The Answer to Your Organic Reach Problems

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Social media channels are limiting organic reach and forcing you to pay too much to reach your audience. Nichole Kelly discusses a solution that can save you thousands to hundreds of thousands of dollars in your marketing budget.

Published in: Social Media, Business, Technology

The Answer to Your Organic Reach Problems

  1. 1. The Answer to Your Organic Reach Problem in Social Media © Social Media Explorer | SME Digital
  2. 2. So, a big problem is happening in social media © Social Media Explorer | SME Digital
  3. 3. © Social Media Explorer | SME Digital
  4. 4. Brand organic reach is being limited by Facebook… You will have to PAY to PLAY © Social Media Explorer | SME Digital
  5. 5. © Social Media Explorer | SME Digital
  6. 6. And it’s not going to be cheap © Social Media Explorer | SME Digital
  7. 7. Main Facebook page over 37k likes Medicare Facebook page over 53k likes as of March 25, 2014 © Social Media Explorer | SME Digital
  8. 8. Cost to reach all of their fans once a day through the end of 2014 © Social Media Explorer | SME Digital $127k
  9. 9. © Social Media Explorer | SME Digital
  10. 10. Over 237k Facebook likes as of March 25, 2014 © Social Media Explorer | SME Digital
  11. 11. Cost to reach all of their fans once a day through the end of 2014 © Social Media Explorer | SME Digital $330k
  12. 12. © Social Media Explorer | SME Digital
  13. 13. Over 377k Facebook likes as of March 25, 2014 © Social Media Explorer | SME Digital
  14. 14. Cost to reach all of their fans once a day through the end of 2014 © Social Media Explorer | SME Digital $528k
  15. 15. © Social Media Explorer | SME Digital
  16. 16. Calculate Your Own http://www.shiftcomm.com/2014/03/how- much-will-you-need-to-pay-facebook/ © Social Media Explorer | SME Digital
  17. 17. Is there a better way than paying to play? © Social Media Explorer | SME Digital
  18. 18. YES! © Social Media Explorer | SME Digital
  19. 19. Meet the new face of your brand © Social Media Explorer | SME Digital
  20. 20. Your employees © Social Media Explorer | SME Digital Facebook isn’t limiting the reach of personal profiles
  21. 21. © Social Media Explorer | SME Digital
  22. 22. Average number of Facebook friends per user © Social Media Explorer | SME Digital 200 Pew Research, February 2014
  23. 23. What if employees published your messages on their social channels? © Social Media Explorer | SME Digital
  24. 24. © Social Media Explorer | SME Digital Employees Employee’s Friends
  25. 25. © Social Media Explorer | SME Digital
  26. 26. How many employees would it take to get the same reach? © Social Media Explorer | SME Digital
  27. 27. 450 © Social Media Explorer | SME Digital 1185 1885
  28. 28. What percentage of their employees is that? © Social Media Explorer | SME Digital
  29. 29. 1.13% © Social Media Explorer | SME Digital 1.78% 1.38%
  30. 30. With less than 2% of your employees you could reach more than the total number of fans on Facebook © Social Media Explorer | SME Digital
  31. 31. © Social Media Explorer | SME Digital
  32. 32. Is it RISKY to let employees represent our brand? © Social Media Explorer | SME Digital
  33. 33. © Social Media Explorer | SME Digital
  34. 34. They already do © Social Media Explorer | SME Digital
  35. 35. They already do © Social Media Explorer | SME Digital Whether you like it or not…
  36. 36. They already do © Social Media Explorer | SME Digital Whether you gave them permission or not…
  37. 37. © Social Media Explorer | SME Digital
  38. 38. Social media policies can encourage responsible social media behavior © Social Media Explorer | SME Digital
  39. 39. But a social media policy can’t cure stupid © Social Media Explorer | SME Digital
  40. 40. © Social Media Explorer | SME Digital
  41. 41. Can we mitigate the risks? © Social Media Explorer | SME Digital
  42. 42. Absolutely © Social Media Explorer | SME Digital
  43. 43. You can control the messages that are published about your brand © Social Media Explorer | SME Digital
  44. 44. And you can gamify it to make it fun for employees © Social Media Explorer | SME Digital
  45. 45. Is this for you? © Social Media Explorer | SME Digital
  46. 46. Are your employee’s friends your target audience? © Social Media Explorer | SME Digital
  47. 47. Are their friend’s friends? © Social Media Explorer | SME Digital
  48. 48. Are their friend’s friend’s friends? © Social Media Explorer | SME Digital
  49. 49. At some point… Yes © Social Media Explorer | SME Digital
  50. 50. And guess what © Social Media Explorer | SME Digital
  51. 51. You can also invite your fans to be part of the program © Social Media Explorer | SME Digital
  52. 52. © Social Media Explorer | SME Digital
  53. 53. How do I get employees to post for us? © Social Media Explorer | SME Digital
  54. 54. You have several options © Social Media Explorer | SME Digital
  55. 55. You have several options © Social Media Explorer | SME Digital Send them emails and ask… Every time…
  56. 56. © Social Media Explorer | SME Digital
  57. 57. You have several options © Social Media Explorer | SME Digital Build a system to do it for you…
  58. 58. © Social Media Explorer | SME Digital
  59. 59. You have several options © Social Media Explorer | SME Digital Buy a system to do it for you…
  60. 60. © Social Media Explorer | SME Digital
  61. 61. What? Did you think it was magic? © Social Media Explorer | SME Digital
  62. 62. © Social Media Explorer | SME Digital
  63. 63. Companies are already doing it © Social Media Explorer | SME Digital
  64. 64. © Social Media Explorer | SME Digital
  65. 65. Facebook was first. But they won’t be the last. © Social Media Explorer | SME Digital
  66. 66. This could be the perfect short cut to the problem… © Social Media Explorer | SME Digital
  67. 67. …and save you thousands to hundreds of thousands of your marketing budget © Social Media Explorer | SME Digital
  68. 68. © Social Media Explorer | SME Digital
  69. 69. Need help? © Social Media Explorer | SME Digital hire@socialmediaexplorer.com

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