Do SEO and social media really have as much to do with each other as you think? Do social signals really boost your SEO? Roxanne goes over those questions and so much more, like content marketing, link building and more in this presentation for Rocks Digital!
This document discusses how search engines work and how to optimize websites for organic traffic growth. It begins with an overview of how search engines crawl and index websites, then handle search queries by returning results based on relevance and authority ranking factors. The document notes that Google considers over 200 ranking factors, with over 40% related to content and links. It also distinguishes between traditional organic search optimization and local search optimization.
Interactive Marketing: The Trends with Content MarketingAshley Segura
The document discusses trends in content marketing and strategies used by successful companies. It notes that Pixar does not start projects with great ideas, but with "ugly babies" that are improved through iterations. It also discusses how content needs are changing with the rise of voice search and mobile usage. Companies are encouraged to focus on emotional storytelling over keywords alone and to reuse evergreen content by adapting it to different formats. Metrics like reading time are more useful than shares for evaluating content.
Learn how to align your social media and SEO efforts through developing quality content, social sharing, optimizing images and more. In this webinar, you'll learn how to position social media content and create content based on search engine insights.
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Punk Rock SEO from State of Search 2015Mike Arnesen
Check out my presentation from State of Seach 2015 in Dallas, Texas on "Punk Rock SEO". Want to reach a more in-depth blog post after you click through the slides? Check out the blog post version of this presentation here: http://www.upbuild.io/blog/punk-rock-seo/
The document discusses search engine optimization (SEO) strategies for photographers. It explains that SEO involves anticipating common search terms related to photography services and optimizing websites to target those keywords. The document provides tips for photographers such as conducting keyword research, analyzing backlinks and competition, creating optimized on-page content, building links from other sites, and using social media to increase online presence. The goal of SEO is to organically attract new customers and drive traffic to websites and sales through search engines.
Google can be a powerful tool for genealogy research if used effectively. The document provides several tips for maximizing Google searches, including using advanced search to narrow searches by date, location, and other criteria. It also discusses using search operators like AND, OR and excluding terms. Additionally, it notes Google Books and Images can uncover helpful information for research. Following consistent search patterns and techniques is important for thorough research.
This document discusses how search engines work and how to optimize websites for organic traffic growth. It begins with an overview of how search engines crawl and index websites, then handle search queries by returning results based on relevance and authority ranking factors. The document notes that Google considers over 200 ranking factors, with over 40% related to content and links. It also distinguishes between traditional organic search optimization and local search optimization.
Interactive Marketing: The Trends with Content MarketingAshley Segura
The document discusses trends in content marketing and strategies used by successful companies. It notes that Pixar does not start projects with great ideas, but with "ugly babies" that are improved through iterations. It also discusses how content needs are changing with the rise of voice search and mobile usage. Companies are encouraged to focus on emotional storytelling over keywords alone and to reuse evergreen content by adapting it to different formats. Metrics like reading time are more useful than shares for evaluating content.
Learn how to align your social media and SEO efforts through developing quality content, social sharing, optimizing images and more. In this webinar, you'll learn how to position social media content and create content based on search engine insights.
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Punk Rock SEO from State of Search 2015Mike Arnesen
Check out my presentation from State of Seach 2015 in Dallas, Texas on "Punk Rock SEO". Want to reach a more in-depth blog post after you click through the slides? Check out the blog post version of this presentation here: http://www.upbuild.io/blog/punk-rock-seo/
The document discusses search engine optimization (SEO) strategies for photographers. It explains that SEO involves anticipating common search terms related to photography services and optimizing websites to target those keywords. The document provides tips for photographers such as conducting keyword research, analyzing backlinks and competition, creating optimized on-page content, building links from other sites, and using social media to increase online presence. The goal of SEO is to organically attract new customers and drive traffic to websites and sales through search engines.
Google can be a powerful tool for genealogy research if used effectively. The document provides several tips for maximizing Google searches, including using advanced search to narrow searches by date, location, and other criteria. It also discusses using search operators like AND, OR and excluding terms. Additionally, it notes Google Books and Images can uncover helpful information for research. Following consistent search patterns and techniques is important for thorough research.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
Selling The Answers - SearchStars.se October 2017Charlie Williams
This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017.
"Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear.
But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar.
In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site."
Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World.
What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency.
