This document provides an overview and action plan for using social media to promote the documentary "Sanctuary - Making Peace with the Enemy". It discusses how social media has surpassed email as a communication channel and emphasizes focusing efforts on conversation over just content. The plan involves locating relevant online communities, listening to discussions, then gradually interacting and influencing conversations by addressing issues the documentary covers like lowering crime and community outreach. It outlines assembling a team to deploy across various social media platforms and search engines, while maintaining efforts long-term through regular meetings and addressing any negative feedback. The goal is to start a "media wildfire" and drive traffic to learn more about the documentary's message of finding peace.