This document provides an overview and action plan for using social media to promote the documentary "Sanctuary - Making Peace with the Enemy". It discusses how social media has surpassed email as a communication channel and emphasizes focusing efforts on conversation over just content. The plan involves locating relevant online communities, listening to discussions, then gradually interacting and influencing conversations by addressing issues the documentary covers like lowering crime and community outreach. It outlines assembling a team to deploy across various social media platforms and search engines, while maintaining efforts long-term through regular meetings and addressing any negative feedback. The goal is to start a "media wildfire" and drive traffic to learn more about the documentary's message of finding peace.

1. Maury Rogowwww.ripmediagroup.com1Social Media For Sanctuary:Making Peace with the Enemyhttp://www.indiegogo.com/Sanctuary-Making-Peace-With-the-Enemy

2. 2SMM Overview

3. Steps to Success

4. Time and People needed

5. Right way vs. Wrong way

6. Next Steps

7. 5 things to do This WeekAgenda

8. 3Social Media -Find and BuildLow cost

9. High return

10. Build and measure your base

11. most focused population segment

12. provable responses

13. fastest growing audience in historyIn 2009, social media traffic and messaging eclipsed email messaging. It was the first time ever that any communication has surpassed email since we've been communicating on the web. In 2010, there were more searches on Facebook than Google.

14. 4ConversationContent is NO LONGER king. Conversation is.

15. Recruit key influencers and advocates to the conversation

16. Move from a one-way or one-to-many approach to one-on-one as much as possible5No name, No funding

17. Fans, Need to Activate

18. Traditional and Online

19. PR need hundreds of conversations

20. Solve a problem! not raise $$Issues: Sanctuary

21. Where do I start?Your RoadmapLocateListenInteractInfluenceGive me a place to stand on, and I will move the Earth. - Archimedes

22. 7Where do I start?

23. 8Platform and Venues