This document summarizes 8 lucrative copywriting trends for 2020: 1) Voice search will become more prominent, requiring natural language in content; 2) Blog posts will remain an important growth tactic; 3) Script writing for YouTube and podcasts will grow; 4) Storytelling will increase engagement; 5) Social media remains powerful; 6) Webinar content provides opportunities; 7) Personalized copy is demanded; 8) Simplified copy and offers perform better. Copywriters must adapt to incorporate these trends for continued success.
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Over 100 of the smartest marketing people on the planet give their
predictions on what 2011 will hold for content marketing and social media.
Inside this special eBook, you may find that -
• Facebook takes over the world
• Brands really are turning into mini-media companies
• It’s the story, not the channel, that matters
• ‘Gamification’ will actually enter our vocabulary
• and hundreds more
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
The people you draw to your website will be at all stages of the buying process, with some just starting to do research and some ready to buy. Content is a great way to the keep people at earlier stages of the buying process on your site and coming back until they are ready to purchase. Most people spend the day wading through emails, blogs, and websites, trying to determine what's relevant and worth their time. To draw them to your site versus your competitors', you're going to need quality content that makes your website the strongest in your field.
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
The theme of the 2014 MarketingProfs' B2B Marketing Forum is "Marketing For What Comes Next." Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
Interactive content can take many forms, from stand-alone microsites to engaging quizzes or calculators embedded on a webpage or mobile app. But those are just the tip of the iceberg of what is possible with interactive content.
Learn more at: http://www.zembula.com/interactive-content/
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
The people you draw to your website will be at all stages of the buying process, with some just starting to do research and some ready to buy. Content is a great way to the keep people at earlier stages of the buying process on your site and coming back until they are ready to purchase. Most people spend the day wading through emails, blogs, and websites, trying to determine what's relevant and worth their time. To draw them to your site versus your competitors', you're going to need quality content that makes your website the strongest in your field.
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
The theme of the 2014 MarketingProfs' B2B Marketing Forum is "Marketing For What Comes Next." Lee Odden of TopRank decided to ask some of the brightest minds in marketing to make predictions about where marketing is heading. What he got ranged from realistic to ridiculous, but all were packed with insight.
Marketing has created so much annoying noise that consumers and platforms are starting to sort out the mess and that means trouble for brands. Facebook’s EdgeRank, Google’s focus on authoritative content and Ad Blockers are just a few of the tactics to get rid of low quality noise. And then there are people simply ignoring the content they don’t like. Now is the time to stop thinking like a marketer and start acting like a social publisher – someone that publishes remarkable content not to sell, not to market, but to be social and to build long lasting relationships with an alpha audience. Then you don’t have to market. Your audience will do your marketing for you. It’s a bit of semantics but what it serves to do is change your outlook and that will make all the difference.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
Interactive content can take many forms, from stand-alone microsites to engaging quizzes or calculators embedded on a webpage or mobile app. But those are just the tip of the iceberg of what is possible with interactive content.
Learn more at: http://www.zembula.com/interactive-content/
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
Writing a unique value proposition, or UVP, communicates to customers what makes your brand better than others. It can be used on websites, product pages, social media, and other channels.
FOMO, or fear of missing out, is the phenomena of people fearing they will miss out on a great offer if they don't take action.
It's an effective copywriting strategy that every writer needs to know.
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
These are 8 content marketing case studies that you can learn from for bettering your own content campaigns. See the last two studies at http://carminemastropierro.com/content-marketing-case-studies.
A list of magazines that pay freelance writers up to $1/word.
Read the full article here: https://carminemastropierro.com/magazines-looking-for-freelance-writers/
Learn how to hire a good copywriter, the benefits of doing so, and what to look for in a good candidate.
Read the full blog post: https://carminemastropierro.com/how-to-hire-a-good-copywriter/
Learn how the two SEO tools SEMrush and Google Keyword Planner differ in terms of feature and power.
Read the full blog post here: http://carminemastropierro.com/semrush-vs-google-keyword-planner/
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Why copywriting trends matter
Copywriting has trends just like any other industry. Yet, most of us still rely on
strategies that worked 40 years ago.
Don't get me wrong, they work. And very well at that.
However, you need to stay modern if you want to remain competitive.
