This document is a resume for Rebekah Spicuglia summarizing her professional experience in communications, media strategy, and brand management. She has over 10 years of experience leading communications for racial justice and women's advocacy organizations, developing integrated marketing strategies, managing national media campaigns, and building brands. Her career highlights include tripling press coverage for conferences and reports at Race Forward, rebranding Colorlines, and directing a prestigious media training program at the Women's Media Center.

1. REBEKAH
SPICUGLIA
(347)
864-­‐0519
•
Brooklyn,
NY
rebekahspicuglia@gmail.com
PROFILE
Accomplished
leader
with
demonstrated
success
in
creation
and
implementation
of
national
media
campaigns
and
branding
initiatives.
Skilled
in
developing
and
executing
integrated
marketing
communications
strategy.
Focused
on
achieving
goals
and
improving
performance
in
a
solutions-­‐focused
team
environment.
KEY
EXPERTISE
Media
Strategy
Press
Relations
Brand
Development
Community
Building
Public
Education
Audience
Engagement
Strategic
Planning
Project
Management
Crisis
Communications
PROFESSIONAL
HIGHLIGHTS
RACE
FORWARD
/
COLORLINES
RACIAL
JUSTICE
ORGANIZATION
&
AWARD-­‐WINNING
NEWS
SITE
Senior
Communications
Manager,
March
2012-­‐Present
Communications
Manager,
Jan
2011-­‐March
2012
National
Conference
Publicity
Coordinator,
June
2010-­‐December
2010
Managed
Communications
for
National
Conferences,
Research
Reports,
Investigations
• Tripled
press
coverage
of
conferences
and
reports
with
strong
track
record
in
high-­‐profile,
national
media
outlets;
pitched
&
coordinated
hundreds
of
media
appearances;
conducted
internal
media
trainings
with
on-­‐camera,
messaging,
strategy;
prepped
messaging
for
interviews
• Coordinated
launch
of
multiple
research
reports
&
national
public
education
campaigns
across
email,
social
media
&
web
platforms,
engaging
staff,
board,
press,
and
partners
• Negotiated
partnership
and
reprint
agreements,
managing
budgets
and
ensuring
brand
control,
visibility,
and
audience
engagement
online
and
at
in-­‐person
events
• Created
and
implemented
media
tracking
system
tailored
to
organizational
need
Developed
&
Managed
Brand,
Online
Marketing,
and
Communications
Strategy
• Streamlined
&
evolved
social
media
presence;
coordinated
inaugural
email
newsletter;
reviewed
and
editing
hard-­‐copy
collateral;
created
sign
up
&
list-­‐building
systems
• Key
member
of
re-­‐brand
team:
developed
messaging,
products
and
positioning
strategy
• Worked
with
staff
&
board
to
develop
brand
awareness
internally;
integrated
visual
identity
&
messages
into
existing
material;
developed
new
templates
&
brand
protocols
• Managed
video
staff
and
the
creation
of
video
products
• Audited
website
and
implemented
extensive
edits;
served
as
site
webmaster
and
developed
new
media-­‐focused
pages
and
products,
working
with
bi-­‐coastal
media
team
Provided
Key
Leadership
in
Organizational
Development
• Hired
and
managed
staff
and
consultants;
conducted
formal
and
informal
performance
reviews
to
evaluate
performance
and
support
professional
development
• Created
policies,
procedures,
and
trainings;
participated
in
multiple
strategic
planning
processes
• Supported
fundraising
efforts
in
the
development
of
proposals,
mailings
and
email
appeals,
events,
funder
meetings,
creation
of
collateral,
and
tracking/reporting
on
activities
• Served
as
convening
leader,
represented
at
conferences,
and
supported
partner
collaborations
STRATEGIC
BRAND
&
COMMUNICATIONS
Media
Strategy,
PR,
and
Brand
Consultant,
2008-­‐2014
Brand
Consultant
-­‐
developing
strategy
and
implementation
plans;
Media
Trainer
-­‐
developing
talking
points
and
providing
on-­‐camera
training;
Launch
Publicist
-­‐
coordinating
communications
• JIM
COLLINS
FOUNDATION,
Trans-­‐led
org
providing
grants
for
gender-­‐affirming
surgeries
