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Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

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Jonathan Crossfield
Jonathan Crossfield

This is the full unedited powerpoint presentation from the LunchnLearn webinar hosted on July 7th on "Using Twitter to gain a competitive advantage". It achieved a record number of attendees and prompted lots of discussion, so thought people might benefit from seeing the full set of slides that time prevented me from showing.

BusinessTechnologyEducation
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Click to edit Master text styles Using Twitter to Second level gain a competitive advantage Third level Fourth level Wednesday 8th July 2009 Fifth level
Why Twitter? • Surely it’s a waste of time? • Isn’t social media just a young person’s fad? • How can I generate sales or leads? • How do I read and respond to everything? • How do I measure the results? Copyright 2009. This document is produced by Nett.
Why Twitter? • Astronomical growth (year on year 517.9%) Courtesy Hitwise Australia www.hitwise.com.au Copyright 2009. This document is produced by Nett.
Why Twitter? • Over 60% of Twitter users aged 35+ • Over 55s are the biggest users Courtesy Hitwise Australia www.hitwise.com.au Copyright 2009. This document is produced by Nett and Netregistry.
Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
How much influence do they have? • @Trib – followed by over 4000 people Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
Customer / business focus Copyright 2009. This document is produced by Nett.
Customer / business focus Copyright 2009. This document is produced by Nett.
Customer / business focus Copyright 2009. This document is produced by Nett.
Customer / business focus Copyright 2009. This document is produced by Nett.
The business goal • What is your goal? How can my business use Twitter to increase sales, brand awareness and reach a wider audience? Copyright 2009. This document is produced by Nett.
The business goal • What is your goal? How can my business use Twitter to increase sales, brand awareness and reach a wider audience? Copyright 2009. This document is produced by Nett.
The business goal • What is your goal? How can my business help my target audience achieve their goals? Copyright 2009. This document is produced by Nett.
The business goal • Why would your target audience want your product? » What goal will they achieve with your product? » When are customers interested in your product or service? » What related topics are they interested in? Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetdeck Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetdeck » Notifies Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetdeck » Notifies » Displays Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetdeck » Notifies » Displays » Filters Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetdeck » Notifies » Displays » Filters » Searches Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweepsearch » Search bios Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweepsearch » Search bios » Find your audience Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweepsearch » Search bios » Find your audience » Follow! Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweepsearch » Search bios » Find your audience » Follow! Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetmeme Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetmeme » Install on pages Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetmeme » Install on pages » Easy submission Copyright 2009. This document is produced by Nett.
Twitter Tools • Tweetmeme » Install on pages » Easy submission » Share content Copyright 2009. This document is produced by Nett.
Twitter Tools • Nowww.com.au Copyright 2009. This document is produced by Nett.
Twitter Tools • Nowww.com.au • Tweetbeep.com Copyright 2009. This document is produced by Nett.
Twitter Tools • Nowww.com.au • Tweetbeep.com • Twitterfeed.com Copyright 2009. This document is produced by Nett.
Twitter Dos and Don’ts • Don’t spam, preach or broadcast
Twitter Dos and Don’ts • Do be friendly and helpful
Twitter Dos and Don’ts • Don’t lurk, waiting for people to flock to you
Twitter Dos and Don’ts • Do actively follow people in your target group and engage with them.
Twitter Dos and Don’ts • Do share relevant content.
Measuring Twitter • Twitter is not about instant financial ROI!!!!! • It is not an advertising medium but an engagement one • It is a networking party where you can meet and befriend hundreds of potential customers Copyright 2009. This document is produced by Nett.
Measuring Twitter • Track positive versus negative mentions – are positive mentions increasing? • Track influence – how many people respond or retweet what you say? • Track clicks – are people clicking on the links you share? Copyright 2009. This document is produced by Nett.
Measuring Twitter • Stick at it! • Genuine benefits can take months! • Stay consistent • Tweet regularly • Tweet positively! Copyright 2009. This document is produced by Nett.
Shameless plug! • Follow me - ;-) Netregistry Kimota Copyright 2009. This document is produced by Nett.

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Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