Knowing the latest copywriting trends will put you ahead of other writers while also
generating better performance from the material you write.
2
4. Voice search and SEO
Every copywriter needs to know the fundamentals of SEO.
One practice of which is keyword research.
This is the process of using search engine tools to find specific words and
phrases to target.
Doing so helps you rank personal or client pages higher on Google, driving traffic
and leads.
You want that, right?
Well, how we'll write SEO focused content is going to change because of one
thing...
Voice search.
4
5. Voice search and SEO
It's believed that 30% of all searches
beginning in 2020 will be screenless.
5
6. Voice search and SEO
That means more people will use Siri, Google, Alexa, and similar
channels to make searches.
It's much more convenient than typing with our big chunky thumbs,
anyway.
But, copywriters will need to adjust by researching and implementing
full and natural search terms.
No more blocky keywords that we have to force into content to make it
sound like it should be there.
6
7. Voice search and SEO
For example:
● "Best New York lawyer" will be "What's the best Lawyer in New
York?"
● "2020 Toronto population" will "What's the population of Toronto
in 2020?"
● Etc.
And, where do you normally place keywords? Blog posts, of course.
That brings me to the next trend.
7
9. Blog posts for growth
53% of marketers say blogging is their top content
priority.
This means we'll be seeing more companies produce
blog posts as a means to generate traffic, leads, and
authority in 2020.
Source: http://www.stateofinbound.com/
9
10. Blog posts for growth
There's an ocean of a difference between a 400 word blog post any newbie could write a
3,000 word masterpiece you'd find on Neil Patel's blog.
A superb blog post needs specific elements, such as:
● Actionable and practical advice. Don't just mention ideas or strategies, SHOW readers
how to execute them.
● Data, case studies, and statistics to back up any points.
● Proper structure and formatting to help readers glide content through like butter.
● Polished on-page SEO so you or clients have a better time competing in the SERPs.
● Proper grammar, spelling, punctuation, and similar writing rules.
● A unique tone of voice that sets you apart from the rest.
● Images, videos, and visuals to make content more interactive and appealing.
10
12. Script writing
45% of all internet users listen to podcasts.
Think about Joe Rogan, Impact Theory, or other online shows that have massive audiences.
Podcasts are convenient and easy to listen to on-the-go versus other forms of content that
require your full attention.
The same goes for video.
Video is also trusted form of content by 40% of millennials
Source: https://www.statista.com/statistics/633043/podcast-consumption-penetration-age/
Source: https://www.thinkwithgoogle.com/consumer-insights/online-video-trends-2017-media-plan/
12
13. Script writing
But, what does this mean for a copywriter?
Firstly, you should consider scriptwriting for
podcasts or writing show notes.
Look at the description for this Social Media
Examiner episode:
13
14. Script writing
Additionally, shows need scripts. Some topics can be spitballed,
but many long and in-depth episodes will require a specific
script to go by.
That's where you come into the picture.
Scriptwriters typically charge $40-80 per minute of material
they write, making it a lucrative copywriting niche to consider.
14
16. Storytelling creates engagement
Did you know that 88% of B2B marketers agree testimonials
are the most effective content marketing tactic?
This is because reviews and testimonials are simply fancy
stories.
And, stories are one of the most effective ways to generate
trust with consumers.
This is because stories affect us on a very deep emotional level.
They activate several different parts of the brain; increasing
attention, memory, empathy, and other processes.
Source: http://www.pardot.com/content-marketing/13-must-know-content-marketing-stats/
16
17. Storytelling creates engagement
That's why storytelling is on the rise and taking many different
forms in copywriting.
One of the best places to tell a story is the about page of a
website.
It's no longer a place to use buzzwords, write generic copy, and
sound like every other company on the internet.
What sparked the inspiration to start your business? Was there
a struggle or passion?
Mix in your personality and be transparent.
17
18. Storytelling creates engagement
Look how Empathy Wines does this on their homepage:
Gary Vaynerchuk, the company's founder, talks about his story
growing up in the wine business through a video. He touches
on working for his father's liquor store and the journey it took
to start Empathy Wines.
Testimonials found on the right act as social proof while three
sections of copy explain the company's process and values
below that.
18
20. Social media is still powerful
Channels come and go, but social media has stood the test of
time so far.