SEO Make Micro-Moments and Wordpress Work For User Journey Mapping With Conte...Dawn Anderson MSc DigM
Identifying SEO micro-moments in an era when customer journeys are fragmented by the move to mobile is key. Understand the types of content which rank for different intent. Build the content using Wordpress platform and top plugins without a line of code. Tie it all together with strong SEO signals. Be fast, be safe, be relevant, be there in moments that matter for prospects and win.
* It's powerful because you can connect in different ways (Content Entry Points)
* It's powerful because it can enhance your credibility as a thought leader (Ultimate Business Card)
* It's powerful because it can improve the chance that someone discovers you (SEO Value)
Greenleaf Book Group is much more than a publishing company: we're an idea company. Our Brand Strategist will share expert tips on creating powerful content and leveraging that content to connect with audiences on a grander scale.
A shopping list for ecommerce content inspiration - TFM September 2017 #TFM17Charlie Williams
This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe!
"One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel.
Charlie doesn't think it must be this way.
He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers."
As we head into an era of mobile first search and micro-moments, with ever improved personalisation and data science by search engines and intelligent web platforms we need to understand how we can optimise our SEO strategies to work with multi-channel always connected consumers.
Watch the webinar recording here: https://bit.ly/30gXpG9
In 2018, Google shifted from a search engine to a discovery platform. What does that mean for your organic search strategies in 2019? Check out these slides from our live 2019 Organic Search Trends webinar, starring three of The Search Agency’s senior SEO experts. In this TSA Talk, our speakers cover everything from Google’s shift to discovery and new SERP integrations, to voice search and topic clusters. We also let you know which old-school SEO tactics you need to leave behind. Get ready for the wild ride that 2019 promises to be with our team of Earned Media experts!
For the full webinar recording and transcript, head to: https://bit.ly/30gXpG9
Optimizing for Conversational Search #SMSSYD19 Aleyda Solís
How can you optimize your content for voice search? In this presentation Aleyda shares actionable advice to optimize your content for conversational search.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
Earning Links Through Audience Segmentation Brighton SEO 2014Kirsty Hulse
The document discusses segmenting audiences to earn links through targeted content creation. It provides tips on using tools like Google Analytics, Google Display Planner, and Similarweb to understand audience demographics and interests. Facebook Graph Search can also be used to find shared interests between people who like a page to help with audience segmentation. The goal is to understand psychographics to create tailored content for specific audience segments in order to earn links from trusted influencers for those groups.
Is your content able to be found via search?KliKKi Group
This is where content marketing and SEO converge. Both schools of thought have something to learn from the other and this holistic approach will ensure you are providing your target audiences with what they want and at the same time maximizing your visibility in the search engines.
hipages Group Head of SEO gave a Friday talk to hipages Group staff on SEO 101. This was a basic presentation to give non-marketing staff at hipages Group a basic understanding of what Search Engine Optimization is all about.
hipages Group Friday talks are informal lunchtime presentations where members of our team share areas of expertise or passion with a cross functional group. Staff from all different departments attend to get an understanding of how other departments think.
PageRank is an algorithm created by Google founders Larry Page and Sergey Brin that assigns a numerical weight to web pages to measure their relative importance. It is based on the concept that not all links are equal: naturally more important websites receive more incoming links from other websites. PageRank helped address issues with early search engines that could be easily gamed by repeating keywords. It remains one of 200 factors Google uses to determine search rankings, though other strategies like Google Panda are now also important. The simplified PageRank algorithm calculates the probability that a random user clicking links would arrive at a given page based on its incoming links and their PageRanks.
Digital report Global & Việt Nam Jan-2016 from Wearesocial Duy, Vo Hoang
This document provides an overview and statistics on global and regional digital trends in 2016. It includes statistics on internet users, social media users, mobile phone users, and year-over-year growth rates for various regions around the world. The document also contains summaries of key digital statistics for 30 individual countries.
Webit 2016 Digital Bulgaria Social Media & SEO trendsKatya Todorova
Katya Todorova has a panel discussion during Digital Bulgaria Forum on WEBIT about the Social Media & SEO Trends of 2016. Other panelists were Biser Valov, Stan Dimitrov and Ognian Mladenov
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
This is part 6 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains Keyword tools, traffic tools and SEO Tools.
