Social Media for Small Business
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This document discusses the benefits of social media marketing. It notes that social media traffic surpassed email in 2009, and in 2010 there were more Facebook searches than Google searches. The document provides examples of successful social media campaigns, including one that saw a 10-40x return on investment. It outlines an integrated multi-platform social media strategy and roadmap to build an engaged customer base and increase brand awareness and sales.
![Why Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.ripmediagroup.com In 2009, social media traffic and messaging eclipsed email messaging. It was the first time ever that any communication has surpassed email since we've been communicating on the web. In 2010, there were more searches on Facebook than Google.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media for Small Business
- 1. Maury Rogow Kelly Yee 323.963.3050 www.ripmediagroup.com www.ripmediagroup.com
- 4. www.ripmediagroup.com Benefits of Social Media Marketing?
- 8. What are the results? Attract community members Database building Collective intelligence Free discussion Brand building Establish authority position Reputation management www.ripmediagroup.com
- 9. Strategic IT Social CRM Development Roadmap / Vision Sales and Marketing Unexpected Results www.ripmediagroup.com
- 10. Where do I start? Your Roadmap Give me a place to stand on, and I will move the Earth. - Archimedes Locate Listen Interact Influence www.ripmediagroup.com
- 11. RipMedia starts the media Wildfire www.ripmediagroup.com
- 13. Maury Rogow Kelly Yee 323.963.3050 www.ripmediagroup.com
Editor's Notes
- Changing model:
- Fastest growig phenomenon that no one uses! No one admits – it’s the old folks, it’s the kids… Its all of them – used differently
- Changing model:
- Changing model:
- Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVER More than Tv, Radio, and the Internet itself… Harness its opportunity to power your film or business Paranormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from Israel
- Start building your wildfire Find your audience, engage and build a rlationship – share info and suggest a product Strategy – Convey insights, a conversation – NEVER Sell or say watch my film – Be an expert, deliver interesting points… Locate: Find your targets Present your findings to investors, disto Search tools Alexa Google SEO Listen – yext, Interact – Twitter, FB, Blogs Influence Measure !!!! Define goals and objectives Select measures and metrics Target data sources Leverage social analytics methods Deliver the insights and storytelling
- Theme gallery .com Means to you: 2 way interaction, attracts visitors, Get and Retain visitors Whats up today? Stickiness, Conversation Compelling, interesting event – you capture them in Act 1 – need to here too ____Build your audience 85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics Assoc Dynamic - Splash pages – One example of how this builds is FB like-
- Ultimate goal not just audience, its sales reps, distribution, theater chain Weight of studio budget or already genereated audience. (3B) Talk about how the social media plan fits with the bigger strategy.