The ultimate Pinterest marketing guide how to improve your reach and promote your brand

2. The​ ​Ultimate
Pinterest​ ​Marketing
Guide:​ ​How​ ​to
Improve​ ​Your​ ​Reach
and​ ​Promote​ ​Your
Brand

3. If​ ​you​ ​still​ ​think​ ​Facebook​ ​and​ ​Twitter​ ​are​ ​the​ ​be-all​ ​and​ ​end-all​ ​of​ ​social​ ​media​ ​marketing​ ​tools,​ ​think
again.
Say​ ​“Hi”​ ​to​ ​your​ ​business’s​ ​new​ ​best​ ​friend​ ​–​ ​Pinterest.
Pinterest​ ​pins​ ​are​ ​100​ ​times​ ​more​ ​spreadable​ ​than​ ​a​ ​tweet,​ ​with​ ​the​ ​retweet​ ​average​ ​hitting​ ​only
1.4%.​ ​And,​ ​as​ ​for​ ​Facebook,​ ​the​ ​half-life​ ​of​ ​a​ ​pin​ ​is​ ​1,6000x​ ​longer​ ​than​ ​a​ ​Facebook​ ​post​ ​(​see​ ​here
for​ ​more​ ​stats!​).
Since​ ​the​ ​recent​ ​Instagram​ ​purchase​ ​by​ ​Facebook,​ ​Pinterest​ ​has​ ​become​ ​the​ ​hot​ ​ticket​ ​item​ ​for
business​ ​marketing.
And​ ​that’s​ ​for​ ​good​ ​reason.​ ​If​ ​an​ ​increase​ ​of​ ​27%​ ​in​ ​Pinterest​ ​accounts​ ​of​ ​Fortune​ ​500​ ​companies
over​ ​the​ ​last​ ​year​ ​(including​ ​Exxon​ ​Mobile,​ ​Wal-Mart,​ ​and​ ​Apple)​ ​isn’t​ ​an​ ​indication​ ​that​ ​your
business​ ​should​ ​be​ ​joining​ ​the​ ​​70​ ​million​ ​total​ ​users​,​ ​I​ ​don’t​ ​know​ ​what​ ​would​ ​be.
Aside​ ​from​ ​feeding​ ​obsessions​ ​with​ ​exotic​ ​destiny​ ​vacations​ ​and​ ​gourmet​ ​food,​ ​the​ ​real​ ​strength​ ​of
Pinterest​ ​is​ ​the​ ​integrated​ ​features​ ​of​ ​their​ ​business​ ​accounts.​ ​Join​ ​the​ ​​500,000​ ​businesses​ ​​with
Pinterest​ ​for​ ​Business​ ​accounts,​ ​and​ ​you’ll​ ​get​ ​added​ ​marketing​ ​features​ ​to​ ​promote​ ​your​ ​brand​ ​on
one​ ​of​ ​the​ ​fastest​ ​growing​ ​and​ ​insanely​ ​popular​ ​social​ ​media​ ​platforms.
Pinterest​ ​for​ ​Business​ ​is​ ​Different​ ​from​ ​Your​ ​Personal
Account:​ ​The​ ​Added​ ​Perks
If​ ​you​ ​don’t​ ​have​ ​an​ ​account​ ​already,​ ​or​ ​if​ ​your​ ​account​ ​is​ ​personal,​ ​you’re​ ​going​ ​to​ ​need​ ​to​ ​sign​ ​up
for​ ​an​ ​official​ ​​Pinterest​ ​for​ ​Business​ ​account​​ ​in​ ​order​ ​to​ ​tap​ ​into​ ​the​ ​full​ ​potential​ ​of​ ​Pinterest’s
marketing​ ​potency.​ ​With​ ​your​ ​business​ ​account,​ ​you​ ​get:
Different​ ​Terms​ ​of​ ​Service

4. The​ ​terms​ ​of​ ​service​ ​are​ ​a​ ​little​ ​bit​ ​different​ ​for​ ​a​ ​business,​ ​so​ ​be​ ​sure​ ​to​ ​read​ ​through​ ​them.​ ​The
difference​ ​comes​ ​from​ ​the​ ​fact​ ​that​ ​you​ ​are​ ​using​ ​the​ ​account​ ​commercially.
You’ve​ ​still​ ​got​ ​the​ ​same​ ​​Acceptable​ ​Use​ ​Policy​​ ​and​ ​​Pin​ ​Etiquette​ ​Policy​,​ ​but​ ​there​ ​are​ ​a​ ​​few
guidelines​ ​for​ ​commercial​ ​use​:
● Don’t​ ​promote​ ​spam,​ ​“such​ ​as​ ​asking​ ​participants​ ​to​ ​comment​ ​repeatedly.”
● Don’t​ ​“run​ ​a​ ​sweepstakes​ ​where​ ​each​ ​pin,​ ​repin,​ ​or​ ​like​ ​represents​ ​an​ ​entry.​ ​[or]​ ​ask
pinners​ ​to​ ​vote​ ​with​ ​a​ ​repin​ ​or​ ​like.”
● Don’t​ ​run​ ​contests,​ ​sweepstakes​ ​or​ ​promotions​ ​“too​ ​often.”
● Don’t​ ​“suggest​ ​that​ ​Pinterest​ ​sponsors​ ​or​ ​endorses”​ ​your​ ​business.
Educational​ ​Marketing​ ​Materials
Pinterest​ ​doesn’t​ ​just​ ​give​ ​you​ ​the​ ​platform,​ ​they​ ​are​ ​creating​ ​educational​ ​marketing​ ​materials​ ​to
teach​ ​you​ ​how​ ​to​ ​maximize​ ​its​ ​effectiveness​ ​for​ ​marketing​ ​your​ ​business.
What’s​ ​in​ ​the​ ​works:
● Pinstitute​​ ​–​ ​interactive​ ​workshops​ ​to​ ​connect​ ​with​ ​pinners,​ ​and​ ​get​ ​a​ ​bigger​ ​return​ ​from
Pinterest
● Webinars​​ ​and​ ​​resources​ ​for​ ​small​ ​businesses
For​ ​now​ ​you​ ​can​ ​check​ ​out​ ​the​ ​​Pinterest​ ​Blog​​ ​to​ ​stay​ ​updated​ ​on​ ​when​ ​these​ ​materials​ ​will​ ​be​ ​out
and​ ​get​ ​some​ ​basic​ ​tips.
Pinterest​ ​Analytics
Pinterest​ ​Analytics​​ ​is​ ​one​ ​of​ ​the​ ​newest​ ​and​ ​most​ ​awesome​ ​features​ ​of​ ​a​ ​Pinterest​ ​for​ ​Business
account.​ ​When​ ​you​ ​verify​ ​your​ ​account,​ ​you​ ​get​ ​access​ ​to​ ​important​ ​tracking​ ​information.​ ​You’ll​ ​be
able​ ​to​ ​see​ ​which​ ​strategies​ ​and​ ​content​ ​work​ ​so​ ​you​ ​can​ ​constantly​ ​improve​ ​your​ ​marketing.
Rich​ ​Pins

