, Group Director at Capstrat) to The Triangle Area Hotel-Motel Association, June 19, 2012 in Raleigh, NC.
This presentation sparked a lot of questions and discussions, particularly related to monitoring and response strategies on some of the hotel review sites and social media overall.
Social Media Management in Crisis CommunicationDavid Vicent
Presentation from David VIcent, Relational Marketeer about the main importance nowadays of social media in crisis Communication. UNWTO Themis Capacity programme, North Africa and Middle East Countries.
The document outlines Swiss-Belhotel International's social media strategy. The objectives are to create awareness, manage reputation, increase guest satisfaction, and drive revenue. The strategy involves using platforms like Facebook, Twitter, YouTube, and Pinterest. A social media team will create and post content multiple times per week to nourish and engage followers. Pictures and videos of destinations and promotions tend to be the most viral. The return on investment will be measured by engagement, leads, bookings, and reputation.
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
The Nuclear Media Weapon: The Case of Creating Mr. and mrs. islamophobiaBayan Waleed Shadaideh
The document discusses the power of media in creating stereotypes like "Mr. and Mrs. Islamophobia" and fueling hate crimes against Muslims. It notes that after 9/11, the media framed Muslims as "terrorists" and veiled women as "oppressed", ignoring nuance. This has led to a rise in hate crimes in Western nations. Experts argue that promoting intolerance through one-sided media portrayals threatens human rights and dignity. Educating about various cultures and preventing stereotypical media representations are seen as ways to reduce tensions between civilizations.
This document discusses different types of crises including financial, technological, malevolence, natural, deception, and workplace violence. It provides examples for each type such as the Kingfisher Airlines financial crisis, the Exxon Valdez oil spill technological crisis, and the Tylenol murders malevolence crisis. The document also discusses crisis management and provides an example of Union Carbide's unsuccessful management of the Bhopal gas tragedy and Pepsi's successful handling of a 1993 tampering crisis through effective communication.
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
Social media is an interactive form of media that allows for real-time feedback and sharing of information. It includes tools like Facebook, Twitter, YouTube, and Flickr. The Fairfax County government uses social media to engage with residents, provide timely information to large audiences, and answer questions. Some key initiatives have included providing updates about H1N1 vaccination clinics on Facebook and Twitter and addressing resident questions during Snowmaggedon 2010. Mobile access to social media is increasing as more people use smartphones.
Social Media - Staying in Touch with Today's Online CommunityFairfax County
1) Social media allows for two-way interaction and user-generated content unlike traditional media. It includes tools like Facebook, Twitter, YouTube, blogs and more.
2) Fairfax County uses social media like Facebook, Twitter and YouTube to disseminate information more directly to residents and get feedback, replacing some traditional media.
3) Social media use requires policies around issues like public records and comments. Fairfax County developed social media guidelines and uses tools like IdeaScale to solicit public input.
Fire + Ice, Status Updates + Tweets: Emergency Communications and Social MediaMcNutt
The document discusses Dalhousie University's use of social media for emergency communications. It outlines three emergencies - an asbestos discovery forcing an evacuation, a fire at the Life Sciences Centre, and Hurricane Earl. In each case, Dalhousie was able to provide timely updates on Facebook, Twitter, and its website to inform students and the community. The integration of a new media officer improved Dalhousie's social media response and increased its online presence. Lessons from managing communications across these emergencies will help Dalhousie improve future social media strategies.
Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing C...auntiealli
Communicating during emergencies can be difficult, and large-scale emergencies can pose more expansive challenges when it comes to communicating public information. This session teaches participants how to harness social media tools for a mass antibiotic dispensing campaign where the public will need to go to a point of dispensing site to receive life-saving medicine. In addition, participants will learn the advantages of social media tools and how to develop a message strategy for using these tools. Social media efforts on public health topics are used to illustrate best practices.
Setting the scene: emergencies in social mediaCraig Thomler
This document provides an overview of Craig Thomler's presentation on social media and emergency communications. Some key points discussed include:
- Many emergencies now spread through social media channels first, so emergency responders must engage on these platforms. Ignoring social media is not an effective option.
- During emergencies, social media can be used to disseminate timely information, coordinate resources, monitor situations, and respond to public inquiries. Several case studies of emergencies where social media played an important role are presented.
- Organizations need to incorporate social media into their emergency planning, risk management, and crisis response procedures. This includes establishing social media channels in advance, developing monitoring and engagement strategies,
Benefits and pitfalls of using social networking sites (#fedcomms 2011)Luke Williams
My slides from session A3 at the National Housing Federation 10/03/11.
Benefits and pitfalls of using social networking sites
(part 2 from freebridge community housing at housing.org.uk with all other session slides)
Lt Jennifer Cragg, Department of DefensePRSA Colorado
The document discusses the Defense Media Activity's (DMA) use of social media to engage with audiences. It provides examples of DMA's social media presence, including podcasts, blogs, and video channels. It notes that during the 2010 Haiti earthquake response, DMA's social media efforts saw large increases in engagement and information sharing across various platforms like Facebook, Twitter, and RSS feeds. The document advocates for using social media as a way to both communicate information and listen to audiences.
