6 rules to make social media marketing your winning tool. A nice presentation from Lauren Licata, Product Marketing Manager at Belly. Easy, transparent, B2B and B2C process.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
If you have a blog, do you wonder why you don't have more readers? If you don't have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we'll discuss ways to drive more traffic and create greater engagement with your posts.
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
How to work blogging into your organization's communications plan, how to write an effective blog post, and why blogging is (or might not be) important. Participants will leave with an understanding of how to get started on blogging for their organization and inspiration to keep it going. Presented in a webinar for RE-AMP on 10/10/12
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
If you have a blog, do you wonder why you don't have more readers? If you don't have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we'll discuss ways to drive more traffic and create greater engagement with your posts.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
I'm uploading a bunch of old slides from various past presentations, in case they help anyone out there. :)
This one is from DBW's Discoverability & Marketing Conference - September 25, 2012 - New York, NY
http://willolovesyou.com/2012/07/im-speaking-at-dbws-discoverability-marketing-conference/
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
This slideshow explains why your company should be blogging, best times and days to blog, blog length, including images and videos into your blog, as well as popular topics to write about and how to increase your blog traffic.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
8 Places You're Guaranteed to Find Great Content to TweetHubSpot
This presentation is a modified excerpt from our guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk
ABOUT:
Your greatest leverage for growing your followers is to tweet around the clock. When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.
This presentation talks about how to master curation like marketer and entrepreneur, Guy Kawasaki, by regularly tapping into eight digital destinations for fantastic content to tweet.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Eight Proven Content Creation & Marketing Strategies with Case StudiesGold and Silver Online
This presentation shows key ways to create content easily and systematically, even if you don't consider yourself a writer, using eight content creation & marketing strategies. These were proven using a city-based blog, which is now a full fledged publication. In this session, you'll learn how one hyper local event website grew from one contributor to 25 and from zero traffic to 23,000 visitors a month, and is now syndicated by sites like Pegasus News. This is not a Social Media 101 class.
Here are some other specifics you'll learn:
- The Four Pillars of Online Marketing
- Five Goals to Have with Every Post
- Eight Tools for Benchmarking, Monitoring & Measuring Success
- Six Ways to Blog with More Authority & Credibility
We'll dig deeper in the second half of this session and get into the specifics of how to find others who will create content and market it for you, small tweaks you can make for SEO, and get into some case studies that show the results of these strategies.
More specifically you'll learn:
- Six Maximum SEO Power Positions for Your Keyword Targets
- How to Actively Recruit & Pitch Guest Bloggers
- Five things to consider when creating backlinks
- Three case studies of traffic attraction using these eight strategies
I'm uploading a bunch of old slides from various past presentations, in case they help anyone out there. :)
This one is from DBW's Discoverability & Marketing Conference - September 25, 2012 - New York, NY
http://willolovesyou.com/2012/07/im-speaking-at-dbws-discoverability-marketing-conference/
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
This slideshow explains why your company should be blogging, best times and days to blog, blog length, including images and videos into your blog, as well as popular topics to write about and how to increase your blog traffic.
7 Core Elements to Building a Powerful and Engaged Audience for Your BookKimberley Grabas
A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.
8 Places You're Guaranteed to Find Great Content to TweetHubSpot
This presentation is a modified excerpt from our guide on How to Get 1,000+ Followers on Twitter, which comes with a printable tip sheet. You can download it here: http://hub.am/Jp5Dnk
ABOUT:
Your greatest leverage for growing your followers is to tweet around the clock. When it comes to Twitter, it matters less where the content you tweet came from and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.