5. There​ ​are​ ​five​ ​different​ ​types​ ​of​ ​Rich​ ​Pins,​ ​all​ ​loaded​ ​with​ ​more​ ​information​ ​than​ ​your​ ​average​ ​pin​ ​for
serious​ ​sales​ ​power.​ ​They​ ​include​ ​real-time​ ​price​ ​and​ ​stock​ ​updates,​ ​direct​ ​links​ ​to​ ​your​ ​site,​ ​and
interactive​ ​map​ ​locations.​ ​There​ ​will​ ​be​ ​more​ ​details​ ​on​ ​Rich​ ​Pin​ ​strategy​ ​later.
The​ ​Promise​ ​of​ ​New​ ​Tools
Pinterest​ ​has​ ​promised​ ​some​ ​new​ ​tools​ ​exclusively​ ​to​ ​business​ ​accounts​ ​in​ ​the​ ​future.​ ​As​ ​of​ ​right
now​ ​that​ ​includes​ ​​Promoted​ ​Pins​,​ ​the​ ​​Pin​ ​It​ ​Button​,​ ​and​ ​the​ ​​Widget​ ​Builder​.​ ​As​ ​new​ ​tools​ ​are​ ​being
added,​ ​you​ ​can​ ​stay​ ​updated​ ​by​ ​joining​ ​the​ ​​Pinterest​ ​newsletter​.
Different​ ​Settings
You​ ​get​ ​to​ ​use​ ​your​ ​business​ ​name​ ​instead​ ​of​ ​the​ ​typical​ ​First​ ​+​ ​Last​ ​Name​ ​formula.​ ​This​ ​also
means​ ​your​ ​Pinterest​ ​account​ ​won’t​ ​have​ ​an​ ​automatic​ ​link​ ​to​ ​your​ ​Facebook​ ​account,​ ​so​ ​you
should​ ​add​ ​a​ ​Facebook​ ​tab​ ​to​ ​your​ ​Pinterest​ ​home​ ​page.
How​ ​to​ ​Create​ ​Popular​ ​Pins

6. Your​ ​pins​ ​can​ ​get​ ​the​ ​kind​ ​of​ ​engagement​ ​shown​ ​above​ ​for​ ​your​ ​business​ ​if​ ​you​ ​execute​ ​them​ ​right.
Pinterest​ ​has​ ​been​ ​described​ ​by​ ​Social​ ​Media​ ​Examiner​ ​as​ ​a​ ​visual​ ​search​ ​engine.​ ​So,​ ​just​ ​like
when​ ​you​ ​are​ ​writing​ ​your​ ​blog​ ​articles​ ​or​ ​posting​ ​on​ ​your​ ​business​ ​Instagram​ ​account,​ ​you​ ​want
your​ ​content​ ​to​ ​be​ ​searchable.
If​ ​it’s​ ​not​ ​searchable,​ ​then​ ​it​ ​won’t​ ​be​ ​found​ ​or​ ​seen.
Therefore,​ ​before​ ​you​ ​grab​ ​that​ ​mouse​ ​to​ ​start​ ​pinning,​ ​you​ ​have​ ​to​ ​understand​ ​the​ ​Pinterest​ ​culture,
a.k.a.​ ​what​ ​your​ ​followers​ ​search​ ​for,​ ​and​ ​learn​ ​how​ ​to​ ​create​ ​popular​ ​pins.
Most​ ​Popular​ ​Categories
If​ ​you​ ​know​ ​what​ ​the​ ​most​ ​popular​ ​Pinterest​ ​categories​ ​are,​ ​then​ ​you’ll​ ​have​ ​a​ ​better​ ​idea​ ​of​ ​which
boards​ ​will​ ​work​ ​for​ ​your​ ​business.
The​ ​University​ ​of​ ​Minnesota’s​ ​Pinterest​ ​study​​ ​shows​ ​the​ ​most​ ​popular​ ​categories​ ​by​ ​gender
because,​ ​yes,​ ​while​ ​80%​ ​of​ ​users​ ​are​ ​female,​ ​men​ ​are​ ​starting​ ​to​ ​catch​ ​the​ ​Pinterest​ ​bug.​ ​In​ ​the​ ​past

7. year,​ ​the​ ​number​ ​of​ ​male​ ​users​ ​has​ ​DOUBLED,​ ​making​ ​them​ ​​Pinterest’s​ ​fastest​ ​growing
demographic​.
If​ ​your​ ​business​ ​doesn’t​ ​have​ ​anything​ ​to​ ​do​ ​with​ ​DIY​ ​crafts,​ ​then​ ​don’t​ ​have​ ​a​ ​board​ ​dedicated​ ​to
the​ ​art​ ​of​ ​glue-gunning.​ ​Pick​ ​the​ ​most​ ​relevant​ ​popular​ ​ones!
Images​ ​that​ ​Work

8. One​ ​quick​ ​perusal​ ​of​ ​Pinterest,​ ​and​ ​it’s​ ​clear​ ​how​ ​visual​ ​a​ ​site​ ​it​ ​is.​ ​With​ ​such​ ​an​ ​emphasis​ ​on​ ​the
visual​ ​impact,​ ​your​ ​images​ ​are​ ​the​ ​cornerstone​ ​of​ ​any​ ​pin​ ​you​ ​share.
What​ ​makes​ ​the​ ​​top​ ​Pinterest​ ​pins​​ ​so​ ​popular?
Optimal​ ​Pin​ ​Size
All​ ​pins​ ​have​ ​the​ ​same​ ​width,​ ​with​ ​an​ ​unlimited​ ​length.​ ​A​ ​good​ ​size​ ​to​ ​shoot​ ​for​ ​is​ ​​736×1102​ ​​pixels
for​ ​a​ ​typical​ ​pin.​ ​It’s​ ​not​ ​too​ ​big,​ ​and​ ​not​ ​too​ ​small.​ ​​Canva’s​Pinterest​ ​template​ ​is​ ​this​ ​size​ ​and​ ​makes
sizing​ ​your​ ​images​ ​a​ ​lot​ ​easier.
Instructographics
Sometimes​ ​it’s​ ​good​ ​to​ ​take​ ​advantage​ ​of​ ​the​ ​longer​ ​length​ ​allotment.​ ​The​ ​term​ ​instructographic​ ​was
coined​ ​by​ ​Pinterest,​ ​and​ ​is​ ​another​ ​name​ ​for​ ​infographic.​ ​These​ ​are​ ​popular​ ​because​ ​of​ ​their​ ​DIY,
how-to​ ​nature,​ ​which​ ​we​ ​know​ ​is​ ​the​ ​second​ ​most​ ​popular​ ​category!