The document discusses using social media in the public sector for information socialization and collaboration. It describes setting up social media accounts and pages on platforms like Facebook, Twitter, YouTube, and blogs to share information with citizens. It also discusses using cloud-based services like Dropbox and Google Docs and tools like Google Moderator and wikis to enable collaboration. The document concludes by mentioning analyzing social media using tools like Google Analytics and NodeXL.
Slides for talk on "Metrics for the Social Web" given by BriaN Kelly UKON at the DevCSI workshop on Open Data and the Institutional Web held at the University of Reading on 25 July 2011.
See http://www.ukoln.ac.uk/web-focus/events/workshops/devcsi-201107/
This document provides an overview and definitions of new media and social media. It discusses how the U.S. Fish & Wildlife Service is using new media technologies like blogs, social networking sites, YouTube, Flickr, and wikis to communicate and engage with broad and niche audiences. Examples of how these technologies can be applied for communication, collaboration, education and outreach are also presented.
Perspective from an Adjacent Practice: RCLS Social Media OpportunitiesMakala Arce
The document summarizes opportunities for the Rochester Center for Learning and Simulation (RCLS) to utilize social media platforms based on Mayo Clinic's experience. It provides an overview of common social media tools, case studies of how Mayo Clinic has successfully used platforms like YouTube and blogs, and specific opportunities for RCLS to add educational videos on YouTube and use Facebook questions functions. The presenter takes questions from RCLS on coordinating social media use, making videos go viral, and moderating negative content.
No Money, No Problem - A Scalable Approach to Social Media MonitoringTamer Hadi
This document discusses social media monitoring during emergencies. It begins with an overview of why social media monitoring is important for situational awareness, identifying misinformation, and messaging the public. It then covers establishing an online presence during non-emergency times to build credibility. Several free tools for social media monitoring are presented, including Twitter, TweetDeck, Hootsuite, and Snapchat Maps. Resources and training from FEMA, ASPR, and other organizations are also discussed. The document concludes with case studies of social media monitoring during the 2014 Ebola outbreak in New York City.
This document provides an overview of social media and its uses for education. It discusses various social media tools like blogs, wikis, Facebook, Twitter, YouTube and their characteristics. It also includes several case studies of how social media has been used for campaigns, collaborations and discussions. Guidelines are provided for educators on developing a social media strategy and engaging students through these new forms of online communication and participation.
This document discusses the Army's use of social media to engage with audiences and distribute news. It provides statistics on the number of followers for several Army senior leader social media accounts and outlines examples of how social media was used in crisis situations. The document also covers considerations for using social media at the battalion level and dangers like OPSEC violations. Resources for social media training and OPSEC are referenced.
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
Mapping The Consequences Of Technology On Public Relationsmctripletwo
Before the digital age, PR practitioners manually typed and sent press releases via mail or fax. The first electronic press release was sent in 1954 by PR Newswire. Media and PR tactics have evolved due to technological changes, allowing messages to be delivered more widely and adapted to different formats like video and mobile. While new technologies provide opportunities, they also introduce risks like loss of credibility if not used properly.
Mapping The Consequences Of Technology On Public Relationsmctripletwo
Before the internet, PR practitioners manually typed and sent press releases via mail or fax, but the first electronic press release was sent in 1954 and media have since evolved due to strategic use of technology. New communication technologies have both positive and negative effects on organizational structure and communication, and PR professionals must adapt by gaining technical skills to keep up with rapid changes in an increasingly digital environment. The rise of new media has changed PR practices around events and crisis communications, requiring faster content production and technical proficiency.
This document discusses social media and its use by governments. It notes that social media allows for interactive and real-time communication from anyone, unlike traditional media. The Fairfax County government has embraced various social media tools like Facebook, Twitter, YouTube and Flickr to engage with residents and provide information. The county sees value in social media to fill voids left by declining traditional media and get messages to audiences online. It provides statistics on growth of the county's social media presence and preferences of residents for timely, relevant and actionable information. The document also covers trends like increasing mobile use and integrating multiple social media tools.
Similar to Social Media in Crisis Communication: The IAEA's Experience During the Fukushima Accident (20)
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
5. One the IAEA ’ s primary responsibilities during a nuclear emergency is to inform States Parties, Members States, and other States of a nuclear or radiological emergency.
12. Simplified Overview National Authority Member States Info Division Other Official Sources Partners New media Traditional Web Press/Public IAEA Incident Emergency Center
13. Immediate Effect: Web site and email overload severely affected our ability to reach and inform the public.
14. Change of Strategy: Use social media to support outreach, mimimise load on the web site.
24. Total photo views on IAEA ’ s photostream increased from an average of 5158 images per week from 07-13 March 2011 to an average of 17,895 views per week during the crisis period.
38. For crisis communication, the promise* of Social Media has proven true. *Reaching as wide an audience at the shortest possible time with instantaneous feedback.
39. It helped (a lot). It worked. It can work for you, too.
41. IAEA Social Media Channels www.facebook.com/iaeaorg/ www.twitter.com/iaeaorg w ww.youtube.com / iaeavide o www.flickr.com/photos/ iaea_imagebank www.slides hare.net/iaea www.scribd.c om /iaea