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Sunoco Logistics approached D+P for help establishing its identity after spinning off from its parent company. D+P used media relations to focus on Sunoco Logistics' organic growth and quarterly payments. They also helped the company establish roots in communities through charitable contributions and executive involvement. As a result, coverage in the Philadelphia Business Journal highlighted the company's expansion and performance, and the CEO won awards for her leadership.
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The Philadelphia Inquirer, Philadelphia Daily News, and philly.com hired a PR firm to help a new group of investors relaunch the brands after acquiring them. The PR firm executed an aggressive media relations campaign highlighting the marketing expertise of the new team. This helped gain coverage for the relaunch in local, trade, and national media. As a result, readership grew and web traffic increased significantly. The PR firm also helped launch successful events that brought new readers and revenue.
Making a big splash
Forty 1° North, a new waterfront attraction featuring a marina, restaurants, and boutique hotel, hired Devine Powers (D+P) for publicity. D+P emphasized Forty 1° North's resort amenities and accessibility to position it as a desirable East Coast destination. Through media relations and community outreach, D+P's efforts resulted in coverage in regional and national publications, establishing Forty 1° North as a top local attraction. D+P now assists with Forty 1° North's weekly newsletter that reaches over 1,500 readers.
Loud and clear
This document summarizes the services of Devine Powers, an investor relations and financial communications firm. It states that communicating the right financial messages to stakeholders is important. Devine Powers helps craft convincing financial messages and ensure they reach the intended audiences, including financial media, investors, analysts, and regulators. The firm is headed by Don Galletly, who has over 20 years of experience in corporate communications and investor relations across various industries. Devine Powers assists clients with perception audits, communications program evaluations, and issuing announcements. They have successfully helped companies announce debt restructurings. Hiring Devine Powers' financial communications experts is beneficial for a company's bottom line.
Forget the tricks learn the trade
Jay Devine is a communications professional and founding partner of Devine Powers with over 25 years of experience advising national and international clients. He previously grew Tierney Communications' public relations practice to become Philadelphia's largest PR agency. Devine is a graduate of Georgetown University and has held leadership roles in nonprofit organizations. His career highlights include providing strategic guidance to help clients succeed in acquisitions and marketing initiatives.
Big attraction
This document summarizes the tourism services offered by Travel + Tourism Group. It introduces Sue Hamilton as the leader of their Tourism practice with 16 years of experience at the Philadelphia Convention & Visitors Bureau. It provides examples of successful campaigns the group has run, including an event allowing local runners to train with Olympians and promoting the first U.S. Sudoku Championship. It notes the group's ability to promote destinations and events and set a Guinness World Record for Sudoku.
Be prepared
The document discusses the importance of crisis management planning. It states that developing a crisis management plan in advance, before a crisis hits, is crucial to effectively responding to emergencies and protecting a company's reputation. The company Devine + Powers offers crisis management workshops to help organizations determine their risk areas and develop response protocols, draft crisis management guides, and train executives and communications teams through media relations techniques and crisis drills. Their goal is to prepare clients to navigate crises effectively if avoidance is not possible.
Social Media: Generating Leads and Beyond
The document summarizes Jeff Gibbard's presentation on social media for generating leads and driving business. The presentation covers demystifying social media by explaining how it has removed gatekeepers and increased participation and impact on trust. It provides examples of how companies can use social media like blogs, LinkedIn, Twitter, Slideshare and YouTube to find leads, engage customers and improve conversions. Metrics for measuring social media success and quantifying returns are also discussed.
Devine Powers Social Media 10-in-10
This is the form that we send to any new client or prospect interested in a Social Media engagement.
It's 10 questions that should take about 10 minutes to answer.
Understanding cost per click
This is a simple formula to determine how much you should be willing to pay for each click in a cost per click campaign. It's also a helpful way to think about your website traffic and how to monetize it.
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Social Media 100A - The Changing Nature of Influence
Social Media 100A - The Changing Nature of Influence
Spin off
- 1. Case in Point: Sunoco Logistics Giving the Right Brand Spin to a Spin-Off devinepowers.com
- 2. The Client Sunoco Logistics The Challenge Fresh from a spin-off from its parent company, Sunoco Logistics approached D+P for help in establishing a separate, but related, identity for its work – as well as assistance in developing a charitable-giving and community- relations strategy for its top executives. Our Strategy We carved out a new identity for Sunoco Logistics by using media relations to focus on the organic and new growth of its pipeline network and quarterly distribution payments. At the community level, we helped the company establish deep roots through charitable contributions, sponsorships and board placements for executives. Our Results Philadelphia Business Journal touting the growth of the company’s pipelines and terminal network, as well as its earnings reports and acquisitions plans. Results Plus As a result of our contributions, Sunoco Logistics’ CEO won the “Greater Philadelphia Chamber of Commerce 2008 Paradigm Award” and was named one of the “Best 50 Women in Business” by the Pennsylvania Department of Community and Economic Development. devinepowers.com