10. How​ ​to​ ​Get​ ​Your​ ​Pins​ ​Seen​ ​and​ ​Shared:​ ​Optimizing​ ​Your
Pins
It’s​ ​one​ ​thing​ ​to​ ​create​ ​a​ ​fantastic​ ​pin,​ ​but​ ​it’s​ ​a​ ​whole​ ​other​ ​game​ ​to​ ​get​ ​it​ ​seen​ ​and​ ​shared.​ ​No​ ​one
is​ ​going​ ​to​ ​find​ ​your​ ​pin​ ​if​ ​you​ ​don’t​ ​optimize​ ​it​ ​for​ ​engagement.
Best​ ​Times​ ​to​ ​Pin
The​ ​best​ ​times​ ​to​ ​pin​ ​depend​ ​on​ ​your​ ​target​ ​audience’s​ ​habits,​ ​so​ ​you​ ​should​ ​always​ ​test​ ​for​ ​your
specific​ ​optimal​ ​posting​ ​times.​ ​But,​ ​for​ ​your​ ​general​ ​information,​ ​according​ ​to​ ​​SocialFresh​,​ ​on
average,​ ​the​ ​best​ ​times​ ​to​ ​post​ ​are​ ​2PM​ ​–​ ​4PM​ ​EST​ ​and​ ​8PM​ ​–​ ​1AM​ ​EST;​ ​and,​ ​research​ ​by
HubSpot​​ ​says​ ​Saturday​ ​morning​ ​is​ ​THE​ ​best​ ​time​ ​to​ ​post.

11. Make​ ​It​ ​Easy​ ​to​ ​Pin​ ​Content​ ​from​ ​Your​ ​Sites
Add​ ​a​ ​hovering​ ​Pin​ ​It​ ​button​ ​to​ ​any​ ​image​ ​on​ ​any​ ​of​ ​your​ ​sites​ ​or​ ​your​ ​phone​ ​app​ ​​through​ ​Pinterest
directly​.​ ​Or,​ ​if​ ​you​ ​use​ ​WordPress,​ ​there’s​ ​a​ ​​Pinterest​ ​Pin​ ​It​ ​Hover​ ​button​​ ​plugin.
These​ ​simple-to-integrate​ ​buttons​ ​direct​ ​your​ ​site​ ​visitors​ ​to​ ​either​ ​check​ ​out​ ​your​ ​Pinterest​ ​account
or​ ​actually​ ​pin​ ​your​ ​site’s​ ​content​ ​on​ ​their​ ​own​ ​accounts.​ ​If​ ​you​ ​don’t​ ​have​ ​these​ ​buttons,​ ​there​ ​is
little​ ​chance​ ​your​ ​site​ ​will​ ​bring​ ​ANY​ ​interaction​ ​with​ ​your​ ​Pinterest​ ​account.
Connect​ ​with​ ​Your​ ​Other​ ​Social​ ​Media​ ​Platforms
You​ ​don’t​ ​want​ ​to​ ​have​ ​to​ ​start​ ​over​ ​with​ ​followers​ ​when​ ​you​ ​create​ ​a​ ​new​ ​social​ ​media​ ​account.​ ​It’s
super​ ​easy​ ​to​ ​connect​ ​your​ ​Twitter​ ​and​ ​Facebook​ ​accounts​ ​to​ ​your​ ​Pinterest​ ​for​ ​Business​ ​account.
This​ ​will​ ​help​ ​you​ ​get​ ​more​ ​followers​ ​by​ ​tapping​ ​into​ ​the​ ​ones​ ​you​ ​already​ ​have​ ​on​ ​other​ ​platforms.​ ​It
also​ ​will​ ​help​ ​spread​ ​your​ ​content​ ​across​ ​platforms​ ​so​ ​more​ ​eyeballs​ ​see​ ​it.​ ​And,​ ​it​ ​will​ ​add​ ​Twitter
and​ ​Facebook​ ​buttons​ ​to​ ​your​ ​Pinterest​ ​account.
To​ ​connect​ ​your​ ​social​ ​media​ ​accounts:
1. Go​ ​to​ ​your​ ​account​ ​settings

12. 2. Go​ ​to​ ​the​ ​social​ ​networks​ ​section
3. Connect​ ​your​ ​Facebook​ ​and​ ​Twitter​ ​accounts
Spoiler​ ​Alert!​ ​For​ ​Facebook,​ ​you​ ​can​ ​connect​ ​only​ ​a​ ​personal​ ​account,​ ​not​ ​a​ ​page.​ ​So,​ ​if​ ​your
business​ ​has​ ​only​ ​a​ ​Facebook​ ​page,​ ​then​ ​you​ ​can’t​ ​link​ ​it​ ​here.​ ​Just​ ​Twitter​ ​for​ ​you.
Share​ ​Pins​ ​in​ ​Your​ ​Newsletter
Take​ ​the​ ​difficulty​ ​out​ ​of​ ​getting​ ​people​ ​to​ ​find​ ​your​ ​pins​ ​by​ ​sending​ ​the​ ​pins​ ​straight​ ​to​ ​them!​ ​Your
newsletter​ ​is​ ​the​ ​perfect​ ​place​ ​to​ ​throw​ ​in​ ​a​ ​couple​ ​of​ ​your​ ​latest​ ​pins​ ​and​ ​direct​ ​subscribers​ ​to​ ​your
Pinterest​ ​account.​ ​Try​ ​this:
“Our​ ​most​ ​popular​ ​pins​ ​from​ ​this​ ​week.​ ​Head​ ​on​ ​over​ ​to​ ​our​ ​Pinterest​ ​for​ ​even​ ​more!”
SEO​ ​for​ ​Pinterest

13. You​ ​have​ ​to​ ​use​ ​some​ ​SEO​ ​strategy​ ​to​ ​get​ ​your​ ​pins​ ​discovered​ ​by​ ​the​ ​eyes​ ​of​ ​your​ ​target
audience.​ ​But,​ ​don’t​ ​worry,​ ​it​ ​doesn’t​ ​take​ ​much​ ​to​ ​optimize​ ​your​ ​pins​ ​in​ ​regard​ ​to​ ​Pinterest
searches.​ ​Just​ ​follow​ ​these​ ​steps:
Step​ ​1:​​ ​Research​ ​keywords.​ ​Try​ ​a​ ​tool​ ​like​ ​​Google​ ​AdWords​ ​Keyword​ ​Planner​​ ​to​ ​find​ ​popular
keywords​ ​related​ ​to​ ​your​ ​business​ ​and​ ​your​ ​pins.
Step​ ​2:​​ ​Add​ ​your​ ​keyword/keywords​ ​to​ ​your​ ​pin​ ​titles.
Step​ ​3:​​ ​Add​ ​your​ ​keyword/keywords​ ​to​ ​your​ ​pin​ ​descriptions.
Step​ ​4:​​ ​Add​ ​your​ ​keyword/keywords​ ​to​ ​your​ ​pin​ ​image​ ​file​ ​names.
As​ ​with​ ​any​ ​SEO​ ​you​ ​use,​ ​make​ ​sure​ ​not​ ​to​ ​sound​ ​too​ ​“keywordy.”​ ​Don’t​ ​go​ ​too​ ​crazy​ ​and​ ​add​ ​three
keywords​ ​to​ ​your​ ​title​ ​and​ ​descriptions​ ​like​ ​a​ ​robot​ ​would.​ ​Optimize​ ​and​ ​still​ ​sound​ ​human​ ​by​ ​simply
adding​ ​a​ ​strong​ ​keyword​ ​within​ ​the​ ​right​ ​context.
Use​ ​a​ ​Call-to-Pin
In​ ​the​ ​same​ ​way​ ​you​ ​use​ ​a​ ​call-to-action​ ​in​ ​your​ ​ad​ ​copy,​ ​a​ ​call-to-pin​ ​will​ ​significantly​ ​increase​ ​the
engagement​ ​of​ ​your​ ​pins.​ ​In​ ​fact,​ ​you’ll​ ​get​ ​80%​ ​more​ ​engagement​ ​with​ ​a​ ​CTP.​ ​In​ ​your​ ​pin’s
description,​ ​add​ ​a​ ​little​ ​something​ ​like:
“Repin​ ​to​ ​your​ ​own​ ​inspiration​ ​board.”
Engage​ ​to​ ​Build​ ​Relationships​ ​and​ ​Gain​ ​New​ ​Followers
Now​ ​that​ ​you​ ​know​ ​what​ ​kinds​ ​of​ ​pins​ ​are​ ​popular​ ​and​ ​how​ ​to​ ​get​ ​your​ ​pins​ ​seen,​ ​the​ ​next​ ​step​ ​in
Pinterest​ ​marketing​ ​is​ ​to​ ​use​ ​your​ ​pins​ ​to​ ​build​ ​relationships​ ​with​ ​followers​ ​and​ ​influencers​ ​that​ ​will
grow​ ​your​ ​reach.
As​ ​we​ ​all​ ​know,​ ​more​ ​reach​ ​=​ ​more​ ​success.