This presentation talks about how to master curation like marketer and entrepreneur, Guy Kawasaki, by regularly tapping into eight digital destinations for fantastic content to tweet.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
5 Little Big Things You Need To Change Now About The Way You Are Doing Social...FlutterbyBarb
5 Little-Big Things You Need to Change Now About The Way You Are Doing Social Media Marketing
-Help, Don't Sell: The Art of Non-Interruptive Selling: Be Where They Are, When They Are There
-It's All About The Branding Baby: Be The Host/ess With The Mostest
-Use Those Hashtags: The SEO Punch Behind That Little # Symbol
-It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content
-Make And Nurture Connections To Stay "In Sight, On Mind"
[Includes VIDEO]
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
How to Create Unforgettable Facebook ContentPost Planner
Post Planner's Rebekah Radice and Diana Adams share their insider tips on how to make your Facebook content memorable.
View the webinar replay here: https://www.youtube.com/watch?v=qfix2gog0MI
Post Planner: www.postplanner.com
Similar to Social Media Hacks To Fuel Your Content Marketing (20)
The 2019 edition of the Global Innovation Index (GII) focuses
on the theme Creating Healthy Lives—The Future of Medical
Innovation. In the years to come, medical innovations such
as artificial intelligence (AI), genomics, and mobile health
applications will transform the delivery of healthcare in both
developed and emerging nations.
The key questions addressed in this edition of the GII include:
• What is the potential impact of medical innovation on
society and economic growth, and what obstacles must
be overcome to reach that potential?
• How is the global landscape for research and development
(R&D) and medical innovation changing?
• What health challenges do future innovations need to address
and what types of breakthroughs are on the horizon?
• What are the main opportunities and obstacles to future
medical innovation and what role might new policies play?
Transforming the Swiss economy The impact of automation on employment and ind...Lausanne Montreux Congress
An excellent document !
The positive effects of automation on the Swiss labour market did not only dominate in the past, they are likely to do so in the future as well. Automation is having a differing impact on individual industries of the Swiss economy, however. Agriculture and forestry have the highest proportion of employees in jobs with a high likelihood of automation (76%), while the public administration, health and social services (17%), and information and communication sectors (19%) are the least likely to see jobs being automated. Increasing automation brings considerable advantages for companies. It enables production processes to be optimised, for example, or costs to be cut.
This is the 7th World Happiness Report. The first was released in April 2012 in support of a UN High level meeting on “Wel lbeing and Happiness: Defining a New Economic Paradigm”. That report presented the available global data on national
happiness and reviewed related evidence from the emerging science of happiness, showing that the quality of people’s lives can be coherently, reliably, and validly assessed by a variety of subjective well-being measures, collectively referred to then
and in subsequent reports as “happiness.” Each report includes updated evaluations and a range of commissioned chapters on special topics digging deeper into the science of well-being, and
on happiness in specific countries and regions.
Often there is a central theme. This year we focus on happiness and community: how happiness has been changing over the past dozen years, and how information technology, governance and social norms influence communities. The world is a rapidly changing place.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Tourism and the Sharing Economy: Policy & Potential of Sustainable Peer-to-Pe...Lausanne Montreux Congress
This report focuses on one disruptive force in the tourism industry: the emergence of peer-to-peer (P2P) accommodation. P2P accommodation occurs when individuals off er, in exchange for money, a room or an entire house for short-term accommodation. The rapid growth of this new product is shaking up the hotel industry and creating a new way to travel and interact with a destination and its community. The objectives of this report are to investigate the opportunities and challenges that P2P provides in developed and emerging destinations and to off er a set of recommendations to better use this new business model for sustainable and inclusive tourism. The report also sketches a research agenda for the near future. This report is written for destination managers,
policymakers, and World Bank Group staff involved in the design and management of tourism operations. It is based on desk research, interviews with digital platform managers, and an in-depth study of the case of Jamaica.
Tourism for Development "20 reasons Sustainable tourism counts for developmentLausanne Montreux Congress
This report aims to raise awareness of sustainable tourism as a powerful and effective tool for development, leveraging the momentum generated by the United Nations designating 2017 as the International Year of “Sustainable Tourism for Development”.
