The document provides tips for creating and distributing content as part of a content marketing strategy. It recommends creating different types of content frequently, including blog posts, ebooks, presentations, and webinars. It also suggests optimizing content for search engines through keyword research and on-page SEO, engaging influencers to help distribute content, using social media platforms like Twitter, LinkedIn, Facebook, and Google+ effectively, experimenting with paid content distribution channels, and measuring the results of content marketing efforts.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
This session covered some of the tried-and-true tips and strategies to help create the "perfect post" on any network (Facebook, Twitter, Instagram, Pinterest and Linkedin). While this may look different for every brand--depending on business goals and personality--guidance on the anatomy of an engaging post can boost your overall social performance!
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.
Repurpose Your Content, Build Your EmpireBrooke Warner
Discover how to use content you already have to bulk up your funnel. If you’re growing your business, you probably have a book idea or a book in progress. Why wait until it’s finished to start sharing your content with the world? Instead, repurpose that content for social media; licensing to websites and print publications; publishing e-books; and creating apps. This session is designed to help you get your content into formats that build your platform and increase your visibility.
Brooke Warner is the founder of Warner Coaching Inc., publisher of She Writes Press, and author of What’s Your Book?
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
11 Essential Ingredients Every Cornerstone Content Page NeedsCopyblogger.com
Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
Looking to improve your Twitter presence and grow a thriving group of highly targeted followers?
Here's how! Learn how to:
- Optimize Twitter to maximize your results
- Make connections to grow your following...fast
- Build a loyal and enthusiastic audience
- Discover and share viral content...no matter the industry
- Market your business like a BOSS
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
6 rules to make social media marketing your winning tool. A nice presentation from Lauren Licata, Product Marketing Manager at Belly. Easy, transparent, B2B and B2C process.
Content Jam 2014 - Andy Crestodina - Advanced Blogger AnalyticsOrbit Media Studios
You’ve been blogging for years, but traffic growth is slow and leads are flat. But your Analytics are telling you what to do next. Here’s how to listen.
This session covers blog optimization for experienced bloggers, including the tactics for traffic and conversions using social media, email marketing and search optimization. Learn specific actions using Analytics and research to improve lead generation.
Key Takeaways Include:
How to get more value from the same audience
Advanced Analytics for faster list grown and higher rankings
Tips for deeper engagement and collaboration
Find topics that connect, share content with a targeted audience
Recommended for professionals with 2-5 years of experience in lead generation and content marketing.
If you blog as a way to promote your business, it's important that your time and energy give you payoff. But all the traffic gimmicks in the world won't fix poor writing or bad design.
Repurpose Your Content, Build Your EmpireBrooke Warner
Discover how to use content you already have to bulk up your funnel. If you’re growing your business, you probably have a book idea or a book in progress. Why wait until it’s finished to start sharing your content with the world? Instead, repurpose that content for social media; licensing to websites and print publications; publishing e-books; and creating apps. This session is designed to help you get your content into formats that build your platform and increase your visibility.
Brooke Warner is the founder of Warner Coaching Inc., publisher of She Writes Press, and author of What’s Your Book?
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
11 Essential Ingredients Every Cornerstone Content Page NeedsCopyblogger.com
Cornerstone content forms the foundation of your website. It builds your authority, helps you rank in search engines, and is a content marketing powerhouse! Discover how to use the right keywords, best practices for headlines, and how to craft your content so it appeals and informs.
This is Why No One Reads Your Newsletter - Updated March 2014Here's My Chance
You run a nonprofit and faithfully send out your newsletter once a month to donors, funders, volunteers, and a variety of other stakeholders.
Unfortunately, there’s one major problem in your email strategy…no one is reading your newsletter!
Dave Gloss and Lansie Sylvia from Here’s My Chance review the best techniques for email marketing and communication in 2014. We share success stories, highlight key strategies, and give real-world examples to help you increase your open rate and engage your base.
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
Looking to improve your Twitter presence and grow a thriving group of highly targeted followers?
Here's how! Learn how to:
- Optimize Twitter to maximize your results
- Make connections to grow your following...fast
- Build a loyal and enthusiastic audience
- Discover and share viral content...no matter the industry
- Market your business like a BOSS
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
6 rules to make social media marketing your winning tool. A nice presentation from Lauren Licata, Product Marketing Manager at Belly. Easy, transparent, B2B and B2C process.
5 Little Big Things You Need To Change Now About The Way You Are Doing Social...FlutterbyBarb
5 Little-Big Things You Need to Change Now About The Way You Are Doing Social Media Marketing
-Help, Don't Sell: The Art of Non-Interruptive Selling: Be Where They Are, When They Are There
-It's All About The Branding Baby: Be The Host/ess With The Mostest
-Use Those Hashtags: The SEO Punch Behind That Little # Symbol
-It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content
-Make And Nurture Connections To Stay "In Sight, On Mind"
[Includes VIDEO]
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
8 Ways to Amplify & Distribute Marketing Content for Lead GenerationPinpointe On-Demand
Want to learn how to promote your marketing content to the right audience?
Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people?
View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Win In the Search Engines With Powerful Social and Content StrategiesStoney deGeyter
This presentation will take you through the Three Pillars of Digital Marketing. You'll learn how to harness the power of social media, how to optimize your site using the proper keywords, and how to write content like a pro.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
Similar to Social Media Hacks to Fuel Your Content Marketing (20)
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
Listen Publish Analyze - Intelligent Guide to Social Media Management PlatformsEvgeny Tsarkov
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
19. Keyword/Topic Selection
❖ Keyword research should influence content topics.
❖ Google keyword planner
❖ http://keywordtool.io/
❖ Think about what people might search for at:
❖ Top of the funnel
❖ Middle of the funnel
❖ Bottom of the funnel
20. Blog post template for SEO
❖ Use key phrase in blog post title.
❖ Use key phrase 4-6 times in body.
❖ Write at least 800 words.
❖ Include key phrase in page title & meta description.
21.
22.
23.
24. Influencer experiment
❖ 85% consumers seek out recommendations from
Influencers.
❖ Hypothesis: If we build relationships with key
influencers in our space, we can amplify the reach of our
content.
25. Choose the right influencers
❖ Number of followers
❖ Following: Follower Ratio
❖ Content Quality/Frequency
❖ Engagement on Twitter
❖ Manually validate what tools are saying
❖ Traacker, Buzzsumo, Keyhole (all have free trials)
26. Create goals around influencer
marketing
❖ Secure partnerships with 5-10 influencers.
❖ Pick up the phone.
❖ Get to know them.
❖ Ask for what you want.
❖ Negotiate.
27. Figure out new ways to engage
❖ Interview them for a piece to feature on your blog.
❖ Create a “Best of List” - “Top 50 Sales Bloggers”
❖ Get quote for an article you’re working on.
28. Engage on a regular basis
❖ Weekly Influencer Email: Hi <Name>,
Here are the top posts this week, here
are pre-crafted Tweets for you to use.
Make it super easy for them.
❖ Mention them on Twitter when you share
their content.
❖ Invite them to a group on Triberr.
❖ RT their content.
❖ Comment on their blog posts.
❖ Don’t forget IRL. Have coffee. Meet
them at conferences. Pick up the phone.
29. Once you have influencers on your side,
you have ignition for your content.
30.
31.
32. Twitter hacks
❖ Find the best time to post
❖ SocialBro - free trial
❖ Twitter recirculation
❖ 4x
❖ Tweet a quote, new title, etc.
❖ Build targeted lists
❖ Followerwonk
❖ Buzz Sumo
33.
34. LinkedIn hacks
❖ Share posts to 3-5 relevant
LinkedIn Groups
❖ Use group statistics for better
targeting & marketing.
❖ Experiment with LinkedIn
publishing
❖ Alerts your connections every time
you post.
❖ Can link in article back to your site.
❖ Can get picked up by Pulse.
35.
36. Facebook hacks
❖ Optimize for organic reach.
❖ Organic reach has gone down
since October 2013.
❖ Optimize for text length.
❖ 100 - 125 characters get 60%
more likes, comments, shares.
❖ Include an image with links.
❖ Links with larger images receive
at least 69% more link clicks.
❖ Facebook recommends size of
1200×627 (appears as 400×209
in the news feed)
37.
38. Google + hacks
❖ Share posts to 3-5 Google+ groups.
❖ Have a great headline.
❖ The headline is what typically displays in Google results.
❖ Post on Fridays between 11 - 2.
❖ Images receive 94% more +1’s.
❖ Use hashtags.
❖ Google+ will choose them for you based on what’s trending, or you can customize.
39.
40. SlideShare hacks
❖ Have an amazing title & cover.
❖ Use Canva.
❖ Optimize your title & description with keywords.
❖ Use wide-format slides over long.
❖ Once posted - promote within 1 hour to drive views up.
❖ Better chance of making it to front page.
❖ Include “Click to Tweet” on Slide 4.
45. Use Your Coworkers
❖ Yammer, Chatter, Email
❖ If you work with 50 people, you should have at least 50
social shares.
46.
47. Experiment with paid channels
❖ Pay to promote your best
content.
❖ Research, thought
leadership, ebooks.
❖ Suggestion engines:
Outbrain, Taboola,
Nrelate.
48. Experiment with paid social
❖ Facebook
❖ Sponsor newsfeed content.
❖ Start with $100. Scale up from there.
❖ Twitter
❖ Piggyback off hashtags or conferences.
❖ LinkedIn
❖ Target specific companies/people.
❖ Use for branding.
❖ StumbleUpon for paid discovery.
49. 1.Make sure people can find it.
2.Repurpose for different channels.
3.Befriend social whales.
4.Use social media to your advantage.
5.Syndicate.
6.Spend a little dough.