14. Knowing​ ​what​ ​users​ ​look​ ​for​ ​when​ ​following​ ​other​ ​accounts​ ​will​ ​allow​ ​you​ ​to​ ​give​ ​them​ ​what​ ​they
want​ ​and,​ ​in​ ​turn,​ ​grow​ ​your​ ​following.​ ​A​ ​little​ ​mind-reading​ ​never​ ​hurt​ ​anyone.
The​ ​University​ ​of​ ​Minnesota’s​ ​Pinterest​ ​study​​ ​found​ ​that​ ​the​ ​three​ ​main​ ​factors​ ​that​ ​Pinterest​ ​users
take​ ​into​ ​consideration​ ​in​ ​the​ ​should-I-follow-or-not​ ​decision-making​ ​process​ ​are:
● how​ ​many​ ​accounts​ ​you​ ​are​ ​following​ ​/​ ​are​ ​following​ ​you
● how​ ​many​ ​pins​ ​you​ ​have
● how​ ​many​ ​boards​ ​you​ ​have

15. To​ ​be​ ​on​ ​top​ ​of​ ​those​ ​factors​ ​and​ ​build​ ​relationships​ ​to​ ​grow​ ​your​ ​reach,​ ​you​ ​need​ ​to:
Post​ ​Frequently

16. To​ ​get​ ​more​ ​Pinterest​ ​followers​,​ ​you​ ​should​ ​post​ ​between​ ​5-30​ ​new​ ​pins​ ​every​ ​day.​ ​Make​ ​sure​ ​you
are​ ​not​ ​just​ ​repinning​ ​the​ ​content​ ​of​ ​others,​ ​but​ ​also​ ​pinning​ ​your​ ​own​ ​unique​ ​pins​ ​with​ ​your​ ​own
content.
Warning!​ ​Avoid​ ​a​ ​major​ ​Pinterest​ ​faux​ ​pas:​ ​don’t​ ​pin​ ​all​ ​30​ ​new​ ​pins​ ​within​ ​a​ ​5-minute​ ​span.​ ​Spread
your​ ​pinning​ ​throughout​ ​the​ ​day.
Tip!​ ​You​ ​can​ ​create​ ​a​ ​​Secret​ ​Board​​ ​and​ ​collect​ ​pins​ ​to​ ​save​ ​time.​ ​Load​ ​up​ ​your​ ​20​ ​or​ ​so​ ​pins​ ​in​ ​the
morning,​ ​and​ ​keep​ ​them​ ​on​ ​your​ ​secret​ ​board.​ ​Throughout​ ​the​ ​day,​ ​return​ ​to​ ​the​ ​board​ ​and​ ​grab​ ​the
pins​ ​you​ ​want​ ​to​ ​pin​ ​on​ ​other​ ​“live​ ​boards.”

17. Engage​ ​with​ ​Followers,​ ​Reply​ ​to​ ​Comments
Just​ ​like​ ​you​ ​respond​ ​to​ ​tweets,​ ​Facebook​ ​posts,​ ​and​ ​Instagram​ ​comments,​ ​engage​ ​with​ ​your
followers​ ​directly​ ​by​ ​answering​ ​their​ ​questions​ ​and​ ​responding​ ​to​ ​their​ ​comments.​ ​Go​ ​the​ ​extra​ ​mile
and​ ​address​ ​them​ ​directly,​ ​using​ ​their​ ​names​ ​to​ ​really​ ​take​ ​your​ ​customer​ ​service​ ​to​ ​the​ ​next​ ​level.
Comment​ ​on​ ​Your​ ​Followers’​ ​Pins

18. Engagement​ ​is​ ​a​ ​two-way​ ​street.​ ​You​ ​need​ ​to​ ​reach​ ​out​ ​to​ ​your​ ​followers’​ ​boards​ ​as​ ​well.​ ​Leave
comments​ ​on​ ​their​ ​pins​ ​so​ ​they’ll​ ​feel​ ​some​ ​love.​ ​Their​ ​followers​ ​will​ ​see​ ​your​ ​brand,​ ​too!
Follow​ ​and​ ​Engage​ ​with​ ​Popular​ ​Boards
The​ ​best​ ​way​ ​to​ ​see​ ​successful​ ​Pinterest​ ​strategy​ ​in​ ​action​ ​is​ ​to​ ​follow​ ​and​ ​engage​ ​with​ ​popular
boards.​ ​You​ ​can​ ​learn​ ​a​ ​lot​ ​from​ ​the​ ​big​ ​dogs.​ ​See​ ​what​ ​kinds​ ​of​ ​pins​ ​they​ ​pin,​ ​what​ ​kinds​ ​of​ ​boards
they​ ​have,​ ​and​ ​how​ ​much​ ​engaging​ ​they​ ​do.​ ​Your​ ​goal​ ​is​ ​to​ ​get​ ​on​ ​that​ ​level!
If​ ​you​ ​are​ ​commenting​ ​on​ ​these​ ​popular​ ​pins,​ ​your​ ​brand​ ​name​ ​will​ ​be​ ​seen​ ​by​ ​the​ ​huge​ ​number​ ​of
people​ ​who​ ​follow​ ​those​ ​boards.
Tip!​ ​It’s​ ​a​ ​good​ ​idea​ ​to​ ​follow​ ​popular​ ​boards​ ​because​ ​they​ ​are​ ​relevant​ ​to​ ​your​ ​industry​ ​and
business​ ​as​ ​opposed​ ​to​ ​“just​ ​because”​ ​they​ ​are​ ​the​ ​most​ ​popular.​ ​If​ ​your​ ​business​ ​has​ ​literally
nothing​ ​to​ ​do​ ​with​ ​wedding​ ​fashion,​ ​you​ ​can​ ​do​ ​yourself​ ​a​ ​favor​ ​and​ ​follow​ ​the​ ​boards​ ​that​ ​have​ ​a
following​ ​closer​ ​to​ ​yours.​ ​Those​ ​are​ ​the​ ​people​ ​you​ ​want​ ​to​ ​connect​ ​with​ ​anyway.
Invite​ ​Others​ ​to​ ​Pin​ ​on​ ​Your​ ​Boards