The trends show more events of every size. Whether your meeting is for 20 or 2,000, this report aims to be your guide for getting maximum return on investment, attendee engagement and value creation. There’s a palpable buzz around the technology that feeds into enhancing delegate experience, data
capture and simpler logistics. Online booking tools for venues and group transport are set to boom in 2019, while almost half
of you are taking advantage of CWT Meetings & Events' expertise in strategic meetings management (SMM).
This is the eighth annual Global Meetings and Events Forecast of AMEX.
Just ten years ago, the meetings industry experienced a dramatic slowdown. What we see today is an environment where meetings are thriving, and incentives have not just come back, but continue to grow. More importantly, meetings are playing a central role in the revenue and brand equations for corporations and associations.
From a global perspective, we are seeing a trend toward localization, with customers operating global programs that have an increasing recognition of the reality that business happens locally. There seems to be a greater desire to add flexibility to global programs, recognizing country-specific needs and the dynamics necessary to drive program adoption.
This trend does not mean that organizations are moving away from the need for overarching program insight and management of spend; rather, this localization is tied to the desire to improve the adoption of global programs and further consolidate spend.
Another sign of the thriving environment is the sense of increased competition. The meetings and events industry and, more broadly, the hospitality industry have been part of significant investment and merger and acquisition activity over the past 24 months. The new investments and supplier consolidation have created a more competitive environment, as providers seek to expand their global share. This has also resulted in suppliers making investments to expand their global footprint. The shifting supplier landscape has included new investments in direct booking capabilities through the websites of major brands, expanding the potential reach to small meetings. Electronic sourcing continues to be a dynamic area of the Meetings & Events industry, with more innovation expected and new solutions being developed to facilitate the efficient management of the small meeting segment.
Our planet faces massive economic, social and environmental challenges.
To combat these, the Sustainable Development Goals (SDGs) define global priorities and aspirations for 2030. They
represent an unprecedented opportunity to eliminate extreme poverty and put the world on a sustainable path.
Governments worldwide have already agreed to these goals. Now it is time for business to take action.
The SDG Compass explains how the SDGs affect your business – offering you the tools and knowledge to put sustainability
at the heart of your strategy.
On 1 January 2016, the world officially began implementation
of the 2030 Agenda for Sustainable Development—the
transformative plan of action based on 17 Sustainable
Development Goals—to address urgent global challenges
over the next 15 years.
This agenda is a road map for people and the planet that will
build on the success of the Millennium Development Goals
and ensure sustainable social and economic progress worldwide.
It seeks not only to eradicate extreme poverty, but also
to integrate and balance the three dimensions of sustainable
development—economic, social and environmental—in a
comprehensive global vision.
What does 2015 hold for travel management? As the
latest survey* from Carlson Wagonlit Travel (CWT) shows,
travel and meetings and events professionals have their
fingers on the pulse of industry trends and intend to
prioritize action in every area of the managed travel
process. This report presents the top trends and priorities
revealed in the survey, organized around five steps of
the travel continuum.
Within our own business, we are seeing growth in meetings activity across regions and client organizations, driven by a
trend toward corporate consolidation of meetings spend and global expansion of managed meetings programs. However, from a broader perspective, we are seeing some hesitancy in our industry. While this sentiment has yet to have a meaningful impact, we do expect this shift may result in some slowdown in the growth we have witnessed over the last couple of years.
Our survey respondents have indicated overarching program spend will likely be similar to 2016, but overall activity,
including number of meetings or number of attendees per meeting, may see a decline. But surprises might pave the way for 2017; especially in the technology domain.
In this third annual ‘state of the industry’ report, we surveyed over 800 event professionals across conferences, exhibitions, festivals, gigs, classes, endurance races, and everything in between. The organisers who took part were professional event
organisers, charities, freelancers, small-to-medium businesses and larger enterprises.
A great paper on the use and potential of APPs in the domain of events for 2017. A 5 years market' analysis. Tech, user experience, market, App adoption, its role and impact on your events and the ROI
In the last two years since the publication of the previous
edition of the Travel & Tourism Competitiveness Report,
the framework conditions for the Travel and Tourism
(T&T) sector have changed significantly. The world has
been facing geopolitical tensions from the Middle East
and Ukraine to South-East Asia, growing terrorism
threats and fear of the spread of global pandemics.
