The document summarizes Jeff Gibbard's presentation on social media for generating leads and driving business. The presentation covers demystifying social media by explaining how it has removed gatekeepers and increased participation and impact on trust. It provides examples of how companies can use social media like blogs, LinkedIn, Twitter, Slideshare and YouTube to find leads, engage customers and improve conversions. Metrics for measuring social media success and quantifying returns are also discussed.

3. Anyone here on Twitter? The #hashtag for this talk is: #amc10 My Twitter name is: @jgibbard and I tweet for: @devinepowers #amc10

17. Not what I want...

24. Social Media has removed the ‘Gatekeeper’ Print Radio Television #amc10

25. Social Media has removed the ‘Gatekeeper’ + #amc10

26. Social Media has removed the ‘Gatekeeper’ #amc10

39. Survey Results

40. Survey Results

41. Survey Results

42. Survey Results

45. The Elephant in the room

54. Success in Social Media Listening Content Measurement / ROI #amc10

56. Noise -vs- Opportunity Your Brand Your Industry Your Competitors Misc. Opportunity #amc10

57. Conversion Conversations Listen, Engage & Provide Value Nurture the Relationship #amc10

63. Create something valuable, that addresses a need or want. Provide additional information to influence decision. Conversion Social Website Call to Action #amc10

69. Find your leads on Twitter #amc10

77. #amc10

81. Q & A #amc10