In the world where business owners are striving to be at the peak of their sales target, the need to understand the impact of social media on selling has become imperative. Hence the need for this presentation

1. IMPACT OF SOCIAL MEDIA
By
Imoh Etuk

2. TODAY’S AGENDA
 Overview of Social Media
 Who’s on Social Media?
 Developing a Social Media Strategy
 Tips, Basics and Best Practices
 Measurement of Success
 Our Strategies/Targets
 Mission
 Costing/Resources Required
 Vision
 Call to Action

3. OVERVIEW: WHAT IS SOCIAL MEDIA?
 Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.
 Social media also allows easy sharing and
distribution of existing content to others so that
professional work or marketing information can
be shared through networks.

4. TYPES OF SOCIAL MEDIA SERVICES
 Bookmarking Sites and Social News Sites (Google
Bookmarks)
 Blogs and Microblogs (Twitter, LinkedIn)
 Social Networking Sites (Facebook, Google +)
 Shopping Sites (Amazon, Jumia and Konga)
 Multimedia Sharing (Youtube, Instagram)

5. WHO’S ON SOCIAL MEDIA?
Organizations Individuals

6. DEVELOPING A STRATEGY
1. Define your audience
2. Adopt a point of view
3. Allocate resources

7. TIPS, BASICS AND BEST PRACTICES
 Make it easy and non-threatening for your
audience to participate
 Write content that’s worth sharing
 Acknowledge and recognize your audience
 Integrate all of your marketing efforts
 Don't try to keep up with the Jones’
 Be entertaining, informative, and most
importantly, be genuine
 Be willing to share contents to reach large
audience
 Conduct follow exercise with customers/clients
on regular basis

8. Top best practices:
1. Do some Spring cleaning!
2. Beef up your information section.
3. Be active/share.
4. Follow industry influencers and
companies/groups of interest.
5. Quality vs. Quantity
6. Invite your friends

9. Top best practices:
1. Who do you want to be?
2. Think SEO (Search Engine Optimization).
3. Be active/share.
4. Follow industry influencers and
companies/groups of interest.
5. Aim to chat, not sell.
6. Follow people outside your circle

10. Top best practices;
Create a brand persona/image to chat with
users and build buzz
Offer one-on-one help to inspire new uses
for a product
Offer discreet advice and service to high-
value customers

11. Top best practices:
 Understanding your audience is the
essential element to any marketing
campaign
 After you discover your audience, tailor your
brand to fit it.
 Share images that are appealing to your
followers’ emotions.
 Tell engaging stories
 Repost/Share post

12. Top best practices:
 Find Your Niche
 Create Multiple Channels
 Use YouTube Analytics- this will enable you
to know how your channel is doing, who is
watching your videos and how they found
them, audience participation and
engagement level, and how much money
you are making from your videos.
 Stay Consistent
 Customize the Channel Layout

13. Tips for all platforms:
 Have a consistent brand
 Engage people
 If it is posted & repost/share, it is public.
 A little self-promotion goes a long way,
but must not too much.
 You don’t have to be everywhere
 Connect virtually. Bond locally.
 Maintain your organizational culture

14. BENEFITS OF ADVERTISING ON SOCIAL MEDIA
Benefits of Advertising through Social Media include:
 Grow sales and your fan base/customers satisfaction
 Increase Brand Awareness - social media is used as a
way to humanize your brand and showcase your
company’s personality.
 Improve Brand Loyalty
 Build Brand Equity
 Humanize Your Brand
 Stay Top of Mind With Your Customers- with social
media, you are able to stay in front of your audience,
even when they aren’t in buying mode
 Establish Your Brand as an Authority & Thought Leader
 More Inbound Traffic
 Improved Search Engine Rankings
 Cost-Effective

15. MEASUREMENT OF SUCCESS
How to measure success

16. HOW TO MEASURE SUCCESS
Source: facebook page insights view 2018

20. METRICS FOR ALL SOCIAL MEDIA
Source: https://www.bigcommerce.com/blog/social-media-advertising/

21. STRATEGIES/TARGETS
For Facebook, you could come up with plan like “you
will share photos that communicates clear information
that depicts real knowledge of your products to
customers/clients. You will do this by posting a photo
of each product on daily basis that is; you will post
one photo of a particular product on daily basis which
will give you five (5) photos of products in a week.
The target will be at least 50 likes, 10 comments, and
5 purchasing request from customers/clients”.

22. STRATEGIES/TARGETS CONT’D
For Instagram, you could come up with something
like this “ou will share photos that communicate
your company culture and also pass in-depth
information about your products to
Customers/Clients. You will do this by posting
three photos/5mins video of each of the product a
week. The target for each is at least 30 likes and
five comments.

23. STRATEGIES/TARGETS CONT’D
For Twitter, you could also come up with
plan like “you will be tweeting one photo
of each product/brand on daily basis.
The target is to have at least 50
retweets, 1000 likes and 50 comments
followed by purchasing request.

24. STRATEGIES/TARGETS CONT’D
For Youtube, you could plan to be
making at least one video and
upload same to your Youtube
platform in a day. The target for this
is at least 1000 views and 1000
comments in a week.

25. STRATEGIES/TARGETS CONT’D
For Whatsapp, you need to strategically map
the phone numbers of all the potential online
customers/reseller outlets to your whatsapp
handle. You need to be posting pictures of
each product on daily basis and spread some
tips believing to be impactful to your
customers/clients on daily basis

26. TARGETS
Prior to the strategies, auditing/assessing the
current social media use and how it is
working on weekly basis to know where to
improve upon is necessary. This, can be be
done by means of figuring out who is
currently connecting with you via social
media, and the social media sites the gives
you the highest target of market return on
investment, and compare your social media
presence to our competitors.

27. MISSION
Your mission should based on S.M.A.R.T Framework
of specific, measurable, attainable, realistic, and time-
bound.
 Specific: Your goal must focus on one clearly
defined metric.
 Measurable: You will have a way to measure the content
you publish against your metric.
 Attainable: Your goal must push you beyond the results,
you will generate your contents toward the metric you have
set.
 Realistic: In the same vein, you will keep your
achievements in check with what you can reasonably
complete with the resources that are (or will be) available
to you.
 Time-bound: Your goal must have an end date upon which
you will achieve the target you have set.

28. VISION
Your vision should be that you
want to see that, in 5 Years time,
you are able to improve your level
of marketing strategies and the
company as a whole, and connect
to all the people in both local and
international markets in the World
via social media.

29. CALL TO ACTION
You must as a matter of urgency, get the ass off the
ground by embracing/incorporating social media
marketing strategies into your physical marketing
system by doing the following;
Publish contents that depicts what you do on your
social media platforms on daily basis.
Repost/share/retweet your posts/photos/videos.
Invite your friends to like and share your contents.
Strategically drive sales through WhatSapp one-on-
one/group chats with friends and families.
 Make qualitative real life videos present it to the
public via your Youtube Channel.