This is part 2 of Roland Frasier's mega presentation on Marketing Tools 2017 at the Traffic & Conversion Summit 2017 in San Diego, California. These are all content marketing tools to help create, market and distribute content for your marketing.
Selling The Answers - SearchStars.se October 2017Charlie Williams
This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017.
"Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear.
But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar.
In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site."
Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World.
What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency.
SEO Make Micro-Moments and Wordpress Work For User Journey Mapping With Conte...Dawn Anderson MSc DigM
Identifying SEO micro-moments in an era when customer journeys are fragmented by the move to mobile is key. Understand the types of content which rank for different intent. Build the content using Wordpress platform and top plugins without a line of code. Tie it all together with strong SEO signals. Be fast, be safe, be relevant, be there in moments that matter for prospects and win.
* It's powerful because you can connect in different ways (Content Entry Points)
* It's powerful because it can enhance your credibility as a thought leader (Ultimate Business Card)
* It's powerful because it can improve the chance that someone discovers you (SEO Value)
Greenleaf Book Group is much more than a publishing company: we're an idea company. Our Brand Strategist will share expert tips on creating powerful content and leveraging that content to connect with audiences on a grander scale.
A shopping list for ecommerce content inspiration - TFM September 2017 #TFM17Charlie Williams
This is the talk I gave at the really enjoyable Technology For Marketing expo on Spetember 27th 2017, Unusually, the audience all had headphones on to listen to the talk, which gave it a slient disco vibe!
"One of search's biggest challenges is building content for ecommerce sites - building audience captivating marketing material, helpful resource information or even your product content while maintaining brand feel.
Charlie doesn't think it must be this way.
He will share how different resources, some in-house, and some online, can provide bags of material for content around your product or service. Join this session to learn how researching your audience's needs and language, making use of your biggest offline assets and analysing the market makes content that delights your customers."
As we head into an era of mobile first search and micro-moments, with ever improved personalisation and data science by search engines and intelligent web platforms we need to understand how we can optimise our SEO strategies to work with multi-channel always connected consumers.
Watch the webinar recording here: https://bit.ly/30gXpG9
In 2018, Google shifted from a search engine to a discovery platform. What does that mean for your organic search strategies in 2019? Check out these slides from our live 2019 Organic Search Trends webinar, starring three of The Search Agency’s senior SEO experts. In this TSA Talk, our speakers cover everything from Google’s shift to discovery and new SERP integrations, to voice search and topic clusters. We also let you know which old-school SEO tactics you need to leave behind. Get ready for the wild ride that 2019 promises to be with our team of Earned Media experts!
For the full webinar recording and transcript, head to: https://bit.ly/30gXpG9
Optimizing for Conversational Search #SMSSYD19 Aleyda Solís
How can you optimize your content for voice search? In this presentation Aleyda shares actionable advice to optimize your content for conversational search.
TCS: Ad Tools, Social Marketing Tools + List Building ToolsRoland Frasier
This is part 7 of the Roland Frasier mega business tools and marketing tools presentation from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains advertising tools, ad building tools, ad server tools, traffic-getting tools to get more traffic and list building tools to build your marketing list and customer prospect list.
This is Part 10 of the Roland Frasier mega presentation on business tools and marketing tools from Traffic & Conversion Summit 2017 in San Diego, California. This deck contains CRO tools, conversion optimization tools, augmented reality tools, mixed reality tools, virtual reality tools and social marketing tools
Earning Links Through Audience Segmentation Brighton SEO 2014Kirsty Hulse
The document discusses segmenting audiences to earn links through targeted content creation. It provides tips on using tools like Google Analytics, Google Display Planner, and Similarweb to understand audience demographics and interests. Facebook Graph Search can also be used to find shared interests between people who like a page to help with audience segmentation. The goal is to understand psychographics to create tailored content for specific audience segments in order to earn links from trusted influencers for those groups.
Is your content able to be found via search?KliKKi Group
This is where content marketing and SEO converge. Both schools of thought have something to learn from the other and this holistic approach will ensure you are providing your target audiences with what they want and at the same time maximizing your visibility in the search engines.
hipages Group Head of SEO gave a Friday talk to hipages Group staff on SEO 101. This was a basic presentation to give non-marketing staff at hipages Group a basic understanding of what Search Engine Optimization is all about.
hipages Group Friday talks are informal lunchtime presentations where members of our team share areas of expertise or passion with a cross functional group. Staff from all different departments attend to get an understanding of how other departments think.