Should they persist, these global challenges could have
significant further repercussions on the T&T industry, as they touch on the pre-condition for the sector
to grow and develop—the ability of people to travel
safely.
The World Economic Forum has, for the past nine
years, engaged key industry and thought leaders through
its Aviation & Travel Industry Partnership Programme,
along with its Global Agenda Council on the Future of
Travel & Tourism, to carry out an in-depth analysis of the
T&T competitiveness of economies around the world.
The resulting Travel & Tourism Competitiveness Report
provides a platform for multistakeholder dialogue with the objective of achieving a strong and sustainable
T&T industry capable of contributing effectively to
international economic development.
At the core of the Report is the sixth edition of the
Travel & Tourism Competitiveness Index (TTCI). The aim
of the TTCI, which covers a record 141 economies this
year, is to provide a comprehensive strategic tool for
measuring the “the set of factors and policies that enable
the sustainable development of the Travel & Tourism
sector, which in turn, contributes to the development
and competitiveness of a country.”
This is a handbook for businesses and other stakeholders that value social responsibility, economic growth and healthy business environments. These crucial issues in the present world cannot be solved by a company or government in isolation, and should be addressed as a pervasive concern that every participant in the global economy needs to tackle. It is with such a view that EBAC introduces the Responsible Business 2.0 model in this handbook, and aligns this framework with the goals in order to achieve a global, inclusive and sustainable development
2016 : LIFESTYLE TRENDS & TOURISM HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRA...Lausanne Montreux Congress
The End of Adventure? is the first of five Consumer Lifestyle Trends which together form the core of the Lifestyle
Trends & Tourism Report – a comprehensive research project that provides a future-facing summary of the most
important consumer changes impacting travel to Europe, particularly from the key markets of China, Brazil, the
USA and Canada.
Whilst the report is intended to form one cohesive body of work – including an opening chapter on contextual drivers –
each individual Trend Chapter offers its own data analysis, qualitative research, case studies of how changes are being
leveraged within the travel industry, and recommendations for how NTOs and destination marketers should respond.
Carrots Sticks Global trends in sustainability reporting regulation and polic...Lausanne Montreux Congress
Last year, 2015, was a milestone for sustainability with
crucial and unprecedented agreements by the international
community, including the Sustainable Development Goals
(SDGs)1 and the Paris Agreement on climate change action.
The year 2016 now calls for translating these achievements
into action to achieve the 2030 Agenda for Sustainable
Development.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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19. Keyword/Topic Selection
❖ Keyword research should influence content topics.
❖ Google keyword planner
❖ http://keywordtool.io/
❖ Think about what people might search for at:
❖ Top of the funnel
❖ Middle of the funnel
❖ Bottom of the funnel
20. Blog post template for SEO
❖ Use key phrase in blog post title.
❖ Use key phrase 4-6 times in body.
❖ Write at least 800 words.
❖ Include key phrase in page title & meta description.
21.
22.
23.
24. Influencer experiment
❖ 85% consumers seek out recommendations from
Influencers.
❖ Hypothesis: If we build relationships with key
influencers in our space, we can amplify the reach of our
content.
25. Choose the right influencers
❖ Number of followers
❖ Following: Follower Ratio
❖ Content Quality/Frequency
❖ Engagement on Twitter
❖ Manually validate what tools are saying
❖ Traacker, Buzzsumo, Keyhole (all have free trials)
26. Create goals around influencer
marketing
❖ Secure partnerships with 5-10 influencers.
❖ Pick up the phone.
❖ Get to know them.
❖ Ask for what you want.
❖ Negotiate.
27. Figure out new ways to engage
❖ Interview them for a piece to feature on your blog.
❖ Create a “Best of List” - “Top 50 Sales Bloggers”
❖ Get quote for an article you’re working on.