  • 1. Click to edit Master text styles Using Twitter to Second level gain a competitive advantage Third level Fourth level Wednesday 8th July 2009 Fifth level
  • 2. Why Twitter? • Surely it’s a waste of time? • Isn’t social media just a young person’s fad? • How can I generate sales or leads? • How do I read and respond to everything? • How do I measure the results? Copyright 2009. This document is produced by Nett.
  • 3. Why Twitter? • Astronomical growth (year on year 517.9%) Courtesy Hitwise Australia www.hitwise.com.au Copyright 2009. This document is produced by Nett.
  • 4. Why Twitter? • Over 60% of Twitter users aged 35+ • Over 55s are the biggest users Courtesy Hitwise Australia www.hitwise.com.au Copyright 2009. This document is produced by Nett and Netregistry.
  • 5. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  • 6. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  • 7. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  • 8. Why Twitter? • It’s where the customer decision process starts Copyright 2009. This document is produced by Nett.
  • 9. How much influence do they have? • @Trib – followed by over 4000 people Copyright 2009. This document is produced by Nett.
  • 10. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 11. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 12. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 13. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 14. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 15. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 16. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 17. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 18. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 19. Why Twitter? • Have the sales conversation right there on Twitter • Don’t force the user to contact you through another channel Copyright 2009. This document is produced by Nett.
  • 20. Customer / business focus Copyright 2009. This document is produced by Nett.
  • 21. Customer / business focus Copyright 2009. This document is produced by Nett.
  • 22. Customer / business focus Copyright 2009. This document is produced by Nett.
  • 23. Customer / business focus Copyright 2009. This document is produced by Nett.
  • 24. The business goal • What is your goal? How can my business use Twitter to increase sales, brand awareness and reach a wider audience? Copyright 2009. This document is produced by Nett.
  • 25. The business goal • What is your goal? How can my business use Twitter to increase sales, brand awareness and reach a wider audience? Copyright 2009. This document is produced by Nett.
  • 26. The business goal • What is your goal? How can my business help my target audience achieve their goals? Copyright 2009. This document is produced by Nett.
  • 27. The business goal • Why would your target audience want your product? » What goal will they achieve with your product? » When are customers interested in your product or service? » What related topics are they interested in? Copyright 2009. This document is produced by Nett.
  • 28. Twitter Tools • Tweetdeck Copyright 2009. This document is produced by Nett.
  • 29. Twitter Tools • Tweetdeck » Notifies Copyright 2009. This document is produced by Nett.
  • 30. Twitter Tools • Tweetdeck » Notifies » Displays Copyright 2009. This document is produced by Nett.
  • 31. Twitter Tools • Tweetdeck » Notifies » Displays » Filters Copyright 2009. This document is produced by Nett.
  • 32. Twitter Tools • Tweetdeck » Notifies » Displays » Filters » Searches Copyright 2009. This document is produced by Nett.
  • 33. Twitter Tools • Tweepsearch » Search bios Copyright 2009. This document is produced by Nett.
  • 34. Twitter Tools • Tweepsearch » Search bios » Find your audience Copyright 2009. This document is produced by Nett.
  • 35. Twitter Tools • Tweepsearch » Search bios » Find your audience » Follow! Copyright 2009. This document is produced by Nett.
  • 36. Twitter Tools • Tweepsearch » Search bios » Find your audience » Follow! Copyright 2009. This document is produced by Nett.
  • 37. Twitter Tools • Tweetmeme Copyright 2009. This document is produced by Nett.
  • 38. Twitter Tools • Tweetmeme » Install on pages Copyright 2009. This document is produced by Nett.
  • 39. Twitter Tools • Tweetmeme » Install on pages » Easy submission Copyright 2009. This document is produced by Nett.
  • 40. Twitter Tools • Tweetmeme » Install on pages » Easy submission » Share content Copyright 2009. This document is produced by Nett.
  • 41. Twitter Tools • Nowww.com.au Copyright 2009. This document is produced by Nett.
  • 42. Twitter Tools • Nowww.com.au • Tweetbeep.com Copyright 2009. This document is produced by Nett.
  • 43. Twitter Tools • Nowww.com.au • Tweetbeep.com • Twitterfeed.com Copyright 2009. This document is produced by Nett.
  • 44. Twitter Dos and Don’ts • Don’t spam, preach or broadcast
  • 45. Twitter Dos and Don’ts • Do be friendly and helpful
  • 46. Twitter Dos and Don’ts • Don’t lurk, waiting for people to flock to you
  • 47. Twitter Dos and Don’ts • Do actively follow people in your target group and engage with them.
  • 48. Twitter Dos and Don’ts • Do share relevant content.
  • 49. Measuring Twitter • Twitter is not about instant financial ROI!!!!! • It is not an advertising medium but an engagement one • It is a networking party where you can meet and befriend hundreds of potential customers Copyright 2009. This document is produced by Nett.
  • 50. Measuring Twitter • Track positive versus negative mentions – are positive mentions increasing? • Track influence – how many people respond or retweet what you say? • Track clicks – are people clicking on the links you share? Copyright 2009. This document is produced by Nett.
  • 51. Measuring Twitter • Stick at it! • Genuine benefits can take months! • Stay consistent • Tweet regularly • Tweet positively! Copyright 2009. This document is produced by Nett.
  • 52. Shameless plug! • Follow me - ;-) Netregistry Kimota Copyright 2009. This document is produced by Nett.