If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling. In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there. The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms. In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).

1. Social Media
Master Series
Facebook
Marke+ng
for
Beginners
Address:
PO
Box
702564
Dallas,
TX.
75370
ǀ
Phone:
(214)272-­‐9853
ǀ
Fax:
(214)872-­‐1936
ǀ
Email:
hblum@zinteracIveco.com
ǀ
www.Zinterac8veCo.com
Powered
by

2. Today’s Lesson
Facebook Marketing
In
this
session
you’ll
learn
just
what
makes
Facebook
a
real
phenomenon
in
rela8onship
marke8ng.
We’ll
show
you
how
to
leverage
Facebook
to
correctly
posi8on
your
business
above
your
compe8tors
and
stay
there.
#SMMasters
social.zinteractiveagency.com/SMMasters

3. Today’s Lesson
Facebook Marketing
Facebook Fast Facts
Personal Page vs. Business Page
Facebook Page Creation (Mirco Workshop)
Facebook Page Optimization
6 Ways to Promote Your New Facebook Page
Optimizing Your Content for News Feed Presence
How to Grow Your Fan Base
Introduction to Facebook Advertising
Introduction to Insights

4. Your Speakers
Marke8ng
Director
Anthony
is
a
digital
trailblazer
with
a
passion
for
using
forward-­‐thinking
internet
strategies
to
bring
online
brands
to
life.
Anthony
has
versa8le
experience
with
all
facets
of
the
online
experience
including
social
media,
email
marke8ng,
blog
strategy,
and
web
development.
Anthony’s
Philosophy
degree
from
the
University
of
St.
Thomas
has
provided
him
with
a
unique
set
of
skills
in
consumer
behavior
and
market
research.
Brand
Strategy
Anthony D’AmbrosioHarrison Blum
Harrison
is
an
accomplished,
senior
marke8ng
professional
with
broad
agency
and
entrepreneurial
experience,
encompassing
strategic
planning,
qualita8ve
&
quan8ta8ve
research,
content
marke8ng,
brand
development,
social
media
marke8ng,
paid
search
adver8sing,
social
promo8ons
and
event
marke8ng
skills,
with
the
ability
and
defined
skill
set
to
provide
innova8ve,
enthusias8c
and
forward-­‐thinking
leadership
in
a
team
environment.

5. Who Z Be
Web | Paid Search | SEO | Social Media | Design
Dedicated
to
helping
brands
leverage
forward-­‐
thinking
internet
strategies
to
economically
drive
marke8ng
and
business
goals.

6. Fast Facts
Facebook Users
1.2
Billion
= 2 x
Social
Networking
giant
with
a
user
base
of
1.2
billion
and
a
market
cap
of
over
$130
billion.
If
Facebook
were
to
be
a
country,
it
would
be
the
third
most
populous
na8on
in
the
world
aYer
China
and
India.

7. Fast Facts
Every
1
in
13
people
on
Earth
have
Facebook.
13

8. Fast Facts
During
Facebook’s
first
summer,
the
Zuckerberg
family
spent
$85,000
to
keep
the
company
afloat.
Today,
Mark
Zuckerberg
is
worth
29.8Billion
$

9. Fast Facts
20Billion
24
In
hours
20
billion
minutes
per
day
is
the
collec8ve
amount
of
8me
spent
on
Facebook
by
users
world
wide
in
June
2013.
That
is
8.3
hours
per
month
per
user.

10. Fast Facts
of
all
internet
users
in
the
$75,000
plus
salary
range
use
Facebook.
75%
83%of
all
18-­‐29
year
olds
use
Facebook
in
the
USA.
of
all
American
internet
users
use
Facebook.
In
the
UK
it
is
82%.
67%

11. Love or hate Facebook…
It
is
embedded.
Facebook’s
marke8ng
power
is
in
its
ability
to
reach
a
very
focused
audience.

12. Facebook and social media in
general is only part of the online
experience.
The
goal
is
to
drive
revenue,
not
likes.

13. If you don’t have a goal, then all
roads look as good as any other.
• What
IS
the
right
number
of
fans
to
have?
• What
is
a
healthy
level
of
engagement?
• How
am
I
doing
versus
my
compe8tors?
• Am
I
actually
driving
revenue?
Questions to ask yourself:

14. Profiles vs. Pages

15.
Think
about
the
difference
between
a
personal
page
and
a
business
page
in
terms
of
money:
you
cannot
sell
with
a
personal
page.
• Facebook
does
not
allow
any
one
to
direct
friends
to
buy
their
products
or
services
via
their
personal
page.
• You
can
only
use
your
personal
profile
to
post
things
about
your
business
that
relate
to
you…
personally.
Profiles for Business?

16. What To Do With a Personal Page
On
your
Profile,
you
can
talk
about
your
business
as
it
relates
to
you
personally,
but
you
can’t
ask
people
to
spend
money.
• Express
enthusiasm
about
your
latest
team
mee8ng
• Share
your
personal
excitement
about
achieving
the
company
incen8ve
trip
• Welcome
a
new
member
of
your
team
• Gush
about
how
much
fun
your
last
party
was.

17. Practice
•
Make
friends
with
the
person
next
to
you
(Facebook
friends)
•
Take
a
Selfie
with
them
•
Post
the
picture
with
a
comment
about
what
you
are
doing
and
whether
you
have
enjoyed
it
(or
not)
•
Include
event
hashtag:
#smmasters
•
Tag
your
new
friend
in
the
post

18. w w w . f a c e b o o k . c o m /
business
Pros:
This
is
where
you
can
share
your
specials,
informa8on
about
the
next
opportunity
call,
the
latest
product
video
from
your
company,
etc.
You
can
also
adver8se
with
a
Business
Page.
Con:
Has
significantly
less
newsfeed
coverage
than
a
personal
page.
Business Pages

19. How to Create Your Own
Business Page
Screen
share:

20. Adding relevant keywords:
Any
informa8on
you
put
inside
your
About
sec8on
will
be
crucial
to
gekng
found
via
Graph
Search.
Choosing a Facebook Username:
Facebook Image dimensions for
Timeline:
PROFILE
PIC
IS
180x180px
&
TIMELINE
COVER
IS
851
pixels
wide
and
315
pixels
tall
History, Milestones, and Awards
Best Facebook Page Optimization Tips

21. Introduction to Facebook Apps
This
is
Facebook
for
experts.
With
3rd
party
apps,
you
can
import
your
blog,
run
contests
and
promo8ons,
collect
email
sign-­‐ups,
sell
product
through
ecommerce
and
provide
customer
support.

22. You have a great Facebook Page.
Now what?
much
confused
wow
how
facebook
Such
mystery

23. 6 Ways To Promote Your Page
• Use
the
network
you
have!
• Help
Your
customers
find
you
Add
a
Facebook
Page
Badge
or
Plugin
to
your
website
or
blog.
http://www.facebook.com/badges/page.php
https://developers.facebook.com/docs/plugins/
http://www.mailchimp.com
http://www.constantcontact.com

24. 6 Ways To Promote Your New Facebook Page
Invite
friends
&
family
to
“Like”
your
page.
1 2
3
4
3

25. 6 Ways To Promote Your New Facebook Page
Share
your
Facebook
Page
with
friends
and
family
1
2
3
4

26. 6 Ways To Promote Your New Facebook Page
Take
your
Facebook
Page
to
new
social
heights
Don’t
forget
to
take
it
offline.
Always
keep
it
in
your
back
pocket!

