1. Case in Point: AMC Institute
Managing a
Management Brand
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2. The Client
AMC Institute
The Challenge
Build awareness of a relatively unknown (but fast-growing)
industry – association management.
Our Strategy
and not-for-profits. We embarked on an aggressive media
relations campaign (B2B and B2C) to reach volunteer
leaders and executives of associations and not-for-profits
resulting in dozens of placements in trade and consumer
media outlets. We launched a monthly 60-Second survey on
thought leaders.
Our Results
the board president
and online media
Results Plus
board members and executives with important news and
information to help them do their jobs. To date, the series has
included features on meeting trends, board development,
liability concerns and financial-management controls.
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