The document summarizes a business plan for a custom shoe company called Fancy Footwear. The company was formerly known as Custom Shoes and was owned by Franco and Giovanni. When they retired, they sold the business to Peter Sunrocco who made changes too quickly without communicating, causing some craftsmen to leave. Peter asked for help and was advised to slow down changes, communicate more with employees, and get to know them before fully implementing plans. The summary outlines steps for growth including differentiation, customer service, training, research, and eventual expansion.

1. The Take Off of Fancy FootwearA Business Plan

2. Company with a historyFormerly known as Custom ShoesOwned by and managed by old-country people, with carefully recruited old-country craftspeople turning out high quality handmade shoes.

3. Suddenly---Retirement time for original owners Franco and Giovanniwho wants to buy a custom shoe shop?Not us, say the craftspeople.So Franco and Giovannio sell to Peter Sunrocco, a man with new ideas.

4. Lots of Changes!Peter jumps right in and hires new managers and opens a branch store in the “Gay Village”, a place the craftsmen do not likeThe craftsmen murmer among themselves. Two walk out.Peter hears the craftsmens’ complaints second hand from Giovanni and is very concerned

5. Peter asks for help“I don’t want to lose any more people. Have you got any advice for me?”

6. Yes! We Have Advice!Group 3 steps in, analyses the situation and comes up with solutions to solve Fancy Footwears problems.

7. In a Nutshell...The answer is...SLOW DOWN!andCommunicate!

8. First make friends!Everybody get to know each other!Listen to each others’ hopes and fears and ideas.Slowly start making the changes.Keep all employees informed and involved.

9. When the start up plans are in place, and the company starts showing a profit...Growth PlanDifferentiation

10. Customer service strategies

11. Training