PageRank is an algorithm created by Google founders Larry Page and Sergey Brin that assigns a numerical weight to web pages to measure their relative importance. It is based on the concept that not all links are equal: naturally more important websites receive more incoming links from other websites. PageRank helped address issues with early search engines that could be easily gamed by repeating keywords. It remains one of 200 factors Google uses to determine search rankings, though other strategies like Google Panda are now also important. The simplified PageRank algorithm calculates the probability that a random user clicking links would arrive at a given page based on its incoming links and their PageRanks.
Digital report Global & Việt Nam Jan-2016 from Wearesocial Duy, Vo Hoang
This document provides an overview and statistics on global and regional digital trends in 2016. It includes statistics on internet users, social media users, mobile phone users, and year-over-year growth rates for various regions around the world. The document also contains summaries of key digital statistics for 30 individual countries.
Webit 2016 Digital Bulgaria Social Media & SEO trendsKatya Todorova
Katya Todorova has a panel discussion during Digital Bulgaria Forum on WEBIT about the Social Media & SEO Trends of 2016. Other panelists were Biser Valov, Stan Dimitrov and Ognian Mladenov
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
This document presents We Are Social’s in-depth analysis of the numbers and trends contained in its two huge new studies of the global digital landscape: Digital in 2016 (which you can find at http://bit.ly/DSM2016DI) and the 2016 Digital Yearbook (which you can find at http://bit.ly/DSM2016YB).
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
The machines are coming! RankBrain is an AI Google uses to serve better search results based on search intent. How is AI going to change SEO as we know it, and what can marketers do to stay ahead?
Presentation from the Resolution Design February 'Gettogether' Workshop run in February 2018 in the Resolution Studio in Devizes, Wiltshire, UK. Part of an ongoing series of free workshops to help SMEs improve their digital and traditional marketing.
Roxanne Roark discusses how social media can impact search engine optimization. She defines SEO as affecting a website's visibility in unpaid search results through on-page optimization and link building. While social signals from sharing correlate with rankings, the important factor is using social media to build relationships and earn links from influential sites, not just shares. Case studies show content marketing and social media campaigns helping websites rank higher through increased visibility.
Some professional tips to think about regarding your LinkedIn Profile. If you are someone who doesn't think about what is on your profile, time to rethink this and Dress Up Your Profile.
This document appears to be a slide deck from a presentation on social media tactics. The presentation discusses understanding the purpose of social media as relationship and engagement building rather than direct selling. It provides many specific tactics for platforms like Facebook, Twitter, LinkedIn, and others, and recommends tools to help with automation, analytics, and content discovery. The overall message is that successful social media involves helping others and building relationships rather than just self-promotion.
This document provides tips for optimizing website content from a senior SEO specialist. It discusses the importance of content and outlines steps for conducting keyword research, improving readability, and targeting featured snippets. These include checking keyword queries in Google Search Console, analyzing "People also ask" questions, and using tools like SEMrush and Ahrefs to find new keywords. The document also provides advice on re-optimizing top pages by updating titles, descriptions, headings and images based on the new keyword research. Examples are given showing content performance increases after re-optimization.
From Content Strategy to Drupal Site Building - Connecting the dotsRonald Ashri
Content strategy is, undoubtedly, a hot topic these days. A lot is being said that spans the range from concerns regarding the ability to display content on any device to the ability to drive engagement and increase traffic through better content creation and social media strategies. In this presentation we will connect the dots between these issues and practical Drupal site-building concerns with tools that are readily available now.
We will show, through specific examples and references to available modules, how different approaches to content strategy can be practically implemented on Drupal sites. The aim is to equip Drupal site-builders with a handy toolkit that will allow them to both implement a content strategy for their sites as well as better exchange information with content strategists.
The examples will include:
- Different approaches to building content types so as to empower content creators to create a range of different structures.
- Best practices in using vocabularies (fixed, open, user-generated, moderated, etc) or where alternative categorization methods may be relevant.
We will also discuss:
- Editorial calendars and scheduling.
- The true benefit of workflows (and how, sometimes, they can be a disadvantage).
- Analytics and how the ability to measure the effects of any strategy is as important as defining the strategy itself.
Attendees will go away with practical examples and techniques that they can apply to their sites as well as a better understanding of what content strategy really is and how they can use it to improve their sites.