• GIRL
MODEL,
Documentary
directed
by
Ashley
Sabin
and
David
Redmon
• THERE
SHE
IS,
Documentary
directed
by
Veena
Rao
and
Emily
Sheshkin
• BLACK
FOLK
DON’T,
National
Black
Public
Media
Web
Series
• CIRCLE
OF
6,
White
House
Award
Winning
iPhone
App
• NONCUSTODIAL
MOMS,
Blog
and
Media
Campaign
• VARIOUS
-­‐
The
Nation
Institute,
Angela
Tucker,
Nancy
Schwartzman

2. REBEKAH
SPICUGLIA
(347)
864-­‐0519
•
Brooklyn,
NY
rspicuglia@gmail.com
WOMEN’S
MEDIA
CENTER
NATIONAL
MEDIA
ADVOCACY
ORGANIZATION
FOUNDED
BY
JANE
FONDA
&
GLORIA
STEINEM
Media
&
Programs
Director,
2009-­‐2010
Media
Manager,
2008-­‐2009
Communications
&
Administrative
Coordinator,
2007-­‐2008
WOMEN’S
MEDIA
CENTER
Directed
And
Grew
Prestigious
Media
And
Leadership
Training
Program
• Program
fellows
included:
CEOs
of
million-­‐member
orgs
and
million-­‐dollar
grant-­‐making
companies;
Nobel
Prize-­‐winning
researcher;
award-­‐winning
journalists
&
authors;
political
pundits;
professors
from
Princeton,
UC
Berkeley,
and
Columbia
Law
School
• Managed
advertising
and
application
process;
evolved
curriculum
design,
hired
consultants,
led
multiple
6-­‐day
training
courses,
provided
post-­‐training
support
• Program
Fellows
featured
on
CNN,
MSNBC,
CBS,
Fox,
Good
Morning
America,
NPR,
NY
Times,
AP,
Elle,
USA
Today,
Forbes,
Variety,
Slate;
and
hundreds
of
top-­‐tier
media
outlets
Created
High-­‐Visibility
Super
Bowl
Campaign,
Multiple
Initiatives,
and
Media
Strategy
• Created
&
managed
major
campaigns
featured
in
national
press
with
dozens
of
national
partners
• Managed
crisis
communications
and
breaking
news
moments;
developed
relationships
with
media,
community
members,
and
partner
organizations;
grew
contact
lists
• Created
and
managed
multiple
public
education,
action-­‐oriented
campaigns
• Filmed
&
edited
various
panels
and
events,
directed
and
developed
new
media
content
Served
as
Key
Staff
During
Start
Up
• Created
communications
and
administrative
infrastructure
in
dynamic
atmosphere;
coordinated
with
board;
hired
&
managed
staff
&
interns;
negotiated
vendor
contracts
• Managed
web
&
email
content;
created
social
media
presence;
managed
web
redesigns
• Engaged
multi-­‐year
major
donors;
established
payment
systems;
facilitated
online
grassroots
fundraising,
drafted
funder
proposals
and
reports;
coordinated
events
GAY
&
LESBIAN
ALLIANCE
AGAINST
DEFAMATION
(GLAAD)
NATIONAL
MEDIA
ADVOCACY
ORGANIZATION
Media
Field
Strategy
Fellow,
2006
• Contributed
research,
writing,
and
editing
to
an
online
and
print
training
guide;
assisted
with
print
production
oversight;
developed
various
online
educational
toolkits
• Conducted
national
survey
of
newspaper
policy;
analyzed
results;
produced
report
• Trained
and
managed
interns
in
New
York
and
Los
Angeles
PRAWNSONG
RECORDS
Office
Assistant,
2002
-­‐
Coordinated
publicity
mail,
responded
to
inquiries,
general
administrative
tasks
FILM
AND
TELEVISION
PRODUCTION
Production
Assistant,
1999-­‐2001
-­‐
Assisted
on
set;
coordinated
time-­‐sheet
reports,
researched
key
products
&
services
for
production
needs;
catalogued
dailies,
dubbed
video,
organized
and
managed
files.
Productions:
UNSOLVED
MYSTERIES,
Cosgrove/Meurer
Productions;
ARREST
&
TRIAL,
Studios
USA;
AN
AMERICAN
GIRL,
Tomorrow
Film
Corporation;
BLESSED
ART
THOU,
Yucca
St.
Productions.
EDUCATION
UNIVERSITY
OF
CALIFORNIA,
BERKELEY
–
Bachelor
of
Arts
in
Mass
Communications
Relevant
Coursework:
Effects
of
the
Mass
Media,
Sociolinguistics,
Small
Group
Communication,
American
Culture
Studies,
History
of
Journalism
&
Film,
Political
Science,
Video
Production
ADDITIONAL
EXPERIENCE/SKILLS
• Board
Vice
Chair,
Hollaback,
2011-­‐2012
• Memberships:
The
Media
Consortium;
Women,
Action,
and
the
Media
• Writer,
parent
advocate
featured
in
national
press;
Susan
B
Anthony
Award,
NOW-­‐NYC
• Technical
skills:
Film/video,
website
management,
Office
Suite,
Google
Docs,
WebEx,
Asana