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Social Media Strategy for Hotel

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Alex Pangestu
Alex Pangestu

The document outlines Swiss-Belhotel International's social media strategy. The objectives are to create awareness, manage reputation, increase guest satisfaction, and drive revenue. The strategy involves using platforms like Facebook, Twitter, YouTube, and Pinterest. A social media team will create and post content multiple times per week to nourish and engage followers. Pictures and videos of destinations and promotions tend to be the most viral. The return on investment will be measured by engagement, leads, bookings, and reputation.

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SOCIAL MEDIA STRATEGY SWISS-BELHOTEL INTERNATIONAL
SOCIAL MEDIA & TRAVEL www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA & TRAVEL www.swiss-belhotel.com www.swiss-belhotel.com
OBJECTIVES Create awareness, manage reputation, increase guest satisfaction, driving revenue www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA CHANNELS and many more… www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA CHANNELS www.swiss-belhotel.com www.swiss-belhotel.com
SOCIAL MEDIA TEAM Social Media Manager Planning & posting Reporting & analysis Marcom or PR Executive Provide information Hotel’s General Manager Respond to reviews www.swiss-belhotel.com www.swiss-belhotel.com
GETTING THE CROWD 1. Printed promotion 2. Tie in with related party 3. Competition/Quizzes 4. Advertisement www.swiss-belhotel.com www.swiss-belhotel.com
CONTENTS NOURISH ENGAGE Photos/videos, guides, Q&A, polls Facebook Offers, tips, blog, quizzes local updates, general issues COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY - FACEBOOK NOURISH ENGAGE Photos/videos, guides, Q&A, polls Facebook Offers, tips, blog, quizzes Post 6-8 times per week local updates, general issues Keep posts relevant, short and clear Post any time of day or day of week Like other relevant fan pages COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY - TWITTER NOURISH ENGAGE Photos/videos, guides, Faceb Q&A, polls ook Offers, tips, blog, quizzes Chatty, but… local updates, general issues keep the tweets relevant, short and clear Tweet any time of day or day of week Follow and retweet other relevant accounts COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY - PINTEREST NOURISH ENGAGE Photos/videos, guides, Faceb Q&A, polls ook Offers, tips, blog, quizzes Pin gorgeous picture of: local updates, general issues our hotel and destination Repin and like other relevant accounts COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
CONTENT STRATEGY Most NOURISH on SBI Group Fan Page Viral Posts ENGAGE Photos/videos, guides, Q&A, polls KEY: Facebook Offers, tips, blog, quizzes Pictures of destination local updates, general issues & general info are the most viral post, followed by promo information accompany with a picture. www.swiss-belhotel.com www.swiss-belhotel.com
RETURN ON INVESTMENT MEASURING ROI By reach: number of likes, followers, etc By engagement: number of shares, comments, retweets By revenue: leads, conversions, bookings By reputation: reviews & ratings Key: Only 12% of companies able to tract direct revenue impact of social media (eConsultancy-Adobe survey) www.swiss-belhotel.com www.swiss-belhotel.com
THANK YOU Comments & questions are appreciated

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Social Media Strategy for Hotel

  • 2. SOCIAL MEDIA & TRAVEL www.swiss-belhotel.com www.swiss-belhotel.com
  • 3. SOCIAL MEDIA & TRAVEL www.swiss-belhotel.com www.swiss-belhotel.com
  • 4. OBJECTIVES Create awareness, manage reputation, increase guest satisfaction, driving revenue www.swiss-belhotel.com www.swiss-belhotel.com
  • 5. SOCIAL MEDIA CHANNELS and many more… www.swiss-belhotel.com www.swiss-belhotel.com
  • 7. SOCIAL MEDIA TEAM Social Media Manager Planning & posting Reporting & analysis Marcom or PR Executive Provide information Hotel’s General Manager Respond to reviews www.swiss-belhotel.com www.swiss-belhotel.com
  • 8. GETTING THE CROWD 1. Printed promotion 2. Tie in with related party 3. Competition/Quizzes 4. Advertisement www.swiss-belhotel.com www.swiss-belhotel.com
  • 9. CONTENTS NOURISH ENGAGE Photos/videos, guides, Q&A, polls Facebook Offers, tips, blog, quizzes local updates, general issues COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
  • 10. CONTENT STRATEGY - FACEBOOK NOURISH ENGAGE Photos/videos, guides, Q&A, polls Facebook Offers, tips, blog, quizzes Post 6-8 times per week local updates, general issues Keep posts relevant, short and clear Post any time of day or day of week Like other relevant fan pages COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
  • 11. CONTENT STRATEGY - TWITTER NOURISH ENGAGE Photos/videos, guides, Faceb Q&A, polls ook Offers, tips, blog, quizzes Chatty, but… local updates, general issues keep the tweets relevant, short and clear Tweet any time of day or day of week Follow and retweet other relevant accounts COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
  • 12. CONTENT STRATEGY - PINTEREST NOURISH ENGAGE Photos/videos, guides, Faceb Q&A, polls ook Offers, tips, blog, quizzes Pin gorgeous picture of: local updates, general issues our hotel and destination Repin and like other relevant accounts COMPETITION Photo, video, task www.swiss-belhotel.com www.swiss-belhotel.com
  • 13. CONTENT STRATEGY Most NOURISH on SBI Group Fan Page Viral Posts ENGAGE Photos/videos, guides, Q&A, polls KEY: Facebook Offers, tips, blog, quizzes Pictures of destination local updates, general issues & general info are the most viral post, followed by promo information accompany with a picture. www.swiss-belhotel.com www.swiss-belhotel.com
  • 14. RETURN ON INVESTMENT MEASURING ROI By reach: number of likes, followers, etc By engagement: number of shares, comments, retweets By revenue: leads, conversions, bookings By reputation: reviews & ratings Key: Only 12% of companies able to tract direct revenue impact of social media (eConsultancy-Adobe survey) www.swiss-belhotel.com www.swiss-belhotel.com
  • 15. THANK YOU Comments & questions are appreciated