19. Another​ ​cool​ ​board​ ​feature​ ​for​ ​marketing​ ​is​ ​the​ ​Open​ ​Board,​ ​which​ ​allows​ ​users​ ​to​ ​contribute​ ​their
own​ ​pins.​ ​All​ ​you​ ​have​ ​to​ ​do​ ​is​ ​give​ ​them​ ​pinning​ ​access​ ​by​ ​adding​ ​their​ ​name​ ​or​ ​email.​ ​You,​ ​as​ ​the
creator,​ ​of​ ​course,​ ​have​ ​full​ ​veto​ ​power,​ ​and​ ​your​ ​contributors​ ​aren’t​ ​able​ ​to​ ​change​ ​the​ ​board​ ​name
or​ ​description.
This​ ​feature​ ​is​ ​great​ ​for​ ​marketing​ ​because​ ​you​ ​get​ ​your​ ​community​ ​involved​ ​in​ ​a​ ​personal​ ​way.

20. Invite​ ​your​ ​followers​ ​and​ ​get​ ​big​ ​authority​ ​brownie​ ​points​ ​if​ ​you​ ​can​ ​get​ ​industry​ ​experts​ ​and​ ​leaders
to​ ​contribute​ ​to​ ​your​ ​boards!
Case​ ​Study:​ ​Your​ ​Anthropologie​ ​Favorites
Anthropologie​ ​created​ ​an​ ​open​ ​board​ ​called​ ​“​Your​ ​Anthropologie​ ​Favorites​”​ ​where​ ​their​ ​followers​ ​pin
their​ ​favorite​ ​pieces.​ ​It​ ​promotes​ ​fan​ ​interaction​ ​and​ ​the​ ​brand​ ​at​ ​the​ ​same​ ​time!​ ​Talk​ ​about​ ​win-win.
Build​ ​Influencer​ ​Relationships
Reach​ ​a​ ​wider​ ​audience​ ​and​ ​gain​ ​more​ ​followers​ ​by​ ​reaching​ ​out​ ​to​ ​influencers​ ​in​ ​your​ ​field.
Start​ ​by​ ​following​ ​their​ ​boards,​ ​repinning​ ​their​ ​pins,​ ​and​ ​leaving​ ​engaging​ ​comments​ ​on​ ​their​ ​pins.
Once​ ​you’ve​ ​dropped​ ​your​ ​name​ ​that​ ​way,​ ​you​ ​can​ ​initiate​ ​a​ ​bigger​ ​collaboration.

21. Ask​ ​if​ ​they​ ​will​ ​post​ ​on​ ​a​ ​board​ ​of​ ​yours,​ ​or​ ​offer​ ​to​ ​contribute​ ​to​ ​one​ ​of​ ​their​ ​boards.​ ​Offer​ ​ideas​ ​for
their​ ​boards​ ​and​ ​show​ ​that​ ​you​ ​are​ ​familiar​ ​with​ ​their​ ​content​ ​when​ ​initiating​ ​collaboration,​ ​and​ ​you’ll
be​ ​closer​ ​to​ ​that​ ​“yes”​ ​you’re​ ​looking​ ​for.
Case​ ​Study:​ ​#WhyAustin
Whole​ ​Foods​ ​set​ ​themselves​ ​up​ ​for​ ​some​ ​great​ ​collaboration​ ​with​ ​their​ ​​#WhyAustin​​ ​board.​ ​Not​ ​only
does​ ​it​ ​allow​ ​local​ ​businesses​ ​in​ ​the​ ​industry​ ​to​ ​contribute​ ​to​ ​the​ ​board,​ ​but​ ​it​ ​also​ ​creates​ ​a​ ​sense​ ​of
community.​ ​The​ ​brands​ ​that​ ​contribute​ ​to​ ​the​ ​board​ ​gain​ ​more​ ​publicity,​ ​and​ ​Whole​ ​Foods​ ​gets​ ​to
tap​ ​into​ ​those​ ​other​ ​followers.
Find​ ​Friends​ ​from​ ​Other​ ​Social​ ​Media​ ​Platforms
You​ ​know​ ​that​ ​when​ ​you​ ​create​ ​a​ ​new​ ​account​ ​with​ ​Instagram​ ​or​ ​another​ ​social​ ​media​ ​platform,​ ​they
ask​ ​if​ ​you​ ​want​ ​to​ ​“Find​ ​Friends”​ ​using​ ​your​ ​phone’s​ ​contacts​ ​or​ ​Facebook​ ​friends.

22. Well,​ ​to​ ​save​ ​time​ ​and​ ​get​ ​a​ ​solid​ ​starting​ ​foundation​ ​of​ ​followers,​ ​there’s​ ​a​ ​“​Find​ ​Friends​”​ ​option​ ​for
Pinterest,​ ​too!​ ​Don’t​ ​waste​ ​all​ ​the​ ​Twitter​ ​and​ ​Facebook​ ​contacts​ ​you’ve​ ​made.​ ​Follow​ ​them,​ ​and
they​ ​will​ ​find​ ​you!
The​ ​Find​ ​Friends​ ​button​ ​is​ ​in​ ​the​ ​upper-left​ ​corner​ ​of​ ​your​ ​Pinterest​ ​home​ ​page.
How​ ​to​ ​Promote​ ​Your​ ​Brand​ ​Successfully:​ ​Pinterest
Strategies