The examples are a result of our own experiences in helping both clients develop their content strategy as well as applying it on italymagazine.com, an in-house product of ours. We grew italymagazine.com to a relevant online digital brand with a strong community by expressing our content strategy ideas through the tools that Drupal 7 made available to us. The resulting ~250% increase in traffic over 3 months is a testament to both the value of a content strategy as well as the power of Drupal to allow you to flexibly and iteratively support it.
From Content Strategy to Drupal Site Building - Connecting the DotsRonald Ashri
The document discusses connecting content strategy to building Drupal sites. It defines content strategy as understanding user and organizational needs to produce and govern content. Successful content strategy allows flexible, findable, and measurable content. Building Drupal sites involves modeling content types and relationships using entities, fields, taxonomies, and modules. Content audits and models are created to meet goals. Content is then produced, published, and measured according to strategy. User engagement must also be considered.
Digital Summit Denver: Reusable ContentAshley Segura
The document discusses how to repurpose existing content to increase its reach and value. It summarizes an experiment by Buffer where they reused 10 existing pieces of content over 4 weeks without creating any new content. The results showed a small decrease in blog traffic but an increase in organic traffic and significant increases in views on SlideShare. It provides tips for selecting content to reuse based on past performance and distributing it across different channels. Key steps include setting content goals, auditing existing content, selecting top-performing pieces to reuse, and measuring the results.
How to Take a Month Off From Content - PubtelligenceAshley Segura
The document summarizes an experiment conducted by Buffer where they took a month off from creating new content and instead reused existing content. They identified 10 top-performing pieces of content through an audit, then repurposed and republished them over 4 weeks in different formats like eBooks and SlideShares. The results showed a small decrease in blog traffic but an increase in organic traffic and views of the repurposed content. The document then provides tips and best practices for conducting a similar content reuse experiment.
This document provides an introduction to Git and GitHub. It explains that Git is a tool that allows users to have local control over source files, while GitHub is a service for sharing and collaborating on projects in the cloud. It then discusses the relationships between the local, origin, and upstream repositories. The document guides users through the basic workflow of forking a project, cloning it locally, and adding a remote. It also covers commands for making and sharing code changes like adding, committing, fetching, rebasing, and pushing files. The overall goal is to empower users to get started with version control and open source contribution.
This presentation provides an overview of how TripAdvisor can be integrated into communication and collaboration strategies for those working in conservation and tourism. It includes statistics on TripAdvisor's user base and level of engagement, and encourages attendees to comment and share the presentation. The presentation concludes by requesting attendees to share the slides on social media.
SharePoint Saturday Redmond - Building solutions with the future in mindChris Johnson
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on designing and building solutions with the future in mind. He discussed the changes in the SharePoint app model between farm solutions and sandbox solutions. He explained the new SharePoint app architecture using app types, scopes, and catalogs. He provided advice on transitioning existing customizations to the new approaches and emphasized designing solutions with flexibility and the future in mind.
Combine workshops to boost business understanding.pdfBruno Boucard
Pour toujours plus de valeur métier, sortez des sentiers battus avec la composition d’ateliers collectifs.
Fan de longue date des ateliers de découverte, comme l’Event Storming, l’Example Mapping, le User Story Mapping, mais aussi le CRC Cards ; je vous proposerai plusieurs compositions d’ateliers que j’utilise régulièrement.
Puis je vous offrirai les clefs pour créer vos propres ateliers composites afin de créer vos propres compositions afin de comprendre collectivement le métier finement.
(Got to) give the people what they want - Amazon Search Summit June 2017Charlie Williams
In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data.
As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.
Comprehensive approach to delivering great developer productsLINE Corporation
DevRelCon Tokyo 2017
https://tokyo-2017.devrel.net/
Comprehensive approach to delivering great developer products
Ryohei Miyota / LINE Corpration
While LINE is the most popular consumer messaging application in Japan, we are not as popular a developer product as we are as a consumer product. Although we always recognized the strategical importance of opening our platform, we have not opened our platform aggressively until recently as can be seen by the notable fact that we still do not have a developer relations team. Why? There were scalability issues unique to a company who rapidly grew by aggressively releasing consumer products. In this talk, we discuss challenges we faced in such areas as engineering itself and approaches to engineering, and describe our recent efforts to overcome these problems. Furthermore, we show our prospect of developer advocacy with platforms that have been closed but might open in the future.
