79% of consumers LIke a brand on Facebook exclusively for offers,
discounts & incentives (Forbes)
Use Social Media as a avenue to announce specials
“get it here first” offers
Use it as a tool to crowdsource for information on image
preference, feedback, etc.
Start with the 80/20 rule. 80% of posts should be about the
reader, 20% about you.
Offer value - links to great content, cheat sheets on how-to,
training information, etc.
Have a plan! Ensure your vision is carried through, but
also be flexible to change.
Promote events - include information in the image.
Include tags (#hashtags, @profiletags, etc.) to increase
Get smart - use photos, videos, infographs.
Respond and get involved in conversations.
Be positive! Remember, your social media pages
represent your company.
Have a cohesive digital marketing approach.
Measure, analyze and optimize.
Become a subject matter expert and provide compelling
content for your target.
>> 15 Tips for Social Media <<
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