28. Engage on a regular basis
❖ Weekly Influencer Email: Hi <Name>,
Here are the top posts this week, here
are pre-crafted Tweets for you to use.
Make it super easy for them.
❖ Mention them on Twitter when you share
their content.
❖ Invite them to a group on Triberr.
❖ RT their content.
❖ Comment on their blog posts.
❖ Don’t forget IRL. Have coffee. Meet
them at conferences. Pick up the phone.
29. Once you have influencers on your side,
you have ignition for your content.
30.
31.
32. Twitter hacks
❖ Find the best time to post
❖ SocialBro - free trial
❖ Twitter recirculation
❖ 4x
❖ Tweet a quote, new title, etc.
❖ Build targeted lists
❖ Followerwonk
❖ Buzz Sumo
33.
34. LinkedIn hacks
❖ Share posts to 3-5 relevant
LinkedIn Groups
❖ Use group statistics for better
targeting & marketing.
❖ Experiment with LinkedIn
publishing
❖ Alerts your connections every time
you post.
❖ Can link in article back to your site.
❖ Can get picked up by Pulse.
35.
36. Facebook hacks
❖ Optimize for organic reach.
❖ Organic reach has gone down
since October 2013.
❖ Optimize for text length.
❖ 100 - 125 characters get 60%
more likes, comments, shares.
❖ Include an image with links.
❖ Links with larger images receive
at least 69% more link clicks.
❖ Facebook recommends size of
1200×627 (appears as 400×209
in the news feed)
37.
38. Google + hacks
❖ Share posts to 3-5 Google+ groups.
❖ Have a great headline.
❖ The headline is what typically displays in Google results.
❖ Post on Fridays between 11 - 2.
❖ Images receive 94% more +1’s.
❖ Use hashtags.
❖ Google+ will choose them for you based on what’s trending, or you can customize.
39.
40. SlideShare hacks
❖ Have an amazing title & cover.
❖ Use Canva.
❖ Optimize your title & description with keywords.
❖ Use wide-format slides over long.
❖ Once posted - promote within 1 hour to drive views up.
❖ Better chance of making it to front page.
❖ Include “Click to Tweet” on Slide 4.
45. Use Your Coworkers
❖ Yammer, Chatter, Email
❖ If you work with 50 people, you should have at least 50
social shares.
46.
47. Experiment with paid channels
❖ Pay to promote your best
content.
❖ Research, thought
leadership, ebooks.
❖ Suggestion engines:
Outbrain, Taboola,
Nrelate.
48. Experiment with paid social
❖ Facebook
❖ Sponsor newsfeed content.
❖ Start with $100. Scale up from there.
❖ Twitter
❖ Piggyback off hashtags or conferences.
❖ LinkedIn
❖ Target specific companies/people.
❖ Use for branding.
❖ StumbleUpon for paid discovery.
49. 1.Make sure people can find it.
2.Repurpose for different channels.
3.Befriend social whales.
4.Use social media to your advantage.
5.Syndicate.
6.Spend a little dough.
50. 1.Set up conversion funnels in Google Analytics.
2.Know what channels your traffic is coming from
and optimize for that channel.
3.Don’t be afraid to experiment with different
channels & mediums.
Welcome, thank you for coming.
This session is about how we can get more people to see our content & take action.
Use the hashtag #SMWCMHACKS if you have questions, or if I say something awesome.
Keep it informal. If you have questions throughout, just raise your hand and we can get it answered.
There will be time at the end for questions too.
Let’s dive in.
The moral of the story is: What used to be about # of Facebook fans, is now about # of new customers and the # of happy customers.
Just so that we’re all on the same page here about what we’re talking about today, lets be clear about what content marketing is…
Lead generation.
Scaling account management.
Shortening sales cycle.
Making more sales.
Getting more page views.
All of these things are content marketing
Whenever I work with a new company, I typically use this framework to develop a content marketing strategy that will match that business’s needs.
Whole conferences around this stuff - just got back from Content Marketing World in Cleveland.