Website Design for 2012: Customer Focused WebsitesMichael Flint
Website design is all about the process. From branding, to target audiences, to choosing the right calls-to-action. Also discuss S.E.O., social integration, and promoting your site once it goes live.
Similar to Social Search: Impacts of Social Media on SEO (20)
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
1. Social Search: The Impacts
of Social Media on Search
Engine OptimizationROXANNE ROARK
2. -Former owner of R3 Social Media,
a successful Social Media
Marketing company started in
2011
-Creating and managing social
media accounts since the 90's
-Self taught HTML at the age of 13
-Mom. DIY-er.
WHO AM I?
Roxanne R. Roark
“Siren of Social,” Heroic Search
@ R o x a n n e R o a r k
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3. IN THE BEGINNING..
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4. IN THE BEGINNING..
Search Engines were stupid.
@ R o x a n n e R o a r k
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5. @ R o x a n n e R o a r k
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SEO stands for “Search Engine
Optimization”
6. One really good definition for Search Engine Optimization
from Wikipedia:
“the process of affecting the visibility of a website
in a search engines unpaid results – often
“natural,” “organic,” or “earned” “results.”
@ R o x a n n e R o a r k
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SO, WHAT IS SEO?
7. SEO encompasses a ton of things, now. Mainly:
Content
Reputation
(Authority)
Social
Media
Link
Acquiring
@ R o x a n n e R o a r k
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SO, WHAT IS SEO?
8. SEO is what we call it when we work on website content
(coding and what you see on the site) to make it more
appealing for search engines like Google to rank it
better in results..
@ R o x a n n e R o a r k
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SO, WHAT IS SEO?
9. SO, WHAT IS SEO?
SEO is what we call it when we work on website content
(coding and what you see on the site) to make it more
appealing for search engines like Google to rank it
better in results..
@ R o x a n n e R o a r k
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But.. not this..
10. @ R o x a n n e R o a r k
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11. SEO is also working on getting you links back to your
content to show search engines that your website is
knowledgeable and reputable.
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12. SO, WHAT IS SEO?
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It’s content.
13. SO, WHAT IS SEO?
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It’s content.
The right content.
14. SO, WHAT IS SEO?
@ R o x a n n e R o a r k
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15. SO, WHAT IS SEO?
How many SEO experts does it take
to change a light bulb, lightbulb,
light, bulb, lamp, lighting, switch?
@ R o x a n n e R o a r k
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16. Content
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17. @ R o x a n n e R o a r k
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18. Content
@ R o x a n n e R o a r k
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Tweetable: Content is anything you create.
And it's not limited to just your website.
19. Content
@ R o x a n n e R o a r k
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20. Content
@ R o x a n n e R o a r k
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21. Content
r o x a n n e @ h e r o i c s e a r c h . c
@ R o x a n n e R o a r k
22. Content
@ R o x a n n e R o a r k
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Tweetable: when you create content your
goal is to build a reputation.
23. Content
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Whether that reputation is for being
knowledgeable in your field..
24. Content
@ R o x a n n e R o a r k
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25. Content
@ R o x a n n e R o a r k
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26. Content
@ R o x a n n e R o a r k
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..Or being fun..
27. Content
@ R o x a n n e R o a r k
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28. Content
@ R o x a n n e R o a r k
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..Or being a resource..
29. content
@ R o x a n n e R o a r k
r o x a n n e @ h e r o i c s e a r c h .
30. content
@ R o x a n n e R o a r k
r o x a n n e @ h e r o i c s e a r c h .
31. content
@ R o x a n n e R o a r k
r o x a n n e @ h e r o i c s e a r c h .
32. Content
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Tweetable: Content
should always
have a goal.
33. Content
@ R o x a n n e R o a r k
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34. Content
@ R o x a n n e R o a r k
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35. Reputation
@ R o x a n n e R o a r k
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36. Reputation
@ R o x a n n e R o a r k
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Tweetable: Reputation is how people
perceive you - online AND off.
37. Reputation
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SEO is basically built on
ensuring you have a
reputation for knowing your
industry.
38. Reputation
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Heroic Search does this in a variety of
ways..