23. Integrate​ ​Rich​ ​Pins
My​ ​friends,​ ​I​ ​would​ ​like​ ​to​ ​introduce​ ​you​ ​to​ ​Rich​ ​Pins.​ ​And,​ ​trust​ ​me,​ ​they​ ​have​ ​earned​ ​their​ ​name.
Brands​ ​taking​ ​advantage​ ​of​ ​Rich​ ​Pins​ ​notice​ ​an​ ​82%​ ​jump​ ​in​ ​their​ ​repin/pin​ ​ratio.​ ​You’ll​ ​see​ ​the​ ​big
brands​ ​like​ ​Target​ ​and​ ​Wal-Mart​ ​taking​ ​advantage​ ​of​ ​Rich​ ​Pins…​ ​And,​ ​you​ ​should,​ ​too!
I’m​ ​not​ ​guaranteeing​ ​that​ ​you​ ​will​ ​be​ ​rolling​ ​in​ ​a​ ​pile​ ​of​ ​Benjamins​ ​with​ ​just​ ​a​ ​couple​ ​of​ ​Rich​ ​Pins,​ ​but
there​ ​is​ ​a​ ​reason​ ​they​ ​are​ ​called​ ​“Rich​ ​Pins.”​ ​They​ ​are​ ​full​ ​of​ ​valuable,​ ​traffic-generating​ ​information;
and,​ ​right​ ​now,​ ​they​ ​are​ ​the​ ​best​ ​direct​ ​strategy​ ​for​ ​growing​ ​your​ ​sales​ ​in​ ​the​ ​Pinterest​ ​sphere.
Rich​ ​Pins​ ​come​ ​in​ ​5​ ​different​ ​flavors:​ ​movie,​ ​recipe,​ ​article,​ ​product,​ ​and​ ​place,​ ​all​ ​fully​ ​loaded​ ​with
their​ ​own​ ​set​ ​of​ ​valuable​ ​features​ ​that​ ​will​ ​boost​ ​your​ ​engagement​ ​and​ ​direct​ ​traffic​ ​to​ ​your​ ​site.
Perks​ ​of​ ​Rich​ ​Pins
When​ ​you​ ​apply​ ​for​ ​Rich​ ​Pins,​ ​you’ll​ ​get​ ​real-time​ ​information​ ​automatically​ ​updated​ ​on​ ​your​ ​pins
and​ ​more​ ​ways​ ​to​ ​direct​ ​people​ ​to​ ​your​ ​site​ ​because​ ​your​ ​site​ ​will​ ​be​ ​linked​ ​to​ ​your​ ​Rich​ ​Pins.​ ​No
hassle,​ ​no​ ​fuss.​ ​Just​ ​leads.

24. This​ ​example,​ ​from​ ​Urban​ ​Outfitters​ ​(the​ ​second​ ​most​ ​popular​ ​retailer​ ​on​ ​Pinterest),​ ​shows​ ​the
features​ ​of​ ​a​ ​“product”​ ​pin​ ​at​ ​work.​ ​You’ve​ ​got​ ​an​ ​official​ ​link​ ​to​ ​the​ ​store’s​ ​site,​ ​as​ ​well​ ​as​ ​updated
live​ ​price​ ​and​ ​stock​ ​availability​ ​information.

26. “Article”​ ​pins​ ​are​ ​also​ ​valuable​ ​in​ ​that​ ​they​ ​can​ ​promote​ ​your​ ​blog​ ​posts​ ​and​ ​direct​ ​Pinterest​ ​users​ ​to
your​ ​blog.​ ​Article​ ​pins​ ​come​ ​with​ ​a​ ​larger​ ​title​ ​with​ ​your​ ​brand’s​ ​logo,​ ​a​ ​description,​ ​and​ ​a
call-to-action​ ​at​ ​the​ ​bottom​ ​with​ ​a​ ​direct​ ​link​ ​to​ ​your​ ​original​ ​site.
How​ ​to​ ​integrate​ ​Rich​ ​Pins
For​ ​any​ ​of​ ​your​ ​Rich​ ​Pins​ ​to​ ​have​ ​even​ ​the​ ​potential​ ​to​ ​direct​ ​traffic​ ​to​ ​your​ ​site,​ ​you​ ​need​ ​to​ ​get
them​ ​validated​ ​on​ ​the​ ​Pinterest​ ​site​ ​itself.​ ​(If​ ​you​ ​aren’t​ ​the​ ​most​ ​tech​ ​savvy,​ ​you’ll​ ​probably​ ​want
some​ ​help​ ​from​ ​your​ ​web​ ​developer…it​ ​involves​ ​meta​ ​tags.)Here’s​ ​how​ ​to​ ​do​ ​it:
1. Go​ ​to​ ​this​ ​page
2. Decide​ ​what​ ​kind​ ​of​ ​Rich​ ​Pin​ ​(product,​ ​recipe,​ ​movie,​ ​article,​ ​or​ ​place)​ ​you​ ​want​ ​to​ ​apply
for
3. Read​ ​the​ ​documentation​ ​for​ ​your​ ​Rich​ ​Pin​ ​type
4. Add​ ​the​ ​appropriate​ ​meta​ ​tags​ ​to​ ​your​ ​site

27. 5. Validate​ ​your​ ​Rich​ ​Pins​ ​and​ ​apply​ ​to​ ​get​ ​them​ ​approved
Once​ ​your​ ​Rich​ ​Pins​ ​are​ ​approved​ ​by​ ​Pinterest,​ ​they​ ​will​ ​be​ ​out​ ​there​ ​for​ ​the​ ​entire​ ​Pinterest​ ​world​ ​to
see,​ ​to​ ​repin,​ ​and​ ​to​ ​be​ ​directed​ ​to​ ​your​ ​site!
I’m​ ​not​ ​telling​ ​you​ ​that​ ​you​ ​should​ ​think​ ​about​ ​using​ ​Rich​ ​Pins​ ​because​ ​it​ ​would​ ​help​ ​your​ ​business.
I’m​ ​telling​ ​you​ ​that​ ​you​ ​NEED​ ​Rich​ ​Pins​ ​if​ ​you​ ​want​ ​to​ ​keep​ ​up​ ​in​ ​the​ ​crazy​ ​social​ ​media​ ​marketing
world.
Rich​ ​Pins​ ​are​ ​still​ ​fairly​ ​new,​ ​so​ ​especially​ ​if​ ​your​ ​business​ ​is​ ​small​ ​and​ ​growing,​ ​they​ ​will​ ​set​ ​you
apart​ ​from​ ​your​ ​competition.​ ​And​ ​the​ ​Fortune​ ​500​ ​companies​ ​like​ ​GM,​ ​Apple,​ ​and​ ​Procter​ ​&​ ​Gamble
are​ ​all​ ​using​ ​Rich​ ​Pins.​ ​Follow​ ​the​ ​big​ ​boys,​ ​and​ ​you’ll​ ​have​ ​the​ ​potential​ ​for​ ​some​ ​serious​ ​growth.
Mix​ ​Up​ ​Your​ ​Content