50. 1.Set up conversion funnels in Google Analytics.
2.Know what channels your traffic is coming from
and optimize for that channel.
3.Don’t be afraid to experiment with different
channels & mediums.
Welcome, thank you for coming.
This session is about how we can get more people to see our content & take action.
Use the hashtag #SMWCMHACKS if you have questions, or if I say something awesome.
Keep it informal. If you have questions throughout, just raise your hand and we can get it answered.
There will be time at the end for questions too.
Let’s dive in.
The moral of the story is: What used to be about # of Facebook fans, is now about # of new customers and the # of happy customers.
Just so that we’re all on the same page here about what we’re talking about today, lets be clear about what content marketing is…
Lead generation.
Scaling account management.
Shortening sales cycle.
Making more sales.
Getting more page views.
All of these things are content marketing
Whenever I work with a new company, I typically use this framework to develop a content marketing strategy that will match that business’s needs.
Whole conferences around this stuff - just got back from Content Marketing World in Cleveland.
We don’t have time today to cover the entire end-to-end content marketing process, so today we’re going to focus on distribution.
I want to be clear though, that content distribution comes later in this frame work.
Without a content marketing strategy in place, you’re basically throwing spaghetti at a wall and seeing what sticks.
You need measurable goals. More leads? More page views? Happier customers? What are your goals?
What makes your company or brand different? What problems can you solve? All of this is upfront research & planning that goes into this.
Next, production. How often will you publish content? Where will you publish it? Who will create it? Edit it? Optimize it? Need to have teams and tools in place that we don’t have time to cover today.
As marketers, we need to make our content move.
Does anyone work for UPS or Staples here?
7 tweets! 7!
Staples - email marketing - popular topic from a big brand - 4 Facebook shares, 4!
If you’re starbucks and you have people lining up for your products, you’re lucky. I’m a girl in my 20’s, who will refresh twitter every 15 seconds to find out when the PSL comes out. Not every brand is so lucky.
Buffer
Kapost
Create really great content & experiment with different distribution channels.
Background of content when I took over. Blog with product posts a couple times/month.
Took about 2 months or strategy, planning & building before we were 100% up and running.
3. A lot of what we did can be replicated.
4. How do we know this was successful?
5. Exceeded traffic, lead & customer goals each quarter.
6. And as a humblebrag, the CEO called me to come back 2 months after I left.
One of the hardest parts for me, was distribution.
Most marketers site content creation as the hard part. To me, that was easy. It’s process, and planning.
Content distribution though, takes trial & error & experimentation - and a little luck too.
I just want to make sure everyone in this room knows what SEO is.
I was at a content conference last week and I sat next to a girl at an SEO presentation who asked me what SEO was.
Evergreen topics > true to core product offering > Belly, loyalty app > blog about loyalty marketing, email marketing, marketing data & analytics, customer acquisition. Write about things your company can help with.
In 4 months, it had over 6,000 page views.
Day 1, 100 views, big deal, but paid dividends over the long term.
Long-tail SEO.
brainstorm keywords & variations - plug them into these tools to see which phrase gets the most traffic. go with that keyword.
Example: TOF: Why you need a CRM for your sales team.
MOF: How to evaluate CRM systems
BOF: ROI of Base
Lead prospects down the funnel. Create content based on their buying cycle.
Title “Sales forecasting techniques” > 5 Essential Sales Forecasting Techniques
Body
If you use wordpress or other CMS, there will be a section for you to add the title and description. Use the keywords here.
Andy Crestodina, over at Orbit Media in Chicago has a great template for this - email me and I’ll shoot it over to you.
Ebook, Slideshare, Blog Post, Tweets, Facebook, LinkedIn, Google +, Pinterest, and whatever tomorrow’s channel is!
In person events > video record, transcribe, Fivver.
At Base, we wanted influencers to write blog content for us > we aligned on topics, & then they had to share it on their social networks & participate in our community.
donated a hat to a woman to shaved her head for cancer research - real people with real lives. Be a friend.
Tom Tunguz, Venture Capitalist at redpoint.
On average, each subsequent attempt gains about 75% of the previous number of retweets - a very encouraging metric.
Recirculate the same post at least 4 times throughout a month. > gives you more fodder for social media.
Group > info > statistics > shows you metrics for the group. Decide where you want to spend your time.
Higher frequency is rewarded.
30 billion posts uploaded to Facebook each month.
Hubspot wrote a great how to article on this - email me if you can’t find it and i’ll send it to you.
Slideshare doesn’t allow links until page 4
<link rel=”canonical” href=”http://www.example.com/url-a.html” />
Every time we write a blog post (that fits a category), we’d share it to B2C - can also get picked up by Yahoo Small Business.
Look at where your competitors are syndicating.
See which channels get the most shares.
See which channels pop up in Google.
Stumble upon paid discovery.
USP has more than 4 people who work there > where are they??
If Twitter traffic isn’t converting, don’t focus as much on it.