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Social Media for Nonprofit Volunteer Recruitment
This document discusses how to effectively use social media to support volunteer programs. It recommends communicating, connecting, and building community on social media by posting eye-catching images with human faces, behind-the-scenes photos, videos, and calls to action that are clear, succinct, and easy to understand. Nonprofits should thank and recognize volunteers, ask for volunteers repeatedly, and measure success through goals, audience targeting, and social media planning.
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Social Media for Nonprofit Volunteer Recruitment
- 1. Effective use ofSocial Media For Volunteer Program Support Focus: #GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman ! !
- 2. Give Back 2013Project #GiveBack13 Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
- 3. Look for bonusinfo at the end of this presentation. Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
- 4. How does socialmedia work? Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
- 5. Interconnected Aliza Sherman @alizasherman! ! AlizaSherman.com! #GiveBack13!
- 6. How can youuse social media to support your volunteer program? Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
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- 10. Aliza Sherman @alizasherman! ! AlizaSherman.com! #GiveBack13!
- 11. It’s Social ANDMobile
- 12. It’s Human andEmotional
- 13. Social media isn’tabout technology. It’s about people. - @alizasherman
- 14. 2012 Social NetworkBenchmark Report Nonprofits are using social networks to… 1. Expand their base. 2. Engage members. 3. Grow fundraising. Aliza Sherman @alizasherman ! ! AlizaSherman.com! #GiveBack13!
- 15. So you wantvolunteers?
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- 24. Clear. Succinct. Easy. Repeated.
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- 30. Why images are soimportant…
- 34. Why being clear isso important…
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- 36. But what doesit mean?
- 37. We know whatthis means…
- 38. We know whatthis means…
- 39. We know whatthis means…
- 41. Who are youtrying to reach and what are you trying to get them to do?
- 42. 1. Start withyour goals
- 43. Achievable goals o Buildyour brand o Increase awareness o Inform, educate, inspire o Attract attention o Amplify messages o Stimulate actions
- 44. 2. Find yourtribe
- 45. The right people o People you know o People they know o Interested in the issues o The right age o The right place o The right time
- 46. 3. Map outyour process
- 47. Things to consider o Who is responsible? o What tools should you use? o How often can you engage? o What should you automate? o What will you say /show? o How will you measure?
- 48. How will youmeasure and determine success?
- 49. Your Social MediaToolkit o Position = Messaging Map o Plan = Social Media Calendar o Listen = Monitoring o Engage = Social Networks o Assess = Measurement
- 50. Pick the toolsthat work well for you and that get you closer to the people you want to reach and serve." -- @alizasherman
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- 52. Aliza Sherman o aliza@mediaegg.com o @alizasherman o alizasherman.com
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- 54. Social Media Posting At Least At Least At Least At Least Several Times 1x Daily Weekly Monthly a Day Facebook! Blog! YouTube! Twitter! Pinterest! Instagram! Flickr! Post more on your main channels. Google+ Example: If Tumblr is your main channel, increase Tumblr! posBng frequency. LinkedIn Check your dashboard several Bmes a day.
- 55. Social Media Activities Min. Bme spent daily = 1-‐2 hours Engaging Sharing Listening Growing PosBng Blog! Facebook! Twitter! YouTube! Pinterest! Tumblr! Flickr! Instagram! Google+ 30 min+ 30 min 30 min 15 min+ 15 min High Priority Daily AcBviBes
- 56. Social Media Integration This Channel Can also autopost or stream to a widget or app… Blog! Facebook! Twitter! Tumblr! Google+ Check out IFTTT to connect two different Facebook! Twitter! Blog! channels for autopost. Twitter! Blog! Facebook! Example: Post Instagram photos to your Facebook Page or tweet Delicious Pinterest! Facebook! Twitter! bookmarks. In some cases, you have to use a 3rd party app or Google+ plug-‐in to connecBon two channels.
- 57. Social Media Integration This Channel Can also autopost or stream to a widget or app… YouTube! Facebook! Twitter! Orkut Tumblr! Facebook! Twitter! Blog! Tumblr! Flickr! Blog! Foursquare! Instagram! Facebook! Twitter! Flickr! Facebook! Twitter! Tumblr! In some cases, you have to use a 3rd party app or plug-‐in to connecBon two channels.