39. Reputation
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Content marketing
40. Reputation
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Link Building
41. Reputation
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Social Signals
42. Reputation
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• <html>
• <head>
• <title>
• <title>
• </head>
• <h1></h1>
• <h2></h2>
On Page Optimization
43. Reputation
@ R o x a n n e R o a r k
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Tweetable: If people think you don't know
what you're talking about, they will run
the other way.
44. Reputation
@ R o x a n n e R o a r k
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Provided by and used with permission of @TessWittler
45. Reputation: Link Acquiring
@ R o x a n n e R o a r k
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• …is what we call it when someone is linking to your website
from theirs. Some call it “link building.”
• A few ways this is accomplished;
• Guest posting
• Link Roundups
• Link exchange* (careful, here)
• Interviews
• Speaking gigs
54. Reputation: Link Acquiring
@ R o x a n n e R o a r k
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Link Exchanges
The Right Way.
55. Reputation: Link Acquiring
@ R o x a n n e R o a r k
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Link Exchanges
“When it comes to link building, Google want[s] to see links
that you've earned. They want to see links that you deserve
because you have something of good quality to offer - not
because you're happy to take part in link exchanges.
Having said that, Google has no problem at all with websites
linking to each other for legitimate reasons.”
Source: https://moz.com/beginners-guide-to-link-
building/good-bad-ugly
56. Reputation: Link Acquiring
@ R o x a n n e R o a r k
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“We had never met in
person and I didn't know
story, but there was
something about the
carries himself online
drew me in.”
–Amber Backes,
@startup_family
Interviews
59. Reputation: Link Acquiring
@ R o x a n n e R o a r k
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Speaking Gigs
Safe, solid link
back to the
website.
61. Reputation: Social Signals
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Social signals are “likes” from Facebook, “retweets” on
Twitter, “pins” on Pinterest, etc. that show the search
engines that your website or content is meaningful to other
people.
63. Reputation: On-Page
Optimization
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On-Page Optimization is when taking a look at the content
on your website and making sure that it is people friendly.
64. Reputation: On-Page
Optimization
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Some SEOs only care about making your website search
engine friendly, but this is a mistake.
Google wants to be as human-like as possible (SkyNet,
anyone?), so by making sure your content is human-
friendly, you are killing two birds with one stone.
65. So, What is Social
Media?
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66. @ R o x a n n e R o a r k
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67. @ R o x a n n e R o a r k
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• Social networking platforms where your audience can
interact with you.
WHAT IS SOCIAL MEDIA?
68. @ R o x a n n e R o a r k
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• Social networking platforms where your audience can
interact with you.
• It brings brands closer to their audiences.
WHAT IS SOCIAL MEDIA?
69. @ R o x a n n e R o a r k
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• Social networking platforms where your audience can
interact with you.
• It brings brands closer to their audiences.
• It brings audiences – PEOPLE – closer to brands.
WHAT IS SOCIAL MEDIA?
70. @ R o x a n n e R o a r k
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• Social networking platforms where your audience can
interact with you.
• It brings brands closer to their audiences.
• It brings audiences – PEOPLE – closer to brands.
• It can also help us spread content and reach new
PEOPLE.
WHAT IS SOCIAL MEDIA?
71. So…YES. SEO has something to do with
Social Media.
WHAT IS SOCIAL MEDIA?
@ R o x a n n e R o a r k
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• Social networking platforms where your audience can
interact with you.
• It brings brands closer to their audiences.
• It brings audiences – PEOPLE – closer to brands.
• It can also help us spread content and reach new
PEOPLE.
72. SEO and SoMe
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..But does it have as much to do with it as you think?
73. SEO and SoMe
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74. SEO and SoMe
@ R o x a n n e R o a r k
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Seems like everyone wants to know if “doing”
social media will help SEO.
75. SEO and SoMe
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Social Signals
76. SEO and SoMe
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This is from a study from 2011
77. SEO and SoMe
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Searchmetrics study from 2012 shows correlation between
social signals and Google rankings.
78. SEO and SoMe
@ R o x a n n e R o a r k
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Searchmetrics study
from 2012 shows
correlation between
social signals and Google
rankings.
79. SEO and SoMe
@ R o x a n n e R o a r k
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Correlation simply supports the possibility
that something may be related.
Tweetable: When it comes to SEO and
Social Media, correlation does not equal
causation.
80. SEO and SoMe
@ R o x a n n e R o a r k
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SEO works by determining what humans find most valuable,
online.