28. The​ ​rule​ ​for​ ​all​ ​social​ ​media​ ​is​ ​to​ ​mix​ ​up​ ​your​ ​content.​ ​You​ ​will​ ​lose​ ​the​ ​interest​ ​of​ ​your​ ​followers​ ​and
lose​ ​your​ ​chances​ ​of​ ​gaining​ ​any​ ​new​ ​ones​ ​if​ ​your​ ​content​ ​is​ ​static​ ​and​ ​not​ ​diverse​ ​enough.
So,​ ​please​ ​whatever​ ​you​ ​do,​ ​don’t​ ​just​ ​post​ ​product​ ​photos.​ ​Do​ ​you​ ​remember​ ​that​ ​​study​ ​done​ ​by
The​ ​University​ ​of​ ​Minnesota​?​ ​Well,​ ​diversity​ ​of​ ​pin​ ​was​ ​the​ ​8th​ ​most​ ​important​ ​factor​ ​when​ ​users
were​ ​deciding​ ​whether​ ​to​ ​follow​ ​an​ ​account.​ ​So,​ ​throw​ ​in​ ​some​ ​other​ ​boards​ ​that​ ​give​ ​your​ ​followers
added​ ​value​ ​in​ ​order​ ​to​ ​avoid​ ​coming​ ​off​ ​as​ ​overly​ ​salesy.
Case​ ​Study:​ ​Nike​ ​Women
The​ ​official​ ​​Nike​ ​Women​ ​Pinterest​​ ​does​ ​a​ ​great​ ​job​ ​of​ ​mixing​ ​up​ ​their​ ​content.​ ​They​ ​have​ ​boards
dedicated​ ​to​ ​their​ ​latest​ ​and​ ​hottest​ ​products,​ ​like​ ​“Tight​ ​of​ ​the​ ​Moment”​ ​and​ ​“Shoe​ ​Love,”​ ​but​ ​also
have​ ​a​ ​board​ ​just​ ​for​ ​“Motivation.”
All​ ​of​ ​these​ ​boards​ ​relate​ ​to​ ​their​ ​athletic​ ​clothing​ ​and​ ​equipment;​ ​but,​ ​by​ ​giving​ ​a​ ​“Holiday​ ​‘14​ ​Gift
Guide,”​ ​they​ ​aren’t​ ​just​ ​saying​ ​“buy​ ​our​ ​shoes,”​ ​but​ ​“see​ ​how​ ​our​ ​shoes​ ​can​ ​help​ ​you.”
Include​ ​a​ ​Direct​ ​Link​ ​to​ ​Your​ ​Site

29. Not​ ​all​ ​of​ ​your​ ​pins​ ​are​ ​going​ ​to​ ​make​ ​sense​ ​as​ ​Rich​ ​Pins.​ ​(Product​ ​photos,​ ​events,​ ​and​ ​articles
benefit​ ​from​ ​the​ ​added​ ​information​ ​provided​ ​with​ ​Rich​ ​Pins,​ ​but​ ​not​ ​all​ ​of​ ​your​ ​content​ ​will.)
It’s​ ​all​ ​about​ ​context.
When​ ​you​ ​are​ ​pinning​ ​images​ ​to​ ​your​ ​“brand​ ​Inspiration”​ ​board,​ ​you​ ​don’t​ ​need​ ​Rich​ ​Pins.​ ​Relevant
quotes​ ​to​ ​your​ ​business​ ​definitely​ ​wouldn’t​ ​call​ ​for​ ​a​ ​Rich​ ​Pin.
But,​ ​there​ ​is​ ​one​ ​piece​ ​of​ ​information​ ​that​ ​comes​ ​with​ ​Rich​ ​Pins​ ​that​ ​your​ ​other​ ​“simpler”​ ​pins​ ​need,
too:​ ​a​ ​direct​ ​link​ ​to​ ​your​ ​site.
Even​ ​your​ ​inspirational​ ​pins​ ​need​ ​a​ ​link​ ​to​ ​your​ ​site,​ ​because​ ​if​ ​one​ ​quote​ ​you​ ​posted​ ​last​ ​Tuesday
changed​ ​one​ ​of​ ​your​ ​follower’s​ ​lives,​ ​they​ ​likely​ ​will​ ​want​ ​to​ ​check​ ​out​ ​your​ ​brand.​ ​If​ ​you​ ​have​ ​a​ ​link
to​ ​take​ ​them​ ​to​ ​your​ ​site,​ ​they​ ​don’t​ ​have​ ​to​ ​go​ ​searching​ ​for​ ​information,​ ​and​ ​you​ ​increase​ ​the
chances​ ​of​ ​them​ ​finding​ ​your​ ​site.
Simply​ ​include​ ​the​ ​link​ ​in​ ​your​ ​pin​ ​description,​ ​and​ ​you’re​ ​good​ ​to​ ​go.
Put​ ​Your​ ​Most​ ​Popular​ ​Boards​ ​on​ ​Top
Over​ ​time,​ ​you’ll​ ​be​ ​able​ ​to​ ​see​ ​which​ ​boards​ ​are​ ​more​ ​popular​ ​and​ ​get​ ​more​ ​engagement.​ ​Put​ ​your
best​ ​foot​ ​forward​ ​and​ ​move​ ​these​ ​boards​ ​to​ ​the​ ​top​ ​of​ ​your​ ​page​ ​so​ ​when​ ​users​ ​come​ ​to​ ​your​ ​page,
they​ ​will​ ​see​ ​your​ ​best​ ​material.
Keep​ ​It​ ​Seasonal​ ​and​ ​Relevant
Another​ ​way​ ​to​ ​keep​ ​your​ ​content​ ​fresh​ ​is​ ​to​ ​piggy-back​ ​off​ ​of​ ​holidays,​ ​seasons,​ ​and​ ​events.​ ​Like
the​ ​Nike​ ​Women’s​ ​“Fall​ ​‘14​ ​Style​ ​Guide,”​ ​the​ ​more​ ​specific​ ​boards​ ​add​ ​more​ ​relevancy​ ​and​ ​catch
attention​ ​because​ ​they​ ​make​ ​those​ ​products​ ​even​ ​more​ ​relevant​ ​and​ ​create​ ​a​ ​sense​ ​of​ ​urgency.
Take​ ​advantage​ ​of​ ​that!
Create​ ​a​ ​Board​ ​Just​ ​for​ ​Blog​ ​Posts

30. Grab​ ​all​ ​those​ ​article​ ​Rich​ ​Pins​ ​you​ ​have,​ ​and​ ​organize​ ​them​ ​into​ ​their​ ​very​ ​own​ ​board!​ ​You’ll​ ​want
to​ ​put​ ​this​ ​board​ ​at​ ​the​ ​top​ ​of​ ​your​ ​page​ ​so​ ​your​ ​followers​ ​will​ ​see​ ​it​ ​first​ ​thing.​ ​This​ ​will​ ​help​ ​draw
traffic​ ​to​ ​your​ ​site​ ​and​ ​make​ ​it​ ​easier​ ​for​ ​users​ ​to​ ​find​ ​your​ ​content​ ​since​ ​it’s​ ​all​ ​in​ ​one
easy-to-find-board.​ ​They​ ​will​ ​thank​ ​you.
Track​ ​Your​ ​Success​ ​and​ ​Learn​ ​the​ ​Strategies​ ​that​ ​Work
with​ ​Pinterest​ ​Analytics
One​ ​of​ ​the​ ​newest​ ​features​ ​on​ ​Pinterest​ ​for​ ​Business​ ​is​ ​the​ ​super​ ​helpful​ ​​Pinterest​ ​Analytics​.​ ​This
feature​ ​is​ ​only​ ​for​ ​business​ ​accounts​ ​and​ ​allows​ ​you​ ​to​ ​see:
● Which​ ​pins​ ​and​ ​boards​ ​from​ ​your​ ​profile​ ​people​ ​love​ ​most
● What​ ​people​ ​like​ ​to​ ​save​ ​from​ ​your​ ​website
● Who​ ​your​ ​Pinterest​ ​audience​ ​is,​ ​including​ ​their​ ​gender,​ ​location,​ ​and​ ​other​ ​interests
● Which​ ​devices​ ​people​ ​use​ ​when​ ​they’re​ ​pinning​ ​your​ ​stuff
● How​ ​adding​ ​the​ ​Pin​ ​It​ ​button​ ​to​ ​your​ ​website​ ​leads​ ​to​ ​referral​ ​traffic​ ​from​ ​Pinterest

