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Firstrust Bank hired D+P to help brand its new commercial banking group as it faced increased competition from national banks. D+P positioned Firstrust as a 75-year-old, family-owned business to differentiate it in the market. Through media relations and community partnerships, D+P increased awareness of Firstrust's focus on serving family-owned businesses. D+P also partnered with the local Chamber of Commerce to create an initiative exclusively supporting family businesses called "Family First."
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Lugano Consult Limited is a public relations and marketing firm based in Dar es Salaam, Tanzania. The company offers strategic communication planning and public relations services such as media relations, event management, issues management, and digital media services. Its goal is to help clients build, strengthen, and protect their corporate identity and reputation. Lugano Consult works with clients across Tanzania to develop branding and marketing messages through an integrated approach utilizing various media channels and its experience in communications.
PR Firm
Find a reliable and effective PR Firm in San Francisco! Trainer Communications specializes in high tech PR & integrated marketing services to ensure you’re on every radar that you value. Visit the website to know more.
2011 University of Maryland Bateman Proposal
The Playmakers developed a public relations campaign called "Maryland on the Money" to educate young adults ages 18-28 on financial literacy for Ally Financial, which included hosting life-sized board game events on campus providing financial advice in a fun way, creating social media presences, and publishing articles to reach over 450 people and help them better manage their money.
Martin Letter.Abovethe Clutter[8]
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FischTank is an integrated marketing and communications firm founded in 2013 and headquartered in New York City. They work with clients across various industries to develop messaging, implement marketing campaigns, and drive results through public relations, digital marketing, social media, and other services. FischTank aims to serve as a strategic partner rather than just a vendor by leveraging corporate news and data to achieve media coverage, thought leadership, and deal flow for clients.
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MSLGROUP is a global communications agency with over 3,400 employees across 22 countries. The agency was founded in 1938 and has since grown through mergers and acquisitions. It is currently owned by Publicis Groupe, the third largest communications group worldwide. The New York office has 175 employees serving over 25 accounts with an annual fee income that is confidential. Key executives leading the North American operations have extensive experience in public relations, digital marketing, media relations, and business development.
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Polish the brand
- 1. Case in Point: Firstrust Bank Banking on Family Ownership To Polish the Brand devinepowers.com
- 2. The Client Firstrust Bank The Challenge Facing a market that was highly commoditized and increasingly saturated with marketing communications from better financed national banks, Firstrust Bank asked D+P to help it brand its new commercial banking group. Our Strategy We knew from the start that differentiation was the key. Through media relations, targeted community-relations initiatives and strategic partnerships with other organizations, we aimed to position Firstrust as a 75-year-old, family-owned business with a unique understanding of family-owned business needs. Our Results community newspapers. Results Plus We developed the “Family First” program for Firstrust Bank in partnership with the Greater Philadelphia Chamber of Commerce – the region’s first, comprehensive program exclusively supporting family-owned businesses. The program includes educational seminars, a “Family Business Excellence” awards program, networking opportunities, a leadership forum and a Web site full of advice. devinepowers.com