27. Optimizing Your Content For Newsfeed Coverage
How to Win The Facebook Popularity Contest

28. Optimizing Your Content For Newsfeed Coverage
1.)
The
rela8onship
that
user
has
with
the
publisher/page
2.)
How
many
comments,
likes,
shares
that
post
has
3.)
How
old
the
post
is

29. Optimizing Your Content For Newsfeed Coverage
Best
prac8ces
in
op8mizing
page
posts
Shared
Content
Providing
Value
Promo8onal
10%
70%
20%

30. Optimizing Your Content For Newsfeed Coverage
Engage
your
community
with
ques8ons

31. Optimizing Your Content For Newsfeed Coverage
Mix
up
the
media!
Video News/Blog
Question

32. Optimizing Your Content For Newsfeed Coverage
Humor
always
does
well

33. Optimizing Your Content For Newsfeed Coverage
Customize
your
pages
to
stand
out
http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/

34. Optimizing Your Content For Newsfeed Coverage
Customize
Your
Timeline
Photo
http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/

35. Optimizing Your Content For Newsfeed Coverage
Design
Resources
http://pixlr.com/
http://picmonkey.com/
http://canva.com/

36. Optimizing Your Content For Newsfeed Coverage
Pay
aten8on
to
8ming
–
post
at
non-­‐peak
8mes
86% of posts are published M-F
Engagement is 32% higher on the weekend

37. Optimizing Your Content For Newsfeed Coverage
Spend
8me
to
REALLY
understand
your
insights

38. Optimizing Your Content For Newsfeed Coverage
Spend
8me
to
REALLY
understand
your
insights

39. How to Grow Your Fan Base
Define
your
target
market

40. How to Grow Your Fan Base
Get
the
tone
right
What
is
your
brand’s
personality?

41. How to Grow Your Fan Base
Iden8fy
the
right
types
of
content
that
drives
engagement.
Always
Be
Tes8ng!

42. How to Grow Your Fan Base
It’s
a
long-­‐term
investment
Monitor
and
Measure
Find
a
schedule
and
STICK
WITH
IT!
Evaluate
what
works
and
what
doesn’t.

43. Introduction to Facebook Advertising
Facebook
Ads
are
designed
to
help
adver8sers
show
people
ads
they
find
interes8ng
and
relevant.

44. Introduction to Facebook Advertising
Reach
all
the
right
people
more
efficiently
Mobile
Newsfeed
Right
Column

45. Introduction to Facebook Advertising
Types
of
Facebook
Ads
Page
Post
Engagement
Page
Likes
Clicks
to
the
website
Website
Conversions
App
Installs
App
Engagement
Event
Responses
Offer
Claims

46. Introduction to Facebook Advertising
What
makes
a
great
ad?
Great
targe8ng
Right
objec8ve
En8cing
heading
En8cing
image
Well-­‐writen
body
text
Safe
budget
and
bid
price

47. Introduction to Facebook Advertising
How
to
get
started
now!
Define
your
goals
for
adver8sing
Create
great
landing
page
&
ads
Define
your
target
audience
Pick
and
manage
your
budget
Review,
Test
and
Op8mize

48. Introduction to Facebook Advertising
Targe8ng
Op8ons

49.
What
is
Facebook
Insights
Introduction to Facebook Insights
Insights
provides
measurements
on
your
page’s
performance.
Find
anonymous
demographic
data
about
your
audience
and
see
how
people
are
discovering
and
responding
to
your
posts.

50. Why
do
we
care?
Introduction to Facebook Insights
Answer
ques8ons
like:
-­‐ Is
my
page
a
success?
-­‐ Who
is
engaging
with
my
page?
-­‐ Is
my
strategy
effec8ve?
-­‐ Does
our
content
strategy
work?

51. Overview
Introduction to Facebook Insights

52. Reach
&
Visits
Introduction to Facebook Insights

53. Posts
&
People
Introduction to Facebook Insights

54. Social Media Master Series II
Advanced
Facebook
Insights
Advanced
Facebook
Adver8sing
Email
Marke8ng
How
to
Build
Facebook
Apps
How
to
Run
Successful
Facebook
Contests
Advanced
Facebook
Marke8ng

55. Thank you : )
Address:
PO
Box
702564
Dallas,
TX.
75370
ǀ
Phone:
(214)272-­‐9853
ǀ
Fax:
(214)872-­‐1936
ǀ
Email:
hblum@zinteracIveco.com
ǀ
www.Zinterac8veCo.com
Powered
by
social.zinteractiveagency.com/SMMasters
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