We don’t have time today to cover the entire end-to-end content marketing process, so today we’re going to focus on distribution.
I want to be clear though, that content distribution comes later in this frame work.
Without a content marketing strategy in place, you’re basically throwing spaghetti at a wall and seeing what sticks.
You need measurable goals. More leads? More page views? Happier customers? What are your goals?
What makes your company or brand different? What problems can you solve? All of this is upfront research & planning that goes into this.
Next, production. How often will you publish content? Where will you publish it? Who will create it? Edit it? Optimize it? Need to have teams and tools in place that we don’t have time to cover today.
As marketers, we need to make our content move.
Does anyone work for UPS or Staples here?
7 tweets! 7!
Staples - email marketing - popular topic from a big brand - 4 Facebook shares, 4!
If you’re starbucks and you have people lining up for your products, you’re lucky. I’m a girl in my 20’s, who will refresh twitter every 15 seconds to find out when the PSL comes out. Not every brand is so lucky.
Buffer
Kapost
Create really great content & experiment with different distribution channels.
Background of content when I took over. Blog with product posts a couple times/month.
Took about 2 months or strategy, planning & building before we were 100% up and running.
3. A lot of what we did can be replicated.
4. How do we know this was successful?
5. Exceeded traffic, lead & customer goals each quarter.
6. And as a humblebrag, the CEO called me to come back 2 months after I left.
One of the hardest parts for me, was distribution.
Most marketers site content creation as the hard part. To me, that was easy. It’s process, and planning.
Content distribution though, takes trial & error & experimentation - and a little luck too.
I just want to make sure everyone in this room knows what SEO is.
I was at a content conference last week and I sat next to a girl at an SEO presentation who asked me what SEO was.
Evergreen topics > true to core product offering > Belly, loyalty app > blog about loyalty marketing, email marketing, marketing data & analytics, customer acquisition. Write about things your company can help with.
In 4 months, it had over 6,000 page views.
Day 1, 100 views, big deal, but paid dividends over the long term.
Long-tail SEO.
brainstorm keywords & variations - plug them into these tools to see which phrase gets the most traffic. go with that keyword.
Example: TOF: Why you need a CRM for your sales team.
MOF: How to evaluate CRM systems
BOF: ROI of Base
Lead prospects down the funnel. Create content based on their buying cycle.
Title “Sales forecasting techniques” > 5 Essential Sales Forecasting Techniques
Body
If you use wordpress or other CMS, there will be a section for you to add the title and description. Use the keywords here.
Andy Crestodina, over at Orbit Media in Chicago has a great template for this - email me and I’ll shoot it over to you.
Ebook, Slideshare, Blog Post, Tweets, Facebook, LinkedIn, Google +, Pinterest, and whatever tomorrow’s channel is!
In person events > video record, transcribe, Fivver.
At Base, we wanted influencers to write blog content for us > we aligned on topics, & then they had to share it on their social networks & participate in our community.
donated a hat to a woman to shaved her head for cancer research - real people with real lives. Be a friend.
Tom Tunguz, Venture Capitalist at redpoint.
On average, each subsequent attempt gains about 75% of the previous number of retweets - a very encouraging metric.
Recirculate the same post at least 4 times throughout a month. > gives you more fodder for social media.
Group > info > statistics > shows you metrics for the group. Decide where you want to spend your time.
Higher frequency is rewarded.
30 billion posts uploaded to Facebook each month.
Hubspot wrote a great how to article on this - email me if you can’t find it and i’ll send it to you.
Slideshare doesn’t allow links until page 4
<link rel=”canonical” href=”http://www.example.com/url-a.html” />
Every time we write a blog post (that fits a category), we’d share it to B2C - can also get picked up by Yahoo Small Business.
Look at where your competitors are syndicating.
See which channels get the most shares.
See which channels pop up in Google.
Stumble upon paid discovery.
USP has more than 4 people who work there > where are they??
If Twitter traffic isn’t converting, don’t focus as much on it.