Facebook, Twitter, LinkedIn, and all the major networks are still
booming like a city center.
Social media usage across the United States has remained
relatively unchanged over the past four years, as well.
Source: https://www.convinceandconvert.com/social-media-research/social-media-usage-statistics/
20
21. Social media is still powerful
This why writing for social media channels is an important 2020
copywriting trend.
But, all channels are different. The users are different. What
they want and engage with is different.
Writing the same way for all audiences is a surefire way to
receive yawns.
21
22. Social media is still powerful
Twitter is all about the conversation. It's one of the best
channels for directly speaking with consumers, hence why a
conversational tone and language is key.
Look how the service provider Cogeco spoke with a Twitter
user about a power outage recently.
It's a casual, friendly, but professional response at the same
time.
It sounds like a friend speaking to a friend, right?
22
23. Social media is still powerful
LinkedIn is ideal if you’re targeting marketers and similar
professionals.
Establish your authority through great content but use a unique
tone of voice and friendly approach.
Databox’s round-up style post is a great example of this.
23
25. Webinar content
Guess what one of the most effective pieces of content is right
now.
Is it blog posts? Videos? Podcasts?
Nope. It's actually webinars.
87% of marketers find webinars effective for generating leads
and 49% plan to partake in them more often.
Source: https://www.wyzowl.com/video-marketing-statistics-2018/
25
26. Webinar content
It's also a great opportunity as a copywriter. This is because,
despite webinars being video, they require copy, too.
This comes in the form of scripts, lead magnets, slideshows,
and other content that is offered during/before a webinar.
Obviously webinars have to be promoted, as well.
That means you can write copy for ads, social media posts, and
other channels where they're being promoted.
26
28. Personalized copy
Nobody wants to feel like a number in the system. That's why
consumers are demanding more personalized experiences.
Every segment of a customer base is extremely different. From
their pain points to values and beliefs, copywriters have to keep
these unique traits in mind.
It's also the reason businesses are beginning to offer tailored
experiences to customers; including offers, advertisements, and
more based on location, behavior, etc.
28
29. Personalized copy
Nobody wants to feel like a number in the system. That's why
consumers are demanding more personalized experiences.
Every segment of a customer base is extremely different. From
their pain points to values and beliefs, copywriters have to keep
these unique traits in mind.
It's also the reason businesses are beginning to offer tailored
experiences to customers; including offers, advertisements, and
more based on location, behavior, etc.
29
30. Personalized copy
As a matter of fact, consumers are more likely to purchase from
a brand that:
● Recognizes them by name. (56%)
● Recommends options based on past purchases. (58%)
● Knows their past purchase history. (65%)
● Offers any of the above three options. (75%)
Source: https://www.socialbakers.com/blog/personalized-marketing-on-social-media
30
31. Personalized copy
So, how can a copywriter put this into action?
Firstly, ensure that you have clear segments to target.
Otherwise, you'll be spending one message to all customers and
performance will be subpar.
Segments can be separated by the buyer journey stage,
location, website behavior, or any other important metric.
Most marketing software will allow you to create segments like
these in the click of a button.
31
32. Personalized copy
The second step is writing copy that aligns with each group's
interests, buying behavior, and pain points.
Consider changing the tone, calls to action, and offers for each
segment you target. This has the potential to drastically
increase engagement and marketing performance.
32
34. Simplify copy and offers
I know it can be tempting to offer customers a million different things—
coupons, discounts, promotions, shining their shoes, a backrub. (Okay,
maybe not the last two.)
However, a study performed by Siegel+Gale concluded that simplicity is
the key to successful businesses. Their research found that:
1. 64% of consumers will pay for a simplified shopping experience.
2. 61% of consumers are more likely to recommend a brand if they
are simple.
3. Brands are missing out on an estimated share of $86 billion by not
providing simple experiences.
Source: https://www.siegelgale.com/siegelgale-unveils-seventh-annual-global-brand-simplicity-index-brands-that-embrace-
simplicity-enjoy-increased-revenue-valuation-brand-advocacy-and-employee-engagement/?source=post_page---------------
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34
Copywriters need to consider
creating fewer offers and making
them increasingly straight-
forward with this in mind.
35. Learn more or get copywriting services at
www.carminemastropierro.com