This document provides guidance on using LinkedIn to help find a new job. It emphasizes that networking is important for job searching, with less than a 10% chance of finding a job without connections. It outlines how to establish goals for your LinkedIn profile, develop a professional online presence, connect with contacts, search for jobs and groups, and etiquette for online networking. The document stresses that building relationships takes time but can uncover job opportunities through an expanded professional network.

1. Getting Linkedin to Your Next Job

2. Reality Check Less than a 10% chance of landing a job without an inside connection Think beyond the online job search engines/job boards Build your network to develop new relationships

3. Agenda What is online networking Establishing your goals Why is your online reputation important What is Linkedin Developing a well-written profile Making connections Netiquette

4. What is online networking? Uses web-based tools to meet and communicate with people online Your network consists of your contacts or connections Similar to in-person networking Eliminates the discomfort of in-person networking

5. What are your goals? Grow your network Nurture relationships Provide value over time Uncover job opportunities In that order!

6. Your Personal Brand Personal Branding matches your interests, key personal attributes, and strengths with your value proposition, in a clear and concise message that differentiates your unique promise of value and resonates with your target audience.

7. Why is your online reputation important? Employers are advertising, posting jobs on sites and searching for candidates that fit their job requirements Recruiters are regularly scanning these sites to find potential candidates Google Search

8. Statistics Microsoft-commissioned study on effect online information has on job searching http://go.microsoft.com/?linkid=9709510

9. Linkedin 90 million users The most popular business networking site Social context is business Median age is 35-49 Executives from all Fortune 500 companies Represents 170 industries and 200 countries

10. How it Works Develop a smart profile that: Attracts connections Gives people enough information about you to determine if you might be a good connection Markets yourself and provides details about your value

11. Start With Who You Know Friends and family Former classmates Current and former colleagues and business associates

12. Hey, Person I Need! Hey, Person I Need! Long time no talk! How are you?! Sorry I haven’t written you in 17 years — boy have I been busy — but here’s some contrived anecdote to show I’ve been thinking about you. Thought you’d like to hear these few random things that are going on with me, too. Oh, by the way, I was thinking you could hire me/refer me/help me in some other way I’ve been generous enough to dream up for you. And since I’m sure you’re dying to read my resume, it’s attached. Totally can’t wait to catch up! Sincerely, Most Transparent Jobseeker Ever

13. A Nice Introduction Hi Jim. It’s been a very long time since we last spoke and I wanted to re-connect with you on Linkedin. I would love to find some time to get together soon for a cup of coffee and catch up, too. Sincerely, Robert

14. Advanced Search

15. Advanced Search

16. 2 nd or 3 rd Degree Contact

17. Premium Accounts

18. Who you don’t know Ask for an Introduction Or A Referral

19. In Mails

20. The Informational Interview Meeting with a person who has hands-on experience Success from an informational interview: Applying for jobs online 1:1,500 Informational interviewing 1:12 http://www.quintcareers.com/informational_interviewing.html

21. Search for Companies How you are connected Activity on Linkedin Overview of company Jobs they have posted in LinkedIn Recent news postings

22. Search for Groups Alumni of former employers and educational institutions Other local business professionals Relate to the expertise you offer Assist you in your job search Idaho Department of Labor Idaho Professional Networking Group

23. Search & Enter A Discussion

24. Search & Enter a Discussion Observe the conversations Establish your credibility and knowledge Pose and answer questions and comment on discussion items

25. Answers Open to all Browse by topic or keyword Pose your own questions

26. Job Searching Tools Some networking sites function for the purpose of job searching www.theladders.com

27. Job Searching Tools

28. Job Search Example

29. Job Search Example

30. Netiquette Basic rules to communicating online Do not type in ALL CAPS Don’t be long winded Culture, language, and humor may be different from your own. Be especially careful with sarcasm http://www.albion.com/netiquette/corerules.html

31. Linkedin’s Learning Center

32. Concerns & Warnings The whole world can see my personal information Being inundated with invitations to connect Takes too much time Job seeking scams

33. The potential to build your network is exponential Other networking opportunities will emerge through online networking Your network provides built-in security More Benefits

34. It is a Process Networking online and building relationships takes time You need to put in the effort to get to know people Don’t neglect your other job searching tools

35. Questions & Answers