SlideShare a Scribd company logo
Social Media in Crisis Communications ,[object Object],Rodolfo Quevenco, Public Information Officer [email_address]
About the IAEA
 
 
One the IAEA ’ s primary responsibilities during a nuclear emergency is to inform States Parties, Members States, and other States of a nuclear or radiological emergency.
Our Social Media Profile
Before 03/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Earthquake & Tsunami Devastate Japan, March 11, 2011
Web Site Visits
Web traffic volume comparable to a  DOS  (Denial of Service) attack
E-mail Traffic  ,[object Object],[object Object],[object Object],[object Object]
Simplified Overview National  Authority Member States Info  Division Other Official  Sources Partners New media Traditional Web Press/Public IAEA Incident Emergency Center
Immediate Effect: Web site and email overload severely affected our ability to  reach and inform the public.
Change of Strategy: Use social media to support outreach, mimimise load on the web site.
[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook
Facebook
Facebook
Twitter
Twitter
Slideshare IAEA presentations on Slideshare had  490,598  total Views,  1,036  Email Shares and  17,990  Downloads.
 
Scribd
Total photo views on IAEA ’ s photostream increased from an average of  5158  images per week from 07-13 March 2011 to an average of  17,895  views per week during the crisis period.
Rules of Engagement ,[object Object],[object Object],[object Object],[object Object]
Our efforts get noticed ,[object Object],[object Object]
 
 
 
Strategic Importance
The Pluses (+) ,[object Object],[object Object],[object Object],[object Object]
The Minuses (-) ,[object Object],[object Object],[object Object]
Operational Insights
[object Object],[object Object],[object Object],[object Object]
Summary
[object Object],[object Object],[object Object],[object Object]
IAEA Social media fans have stayed loyal.
For crisis communication, the promise* of Social Media has proven true. *Reaching as wide an audience at the shortest possible time with instantaneous feedback.
It helped (a lot). It worked. It can work for you, too.
Thank You [email_address]
IAEA Social Media Channels www.facebook.com/iaeaorg/ www.twitter.com/iaeaorg w ww.youtube.com / iaeavide o www.flickr.com/photos/ iaea_imagebank www.slides hare.net/iaea www.scribd.c om /iaea

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