81. SEO and SoMe
@ R o x a n n e R o a r k
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SEO works by determining what humans find most valuable,
online.
Social Media is one way humans share what is valuable to
them.
82. SEO and SoMe
@ R o x a n n e R o a r k
r o x a n n e @ h e r o i c s e a r c h . c
SEO works by determining what humans find most valuable,
online.
Social Media is one way humans share what is valuable to
them.
BUT…
83. SEO and SoMe
@ R o x a n n e R o a r k
r o x a n n e @ h e r o i c s e a r c h . c
SEO works by determining what humans find most valuable,
online.
Social Media is one way humans share what is valuable to
them.
BUT…
84. SEO and SoMe
@ R o x a n n e R o a r k
r o x a n n e @ h e r o i c s e a r c h . c
SEO works by determining what humans find most valuable,
online.
Social Media is one way humans share what is valuable to
them.
BUT…
It‘s not only social sharing that really
matters.
85. SEO and SoMe
@ R o x a n n e R o a r k
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Google wants to act as human as possible. So if other humans
are visiting your content and paying a lot of attention to your
website, Google takes that into account when assigning your
website a slot in the SERPs (search engine results pages).
86. SEO and SoMe
@ R o x a n n e R o a r k
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The increased time spent on the website, lower bounce rates
(people are not just leaving the page as soon as they get there),
increased page views on the website, higher click rates, etc. are
other signals to search engines that your website is relevant.
Which is why Content Marketing is so important.
87. SEO and SoMe
@ R o x a n n e R o a r k
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Out of all of my research, this explanation makes the most
sense:
If your content reaches people that will share it to their
websites and talk about you online, and those people are
influential in their space, those earned links boost your
Deeper explanation:
http://www.blindfiveyearold.com/social-signals-and-seo
88. SEO and SoMe
@ R o x a n n e R o a r k
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Ultimately, your goal should not ONLY be to get social media
shares, but to build relationships with the (reputable) people
that will also share your content and a (hopefully) link back to
your website on theirs.
89. SEO and SoMe
@ R o x a n n e R o a r k
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Tweetable: Get more eyes on your content/website,
earn more links, and *that* will boost SEO.
90. SEO and SoMe
@ R o x a n n e R o a r k
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Case Study 1: Apartments
Goal: To increase organic traffic by boosting visibility on
Strategy: Optimized website to ensure search engines could
with ease. Implemented a strong content marketing strategy,
including their newly created blog and social media accounts.
Results: The first 6 months saw a 47% increase in organic
and by the year’s end there was a 115% increase, leading to
more leads and conversions.
https://www.seoplus.ca/blog/seo-case-study-apartment-
rentals/
91. SEO and SoMe
Case Study 2: Law Firm
Goal: Rank at the top of search results for a variety of key
Strategy: created a collection of data driven content pieces.
lead to wide spread social sharing, backlinks from bloggers,
and pickup by larger news sites including the Huffington Post.
Results: In just 6 months, the law firm ranked #1 for more
their desired keywords and in the top 5 for many more.
http://gofishdigital.com/case-studies/
@ R o x a n n e R o a r k
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92. SEO and SoMe
@ R o x a n n e R o a r k
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Case Study 3: Shrushti.com
Goal: Rank at the top of search results for a specific key
Strategy: Use social signals to improve rankings, starting at
place in SERP (Search Engine Results Pages).
Results: In only 1 month, the site ranked #1 for their desired
phrase on Google.co.uk
http://www.shrushti.com/seoblog/case-study-social-signals-
to-improve-search-rankings/
93. SEO and SoMe
@ R o x a n n e R o a r k
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Takeaway:
Social Signals give an indirect signal that a
piece of content is popular, and depending on
who is talking about it, may give search
engines a signal to say “Hey, this web page
needs to be higher in the rankings.”
94. SEO and SoMe
@ R o x a n n e R o a r k
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Takeaway:
After optimizing your website, including a
strong social media and content marketing
campaign is your best chance at getting your
website ranked higher in the search engine
results.
95. Thank You
Get in Touch
Dallas and Tulsa Offices
Phone Numbers:
Tulsa: (918) 340-6767
Dallas: (214) 984-3750
Email: Roxanne@HeroicSearch.com
TwitTer: @RoxanneRoark
http://heroicsearch.com