Greg's workshop at 3XE Digital. Talk to him @gregfrysocial

1. “Getting Social with Greg Fry”
@gregfrysocial

2. 4 Steps to Social Media Success
1. Let people know you exist
2. Demonstrate your passion
and expertise. Generate
Likeability”
3. Ask for the sale
4. Turn Customers into
Advocates
http://bit.ly/gregat3XE

3. Think Like a Customer not a Company
.
Start with your customer and work backwards

4. • Be consistent with your Social Media posts.
• Different posts needed for different platforms.
• Post outside office hours.
• Use images, live photos, Stickers and GIFs.
• Create content for 3rd party party suppliers.
• Animate images with apps like Adobe Spark.
• Add links near the beginning of your updates.
• 360° photos and video on Facebook.
• Broadcast regularly on Facebook, Instagram, YouTube or
Twitter.
• Use relevant trending hashtags (if relevant).
• Post updates when your fans/followers are most likely to see
them.
• Tag and mention influencers and advocates in updates.
• Promote your content.
• Generate user generated content.
• Test, test, test and tweak.
Social Media Update Tips

5. This is a Workshop

6. The Workshop
#3XE Workshop

7. In your groups create a Brilliant Social media update.
Use one of the tools provided (Video, Live Video, Pictures
or Stickers, Live Pictures, GIFs and Bitmojis)
The platform you have selected
Post your tips online using the hashtag
#3XE Workshop
Theme:
“Tips on creating
a great social
media update”
The Workshop
The 10 Minute
HUDDLE

8. Finding Great Content

9. Get Great Content Ideas
Feedly.com

10. https://anderspink.com
Get Great Content Ideas

11. https://drumup.io/
Get Great Content Ideas

12. Identify, Connect
and Collaborate
with Influencers

13. • 55% Increase their reach/grow their
audience.
• 45% Create quality content for their
audience.
• 29% Shape their image.
• 25% Get perks (discounts, free samples).
• 24% Earn money.
• 22% Living new experiences. (trips, events
etc …)
What do Influencers really want?
https://www.launchmetrics.com/resources/blog/state-influencer-engagement
Rosemary MacCabe.
Source: Augure’s State of Influencer Engagement 2015

14. Get the Picture

15. Use Great Looking Visuals
A picture should tell a thousand and five words
6 Tools
• Canva
• Adobe Spark
• Ripl
• WordSwag
• Snapseed
• Motion Stills
Also share Live Photos directly on Facebook (iPhone 6 and 7)

16. Smartphone Photography Tips
• Whenever possible, use
natural light which always
photographs better than
artificial light.
• To achieve better composition
and balance turn on your
smartphone camera’s grid
option.
• Use third party app editors
rather than the limited built in
phone editor.
• For a more natural look tune
your brightness, contrast and
saturation rather than using a
filter.
• Ditch the zoom and crop your
images after.

17. Smartphone Photography Apps
ADOBE SPARK
• Create videos, images and
stories in minutes
• Three free apps – Adobe
Spark Page, Adobe Spark
Post and Adobe Spark Video
• Includes narrated tutorials
• Add text to images
• Video voiceover feature
• Add text to images
• Brilliant for small
businesses and beginners

18. SNAPSEED
Smartphone Photography Apps
• Brilliant free photo edi/ng app.
• More op/ons than an iPhone’s built in
edi/ng so8ware.
• Tune image to change brightness, contrast,
satura/on, shadows and highlights.
• The unique Selec/ve tool gives users the
choice to change brightness, contrast and
satura/on in specific areas.
• Use the Transform tool to change the
perspec/ve of the picture.
• Variety of Filters.

19. Embrace Video

20. Why Video?

21. Build Relationships faster with Video
thehappypear

22. Video Ideas?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews

23. Mobile Video Apps
• Quik – video editor from GoPro
• iMovie
• Power Director
• Magisto Video Editor & Movie Maker
• FilmoraGo
• ReelDirector
• Boomerang
• Shotclip
• Hyperlapse
• Animoto
• YouTube

24. Go 360° with your Video
A good quality 360° camera may not be as expensive as you think.
You can get a good quality camera from €120
Andoer Panorama 360 VR Video
Camera Full HD 1440P 1080P
30FPS 8MP Action IP Camera 220

25. Do you use Instagram Stories?
Should you invest time in creating daily stories on Instagram and/or
Snapchat?

26. Go Live

27. Go “Live”
• Facebook Live
• YouTube Live
• Twitter/Periscope
• Instagram Live

28. Go “Live”
https://obsproject.com/

29. Go “Live”
Belive.tv

30. Switcher Studio Go
Belive.tv

31. Go “Live” – Lots of Tools
Other plaGorms:
Blue Jeans - hKps://bluejeans.com
LiveLeap - hKps://liveleap.com
Wirecast - hKp://www.telestream.net/wirecast
FireTalk - hKps://firetalk.com

32. Fin

33. Questions?

34. Contact Me
+353 87 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry
hKp://bit.ly/gregat3XE