31. Why​ ​are​ ​these​ ​statistics​ ​important​ ​to​ ​you?
Because​ ​they​ ​will​ ​help​ ​your​ ​account​ ​and​ ​your​ ​reach​ ​grow.
The​ ​information​ ​gained​ ​from​ ​your​ ​Pinterest​ ​Analytics​ ​shows​ ​you​ ​which​ ​strategies​ ​work​ ​and​ ​which
ones​ ​don’t.​ ​Knowing​ ​this,​ ​you​ ​will​ ​be​ ​able​ ​to​ ​build​ ​your​ ​future​ ​Pinterest​ ​strategy​ ​based​ ​on​ ​hard​ ​facts.
The​ ​strategies​ ​that​ ​work​ ​are​ ​proven,​ ​because​ ​​you​​ ​proved​ ​them.
But,​ ​to​ ​get​ ​access​ ​to​ ​your​ ​​Pinterest​ ​Analytics​,​ ​you’re​ ​going​ ​to​ ​need​ ​to​ ​​verify​ ​your​ ​website​ ​first​.

32. And,​ ​there​ ​is​ ​another​ ​reason​ ​verifying​ ​your​ ​account​ ​is​ ​a​ ​good​ ​idea.​ ​It​ ​will​ ​help​ ​you​ ​gain​ ​authority​ ​and
build​ ​trust.​ ​When​ ​Pinterest​ ​users​ ​see​ ​that​ ​little​ ​red​ ​check​ ​mark​ ​next​ ​to​ ​your​ ​website,​ ​they​ ​know
you’re​ ​legit.
You​ ​can​ ​verify​ ​your​ ​website​ ​in​ ​the​ ​settings​ ​section​ ​by​ ​adding​ ​a​ ​meta​ ​tag.​ ​This​ ​will​ ​give​ ​you​ ​a
verification​ ​badge,​ ​and​ ​you’ll​ ​be​ ​official.​ ​If​ ​you​ ​choose​ ​not​ ​to​ ​verify​ ​your​ ​site,​ ​you​ ​can​ ​still​ ​include​ ​a
link​ ​to​ ​your​ ​site​ ​on​ ​your​ ​page,​ ​but​ ​you​ ​won’t​ ​be​ ​able​ ​to​ ​use​ ​Pinterest​ ​Analytics.
Don’t​ ​miss​ ​out​ ​on​ ​the​ ​crucial​ ​information​ ​Pinterest​ ​Analytics​ ​will​ ​give​ ​you.​ ​Verify​ ​your​ ​account!
How​ ​to​ ​Start​ ​Using​ ​Pinterest​ ​for​ ​Business​ ​to​ ​Improve​ ​Your
Visibility​ ​and​ ​Promote​ ​Your​ ​Brand​ ​Right​ ​Now
I​ ​just​ ​threw​ ​a​ ​lot​ ​of​ ​information​ ​at​ ​you,​ ​I​ ​know.​ ​But​ ​don’t​ ​feel​ ​overwhelmed.​ ​The​ ​aspects​ ​of​ ​this​ ​guide
are​ ​all​ ​totally​ ​necessary​ ​and​ ​can​ ​be​ ​broken​ ​down​ ​easily.
But,​ ​just​ ​to​ ​quickly​ ​recap…
Your​ ​Pinterest​ ​for​ ​Business​ ​account​ ​comes​ ​with​ ​a​ ​ton​ ​of​ ​marketing​ ​power​ ​that’s​ ​completely​ ​different
from​ ​a​ ​personal​ ​account.​ ​To​ ​tap​ ​into​ ​that​ ​power,​ ​you​ ​need​ ​to:
1.​ ​Create​ ​popular​ ​images​ ​that​ ​are:
● bright
● crisp
● high​ ​quality
● 736×1102​ ​pixels
● infographics
● in​ ​popular​ ​categories
2.​ ​Get​ ​your​ ​pins​ ​seen​ ​by:

33. ● pinning​ ​from​ ​2PM-4PM​ ​EST​ ​and​ ​8PM-1AM​ ​EST
● using​ ​keywords​ ​in​ ​pin​ ​titles,​ ​descriptions,​ ​and​ ​image​ ​file​ ​names
● linking​ ​to​ ​your​ ​other​ ​social​ ​media​ ​platforms
● adding​ ​the​ ​Pin​ ​It​ ​Hover​ ​button​ ​and​ ​Pinterest​ ​widget​ ​to​ ​your​ ​sites
● sending​ ​your​ ​pins​ ​in​ ​newsletters
● adding​ ​a​ ​call-to-pin​ ​in​ ​your​ ​pin​ ​descriptions
3.​ ​Engage​ ​with​ ​followers​ ​and​ ​influencers​ ​to​ ​grow​ ​your​ ​reach​ ​by:
● pinning​ ​up​ ​to​ ​30​ ​times​ ​per​ ​day
● responding​ ​to​ ​follower​ ​comments
● commenting​ ​on​ ​follower​ ​pins
● following​ ​popular​ ​boards​ ​and​ ​commenting
● inviting​ ​followers​ ​and​ ​influencers​ ​to​ ​pin​ ​on​ ​your​ ​boards
● building​ ​influencer​ ​relationships
● using​ ​“find​ ​friends”​ ​from​ ​Twitter​ ​and​ ​Facebook
4.​ ​Promote​ ​your​ ​brand​ ​successfully​ ​with:
● Rich​ ​Pins
● direct​ ​site​ ​links​ ​in​ ​descriptions
● a​ ​variety​ ​of​ ​content​ ​–​ ​seasonal​ ​and​ ​relevant
● your​ ​most​ ​popular​ ​boards​ ​at​ ​the​ ​top
● a​ ​board​ ​dedicated​ ​just​ ​to​ ​your​ ​blog​ ​posts
5.​ ​Use​ ​the​ ​information​ ​from​ ​Pinterest​ ​Analytics​ ​to​ ​create​ ​a​ ​more
successful​ ​future​ ​strategy
If​ ​you​ ​follow​ ​the​ ​strategies​ ​here​ ​and​ ​learn​ ​from​ ​the​ ​engagement​ ​you​ ​get,​ ​your​ ​Pinterest​ ​for​ ​Business
account​ ​will​ ​continue​ ​to​ ​develop​ ​for​ ​the​ ​better,​ ​attract​ ​more​ ​of​ ​your​ ​target​ ​audience,​ ​and​ ​direct
people​ ​to​ ​your​ ​site.

34. Happy​ ​Pinning!